Monday, May 9th, 2011


A+E Networks is The Fastest-Growing Ad-Supported Cable Group
3 Networks within the Top 5 on key demos:

History #2 M25-54| A&E #5 A25-54| Lifetime #5 W25-54

More Series in Cable Top 50 than any other Network Group
Great Content…Valuable Audiences…Every Platform
A+E Networks: Life is Entertaining
(Source click here)



Good morning. It’s Monday, May 9, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
VH1: Big Morning Buzz Live at 930a
Food Network: Diners, Drive Ins and Dives at 9p
TLC: Quints By Surprise at 10p
Lifetime: Vanished with Beth Holloway at 10p

Tonight’s Finales:
Syfy: Stargate Universe (series finale) at 9p
Bravo: Bethenny Ever After at 10p
Discovery Channel: K-9 Broward County at 10p & 1030p
truTV: Southern Fried Stings at 10p






The Most Original Programming on Television


A major executive shake-up occurred at OWN: The Oprah Winfrey Network as the network’s CEO/President, Christina Norman has exited after having been tasked with launching the channel.  Chief executive at Discovery Communications, David Zaslav said to investors last week that OWN had a “slower start” than expected.  Oprah Winfrey said in an interview with EW on Friday: “[OWN] is not where I want it to be.”  OWN debuted January 1, 2011 and its mix of reality and talk shows plus films on a total day basis has marginally exceeded the channel it replaced, Discovery Health.  During primetime, OWN has averaged 297,000 viewers, to Discovery Health’s 250,000.

Effective immediately, Peter Liguori, COO with Discovery Communications will act as interim CEO of OWN: The Oprah Winfrey Network through at least the end of 2011 until a replacement is found for exiting president Christina Norman.  The network addressed Liguori’s appointment as reflecting “a transition from a launch phase to a more long-term focus on business and creative strategy, development and execution following the network’s debut on January 1, 2011.”  Liguori will continue as COO for Discovery Communications and will head OWN as the network serves up a roster of new and original content including the talk show helmed by Rosie O’Donnell premiering in October and the opening of Oprah’s Next Chapter in early 2012.

Top 10 Weekend Box Office Estimates: May 6-8, 2011
Thor (Paramount)                               $66.0 million – opening weekend
Fast Five (Universal)                           $32.5 million – 2 wk total $139.9m
Jumping the Broom (Sony)                   $13.7 million – opening weekend
Something Borrowed (Warner Bros.)       $13.2 million – opening weekend
Rio (20th Century Fox)                         $8.2 million – 4 wk total $114.9m
Water For Elephants (20th Century Fox) $5.6 million – 3 wk total $41.6m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) $3.9 million – 3 wk total $46.8m
Prom (Disney)                                     $2.4 million – 2 wk total $7.8m
Soul Surfer (Sony)                               $2.1 million – 5 wk total $36.7m
Hoodwinked Too! Hood vs Evil (The Weinstein Co.) $1.9 million – 2 wk total $6.7m
Source: Rentrak




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Relativity Media established a Television Sales and Digital Distribution division.   Managed by David Spiegelman, President, Domestic Television and Digital Distribution and his team, the unit forged digital and VOD deals throughout the US for many of Relativity’s single films and third party releases to the free television network marketplace.  Skyline was the first Relativity title released to the EST/VOD platform.   For the free television network arena, Relativity licensed several films including Limitless, Take Me Home Tonight, Skyline, Season of the Witch, The Warrior’s Way, I Love You Phillip Morris and Shark Night 3D to such networks as Turner Networks, Spike TV, Comedy Central, Syfy, G4, MTV, Logo and Telemundo. 


The X Factor, the upcoming singing competition series from Simon Cowell for FOX, signed deals with both Nicole Scherzinger and Steve Jones to become hosts.  Scherzinger is a former lead singer for the Pussycat Dolls and also appeared on ABC’s Dancing with the Stars, while Jones is a British television personality.  Also on tap as the fourth judge is Paula Abdul which reunites her with Cowell.  The deal involving Abdul as judge was finalized less than 24 hours before the first audition taping of The X Factor on Sunday in Los Angeles. 

Health and wellness guru, Jillian Michaels (NBC’s The Biggest Loser) agreed to a multi-year agreement to join the experts as co-host on the daytime series The Doctors produced by Stage 29 Productions and distributed by CBS Television Distribution (CTD).  The Doctors began in 2008 and the professional experts include ER physician Dr. Travis Stork; OB/GYN Dr. Lisa Masterson; cosmetic and reconstructive surgeon Dr. Drew Ordon; and pediatrician Dr. Jim Sears.  Furthermore, Michaels will become a special correspondent on Dr. Phil, also distributed by CTD, where she will report on lifestyle topics. 

Fresh off her role of portraying the Duchess of Cambridge (Kate Middleton) in a movie for Lifetime, Camilla Luddington landed a recurring role on Showtime’s Californication.  Luddington will play a nanny who works for Charlie (Evan Handler) and Marcy (Pamela Adlon) after recently being fired from her earlier job.  Showtime renewed Californication, which also stars David Duchovny for a fifth season.

Past Happy Days and Charles in Charge star, Scott Baio has a new comedy series in the works for Nick at Nite.  The sitcom titled Daddy’s Home is about a stay-at-home dad whose soap opera wife wants to pursue the spotlight.  Jason Hervey and Baio will executive produce and the series is written by Tina Albanese and Pat Labyoteaux.

Veteran actor Charles S. Dutton landed a role in FX’s drama pilot Powers, playing Captain Cross, the head of a homicide police unit where two detectives, Christian Walker and Deena Pilgrim investigate crimes involving superpowers.  Powers is based on the Image Comics series by Brian Michael Bendis and is produced by Sony Pictures Television and FX Productions.  Charles H. Eglee is adapting the comic for television.  Dutton is well-known for his 1990s lead role in FOX’s dramedy series Roc.


Thursday A18-49 Analysis:  FOX kept its Thursday night winning streak at 4.7/14 A18-49, according to final national ratings from Nielsen.  At 8p, American Idol was successful with a 6.3/20 and CBS’ comedies The Big Bang Theory and Rules of Engagement averaged a distant 2.7/9 in second place.  ABC had the cure at 9p with Grey’s Anatomy winning at 3.5/10 followed by FOX’s Bones at 3.2/9.  Then at 10p, CBS’ The Mentalist did best at 2.7/7 with ABC’s Private Practice in #2 at 2.3/6.

Live + Same Day Household Ratings: Thursday, May 5, 2011 (May Sweep Day 8)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 9.4/15       American Idol 12.2/21, Bones 6.5/10

CBS: 7.0/12           The Big Bang Theory 6.5/11, Rules of Engagement 4.9/8, CSI 6.7/11, The Mentalist 8.6/14


ABC: 4.9/8           Wipeout 2.9/5, Grey’s Anatomy 6.8/11, Private Practice 5.0/8

NBC: 2.6/4           Community 2.2/4, The Office [r] 1.7/3, The Office 4.0/6, Parks and Recreation 2.9/5, 30 Rock 2.6/4, Outsourced 2.0/3

UNIV: 2.0/3         Teresa 1.9/3, Triunfo del Amor 2.3/4

CW: 1.5/3            Vampire Diaries 1.9/3, Nikita 1.2/2

TELE: 0.9/1         Aurora 0.5/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.5/3

ION: 0.8/1           Criminal Minds 0.6/1, Criminal Minds 0.8/1, Criminal Minds 1.0/2

TF: 0.3/0             Dona Bella 0.2/0, Choques Extremos 0.2/0, Futbol Liga Mexicana: America vs. Morelia 0.5/1

A18-49:  FOX 4.7/14, CBS 2.6/7, ABC 2.4/7, NBC 2.1/6, UNIV 1.5/4, CW 1.1/3, TELE 0.8/2, ION 0.4/1, TF 0.2/1



The Board of Directors at Tribune Company named Eddy Hartenstein as President/CEO, effective immediately.  In his new position, Eddy will oversee all of the company’s operations.  Prior to this appointment, Eddy served as co-president of the company and a member of its Executive Council since last October.  Eddy will also continue to be the publisher and COO of Los Angeles Times Communications, LLC, a position he has had since August, 2008.  Furthermore, Kathy Thomson was named to the newly-created role as President/COO of The Times

Reveille, LLC added Eden Gaha as President to supervise the studio’s unscripted, creative, development as well as digital and brand integration units.  Eden joins in June and will report to Emiliano Calemzuk, CEO, Shine Group Americas who will continue to manage Reveille’s scripted content.  Previously, Eden was showrunner on the Celebrity Apprentice franchise since 2006.

Former Levi Strauss & Co. VP/Global Brand Marketing executive, Doug Sweeny named President of Young & Rubicam West.  Beginning in June, Doug will head both Y&R’s San Francisco and Irvine agencies, working in tandem with Y&R West CCO, Joe Kayser.  Doug will be based at the San Francisco office.

Suzanne Grethen elevated to VP/Promotion and Marketing with Hearst Television.  Suzanne begins her new post June 1 after having relocated from her present position at WESH-TV, Hearst’s Orlando NBC affiliate where she was Creative Services Director. 


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CTAM Insights Conference | June 15-17, 2011 | Chicago, IL

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This day in History:   1974 – The House Judiciary Committee began formal hearings on the Nixon impeachment.

Answer to Yesterday’s Trivia Question:  Jelly Babies!  What TV character is known for his love of jelly babies and always had some in his jacket pocket?  DR. WHO  Kudos to: Karen Feigenbaum-BAM/NY; Jim Ryan-AETN/NY; Dennis Maguire-DbM Studios/Palmetto; Gerry Bixenspan/TV Marketing/NY; Paul Daugherty-CU Boulder School of Journalist and Mass Comm/Boulder; Derek Bartholomaus-BrainSurge/LA; Laura Brennan-Mama Makes Movies/LA; Sabrina Sparlin-CESD/LA; Chris Burns-MediaXchange/LA; Brett Ashy-The Ashy Agency/LA;

Today’s Trivia Question:  For this sci-fi species, the 2nd Principle of Sentient Life states: “The capacity for self-sacrifice: the conscious ability to override evolution and self-preservation for a cause, a friend or a loved one.”  What is the name of this species and the show?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets.   #2345. (5/21)

JOB OPENING: ENGINEER (Contract)/New York: Employ corrective measures to mitigate technical problems both internal and external to Avid Interplay.   (5/14)

JOB OPENING: VP, RESEARCH/WE tv/NY: 15+yrs media research exp in cable/online/VOD environments, implementing research strat, tracking competitive trends+digital / brand performance. Must know Nielsen systems. [email protected] (5/14)

JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply:  (5/14)

JOB OPENING: DIGITAL SLS PLANNER/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties   (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment.   (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred. (5/13)

JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply:  (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience.  # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply:  (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at  . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Dancing with the Stars, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother, Mad Love, Two and a Half Men [r], Mike & Molly, Hawaii Five-0
CW:   90210, Gossip Girl
FOX:  House, The Chicago Code
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, The Event, L&O: LA
PBS:  Antiques Roadshow, American Experience
TELE:  Aurora, Los Herederos del Monte, La Reina del Sur
UNIV:  Teresa, Triunfo del Amor

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