Monday, May 2nd, 2011




The results are in for 1Q11
Bravo had 10 of the Top 20 In Show Product Placements
for Brand Recall in cable led by Top Chef and Target

And the network RANKED #1 ACROSS ALL TV for Brand Opinion lift from product placements

Breakthrough with Results That Deliver


Good morning. It’s Monday, May 2, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
TeleFutura: La Pola at 7p
National Geographic Channel: Taboo at 9p & 10p

Tonight’s Finales:
A&E: Relapse at 9p; Paranormal State at 10p & 1030p



has 15 straight months of
year over year double-digit ratings growth.

And in April 2011, HISTORY delivered an all time high of
1.1 million A25-54 in prime.

The momentum is building.
Lock in your place in HISTORY now.

Click for source.


After much delay, NBC will debut its anthology dramedy series, Love Bites on June 2 at 10p.  The series, starring Becki Newton will air this summer in the Thursday at 10p time period.

Prince William and Catherine Middleton’s Royal Wedding in London last Friday was covered live by a slew of networks here in the US.  Nielsen reports eleven networks including ABC, CBS, NBC, Telemundo, Univision, BBC America, CNN, E!, FOX News Channel, MSNBC and TLC carried live coverage from approximately 6a to 715a and the sum of the average audience was 22.8 million viewers.  In comparison, though, the coverage of Princess Diana’s funeral in September 1997 was watched by 33.2 million in the US.  Taking a snapshot of the morning news programs from 7-9a, NBC’s Today did best, according to fast national results from Nielsen, with more than 9.6 million total viewers; ABC’s Good Morning America tallied 8.7 million total viewers; while CBS’ The Early Show recorded 3.9 million total viewers.  There was much additional buzz about the royal nuptials online and E! Online said it broke its own single day record for most page views last Friday with 23.6 million.  E! Online offered full coverage and live streaming of the Royal Wedding.  The site also attracted the second highest number of visitors at 1.5 million and visits at 1.9 million.

New spinoff investigative series, The First 48: Missing Persons opens on A&E Network June 2 at 10p.  The new series, a spinoff of A&E’s The First 48, follows the Chicago Police Department’s missing persons division during the crucial first 48 hours searching for a missing person.  The hour-long series is produced by Found Films, LLC for A&E. 

A new reality competition show searching for the next talent to star on FOX’s Glee series launches on Oxygen when The Glee Project premieres June 12 at 9p.  The Glee Project is from Glee’s creator Ryan Murphy and executive producer Dante Di Loreto and follows 12 talented performers as they compete to win a seven-episode guest starring role on Glee.  The 10-episode competition series is produced by Ryan Murphy Television and Embassy Row.

A NEW installment on the Cyn opsis | Sports news page, Which Sportscaster Carries the Most Appeal with Consumers?, is written by Chris Pursell, and sponsored by CBS Sports Network  .  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else. CBS Sports Network, available to 95 million homes, the 24-hour network has hundreds of live games, expert analysis and award winning programming.

Top 10 Weekend Box Office Estimates: April 29-May 1, 2011
Fast Five (Universal)                           $83.6 million  opening weekend
Rio (20th Century Fox)                         $14.4 million  3 wk total $103.6m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) $10.1 million  2 wk total $41.1m
Water For Elephants (20th Century Fox) $9.1 million  2 wk total $32.3m
Prom (Disney)                                     $5.0 million  opening weekend
Hoodwinked Too! Hood vs Evil (The Weinstein Co.) $4.1 million  opening weekend
Soul Surfer (Sony)                               $3.3 million  4 wk total $33.8m
Insidious (FilmDistrict)                         $2.7 million  5 wk total $48.3m
HOP (Universal)                                  $2.6 million  5 wk total $105.3m
Source Code (Summit Entertainment)   $2.5 million  5 wk total $48.9m
Source: Rentrak

UPFRONT 2011: Tr3s: MTV, Musica y Mas

Bilingual/bicultural network targeting US Latino audience, Tr3s: MTV, Musica y Mas revealed its upfront plans which offers continuity for its “MTV, Music and More” branding.  Tr3s: MTV, Musica y Mas serves up four new series:

  • Quiero Mi Baby  New series follows young Latinos as they become parents while involved in a multicultural relationship.
  • Popland  Plot follows one young girl’s journey from small town life to the big city world filled with celebrities, parties and a paparazzi lifestyle.
  • Date My Abuela (wt)  Series has grandchildren setting up dates for the centerpiece of their families  grandma. 
  • Las Escalera  Docu-series looks at the life of today’s Latin superstars using never-before-seen footage and exclusive interviews.

Tr3s: MTV, Musica y Mas is bringing back seven series to its lineup:

  • Quiero Mis Quinces  Series goes behind-the-scenes of the coming of age party of a Quinceanera.
  • Quiero Mi Boda  This series offers a look inside cross-cultural weddings from the traditions, tastes and religion plus family that sometimes clash.
  • George Lopez  Comedian George Lopez stars is this family comedy series based in Los Angeles.
  • Unplugged  Showcases performances from today’s top Latino artists.
  • Lo Que Te Pica  Daily show offering news, gossip, scandals, music and revealing interviews of celebrities.
  • Bellator  Mixed Martial Arts series features the best fighters in the industry including Latino champs lightweight Eddie Alvarez and middleweight Hector Lombard.
  • TNA Impact!  Professional wrestling show highlighting superstars of the ring such as Hulk Hogan, Ric Flair and more. Commentary provided by ringside experts Hector Guerrero and Willie Urbina.



Three Reasons WGN America Looks Great In A Deck

#1 Great Content Drives Viewership
30 Rock, Always Sunny In Philadelphia & Futurama join How I Met Your Mother, Law & Order: Criminal Intent, Entourage and MLB & NBA action, all in HD
#2 No Local Avails Means Less Clutter
#3 Value That Provides Great Content With Custom Marketing at Effective Pricing

WGN America Is America’s New Home For Great Content! MeetAtMaclarens | wgnamerica .com | MeetAtMaclarens.


FX found its leading man for its drama pilot American Horror Story in Dylan McDermott (Private Practice).  McDermott will play the husband of Connie Britton’s character.  American Horror Story is from Glee co-creators Ryan Murphy and Brad Falchuk and also stars Jessica Lange. 

Three celebrity singers and a music producer are joining the celebrity cast of NBC’s The Voice.  NBC is adding singers Reba, Monica and Sia Furler as well as music producer Adam Blackstone as advisers working as assistants alongside the established celebrity coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton. 



E! is a Top 5 Rated Network with W18-34

Top 10 W18-49
Top 15 A18-34
Top 20 A18-49

Every Night. All Year.
+23% More Original Hours
700+ Produced Annually
Harness the Power of E!


Thursday A18-49 Analysis:  FOX paced ahead of the competition Thursday night at 4.2/12 among A18-49, according to final national ratings from Nielsen.  At 8p, American Idol on FOX beat the rest at 5.7/17 with CBS’ comedies The Big Bang Theory and Rules of Engagement averaging a second place showing at 2.8/9.  NBC’s supersized The Office episode during 9p topped with a 4.2/11 followed by ABC’s Grey’s Anatomy at 3.7/9.  Then at 10p, it was CBS’ turn to win with The Mentalist at 2.6/7 and ABC’s Private Practice posted a 2.2/6 in #2. 

Live + Same Day Household Ratings: Thursday, April 28, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 8.7/14        American Idol 11.5/19, Bones 5.8/9

CBS: 7.0/11           The Big Bang Theory 6.4/11, Rules of Engagement 4.8/7, CSI 6.8/10, The Mentalist 8.5/14

ABC: 5.4/9           20/20 Special Edition 4.6/8, Grey’s Anatomy 7.0/11, Private Practice 4.5/7

NBC: 3.1/5           Community 2.2/4, The Office [r] 2.0/3, The Office 4.8/7, Parks and Recreation 2.8/4, 30 Rock 2.4/4

UNIV: 1.9/3         Teresa 1.9/3, Los 50 Mas Bellos de People 2011 1.7/3

CW: 1.4/2            Vampire Diaries 1.7/3, Nikita 1.1/2

TELE: 1.2/2         Premios Billboard de la Musica Latina 1.2/2

ION: 1.0/2           Criminal Minds 0.7/1, Criminal Minds 0.9/1, Criminal Minds 1.2/2

TF: 0.3/0            Dona Bella [7p start] 0.2/0, Fiesta de Pelicula 0.4/1

A18-49:  FOX 4.2/12, CBS 2.6/7, NBC 2.5/7, ABC 2.4/7, UNIV 1.4/4, TELE 1.0/3, CW 0.9/3, ION 0.5/1, TF 0.3/1



CNBC’s anchor Erin Burnett is moving to CNN Worldwide to become Anchor/Chief Business and Economics Correspondent.  Starting in June, Erin will anchor a weekday general news program and will be a contributor for CNN’s national and international breaking news events in addition to contributing to  Erin will be based at CNN’s New York headquarters.  

CBS News’ Face the Nation promoted Mary Hager to Executive Producer up from Senior Producer, a position she has held for two years.  Mary started her career at CBS News in 1991.

Todd D. Hansen named COO with Sportsman Channel.  Todd was a co-founder of Sportsman Channel in 2003 and since has been the network’s SVP/CMO.  In his expanded role, Todd will supervise operations, new revenue and growth opportunities in addition to overseeing resource allocation, Corporate Communications and Digital Media.  Todd reports to Gavin Harvey, CEO.

WNET New York Public Media said Laura Savini will no longer be the VP/Marketing and Communications at WLIW21. Instead, Laura is establishing a new company, Untamed Hair Productions & Consulting.  Laura is a well-known fixture on the public television station for more than twenty years and she will continue as an on-air host at WLIW21. 

This day in History:   1970 – Student anti-war protesters at Ohio’s Kent State University burn down the campus ROTC building. The National Guard took control of the campus.

Answer to Yesterday’s Trivia Question:  If you’re a regular at the Victoria Pub, what show are you on?   THE EASTENDERS  Kudos to: Jeffrey Hira-Nickelodeon/NY; Robert Twilley-Jupiter Ent/ETZ; Marta Davies-Smarta Media/Coconut Creek; Cathy Rich/Pompano Beach; Dan Harrison-CBS/LA; Susan Nessanbaum Goldberg-RoCart Prods/Hollywood; Dan Haberer-Creo Ent/Playa del Rey; Matthew Bergeron-Disney Channels Worldwide/Burbank

Today’s Trivia Question:  Who am I?  I have an office in NYC.  My assistant’s name is Velda.  She’s gorgeous.  My buddy down at NYPD is Capt Pat Chambers.  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




Big, Powerful and Influential: They Are The Nation’s Fastest Growing Demo
RLTV is launching Brand New Programming Initiatives on: Health/Finance/Politics/Nutrition

Gig Barton: 917.912.0023 or [email protected]/ David J. Ford: 312.882.3673 or [email protected]

Follow the Money: Generation 50+…..100 Million Reasons to Buy RLTV

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: [email protected] (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info [email protected] (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at [email protected] (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply (5/7)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships.   req#1646  (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp.  (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist.  #3506 (5/5)

JOB OPENING: VP DEVELOPMENT/LA: LA reality company looking for devt exec with real track record of getting multiple shows on air. Competitive salary. 5+yrs exp. Resume with references: to [email protected] (5/5)

JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply: [email protected]  (5/5)

JOB OPENING: PRODUCT DEVELOPER, NICK DIGITAL/Nickelodeon/NYC built interactive digital products previously in the Entertain/publishing arena. Knowledge of presentation layer tech EOE/M/F/D/AAP. Apply  (5/5)

JOB OPENING: DIR PROMO & ACTIVATION/AMC/NY: 8+yr exp devlopg/executng strtegic promo prtnrshps/campgns & licnsng for TV/Cble or Agncy. Exp findng/pitchng/closng natnl prtnershp deals to deliver rating goals. [email protected] (5/5)

JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English.  ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to [email protected] (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply: timewarner .com  (5/5)

JOB OPENING: MARKETING COORDINATOR  DIGITAL MEDIA/Disney ABC Television Group/Burbank, CA: Project mgmt & execution of various digital marketing initiatives Min 1 yr of Marketing support exp. Apply:  REQ 295613 (5/4)

JOB OPENING: DIGITAL RESEARCH/NEW YORK: Entry level. submit/analyze quant digital reports to support online brands. comScore/Omniture exp pref   (5/4)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/AETN/NY: 8+ yrs. exp. Handle licensing & transactions for int’l. syndication & channel businesses. Apply to:  (5/4)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online:   (5/4)

JOB OPENING: SR. WEB PRODUCT MANAGER/Nickelodeon/NYC: 5+yrs exp as web product manager, 7+ yrs professional exp in internet space. Exp with community-oriented and content rich sites EOE/M/F/D/AAP.Apply  (5/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “nternship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

SITUATION WANTED: POSTING: TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

SITUATION WANTED:  SEEKING RESEARCH ANALYST/NYC: 2 yrs @ media agency, TV, sports, biz IQ. Nielsen, syndicated research, MS Office, et. al. Social media exp. via sports media. Business bachelor’s & MBA [email protected] (5/5)

SITUATION WANTED:  Creative, PR/Marketing or PA job in Children’s or Creative Media. 3+ years in freelance media production, script, e-learning, game ideas. Also a voice talent/singer. Imaginative hard worker. [email protected] (5/4)

SITUATION WANTED SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website:   iPhone +1 (617) 216-7554 [email protected] (5/4)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (5/3)

SITUATION WANTED: RESEARCH DIR Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/3)

SITUATION WANTED: SALES, MARKETING SPECIALIST: 10+yrs exp w/studios, media, high level clients, promo materials, cross marketing interfacing with all aspects of business development, strategic alliances, pub/rsch/contact: [email protected] (5/3)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  Dancing with the Stars, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother, Mad Love, Two and a Half Men [r], Mike & Molly, Hawaii Five-0
CW:   90210, Gossip Girl
FOX:  House, The Chicago Code
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, The Event, L&O: LA
PBS:  Antiques Roadshow, American Experience [r]
TELE:  Aurora, Los Herederos del Monte, La Reina del Sur
UNIV:  Teresa, Triunfo del Amor

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