Good morning, it’s Monday, May 24, 2010, and this is your first early morning digital briefing.

In a unanimous 5-0 vote, the Federal Trade Commission announced on Friday that it has officially approved Google‘s plan to acquire leading mobile ad firm AdMob in a deal valued at $750 million. After pouring over the deal for more than 6 months, the FTC decided that there was sufficient competition in the mobile advertising market, particularly following Apple’s pick up of Quattro Wireless in Jan. and its subsequent launch of the “iAd” platform.
 

 
DISH Network will be a key partner in the new Google TV platform and it couldn’t have come at a better time for the Echostar subsidiary as it seeks to differentiate itself from its competitors beyond just price. Embedding the cross-platform search feature into Dish DVRs, equipped with Logitech keyboard-enhanced remote controls, will give users not only access to online content but also provide unlimited possibilities for networks who want to build compelling interactive apps around their shows.
 
Going through Lost withdrawals already after last night’s series finale? Check out extended coverage of the show on TVGuide.com including photo galleries, best of features and interesting tidbits like this Lost reading guide. TV Guide is giving a similar treatment to Fox’s much-anticipated 24 finale tonight, including a user-generated top moments photo gallery.
 
Bravo says its “Talk Bubble” social media event around “The Real Housewives of New York City” earned significant week-over-week gains among all key metrics during Thursday night’s episode, registering a 62% increase in page views and a 49% increase in uniques versus the prior week’s event. Bravo says its “Real Housewives of New York City” show site also saw significant gains due to ‘Talk Bubble,” registering 1.5 million page views for the day.
 

 
Low cost media streaming set-top maker Popbox announced a partnership with RealD to bring 3D streaming capabilities to the device. The set-top is set to be released in the coming weeks for $129.99 with a wireless version selling for $150.
 

A CYNOPSIS MESSAGE FROM CTHRA

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Search data marketplace provider Magnetic is announcing an integration with ad networks interCLICK and Undertone Networks this morning enabling advertisers to target campaigns on virtually any media by utilizing search data to determine who intends to purchase the product. Search data is used as the key indicator of intent to increase conversions by finding customers at all points in the purchase funnel outside of the search engine. “In the true upper funnel, customers are just entering the purchase mode and they are already indicating the potential path they may take to a purchase. Advertisers have never been able to harness that data from search,” said Josh Shatkin-Margolis, CEO of Magnetic in a statement.
 
Yahoo built a HTML5-formulated rich media ad with Paramount and DreamWorks Animation to promote the launch of “Shrek Forever After.”  The ad, featured on both the Yahoo! homepage and on the Yahoo! Movies home page on the iPhone, morphs into a large animated image of the giant green ogre wearing 3-D glasses on the screen with a call to action to view the film’s trailer.
 

 
TiVo struck a technology partnership with Technicolor (formerly Thompson) to jointly develop an advanced, TiVo-ready, HD PVR set-top box for operators around the globe who pay to license TiVo’s set-top software. Technicolor will port TiVo software to its latest PVR hardware platform, reducing development and integration costs associated with operator deployment and ultimately slashing the time required to bring the product to market. (Comcast in the U.S. spent years trying to integrate the Tivo interface and is still making tweaks to the service in New England, the only area that has launched the solution so far.)
 
Google has acquired online music and photo streaming service Simplify Media it was revealed at Google’s I/O Developer’s Conference last week. Simplify Media, which stopped taking on new customers a couple of months back, will provide Google with the technology to enable Android users to stream music to their mobile phones.
 
Advertising technology start-up Invite Media may be Google’s next takeover target, reports AllThingsD citing sources. Invite provides a “demand side” platform to help buyers maximize efficiency on high volume display advertising exchanges.
 

 
Google‘s new free WebM-project video codec dubbed VP8 is the secret sauce behind the new Google TV announcement, according to entertainment and tech analyst firm In-Stat. VP8 will enable YouTube content be re-purposed at different video resolutions allowing video and audio files to be viewed directly by any WebM-capable browser in a much higher quality than similar last-10-feet solutions. “With Android and Chrome as the underpinning platform, Google will be able to combine content with intelligent search and with innovative services to present what may become a compelling user experience that spans HD TV sets and in-home devices, and eventually connects to, literally, everything,” notes Gerry Kaufhold, principal analyst with In-Stat.
 
In another sign that the worst of the “great recession” may be behind us, online retail spending neared $34 billion during Q1 of 2010 quarter, up 10% versus year ago, according to a new e-commerce report from ComScore. The acceleration represented the first time growth rates have reached double-digits since the second quarter of 2008.
 
Retail E-Commerce (Non-Travel) Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Quarter     E-Commerce Spending ($ Millions) Y/Y % Change
Q1 2007     $27,970                                     17%
Q2 2007     $27,176                                     23%
Q3 2007     $28,441                                     23%
Q4 2007     $39,132                                     19%
Q1 2008     $31,178                                     11%
Q2 2008     $30,581                                     13%
Q3 2008     $30,274                                      6%
Q4 2008     $38,071                                     -3%
Q1 2009     $31,031                                      0%
Q2 2009     $30,169                                     -1%
Q3 2009     $29,552                                     -2%
Q4 2009     $39,045                                      3%
Q1 2010     $33,984                                     10%
Source: comScore, Inc.
 

 
The Travel Ad Network (TAN) has named Ben Lin to the newly created position of VP/Technology. He will be based in TAN’s Lower Manhattan headquarters and report to Brian Silver, CEO. Ben most recently served as Technology Manager in Travelocity’s media department.
 

A CYNOPSIS MESSAGE

 
As high profile competitors gear up to provide interactive content to the television, Comcast‘s Fancast portal is quietly improving its user interface as it prepares to roll out a dynamic iPad application that will enable full episode viewing on the device. (Given Hulu’s plans to roll out a paid iPad app later this year, don’t expect Fancast’s Hulu content to among the choices but there plenty of other shows it can offer including authentication-required pay services such as HBO Go. It would be even more surprising to see Hulu become compatible with Google TV, for that matter, given its history of blocking such services.) Brand new Fancast features include new Video Browse pages, a more visual gallery view of episodes and movies, extensive sharing features and new configurable filters that scroll through shows by genre, network, rating and HD format. Other enhancements include Search Engine Optimization tweaks and updates to the TV Grid and VOD search changes. Searches are now easy to navigate and lightning fast; a Google-style pull-down menu appears below your searches to help you find what you’re looking for. For instance, type in “Lost” to be taken to a special final season page, which aggregates tons of extra material for hardcore fans, not to mention every episode from all 6 seasons.
 

A CYNOPSIS MESSAGE FROM IAB

IAB Digital Media Education – Now Available on Demand 

The IAB’s most popular live seminars have been cut into 15-20 minute modules suitable for e-learning. Each class still counts towards the IAB Certificate in Interactive Advertising.

Eight courses are currently available at an introductory rate of $95 per course, including: Ad Effectiveness 101, Metrics 101 – Understanding and Using Measurement Data, Mobile Advertising: Marketing on the Go, and more!

Learn more about IAB Professional Development On-Demand and get started today!

 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
wayne@cynopsis.com
05.24.2010

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JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: melanie.hill@turner.com (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: www.sonypicturesjobs.com (5/29)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, www.discovery.com / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE nycjobs@univision.net (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. www.wwe-careers.com (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to HRManager@acornmedia.com. EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/Nick@Nite/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand. ApplyNAN@gmail.com  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: www.hallmarkchannel.com “Jobs” (5/27)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: devjob4@gmail.com. 2+ yrs exp req’d (5/26)

JOB OPENING: SPRVSNG PROD DCGEP/Discovery Communications/MD: Directs creative, editorial & budget aspects of original prod, reversions & promo, 7+yrs of Sr. Prod for factual prgrm for internat’l offices. www.discovery.com Req#9686 (5/26)

JOB OPENING: EP/Discovery Communications/TLC/NY: For TLC’s internat’l orig prod, 8+yrs direct prgrm dvlp & prod, familiar w/internat’l mkt place, ability to combine commercial & creative imperatives. www.discovery.com Req#9689 (5/26)

JOB OPENING: DIGITAL AD SALES/Top Tier Music Centric Company/NYC: Bring relationships and strong work ethic, 2years minimum exp. knowledge of agency outside of NY East Coast a +. Contact: scotts@mog.com (5/26)

JOB OPENING: MULTI MEDIA DESIGN-FINANCIAL COMMUNICATIONS MANAGER/ Scripps Networks/ Knoxville, TN: Create multimedia financial presentations for corp clients. 3-5 yrs exp graphic design. Apply: www.Scrippsnetworks.com #1570 (5/25)

JOB OPENING: MGR SCHEDULING/New York: Lead sched’g strategy.Contribute to network plan’g/direction including sched’g, prgrmng & acquisitions. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=72679 (5/25)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (5/25)

JOB OPENING: ACCOUNTANT/NY Jets/Florham Park NJ  Month end close, bank statement reconciles & G/L reconciliations, general ledger entries. 3-5 yrs exp in public & private. Great Plains exp. BA in Accounting. Resume: jobpostings@newyorkjets.com (5/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to robyn@twocatstv.com (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to internships@geppettogroup.com (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (5/29)

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit https://freebeaaron.wordpress.com for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: www.baerdavis.com Email: scott@baerdavis.com (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (5/27)

SITUATION WANTED: Publicity: Publicist books radio talk shows in big cities & national shows for movies, actors & celebrities who want to share their message with MILLIONS of REAL LIVE LISTENERS. Contact: annie@anniejenningspr.com (5/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! vroom526@aol.com (5/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: ericadlerresearch@gmail.com (5/26)

SITUATION WANTED: FREELANCE AD TRAFFICKER (NY) Digital media specialist seeking freelance ad traffic positions on eves or wknds. Thorough knowledge of Doubleclick DFP. digitadtraff@yahoo.com (5/26)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! lutwakel@yahoo.com (5/25)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled … Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. dave@seizethedave.ca (5/25)

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