Monday, May 23rd, 2011






The Most Original Programming on Television
Get a sneak peek at AMC’s upcoming original HELL ON WHEELS.


Good morning. It’s Monday, May 23, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
ABC: The Bachelorette at 9p
Discovery Fit & Health: World’s Worst Teens at 10p

Tonight’s Finales:
ABC: Dancing with the Stars (Performance Show) at 8p
Fox:  House at 8p, Chicago Code at 9p
NBC: The Event at 9p



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World-famous mentalist Keith Barry stars in a new Discovery Channel series, Deception with Keith Barry.  The network will air a sneak peak of the four-episode series on May 31 at 10p with the series settling into its regular time slot of Wednesdays at 10p starting June 1.  The Lizard Trading Company and Discovery Studios are behind the series for Discovery Channel.

A fourth season of TLC’s series Toddlers and Tiaras debuts June 15 at 10p.  The new season opens as two tiny pageant contestants vie for the crown of Texas-based Universal Royalty Pageant.  TLC ordered 18 one-hour episodes produced by Authentic Entertainment. A week later, TLC bows a fourth new season of I Didn’t Know I Was Pregnant offering more shocking stories of women who did not realize they were pregnant until they went into labor.  TLC serves up 25 half-hour episodes of I Didn’t Know I Was Pregnant from Mike Mathis Productions.

Top 10 Weekend Box Office Estimates: May 20-22, 2011
Pirates of the Caribbean: On Stranger Tides (Disney) $90.1 million – opening weekend
Bridesmaids (Universal)                        $21.1 million – 2 wk total $59.5m
Thor (Paramount)                               $15.5 million – 3 wk total $145.4m
Fast Five (Universal)                           $10.6 million – 4 wk total $186.2m
Rio (20th Century Fox)                         $4.7 million – 6 wk total $131.6m
Priest (Sony)                                      $4.6 million – 2 wk total $23.7m
Jumping the Broom (Sony)                    $3.7 million – 3 wk total $31.3m
Something Borrowed (Warner Bros.)        $3.4 million – 3 wk total $31.4m
Water For Elephants (20th Century Fox)   $2.2 million – 5 wk total $52.4m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) $990,000 – 5 wk total $51.8m
Source: Rentrak

UPFRONT 2011: Vme

US Spanish network, Vme hosted its upfront event last Thursday at the Samsung Experience in New York’s Time Warner Center. 

Vme’s programming lineup includes weekly strip shows targeting the bilingual and bicultural young Hispanic consumer:

  • E3 – New original show premiering July 18, offering up-to-date entertainment news and Hollywood headliners.  Roser Cabanas hosts.
  • Nota Musical – The network returns this original show for another season hosted by Ceceliz and OZ, bringing the latest news and top artists from the world of music.
  • En Pantalla – Hosted by Keyla Medina, this show highlights movies from Hollywood blockbusters to independent films, offers exclusive interviews and movie and DVD releases and premieres.
  • Game40 – Weekly interactive show geared toward gamers in partnership with 40 Principales with new releases in the video game market.  Series premieres later this year.
  • Cliptomanicas – Presented by Red Bull, this original extreme sports show is hosted by professional extreme athletes who present and live the sports.  Each week’s episode showcases a different stunt from various locations about the world.

Vme also offers two new dramas:

  • Piratas – Set in 18th century Spain, this drama is about the misadventures of a philandering member of the nobility who is forced to infiltrate the pirate crew under Captain Bocanegra. The drama offers beautiful ships, sword fights, dungeons, executions, rescues, battles, treasure and more.
  • Los Kennedy – The eight-part miniseries originally created by HISTORY, documenting the Kennedy family from the 1930s to 1968 will air on Vme starring Greg Kinnear, Katie Holmes, Barry Pepper and Tom Wilkinson.

Returning scripted drama series on Vme include: Africa de mi Corazon; Cuentame Como Paso; and Comisario Rex.  Vme further is renewing Alerta Cobra for a new season soon after it premiered in April; and primetime drama Aguila Roja is back for another season on Vme.

Vme can be found in 40+ markets in the US and is available free over-the-air and via basic digital cable.  Vme is also carried nationally through satellite providers such as Dish Network, DirecTV, Verizon FiOS and AT&T U-verse on their basic and Hispanic package. 


Distributor Peter Rodgers Organization (PRO) reupped its exclusive representation for The Fremantle Company’s library in North America containing such classics as The Adventures of the Swiss Family Robinson, The Adventures of Black Beauty, hundreds of hours of programming previously owned by Passport Pictures and more than 75 feature films.  Additionally, PRO recently finalized its acquisition of digital broadcast rights for the series, The Saint starring Roger Moore from ITV and also confirmed a national broadcast license with Luken Communications for its Retro Television Network (RTN) and TUFF TV platforms.  The Saint will begin airing June 1.


Cinemax’s new late-night comedy series Chemistry added four actors to its cast roster.  Joining the 13-episode series about a couple, Liz and Michael (Jonathan Chase) who have an intense physical relationship are: Ragan Brooks (Desperate Housewives) as Jocelyn, Michael’s Martha Stewart-wannabe finance who is also the daughter of Michael’s boss, Arthur.  Eric Pierpoint (Parks and Recreation) will play Michael’s boss, Arthur, the founding partner of the law firm where Michael works. Jeremy Kent Jackson (Without a Trace) will play Michael’s supervisor at the law firm.  And, Asante Jones (Harry’s Law) will portray Preston, a police officer who is Liz’s partner.

British actor Rod Hallett (Showtime’s The Tudors) next appears as a full-time regular on FOX’s new drama Terra Nova.

HBO’s Hung tapped Ana Ortiz (Ugly Betty) for a multi-episode run, playing a woman with serious anger issues who becomes a client of part-time male prostitute Ray (Thomas Jane).  Also for HBO, Alice Eve will appear in a four-episode run for the final season of Entourage.



Top Leaders Headline The Cable Show 2011

Chicago’s new mayor, Rahm Emanuel, welcomes executives from the cable and content sectors in The Cable Show‘s must-see opening General Session on Tuesday, June 14. Panel that follows includes CEOs: Jeff Bewkes, Time Warner; Glenn Britt, Time Warner Cable; Chase Carey, News Corp; Pat Esser, Cox; Philippe Dauman, Viacom and Neal Smit, Comcast. Hear candid, unscripted dialogue straight from the top – only at The Cable Show.

Register Today!
The Cable Show 2011: June 14-16, Chicago, IL.


Thursday A18-49 Analysis:  Compared to the previous week, FOX remained rock solid with its ratings Thursday night at 4.8/14 A18-49, according to final national ratings from Nielsen. American Idol on FOX excelled during 8p with a 6.3/20 while the comedies The Big Bang Theory and Rules of Engagement averaged a 3.1/10 in second place for CBS.  The one-hour season finale of The Office pivoted NBC to #1 at 9p with a 3.9/10 followed by the season finale of Grey’s Anatomy on ABC at 3.6/9.  Then at 10p, the second half of the two-hour season conclusion of The Mentalist on CBS did best at 3.1/9 and ABC’s Private Practice season ender was #2 at 2.5/7.

Live + Same Day Household Ratings: Thursday, May 19, 2011 (May Sweep Day 22)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 9.2/15       American Idol 12.5/21, Bones 5.8/9

CBS: 7.8/13         The Big Bang Theory 6.9/12, Rules of Engagement 5.4/9, The Mentalist 8.6/14


ABC: 5.0/8           Wipeout 3.2/5, Grey’s Anatomy 6.6/10, Private Practice 5.1/8

NBC: 2.9/5           The Office [r] 1.8/3, The Office [r] 2.0/3, The Office 4.3/7, Parks and Recreation 2.6/4, Parks and Recreation 2.3/4

UNIV: 2.4/4         Teresa 2.2/4, Triunfo del Amor 2.5/4

TELE: 0.9/1         Aurora 0.6/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.6/3

CW: 0.8/1            Smallville [r] 0.8/1

ION: 0.8/1           Criminal Minds 0.8/1, Criminal Minds 0.7/1, Criminal Minds 1.0/2

TF: 0.3/0             Dona Bella 0.2/0, Fiesta de Pelicula 0.3/1

A18-49:  FOX 4.8/14, CBS 2.9/8, ABC 2.6/7, NBC 2.5/7, UNIV 1.8/5, TELE 0.8/2, CW 0.5/2, ION 0.4/1, TF 0.2/1



Universal Communications Inc. promoted Kevin Cuddihy as President/Univision Television Group (UTG), up from EVP/Advertising Sales for UTG.  In his new position, Kevin will manage all UTG operations encompassing advertising sales and local programming.  He will continue to be based in New York and reports to Peter Walker, President, Univision Local Media.

Carol Fiorino joins Saatchi & Saatchi Wellness, specializing in marketing consumer wellness brands, as Creative Director.  Carol will co-lead the department and responsibilities with Stuart Fink, Creative Director and both report to Helayne Spivak, CCO. Carol previously was Creative Director for Euro RSCG Life.

This day in History:  1895 – The New York Public Library was established with an agreement that combined the city’s existing Astor and Lenox libraries.

Answer to Yesterday’s Trivia Question: What regular character moved from one popular crime-drama series to its spin-off, all the while maintaining the same rank?  Captain Cragen (Dann Florek) went from Law & Order to spinoff Law & Order: SVU (yes, Detective John Munch moved from Homicide: Life on the Street to Law & Order, but L&O is not a spin-off of Homicide)  Kudos to: Roger Lee-News 12 Long Island/NY; Art Salisch/NJ; Rob Petrie-The Alan Brady Show/NY; Monica Caraffa-The Radio Agency/Media PA; Todd Schliewen-KMSB/Tucson; Cammie Buerry-Station Casinos/Las Vegas; Yolanda Sayles-Buchwald  Fortitude/LA

Today’s Trivia Question:  What TV mom left these rules for her son with the babysitter:  “No parties, no girls and no matter how much you cry, you can’t borrow the Porsche.”   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply:  (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company.  #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at  (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply  (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply:!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills.  (5/26)

JOB OPENING: SENIOR MEDIA PLANNER/BUYER w/ Digital Experience/El Segundo:  Media Buying Agency seeking a media buyer/?planner with 3+?years of media experience. Please send resume to [email protected] (5/25)

JOB OPENING:   ADMINISTRATIVE ASSISTANT/Hallmark Channel/LA: 3+ yrs exp supporting senior execs. MS Office proficiency + TV/Production/Studio exp a must. See full posting and apply @  (5/25)

JOB OPENING: DIRECTOR SCHEDULING/Hallmark Movie Channel/LA: 3 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @  (5/25)

JOB OPENING:   DIRECTOR PROGRAMMING/Hallmark Channel/LA: 5 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @  (5/25)

JOB OPENING:   SALES ASSISTANT- AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @  (5/25)

JOB OPENING:   4 JOBS: DIRECTOR/SUPPROD (FIELD); SHOWRUNNER, POST PRODUCERS & EDITORS/NY: needed immediately for cable docu soaps. Major series credits required, docu soap preferred. Resume, reel, references to [email protected] (5/25)

JOB OPENING:   MANAGER, INTERNATIONAL MEDIA & AFFILIATE RELATIONS/WWE/Stamford CT: 4+ yrs exp with client relations (TV, media, knowledge of EMEA, etc.) Apply: (5/25)

JOB OPENING:   COMEDY WRITER/PROD/NAT’L SYNDIE DAYTIME TALK SHOW/NY:  For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg  celebrity pop culture. [email protected] (5/25)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support ent prgmng on TBC & TNT. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis. Res & C/L: [email protected] (5/24)

JOB OPENING: INTEGRATED SALES PLANNER /NEW YORK: Assist A&E Networks AE’s w/creating plans, integrated presentations & steward accts   (5/24)

JOB OPENING: MEDIA ANALYST/Ebiquity/NYC: Analyze media plans on both a cost & quality basis. 4-6 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (5/24)

JOB OPENING: iPhone/iPad GAME APP DEVELOPER/NYC: Family entertainment co seeks creative programmer w/ 2 years minimum SDK, Objective-C and Cocoa skills; gaming experience a must; Email cover letter/resume to: [email protected] (5/24)

JOB OPENING: SALES PLAN’G ANALYST/NYC: prepare budgets & forecasts. Provide sales strategy & advise sales team on revenue & reporting. Apply   (5/24)

JOB OPENING:  SR. ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP  (5/24)

JOB OPENING:  AE DIR RESPONSE/ION/NY: 4 yrs DR TV Sales, strong oral/written skills, duties: pricing, billing & develop new bus. client/agency contacts reqd. EOE full ad (5/24)

JOB OPENING:  ACCOUNT EXECUTIVE/WTIC/WCCT/Hartford: Seeking two AE’s: 3+ yrs, 1+ yrs sales/media exp  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resumes to [email protected] (5/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at  . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

SITUATION WANTED: VO TALENT Rebecca Michaels – Confident, Caring, Quirky Voice Over talent delivers high-quality VO from home studio for all lengths of corporate & commercial gigs. Visit   for demos & details. (5/25)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/25)
SITUATION WANTED: BRAND MARKETING/SOCIAL MEDIA ROCKSTAR/NY: Highly versatile marketing pro. proficient in social media strategies, brand mktg &consumer engagement. Full time/Freelance. BBA Marketing [email protected] (5/25)

SITUATION WANTED: Executive level PUBLICITY position – well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] (5/25)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:recent reliable, and hardworking,college grad looking to work on a movie set for the summer, numerous experience under belt like dancing with the stars. [email protected] (5/24)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:determined, dependable, film major looking to work on a movie set for the summer. various production experience. [email protected] (5/24)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC: Dancing with the Stars [f ], The Bachelorette [p ]
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], How I Met Your Mother [r], Two and a Half Men [r], Mike & Molly [r], Clash of the Commercials: USA vs. the World (OTO)
CW:   90210 [r], Gossip Girl [r]
FOX:  House [f ], The Chicago Code [f ]
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Minute to Win It, The Event [f ], L&O: LA
PBS:  Antiques Roadshow, American Experience
TELE:  Mi Corazon Insiste, Los Herederos del Monte, La Reina del Sur
UNIV:  Teresa, Triunfo del Amor

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