Monday, May 20th, 2013



ION viewers stay tuned in longer than any other top 20 cable network’s,
with ION Television ranking #1 in HOLDING POWER
among Adults 25-54 & 18-49 and Women 25-54!


Source: ION analysis of copyrighted Nielsen data, 4Q’12
Learn more at


Good morning. It’s Monday May 20, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Motive at 10p
BBCA: James May’s Man Lab at 10p
FOX: The Goodwin Games at 8:30p

Tonight’s Finales:
A&E: Bates Motel at 10p
CBS: Rules of Engagement at 8:30p, Mike & Molly at 9:30p, Hawaii Five-0 at 10p
Showtime: The Big C: Hereafter at 10p
Sundance: Rectify at 10p



Thursday, June 6thPremieres
BURN NOTICE 9/8C (Final Season) & GRACELAND 10/9C (Series Premiere)
Wednesday, June 12thPremieres
Tuesday, July 16thPremieres
Thursday, July 11thPremiere

Destined to Happen: It’s been reported that FOX‘s The X Factor is firming up a deal to bring former Destiny Child star Kelly Rowland on board. Rowland served as a judge on the eighth season of the UK version of the show. The official announcement is slated to be made today, as the series begins production tomorrow in Charleston, South Carolina. Rowland would join executive producer Simon Cowell and Demi Lovato on The X Factor panel. As for the fourth and final judge, Latin singer-actress Paulina Rubio is rumored to be in talks for the position.


CBSMike & Molly is undergoing a major change behind the scenes. Mark Roberts, who served as the creator and showrunnner for the comedy’s first three seasons, is stepping down to focus on other projects. He’ll be replaced by current co-executive producer Al Higgins, who has been named executive producer and will serve as the series’ showrunner for its upcoming fourth season. CBS ordered 22 episodes season of the comedy.

Want a peek at the murder and mayhem coming up on Dexter? Showtime has unveiled the official trailer for the show’s eighth and final season. It offers an extended look at what’s in store for the landmark series. Dexter premieres on Sunday, June 30 at 9p. For the official trailer, go to:

The final un-aired episodes of ABC‘s Don’t Trust the B—- in Apartment 23 are now available in their entirety on Watch ABC on, the Watch ABC Player for iPad, iPhone, iPod touch and Kindle Fire, Hulu and iTunes. The episodes will be live through June 2, 2013. The origin of Chloe’s evil ways is revealed in the final episode featuring Richard Dean Anderson and Latin singer/actress Charo, who appear as themselves.

New York mayor Michael R. Bloomberg and Mayor’s Office of Media & Entertainment Commissioner Katherine L. Oliver will host the eighth annual Made in NY Awards on Monday, June 10 at 7:30p at Gracie Mansion. The awards are given annually to individuals and organizations that have made significant contributions to various fields in the City’s entertainment and digital media industries. The 2013 Made in NY honorees include: Tony and Olivier Award-winning actor Alan Cumming; Project Runway host and executive producer Heidi Klum; director Spike Lee; singer and actress Audra McDonald; President of HBO Documentary Films Sheila Nevins; NYC-based blogging platform and social networking website Tumblr; and Harvey and Bob Weinstein, founders of The Weinstein Company and Miramax Films. This year’s Made in NY Mayor’s Award for Lifetime Achievement will be presented to Emmy Award-winning television host and broadcast journalist Barbara Walters.

Top 10 Weekend Box Office Estimates:  May 17-19, 2013
Star Trek Into Darkness (Paramount)          $70.6 – opening weekend
Iron Man 3 (Disney)                                 $35.2 million – 3 wk total $337.1m
The Great Gatsby  (Warner Bros.)               $23.4-  2 wk total $90.2m
Pain & Gain (Paramount)                           $3.1 million – 4 wk total $46.6m
The Croods (20th Century Fox)                  $2.8 million  9 wk total $176.8m
42 (Warner Bros.)                                    $2.7 million –  6 wk total $88.7m
Oblivion (Universal)                                  $2.2million – 5 wk total  $85.5m
Mud (Roadside Attractions)                       $2.2 million – 4wk total $11.64m
Tyler Perry Presents Peeples (Lionsgate)     $2.2million – 2 wk total $7.9m
The Big Wedding (Lionsgate)                     $1.1 million – 4 wk total $20.2m
Source: Rentrak


Syfy has given a six-episode fifth and final season order to its long-running flagship series Warehouse 13. The show, from Universal Cable Productions, will begin filming in Toronto this summer to return in 2014.

BBC hit Doctor Who is returning for an eighth season. The network announced the news just as the show’s season seven finale aired. A 50th anniversary special of the sci-fi series is slated to air on Saturday, November 23.


YouTube breakout star Ray William Johnson is heading to television. According to The Hollywood Reporter, FX has given a script commitment to a comedy inspired by the life of the Internet sensation. Johnson stars on the online comedy series =3.


Andy Garcia has joined the cast of FOX‘s Let’s Be Cops. The action comedy series stars Damon Wayans Jr. and Jake Johnson as two friends who impersonate police officers using rented uniforms. Garcia will play a seasoned detective who becomes the pair’s boss.

Mom’s the word moving forward on How I Met Your Mother. Cristin Milioti, who was revealed as the never-before-seen mother on the CBS show’s season finale will be getting more screen time on the show. Milioti has been upped to a series regular, when the series resumes for its ninth and final season.


Don’t Forget to Register for Tomorrow’s Webinar!
Tomorrow: May 21 | 1:30-3pm ET

Online Video: How the Heck Do I Measure This Stuff?
Our exclusive Webinar will provide you with their latest thinking, strategies and tactics to help you optimize your video investments.
Speakers include: Joann Wolferman, Product Leadership Ad Effectiveness at Nielsen, Matt Timothy, President at VINDICO and Joseph White, Director, Research & Account Planning at Blip


Thursday A18-49 Analysis:  FOX came out on top with the A18-49 viewers Thursday at 3.6/11, according to final primetime national ratings from Nielsen. CBS led at 8p with The Big Bang Theory and Two and a Half Men combining for a 4.0/14, followed by FOX’s American Idol at 3.2/11. FOX took over the lead at 9p with American Idol at 4.0/11. ABC’s Grey’s Anatomy placed second at 3.1/9, followed by NBC’s The Office at 3.0/8. At 10p, ABC’s Scandal was #1 at 3.2/9.  CBS’ Elementary trailed at 2.0/5.

Live + Same Day Household Ratings: Thursday, May 16, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 8.7/14         American Idol 8.7/14

CBS: 7.5/13           The Big Bang Theory 9.6/17, The Big Bang Theory [r] 7.4/12,  Elementary 5.6/9

ABC: 4.9/8             Wipeout 2.4/4, Grey’s Anatomy 6.0/9, Scandal  6.2/10

UNI: 2.1/3              Porque el Amor Manda 1.8/3, Amores Verdaderos 2.6/4, Que Bonito Amor 1.8/3

NBC: 2.6/4             Office 2.7/5, Office  3.4/5, Hannibal 1.6/3

CW: 1.2/2              Vampire Diaries 1.5/3, Beauty and the Beast 0.8/1

TELE: 0.9/2             Pasion Prohibita 0.7/1, La Patrona 1.0/2, El Senor de los Cielos 1.1/2

ION: 1.1/2               Criminal Minds 0.9/2, Criminal Minds 1.2/2, Criminal Minds 1.2/2

UMA:  0.2/0             Cinemas [7p start] 0.3/1, Heroes Del Norte 0.2/0, Sin Ellas No Paraiso 0.2/0

A18-49: FOX 3.6/11, CBS 3.4/11, ABC 2.4/7, NBC 2.1/6, UNI 1.7/5, CW 0.8/3, TEL 0.8/2,  ION 0.5/2, UMA 0.2/0


Nadine Nohr has been named the permanent CEO of Shine International. Nohr, who has been a consultant to Shine International since 2010, originally accepted the position on a yearlong basis in September 2012.

Michael J. Hayes, formerly President and General Manager at Hearst Television’s WTAE-TV, the ABC affiliate in Pittsburgh, PA, has been named Senior Vice President and Group Head of Hearst Television Inc. In his new role, Hayes will share oversight responsibilities for a portfolio of the company’s 29 television stations with Frank Biancuzzo, also a Hearst Television senior vice president and group head. Hayes’ promotion is effective June 1.

Scripps Networks Interactive has promoted two members of its programming team for home category brands, HGTV and DIY Network. Steven Lerner, who has been with SNI for six years, has been elevated to Senior Vice President of Programming and Production and will oversee the programming efforts at HGTV and DIY Network, as well as lead the New York and Knoxville-based programming teams. Freddy James, a 16-year veteran of SNI programming and production, has been upped to Senior Vice President, Strategic Development and Program Integration. James, who leads the Program Integration Team staff in New York and Knoxville, will expand his role in content strategy development around integration, digital convergent content and creating co-branded opportunities with media entities like HGTV Magazine and others.


Cynopsis: Kids! Webinar
GenZ Advertising: Cross-Platform Ad Models to Reach Kids & Parents Tuesday * May 28, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson, Editor Cynopsis: Kids! along with panelists:
Kara Rousseau, SVP, Ad Sales Marketing, Disney Media Sales and Marketing
David Becker, President of Blue Plate Media Services
Brian W. Wieser, Analyst, Pivotal Research Group, LLC
Darcy Bowe, Director, Starcom USA


This Day In History, sponsored by Military Channel: 1997 The final episode of the sitcom Roseanne aired on ABC.

Answer to Our Last Trivia Question: What type of business did George Jefferson own on The Jeffersons? Dry Cleaning. Kudos to: Tracy Casper Lang-Prospect Park/NYC; Amy Horowitz-Mediacom/NYC; Joanne Milano-RJ Palmer/NYC; Kelth Marder-Halstead Property/NY; Amy Zack-TNA Wrestling/Nashville, TN; Jaime Horowitz-Grant Stations/Huntsville, AL; Linda L. Wooldridge-Rovicorp/Tulsa; OK; Jim Hall-True Media/Columbia, MO; Patti Rodriguez-KXRM Fox21/KXTU SOCO CW/Colorado Springs, CO; Mark GuerinComcast Spotlight/Denver, CO;Karen Weiser-High Noon Entertainment/Denver, CO; Betsy Samuel-OpenTV/Golden, CO; Jim Katz-Radcliffe Road Pictures/Los Angeles, CA; Alexandra Leh-LaCheraqui Media/Los Angeles, CA; Jill Moray-The Knitting Channel/Los Angeles, CA; Bill Bracken-Brad Lachman Productions/Burbank, CA; Stephen Kelley-9 Story Entertainment/Toronto, Canada; Keith MacKechnie-The Actors’ Network/Vancouver, Canada.

Today’s Trivia Question  Where did True Blood’s Jason read that everyone should have sex with a vampire at least once? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Roberta Caploe

Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: STRATEGIC MKTG MGR/NYC: Strategic dvlpmt & execution of multi-platform integrated mktg opportunities for potential/existing Ad Sales clients. Exp: 7 yrs/Mktg/ad sales/comm/mgmt/media/crtv writing. Apply Here job#13-4247 (5/25)

JOB OPENING: DIR, DEVELOPMENT/TLC/NYC or MD: Innovtve hitmaker resp for devel of orig content/prgmming for ntwrks; wrk w/extrnl Prod Cos & intrnl depts.; 5-7 yrs as Ntwrk Devel Exec of top rated series/shows in doc/reality. Apply (5/25)

JOB OPENING: PRESIDENT/LA: 20th Century Fox seeks an executive based in LA. Devlp/exploit new media business opportunities, dvlpmnt of digital General Strategy Consultants Apply: (FOX0001HQ) (5/25)

JOB OPENING: FRLANCE SCHEDULING ANALYST/NYC: Short-term proj. Detail/Organiz. Respn incld Ad Sales allocations, data entry, operate On-Air database, financial/strategic plan’g. Exp. Req, strong Excel +. Resume: [email protected] (5/25)

JOB OPENING: RSRCH DIR/NFL/NY: Develop & design meas svcs for NFL spons & ad partners. Identify renwls & ROI of activations. 5-10 yrs spons rsrch exp. More info/apply: Here (5/24)

JOB OPENING: TECH EDITOR/CNBC/Englewood Cliffs, NJ: Tech and business news writer for CNBC Digital (8869) (5/24)

JOB OPENING: DEPUTY MANAGING EDITOR/CNBC Digital/NJ: Manage the digital breaking news desk team (8872) (5/24)

JOB OPENING: SENIOR HOME EDITOR/iVillage/NBCU/NYC: Home design + DIY + entertainment + gardening (9860) (5/24)

JOB OPENING: VARIOUS POSITIONS/Fusion, the ABC News/Univision Joint-Venture/Miami: Producers, Preditors, Line Producers, Bookers, AVID Editors, ROSS Directors, ADsExp w/Inews, Newscutter, ISIS. Minimum 2 years exp. Needed!  Apply here (5/24)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. Click here (5/24)

JOB OPENING: PROMO PLANNING ASSOC/SUNDANCE/NYC: freelance, maintain on-air flow & pacing of all breaks, serve as main contact to master control, supervise graphics, 2-3 yrs. exp. Apply here (5/24)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NY: Inventory analysis/tracking of all cable inv., dist of sales Reports to Plan’g & Reg’l mgrs. ExcelPro/Expert/MASTER! need sample work.  Exp sale plan’g & media math. Res to: [email protected] (5/24)

JOB OPENING: SR PROD/HISTORY Digital/A+E/NY: write/edit/prod plus out-sourcing feature and news articles for cross-platform distr.; 4+ yrs writing exp/editing & prod for dig. Outlet. – BA/BA degree in History and/or English or related. Click here (5/24)

JOB OPENING: MGR SALES RESEARCH/20th TV/LA: 5+ yrs media research, write sales presentations & pitches. Proficient w/Nielsen systems, Wrap Overnights & Sweeps a must. Fo mor info & to apply: (5/24)

JOB OPENING: P&I DIR/ION/NY: Mge inventory, stewardship, sponsorships, deal mgmt to maximize inventory usage for revenue potential. Excel req’d, Dealmaker a plus. Detailed,multi-task. 5+ yrs relevant exp. Apply: [email protected] (5/24)

JOB OPENING: MANAGER, ON AIR MARKETING/NBCUniversal/NYC: 3+ yrs exp scheduling promos within cable environment. Programming/Scheduling/Marketing Strategy exp perf. GripIT exp a plus. Apply: (10117BR) (5/23)

JOB OPENING: DIR. DIGITAL PLATFORM & PROD/Hub/LA: Resp: planning, dev/exec. and implementation of network dig. tech strategy. 5 + yrs dev/mgt 5 + yrs platform/prod. Dev. Exp. Apply at: (5/23)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Sched linear pltfrms (domestic, Canadian, TVE). Generate stunt ideas, promo oppty, inventory eval, etc. Enter program scheds in Rights Logic and Gabriel. Submit res (5/23)

JOB OPENING: TV GUIDE MAG/JR. SALES/LA: 1-2 yrs sales exp & contacts in entertainment/packaged goods. Resp for increasing existing bus, new ad rev, strategic plans, presentations/neg rates and scheds. [email protected] (5/22)

JOB OPENING: AD SALES AE/BabyFirstTV/NYC: Generate new leads and biz plans. Excellent presentations skills and able to secure meetings with decision makers. Low 6-figure package. 7+ yrs exp. Report to SVP. Apply [email protected] (5/22)

JOB OPENING: DIRECTOR, PROD FINANCE/WGBH/BOSTON: provides financial/ administrative oversight for all prod & sponsored projects. 10+ yrs exp prod finance/accounting in either a ntwrk or prod. Req #P-1054. More info/apply: here (5/21)

JOB OPENING: WRITER, NIGHTLY NEWS/Fox Sports 1, LA, CA: Writes creative, appealing teases & opens. Work w/talent and producers to maintain script. Heavy news writing exp. Min 3+ yrs exp req’d, exp w/INews. Apply (5/21)

JOB OPENING: WRITER, FOX FOOTBALL DAILY/FOX Sports 1  LA, CA: oversee/write copy/teasers/scripts. Ability to engage audience. Min. 3+ yrs exp in sports production w/emphasis on writing, Exp w/INews. Apply: (5/21)

JOB OPENING: RESEARCH MANAGER/TELEMUNDO/NBCUNIVERSAL/NYC: Sales + media research, analytical guidance for Telemundo. Nielsen tools req. Scarborough, Claritas, Kantar pref. Min 3 Yrs exp. Apply: (9937) (5/21)

JOB OPENING: ANALYST, BRAVO PROGRAM RESEARCH/NBCUniversal/NYC: Media research bckgrnd in broadcast/cable ntwrk. Passion for TV, unscripted programming pref. Knwldge of Nielsen system pref. Apply: (10093BR) (5/21)

JOB OPENING: DIR OF ACQUISITIONS/CINEDIGM/NYC: New position is resp for TV content acquisitions for our home ent/digital dist group. FT position will take lead in sourcing TV content acquisitions. Resume to: [email protected] (5/21)

JOB OPENING: MGR CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Need creative, big ideas, digital. Media Publishing exp plus. Res to: [email protected] (5/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PUB DEV/Demand Media/Santa Monica: Join a growing team! Opportunities include leading research initiatives & supporting sales requests. Click here to learn more and apply (5/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTEDLegal and Business Affairs/Senior Counsel role: Int’l/Europe/US film/TV/other media production, distribution, financing, French-fluent, on-site NYC/virtual, FT/PT/temp-[email protected] (5/23)

SITUATION WANTED: SERIES PRODUCER/STORY PRODUCER: based in NYC seeks new opps in broadcast, film, non-profits or production house. Great listener, leader, and team player. 3+ years experience. [email protected] (5/22)

SITUATION WANTED: AD SALES PLANNER/SSE based in NYC: seeks new opportunity in broadcast/cable media sales/marketing industry. 4+ years experience in the industry. contact: [email protected] (5/22)

SITUATION WANTED: SERIES PRODUCER/STORY PRODUCER/based in NYC: seeks new opps in broadcast, film, non-profits or production house. Great listener, leader, and team player. 3+ years experience. [email protected] (5/21)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing With the Stars, Motive [p]
CBS: 2 Broke Girls [r], Rules of Engagement [f], The Big Bang Theory [r], Mike & Molly [f], Hawaii Five-0 [f]
CW: Oh Sit!, Oh Sit!
FOX: Raising Hope [r], The Goodwin Games [p], New Girl, The Mindy Project
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order: SVU
NBC: The Voice, Revolution
PBS: Antiques Roadshow, American Masters: Mel Brooks: Make A Noise, Independent Lens
Telemundo: Pasion Prohibida, La Patrona, El Senor de los Cielos
UMA: Agent Libres, Los Heroes Del Norte, Sin Ellas no Hay Paraiso
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

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