Source: NTI, Galaxy Explorer, HH Cov Rtg. 5/2/05-5/8/05. Gilmore = M-F 5p. Ties #1 = Super Nanny (Sa, 6p) & Mrs. Doubtfire (Sa, 8p).

CYNTHIA TURNER’S
Cynopsis

05/16/05

Good morning.  It’s Monday, May 16, 2005 and this is your first early morning briefing.

NBC begins upfront week with its announcement to media buyers this afternoon at 3pm.  The rumors continue to swirl around NBC potential fall schedule.  While the schedule itself remains quite unclear, all the rumors do point to the following new additions and subtractions:

Rumored Fall 2005 NBC Schedule (Official Schedule here tomorrow)
Monday:         Fear Factor, Las Vegas, Medium
Tuesday:        Joey, My Name is Earl, Scrubs, Four Kings, L&O: SVU
Wednesday:      Dateline, E-Ring, L&O
Thursday:       Will & Grace, Thick and Thin, The Apprentice, ER
Friday:         Fathom, Dateline, Inconceivable
Saturday:       usual band of repeats
Sunday:         Dateline, The Apprentice with Martha Stewart, L&O: CI, Crossing Jordan

• New Series: Comedy:  My Name is Earl (20th), Four Kings (Warner Bros. TV), Thick and Thin (NBC Universal); Drama:  E-Ring (Warner Bros. TV/Bruckheimer), Fathom (NBC Universal), Inconceivable (Touchstone/Tollin Robbins); Reality:  The Apprentice with Martha Stewart (Mark Burnett Prods)
• Returning Series (tho some in midseason):  Fear Factor, Las Vegas, Medium, Joey, L&O: SVU, L&O, L&O: CI, ER, The Office, West Wing, Dateline, Will & Grace, Crossing Jordan, Biggest Loser, Scrubs
• Potential New Midseason Launches:  Filmore Middle, Lies and the Wives We Tell them To; The Book of Daniel
• Not Returning:  L&O: Trial by Jury, Committed, American Dreams, Medical Investigation, The Contender, Revelations

ABC is scheduled to make its presentation on Tuesday, and the rumors for its schedule include the following new projects: 

• Comedies: Hot Properties (Warner Bros. TV), Emily’s Reasons Why Not (Sony/Pariah), Freddie (Warner Bros. TV/Mohawk Prods); Sons & Daughters (NBC Universal/Broadway Video), and Crumbs (Touchstone).  
• Dramas:  Commander in Chief (Touchstone), Invasion (Warner Bros. TV), What About Brian (Touchstone TV/Bad Robot), Night Stalker (Touchstone) The Evidence (Warner Bros. TV/John Wells Prods), In Justice (Touchstone),
• Among those expected to return next season (aside from the obvious) are:  Hope & Faith, George Lopez, Rodney, Less Than Perfect, the newbie Jake in Progress, Wife Swap, Super Nanny, The Bachelor
• Not expected to return:  8 Simple Rules, Eyes, Blind Justice and My Wife & Kids

WB is also scheduled to present tomorrow, and naturally there are rumors surrounding the Frog as well:

• New series: Pepper Dennis (20th) (midseason), Just Legal (Warner Bros. TV/Bruckheimer), Misconception (Imagine TV), Supernatural (Warner Bros. TV), The Bedford Diaries (Warner Bros. TV/HBO Ind.), Related (Warner Bros. TV), Twins (Warner Bros. TV)
• Among those Returning:  7th Heaven, Reba, Living with Fran, Charmed, Blue Collar TV, Everwood, Gilmore Girls, One Tree Hill, Smallville
• Not expected to return:  Jack & Bobby, Summerland, Grounded for Life
• On the Bubble:  Steve Harvey, What I Like About You

Fox presents on Thursday, so the rumors are even less concrete, but here’s what being suggested:

• New Series: Kitchen Confidential, Freebirds, The War at Home, The Loop, Bones, Deviant Behavior, Head Cases, Reunion
• Among those returning (aside from the obvious):  24, Arrested Development, Nanny 911, American Dad, Bernie MAc, House, King of the Hill, Malcolm, Th O.C., Stacked
• Not Expected to Return:  Life on a Stick, Point Pleasant, North Shore, Quintuplets, The Swan, Tru Calling
• On the Bubble: Trading Spouses

Tonight’s Finales:
ABC:  The Bachelor (begins at 8p)
CBS:  Everybody Loves Raymond (begins at 8p) – series finale

Comedy Central has ordered up a sketch/variety show pilot starring comedian Sarah Silverman. The pilot is scheduled to shoot in late summer.

At MTV the network has ordered a new reality series called Run’s House, with cameras in the home of rap artist Reverend Run, who is part of the rap group Run-DMC.  Run and hsi wife Justine have five children, between the ages of 9 adn 21. MTV is looking at a fourth qtr premiere.

Telepictures syndicated series Celebrity Justice will not return in the fall, per Broadcasting & Cable. The program is likely to continue in production until the end of its run.

MSNBC plans to move forward with a new series with anchor host Rita Cosby, who makes the move to MSNBC from Fox News.  The show is expected to join the schedule in 4th qtr.

While Oxygen network continues with its fourth season of Girls Behaving Badly, the series also prepares for its first season in syndication this fall.  Also, the network is preparing a pair of spin-offs to the original called Kids Behaving Badly (10 eps ordered) – same format of hidden camera pranks, this time with kids instead of adults; and Girls Behaving Badly: Revenge of the Boys (5 eps ordered).  The spinoff series will air both on Oxygen (Kids on Saturday mornings premiering June 25; Boys will air on five consecutive weeknights beginning July 25 at 10p).  The Kids edition will also appear on Oh! Baby, the VOD platform for Oxygen where 10 eps will be available for viewing.

Weekend Box Office Estimates: May 13-15, 2005
Monster in Law (New Line)                         $24.0 million – opening weekend
Kicking and Screaming (Universal)            $20.9 million – opening weekend
Unleashed (Focus)                                     $10.6 million – opening weekend
Kingdom of Heaven (Fox)                           $9.6 million – 2 wk total $35.1m
Crash (Lions Gate)                                     $7.2 million – 2 wk total $19.8m
House of Wax (Warner Bros.)                   $6.3 million – 2 wk total $21.7m
Hitchhiker’s Guide to the Galaxy (Buena Vista) $4.8 million – 3 wk total $43.3m
The Interpreter (Universal)                          $4.4 million – 4 wk total $61.0m
3X: State of the Union (Sony/Rev)              $2.2 million – 3 wk total $24.4m
Mindhunters (Dimension)                            $2.0 million – opening weekend
Source: Box Office Mojo

Laurie Goldberg will join the CNN News Group as SVP/Public Relations effective June 6.  She will oversee all public relations activity supporting CNN news networks and businesses including CNN/U.S., CNN Headline News, CNN.com, CNN en Español, CNN Airport Channel, CNNRadio and CNN Newsource. Laurie will report to Shirley Powell, SVP/Corporate Communications for Turner Broadcasting System, Inc.

IN DEMAND Networks has upped Sergei Kuharsky to EVP/Sales and Marketing, overseeing all sales initiatives for the company, with emphasis on the advertising programs for high-definition networks INHD and INHD2. He will maintain responsibility for the company’s marketing strategies for all of its products.

Thursday – A18-49 Analysis- May Sweep Day #15:  CBS led on Thursday night with an overall 7.4/20 A18-49 according to final numbers from Nielsen Media Research.  NBC was tracking close behind with a 6.1/16, following distantly by Fox 2.3/6, ABC and UPN 1.9/5, WB 1.3/4.  At 8p Survivor charged out in front with a 7.1/21, nearly doubling Joey’s 3.6/11 share.  At 9p CSI dominated with a 9.1/23, though Apprentice on NBC wasn’t too far behind with a 6.8/17.  At 10p ER jumped out in front with a 8.0/21, followed by Without a Trace on CBS posting a 5.9/15 and Primetime Live a 2.2/6.

FINAL HOUSEHOLD RATINGS:   Thursday May 12, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     13.4/22  Survivor 11.7/19, CSI 16.2/25, Without a Trace 12.1/20

NBC     9.0/15   Joey (1hr) 5.9/10, The Apprentice 9.7/15, ER 11.4/19

ABC     4.8/8    Thursday Movie: Big Fat Greek Wedding 4.8/8, Prime Time Live 4.8/8

FOX     3.7/6    The O.C. 4.4/7, The Simple Life 3.1/5, The Simple Life 2.8/4

UPN     3.1/5    WWE Smackdown 3.1/5

WB      1.9/3    Blue Collar TV 2.0/3, Blue Collar TV [r] 2.1/3, Blue Collar TV [r] 1.8/3, Blue Collar TV [r] 1.6/2

A18-49             CBS 7.4/20, NBC 6.1/16, Fox 2.3/6, ABC and UPN 1.9/5, WB 1.3/4

Friday – A18-49 Analysis- May Sweep Day #16:  The win on Friday night among A18-49 according to Nielsen Media Research was CBS with an overall 3.1/11 A18-49.  ABC was second with a 2.6/9, followed by NBC 1.9/7, UPN 1.6/6, Fox and WB 1.4/5.  At 8p CBS led for the first two hours of primetime with its special: Elvis, By the Presleys, delivering a 3.0/10 for the block. A two hour America’s Funniest Videos was second on ABC with a 2.2/8.  At 10p CBS inched out ABC by a single share point: 3.4/11 vs. 3.3/10.  Law & Order: Trial By Jury (which we will find out today if it will return next season) delivered a soft 1.9/6.

Fast Affiliate Household Ratings:   Friday May 13, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

CBS     7.8/14   Elvis By The Presleys (OTO) 8.0/15, NUMB3RS  7.4/13

ABC     5.5/10   America’s Funniest Home Videos 4.7/9, 20/20 7.0/13

NBC     4.9/.9   Dateline 4.7/9, L & O Trial by Jury [r] 5.4/10

FOX     2.4/4    Movie:  X Men 2.4/4

WB      2.0/4    What I Like About You 1.6/3, Reba [r] 1.9/4, Reba 2.4/4, Living with Fran 2.0/3

UPN     2.0/4    Star Trek Enterprise 2.0/4, Star Trek Enterprise 2.1/4

A18-49             CBS 3.1/11, ABC 2.6/9, NBC 1.9/7, UPN 1.6/6, Fox and WB 1.4/5

Saturday – A18-49 Analysis- May Sweep Day #17:  As usual, airing the same Saturday night schedule its been airing for a decade or more, Fox won the night with a 2.2/8 A18-49, according to fast affiliate numbers from Nielsen Media Research.  CBS was #2 with a 2.0/7, followed by NBC 1.6/5 and ABC 1.5/5.  At 8p Fox’s combo of Cops [original] and Cops [r] earned a 2.2/8, while CBS’ Cold Case delivered a 1.5/6.   Reverse the order at 9p with CBS now in front with a 2.3/8 for a repeat of CSI, followed by Fox’s America’s Most Wanted with a 2.2/7.  CBS and NBC tied at 10p, each posting a 7 share for 48 Hours adn L&O respectively.  The NBA Playoffs on ABC delivered a 1.5/5 A18-49, while in M18-49 it was tied Fox for #1 with a 2.1/7.

Fast Affiliate Household Ratings:   Saturday May 14, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

CBS     5.6/11   Cold Case [r] 4.9/10, CSI [r] 6.1/11, 48 Hours 5.8/11

FOX     3.5/7    Cops 3.1/6, Cops [r] 3.6/7, America’s Most Wanted 3.7/7

ABC     2.7/5    NBA Playoffs  2.7/5

NBC     4.1/8    Crossing Jordan [r] 2.5/5, L&O: SVU [r] 3.8/7, L&O [r] 6.1/11

A18-49             Fox 2.2/8, CBS  2.0/7, NBC 1.6/5, ABC 1.5/5

A CYNOPSIS MESSAGE FROM COMCAST SPOTLIGHT

Comcast Spotlight enables advertisers to demographically segment their markets through Adcopy. Adcopy lets you simultaneously run different commercials in the same market allowing you to talk to different people differently. And with Adcopy, advertisers can be more targeted than they could ever be on broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

The History Channel presents This Day in History:
1770 – Born into Austrian royalty, Marie Antoinette married King Louis XVI of France.  The bride was 14 and the groom was 15­their union brought these two European powers together just as France was on the brink of revolution.

Answer to Yesterday’s trivia question: Who am I?  I have been married three times and have had several partners. You will find me on the streets of NY and love to put away the bad guys?  NYPD Blue’s ANDY SIPOWITZ .  Kudos to:  Mike Plummer-WTXL/Tallahassee; Tom Zito-UPN Detroit/ MI; Roger Lyons-CBS4/Boston; Peter Hamilton-Rubenstein Ass/NY; Scarlet Lento-Ellison Media Co/Phoenix; Lorrie Shilling-AZN/Centennial CO; Katherine Voskuil-Charter Advertising/St Louis; Greg Armstrong-KTVD/Denver; Maureen McCarthy-ZBBFGS&C/LA; Eric Byers-KTXL/Sacramento; Robert Ward-Ward Communications/Santa Monica; Kay Copeland-KESQ/Palm Springs.

A CYNOPSIS MESSAGE FROM COURT TV

Today’s trivia question:  On what television show would you find the address 518 Crestview Drive?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM SUPERSTATION WGN

Later — Cyn
05.16.05 
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WHAT’S ON TONIGHT: Monday, May 16,  2005

ABC              The Bachelor: Season Finale, The Bachelor: Final Rose Live
CBS              Raymond: THe Last Laugh (8-9p), Raymond [Finale], Two and a Half Men, CSI: Miami
FOX              Nanny 911, 24
NBC              Movie: Hercules
PAX              Family Fakeovers, Mary Higgins Clark’s:  I’ll Be Seeing You
UPN              One on One, Cuts, Girlfriends,Half and Half
WB               7th Heaven, Everwood
TELE             La Mujer en el Espejo, Los Plateados, Decisiones
UNIV             Apuesta por un Amor, La Madrastra, Cristina

A CYNOPSIS MESSAGE FROM DAVID W. EVANS, FINANCIAL ADVISOR-MORGAN STANLEY