Monday, May 14th, 2007

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5/14/07

Good Morning, it’s Monday, May 14, 2007 and this is your first early morning digital briefing.

With YouTube still fast at work at its “Claim our Content” filtering system, MySpace introduced a new tool called “Take Down Stay Down” for copyright owners seeking to remove copyright-protected video from the site and keep it removed. After receiving a takedown notice, MySpace creates a digital and audio fingerprint of the content to block subsequent postings. The tool, which automatically checks for versions of the clips saved in multiple formats, is designed to be user-friendly and help MySpace efficiently build a database of unauthorized content. It is powered by Audible Magic Corp.
 

~ MULTIPLATFORM CONTENT NEWS ~

Google agreed to block four clips on YouTube that the Thai government claimed insulted King Bhumibol Adulyadej, but it is leaving two up, arguing they are “political” rather than insulting in nature. The government blocked all access to YouTube from Thailand after the videos appeared last month. Thailand’s minister of communications even threatened to sue Google if the clips weren’t removed. No word yet whether or not the YouTube embargo will be lifted.
 
Daytime TV fans can get into the act of submitting their own video testimonials for the upcoming 34th Annual Daytime Entertainment Emmy Awards on June 15. Fans have until May 20 to submit a video explaining why they support their favorite actor, actress, talk show or drama storyline. Producers will choose which segments to air during the awards show.
 
The Beatles catalog should be available for digital download soon, according to comments made by Paul McCartney in Billboard. McCartney’s new album Memory Almost Full, due out June 5 on Starbucks new Hear Music label, will be the artist’s first made available for download, streaming and listening on mobile phones. Look for it in the Hear Music section of the iTunes store. 
 
The History Channel devised a countdown widget to track the days, hours, minutes and seconds remaining until the Memorial Day premiere of Star Wars: The Legacy Revealed. The widget, which can be embedded on blogs, community sites, etc., features rotating drawings of characters and props from the movie.
 

~ INNOVATORS & START-UPS ~


Social networking sites Facebook and Friendster added classified listings, putting them in direct competition with Craigslist, newspaper sites and community portals. Facebook users can choose to limit listings to only friends in their network or open them to the entire community of 22 million active users. The service is now available for free, but the company plans to charge users in the future to feature ads more prominently on the site.
 
Nintendo Wii
users are using the platform’s “Mii Channel” to create avatars resembling famous people. The “CelebriMiis” can be shared with friends or used in a variety of networked games. Website designer blog kottke.org was onto this trend early and sponsored a contest for the best celebrity Mii.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

As the cable industry scrambles to prepare for the long-awaited roll out of OpenCable Application Platform (OCAP) standards, internet programmers are also witnessing the proliferation of open source software standards. Sun Microsystems is planning to release an open source version of its JavaFX Script programming language later this year, following the recent release of open source tools by Adobe for Flash and by Microsoft for its Silverlight multimedia platform. 
 
HDNet founder Mark Cuban and YouTube co-founder Chad Hurley testified before a Congressional subcommittee last week that online video is not a threat to the traditional TV business. Cuban described online video as complementary rather than primary. Hurley suggested YouTube is actually helping to increase network viewership, recalling a CBS statement that posted clips helped boost ratings by 5% on certain shows.
 
Sling Media founder and CEO Kirk Krikorian also took the stand to share stories about some of the ways Slingbox is being used to deliver video. Troops in Iraq use it to view American TV, for instance, and congressmen can use it watch news from their local market, he suggested. Krikorian also mentioned a practice pioneered by the CBS O&O KPIX in San Francisco. The station uses the device to transmit live video to air from wirelessly-connected Slingboxes deployed in the field. For instance, the KPIX “Commute Cam” captures live traffic shots from unmanned cameras for a fraction of the cost to send a crew.
 
Verizon picked up a net of 141,000 new FiOS TV customers during the first quarter, bringing its total subscriber base to 348,000. FiOS TV passed 3.1 million homes as of March 31.
 

~ DIGITAL ADVERTISING ~


Young & Rubicam is creating a new in-house interactive unit to meet increasing demand for digital advertising initiatives. The Y&R digital unit will bring together about 250 employees currently working on interactive throughout 165 offices worldwide. The new WPP Group agency will be headed by Tarik Sedsky, who will take the role of Chief Digital Officer. He joins from Atmosphere BBDO, where he served as Managing Director of Account Management.
 
Coldwell Banker is sponsoring HGTV.com‘s home improvement documentary series “ Ten Ways to Improve the Value of Your Home.” The real estate company is working with N.J.-based Reology Corp. to integrate advertising messages and its own content with the HGTV webisodes. 
 

~ TRENDS, RESEARCH, ETC.  ~

Video ads generate the highest overall click-through rates among internet-based ads in Europe among a downturn in banner ad click-throughs, according to Frankfurt-based ADTECH AG. Video ads received a 5% to 6% response rate on average while top-of-the-page leaderboards only garnered a .12% click-through rate.
 
Unique Visitors for top 4 Network Sites in April:

Network        4/’07 uniques       4/’06 uniques       % change
FOX                8.5 million            6.1 million            +39%
ABC                8.3 million            4.8 million            +75%
NBC                8.2 million            7.2 million             +14%
CBS                4.5 million            4.0 million             +13%
Source: Nielsen/NetRatings
 

~ EXECUTIVE MOVES ~


Fox Broadcasting created a new in-house advertising agency Fox Infinity that will make digital a priority, naming Chris Carlisle, EVP/Marketing to head up the new operation. Fox Infinity consolidates content design, development and operation and will provide services across all News Corp. media companies. Bill Bradford will serve as SVP/Content Strategy, and former FX employee Michael Vamosy joins as SVP/Design, both reporting to Chris.
 


 

~ WEBSITE OF THE DAY ~

MomMeTV celebrated its one-year anniversary yesterday, a Mommy-devoted broadband video site featuring over 25 channels covering topics such as pregnancy, working at home, child development and fitness. The site recently added social networking features to allow users to share family photos and videos, start social groups and blog on topics near to their hearts. MomMeTV now profiles the top video blogs and video debates on the home page to help draw more user participation and syndicates its video content through Brightcove to Parenthood.com, theMomlink.com and other parenting sites.
 
Thanks to: Missy DePew, Denver-based mother and founder of MomMeTV
 
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals
05.14.07

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING: PLANNER/Oxygen/NY: Support 2 AE’s in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (5/19)

JOB OPENING: INTEGRATED MARKETING COORDINATOR/NYC: Reports to the SVP & VP. Oversee administrative duties. Advanced knowledge of MS Office Suite. 1-2 yrs exp. SAP a plus. Apply: www.disneycareers.com Req ID: 83109 (5/19)

JOB OPENING: QUANTITATIVE AUDIENCE ANALYST/Latitude/Boston: Primary research consultancy seeks exceptional thinker, strong quant bkgrnd, experience in SPSS/etc. Apply/info: [email protected] (5/19)

JOB OPENING: MANAGER, HR-NBC UNI/CA: Provide HR Management support for NBC Universal TV Network & Studio. Degree w/ min 3 yrs related exp. www.nbcjobs.com keyword job#592603 (5/19)

JOB OPENING: DIRECTOR, ONLINE MARKETING/HGTV/Knoxville: Dev & manage high-profile interactive ad/content that builds viewership, enhances user exp,leverages ad $/assets. 5-7yrs exp pref’d. [email protected]; #6105-U (5/19)

JOB OPENING: SR. RESEARCH ANALYST/FSN/LA: 3+ yrs cable/broadcast research. Nielsen systems exp. Strong knowledge of PhotoShop/Flash/Scarborough. Strong presentation /analytical/communication skills. Reply to www.foxcareers.com (5/19)

JOB OPENING: MEDIA PLANNING COORD//Disney/BURBANK: Schedule OAP spots, maintain logs. Understanding of basic promo elements on TV needed. Knowledge of GRiPIT is required. Visit www.disneycareers.com REQ 82521 to apply (5/19)

JOB OPENING: PROGRAM PLANNING COORD/Disney/BURBANK: Media Planning/promotional planning for Playhouse Disney and ABC Kids. Multi-tasking skills and attention to detail required. Visit www.disneycareers.com    REQ 82520 to apply (5/19)

JOB OPENING: VICE PRESIDENT, PR/Classic Media/NY: Min 10 yrs exp, esp. ent/media with consumer focus. Develop publicity strategies, manage 10+ brands, serve as co. spokesperson. Apply to [email protected] Job# 8777 (5/19)

JOB OPENING: VP, PRGRMNG OPS/AMC & WEtv/NYC: Oversees team to ensure prgrms are brdcst on schedule, edited for commercial insertion & meet tech. req. 8 yrs+ mngng prog. ops at ntwrk or film studio; Res: [email protected] (5/19)

JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] (5/19)

JOB OPENING: SVP, MySpace Sales/FIM/Los Angeles, CA: Create sales strategy and drive advertising revenue from direct customers and agencies. 15+ years in media sales, recognized industry presence. Resumes: [email protected] (5/19)

JOB OPENING: SALES PLANNER/Comcast Networks/NY: Create upfront/scatter plans. All deal maint & stwrdshp; support to sales team. Liaison btwn AEs & agencies. 2yrs sales/planning prfrd. Send to: [email protected] (5/18)

JOB OPENING: SUPR, LIC CONTENT/Rainbow/LI & NYC: Resp for prog invent, tracking & spec. projects. Invent admin exp pref w/strong database & reporting skills. res: www.cablevision.jobs ref #2978BR (5/18)

JOB OPENING: PROD ASSOC/LIFETIME TV: Work on brdbnd video content on Lifetimetv.com; Exp TV production & Final Cut Pro.a must. Apply: [email protected] (5/18)

JOB OPENING: AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. www.cablevision.jobs ref #2749BR (5/18)

JOB OPENING: PR DIR/AMC tv/NYC: Dir consumer PR team’s publicity campaigns & initiatives. Dev, exec &Mng media relations plans for prog publicity. 6+yrs Agency/corp exp. TV pref. Scripted ent nec. www.cablevision.jobs ref #2956BR (5/18)

JOB OPENING: VP, RESEARCH & PLANNING/MTVN/NYC: Strong background in quantitative research & Nielsen data. Knowledge of cable industry, 10 yrs exp in research/media, strong analytical skills. EOE/M/F/D/AAP www.mtvncareers.com (5/17)

JOB OPENING: SR WRITER/PRODUCER: 5 yrs promos and mktg exp w/ a major network. Create cutting edge promos for Court TV. Need award winning reel. Resumes: [email protected] (5/17)

JOB OPENING: ACCT EXECUTIVE (DC): News Channel 8 seeks a candidate motivated in developing New Biz. w/ strong presentation & negotiation skills. Min. of 2-3yrs media sales, TV, cable and/or newspaper exp. Apply to [email protected] EOE (5/17)

JOB OPENING: PR DIRECTOR/BBCWWA/LA: Promot awrns of BBCWWA bus, excelnt media contacts, tlnt mngmnt, knowledge of crew unions, event planning, 6+ yrs media exp. RE: Cvr ltr & res [email protected]. EOE (5/17)

JOB OPENING: PUBLICIST/BBCWWA/NY: Plan, manage, implement publicity campaigns for BBC Worldwide businesses across the US. 2+ yrs exp in PR/television RE: Cvr ltr & res [email protected] . EOE (5/17)

JOB OPENING: COMMUNICATIONS COORD/BBCWWA/NY: Distribute daily press summ, maintain press archive, liaison-consumer relations, coord travel & events. Media exp+ fast learner, adaptable RE: Cvr ltr & res [email protected] . EOE (5/17)

JOB OPENING: MEDIA COORD/BBCWWA/NY: Mng media imgs & assets, ovrsee press kit/dvd prod, coord mailings, fulfil media reqsts, maintn wbsite, org events. Media exp+ strng org & wrtng. RE: Cvr ltr & res [email protected] . EOE (5/17)

JOB OPENING: REGIONAL DIRECTOR AFFILIATE SALES/Scripps Networks/Knoxville TN: Responsible for the SE Region, seek 5 yrs affiliate sales experience and experience managing a team. To Apply: www.scrippsnetworks.com (5/16)

JOB OPENING: ACCOUNT EXECUTIVE/Generate network ad sales revenue. Maintain internal and external relationships for Radio Disney. 2-5 years media/ad sales experience required. Apply: www.disneycareers.com Req ID: 71308 (5/16)

JOB OPENING: SALES ASST/AMC/WE tv/LA: Assist AE w/daily sales/service of clients. Hvy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to www.cablevision.jobs ref #3136BR (5/16)

JOB OPENING: DIR, DEVELOPMENT & ACQUISITIONS/NAT GEO CHANNEL/Washington, DC: Create, develop, evaluate, & reco programming; supervise acquisition efforts; 7+ yrs program develop; non-fiction preferred, apply at www.foxcareers.com (5/16)

JOB OPENING: OFFICE MGR/NAMIC, NYC: Operations, project mgmt, web support to diversity org. 3-5 yrs experience required. For full description and to apply: http://www.MyChoiceEngine.com/Role/35788 (5/16)

JOB OPENING: PRODUCTION & PROMOTIONS MGR/WALT DISNEY INTERNET GROUP/LA: Provide support for all ad-supported products in Disney Online’s Premium Content team. Apply at: www.disneycareers.com and search on JOB ID#: 73173 (5/16)

JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] ( 5/15)

JOB OPENING: ENTRY LEVEL JOB-ASST MEDIA BUYER/ABACUS MEDIA/SANTA MONICA. Learn media business. BA degree, PC prof, Good phone skills, Detail oriented, Web knowledge a plus. E-mail resume: [email protected] (5/15)

JOB OPENING: MKTG MGR/LIME/NYC: Handle branding/mktg/promo campaigns, events & outreach. 3yrs+ online/multi-platform exp. Strong writing/org. skills + interest in category a must. Flexible, team player is key. Apply: [email protected] (5/15)

JOB OPENING: SUPERVISOR, ONLINE MKTG/iN DEMAND/NYC: Manage and update all product websites. Contact for vendors, agencies etc. 4 yr degree + 3 yrs web mktg exp in TV/entertainment. Resume to: [email protected] EOE(5/15)

JOB OPENING: MARKETING MANAGER/iN DEMAND Networks, NYC: Develop marketing plans. Implement media planning and ad efforts. Min 5 yrs broadcast, cable, studio or agency. No relo. Apply at [email protected]. EOE. (5/15)

JOB OPENING: DIRECTOR DIGITAL MEDIA/IN DEMAND/NYC: Develop/launch new prgrmng concepts & mng on-line prgrmng initiatives. Must have BA, 3-5 yrs media exp & digital media platforms exp. Apply at [email protected]. No relo. (5/15)

JOB OPENING: MGR INTERNATIONAL LICENSEE COMPLIANCE/Nickelodeon NY: 35 yrs experience in licensing and royalty operations, customer relations; bilingual Spanish; strong Excel; B.A./B.S. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/15)

JOB OPENING: AE, NEW MEDIA/Discovery/NY: Sell interactive ad solutions. Strong sales skills, able to position DCI’s interactive suite vs on-line/on-air. 5 yrs sales exp, min 2 years internet sales. Apply: www.discovery.com (#4715) (5/15)

JOB OPENING: VP, PROG. & SCHEDULING//Discovery/MD: Oversee scheduling/optimize ratings by leveraging prog. inventory and premieres. Develop/research/design long-term prog./scheduling strategy. Apply: www.discovery.com (#5225) 5/15)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (5/16)

JOB OPENING: SUPERVISOR/SPOT TV GROUP/Pearl River NY(15 miles from NYC): Lead/train Media Buyers and Assistants. 5 yrs+ supervisor Spot TV & 10 yrs+ buying exp a must; Resumes: [email protected] or call 845-732-8943 (5/15)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC: Exp in all areas of Nat’l Brdcst placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (5/15)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: The City, a mgmt. co. in Culver City is seeking summer interns. Need to be computer literate, detail-oriented w/ strong communication skills. E-mail res to [email protected]  (5/18)

SUMMER INTERNSHIP CREDITS ONLY: UMG, a mrkting, dist. & manufacturing co. is seeking summer interns. Need to be computer literate, detail-oriented w/strong communication skills. E-mail res to [email protected] (5/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING INTERN/VITAC, Los Angeles/North Hollywood Office: Intern wanted to assist in growing and maintaining existing base of captioning/subtitling clients and prospects. Contact: [email protected] (5/18)

SUMMER INTERNSHIP CREDITS ONLY: Int’l language services facility, in Miami, looking for bi-lingual comm. majors with interest in language customization/production biz.Get involved in all aspects of telenovela, reality TV, series television revisioning. Apply: [email protected] (5/18)

SUMMER INTERNSHIP CREDITS ONLY: Sundance Channel/NYC: Seeks summer intern in its PR dept. Great opportunity to learn first-hand about tv publicity & independent film. Must be highly motivated & proactive. Apply: [email protected] (5/16)

SUMMER INTERNSHIP CREDITS ONLY: RESEARCH INTERN/Short Hills, NJ: Intern with math and writing skills wanted for the CBS TV Distribution research department. Flexible hours. Applicants should be proficient in Office software. EOE [email protected] (5/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: Dedicated/hard working soon to be grad seeking ENTRY LEVEL/PRODUCTION ASST job in NYC. Highly organized, energetic and willing to work hard. Experience in Final Cut/After Effects. Contact [email protected] (5/17)

SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard worker/quick learner/good attitude would be great dept/exec asst. [email protected] (5/15)

SITUATION WANTED: PRODUCTION ASSISTANT: LA area; Skilled, hard-working, detail-oriented. Willing to work long days with serious productions. Can work full-time June 22-August 5 [email protected] (5/15)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

 

Cynopsis: DIGITAL

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