Monday, March 8th, 2010


truTV has the viewers YOU want!

TOP TEN network for

Up an IMPRESSIVE 17% Year-to-year!
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Source: Nielsen, M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, ad-supported basic cable networks (excluding sports), M18-49 (000), live + sd data.


Good morning! It’s Monday, March 8, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Finales:
ABC Family: Make It or Break It at 9p
Telemundo:  Done Esta Elisa? at 10p
VH1: Fantasia for Real at 1030p

82nd Annual Academy Award Winners – “And the Oscar goes to …”:
Best Picture:  The Hurt Locker
Best Director:  Kathryn Bigelow, The Hurt Locker
Best Actor:  Jeff Bridges, Crazy Heart
Best Actress:  Sandra Bullock, The Blind Side
Best Supporting Actor:  Christoph Waltz, Inglourious Basterds
Best Supporting Actress:  Mo’Nique, Precious: Based on the novel Push by Sapphire

Some favorite lines of the night: 

George Clooney … (silence)
Who doesn’t love Sandra Bullock? Tonight we may find out.
Damn Helen Mirren!  That’s Dame.
It’s a collaboration between handsome sickly people and ugly little mole people …
It’s amazing how far technology has come.
I don’t know what to say. This is for anybody who works on a dream every day – precious boys and girls everywhere. … I’m drawing a blank right now.  I thank everyone.
I wrote that speech for him.
Ses … Hor-ses.
Text Dolphin to 44144

Favorite gowns:

Jennifer Lopez – hands down the best of the evening
Carrie Mulligan
Demi Moore
Kate Winslet

Least favorite gowns:

Sarah Jessica Parker (I know, I know)
Sigourney Weaver
Maggie Gyllenhaal
Zoe Saldana
Molly Ringwald
Tina Fey


to 81% of the COUNTRY including
46 of the TOP 50 MARKETS!


At approximately 8:45pm Sunday evening, WABC/NY was restored on Cablevision NY, NJ and CT, in time for the first award presented at the 82nd Annual Academy Awards  The following very brief statement was provided by Cablevision’s Charles Schueler, EVP/Communications:  “We are happy to report that WABC Channel 7 has returned to Cablevision’s 3 million New York area homes.  We are very grateful to our customers for their support and pleased to welcome ABC back.”  Shortly thereafter, this statement was sent out by WABC from Rebecca Campbell, Pres/GM:  “We’ve made significant progress, and have reached an agreement in principle that recognizes the fair value of ABC7, with deal points that we expect to finalize with Cablevision. Given this movement, we’re pleased to announce that ABC7 will return to Cablevision households while we work to complete our negotiations.” Just after midnight on Saturday, an estimated 3.3 million Cablevision subscribers in the New York Tri-State area lost their ABC programming as ABC Disney pulled its station WABC-TV (ABC7) off Cablevision’s line-up. Cablevision and ABC Disney have been embroiled in intense retransmission negotiations for several days and when the 1201a March 7 deadline was reached, both sides remained at an impasse.  Right before the screen went dark, viewers tuning to ABC7 saw the following message from the station: “Cablevision betrayed you again. First HGTV and Food Network, now they lost ABC7. Enough is enough. Go to to switch now.”  Over the weekend, dueling statements were being fired back and forth by WABC and Cablevision.  At the stroke of 8pm on Sunday night, it appeared there would be no Oscars on Cablevision in much of the tristate area.  Then at around 8:45pm, WABC was restored.

FOX announced over the weekend it is renewing Fringe from Warner Bros. Television for a third season. FOX will also air Fringe and Bones repeats beginning March 18 and new episodes of both starting April 1.

In other renewal news, NBC gave early new season nods to The Office and 30 Rock. To date, NBC has renewed all four of its Thursday night comedies as previous approvals were handed to Parks and Recreation and Community.

NBC also announced it will broadcast the Emmy Awards for the first time in decades live from coast to coast on August 29 at 8p ET/5p PT. NBC additionally set the premiere dates for new series 100 Questions starring Charlotte Payne for May 27 at 830p and the mystery drama Persons Unknown for June 7 at 10p.

Animal Planet is bringing back two series later this year with second seasons:

  • Monsters Inside Me – The series tells stories of people whose bodies have been invaded by microscopic parasites. Ten new episodes, produced by Optomen Productions, will premiere this summer.
  • The Haunted – Features tales of the supernatural involving animals. Produced by Picture Shack Entertainment, this series will debut 10 new episodes in the fall.

CNN will open the new hour-long show John King, USA starting March 22 at 7p. The weeknight show will cover current news and political conversations with King presiding. On March 19, the show will stream live online at noon via and

Bravo’s The Real Housewives of Orange County finale on Thursday attracted nearly 2.5 million total viewers while the third season premiere of The Real Housewives of New York City followed with 2.0 million total viewers.

Top 10 Weekend Box Office Estimates: March 5-7, 2010
Alice In Wonderland (Disney)                 $116.3 million  opening weekend
Brooklyn’s Finest (Overture Films)           $13.5 million  opening weekend
Shutter Island (Paramount)                   $13.3 million  3 wk total $95.8m
Cop Out (Warner Bros.)                        $9.1 million  2 wk total $32.4m
Avatar (20th Century Fox)                    $7.7 million – 12 wk total $720.2m
The Crazies (Overture Films)                  $7.0 million  2 wk total $27.4m
Percy Jackson & The Olympians: Lightning (20th Century Fox) $5.1 million – 4 wk total $78.0m
Valentine’s Day (Warner Bros.)               $4.3 million – 4 wk total $106.4m
Crazy Heart (Fox Searchlight)                 $3.4 million – 12 wk total $29.6m
Source: Rentrak

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Nat Geo WILD and Nat Geo WILD HD will both launch March 29. The networks travel the world, featuring stories of the natural world through new series and specials that highlight creatures of the land, sea and air.


CBS found its “Danno” for its remake of Hawaii Five-O, as Scott Caan (Ocean’s Eleven movies) will play the iconic role of Detective Danny “Danno” Williams, partner to Steve McGarrett (Alex O’Loughlin). CBS has said the famous line from the original Hawaii Five-O “Book ’em, Danno!” will be used on the new show.


Thursday  A18-49 Analysis: FOX topped the pack among A18-49 Thursday at 4.9/14, according to final national ratings from Nielsen. FOX and American Idol held a commanding lead at 8p with 6.5/19 followed by CBS with Survivor at 3.8/11. A special one-hour The Office on NBC won at 9p with 4.7/12 over usual time period winner ABC’s Grey’s Anatomy at 4.0/11. Then at 10p, the premiere of The Marriage Ref on NBC did best at 3.4/10 with CBS’ The Mentalist in second place at 3.2/9.

Live + Same Day Household Ratings: Thursday, March 4, 2010 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.7/14           Survivors: Heroes vs. Villains 7.2/12, CSI 9.4/15, The Mentalist 9.4/17

FOX: 8.0/13             American Idol 11.2/18, Kitchen Nightmares, 4.7/7

ABC: 5.5/9              Grey’s Anatomy [r] 3.5/6, Grey’s Anatomy 7.7/12, Private Practice 5.2/9

NBC: 4.3/7            Community 3.0/5, Parks and Recreation 2.9/5, The Office 5.2/8, The Marriage Ref [p] 4.8/8

UNIV: 2.0/3           Hasta que el Dinero Nos Separe 2.3/4, Corazon Salvaje 1.9/3, Mujeres Asesinas 2 1.7/3

CW: 1.1/2             Vampire Diaries [r] 1.1/2, Supernatural [r] 1.0/2

ION: 0.9/1            Ghost Whisperer [r] 0.8/1, NCIS [r] 1.0/2, NCIS [r] 0.8/1

TELE: 0.5/1           El Clon 0.6/1, Perro Amor 0.6/1, Sin T-T-S No Hay Paraiso 0.3/1

A18-49: FOX 4.9/14, CBS 3.6/10, NBC 3.5/10, ABC 2.6/7, UNIV 1.6/5, CW 0.7/2, TELE 0.5/1, ION 0.4/1



Gary Morgenstein was named Director/Communications with Syfy.  Well done, Gary!

WGN America added Joshua Richman as VP/Marketing and Andrew Levine at Direct Response Sales Manager. Josh will manage the network’s marketing efforts and develop integrated custom marketing platforms for advertising clients. Andrew will be in charge of WGN America’s direct response and paid programming sales. Both Josh and Andrew will be located at the network’s New York office.

This day in History:  1986 – Four French television crewmembers were abducted in west Beirut. All four were eventually released.

Answer to Yesterday’s Trivia Question:   What host of a previous Academy Awards said this in his opening monologue:  “I would like to say, for the record, that I am in favor of using more American Indians and other minorities in motion pictures, I am against polluting the oceans of the world, I am for every nationality having its own homeland, I am against whacking baby seals on the head, and I am for saving the whales.”  JOHNNY CARSON at the 51st Annual Academy Awards in 1978 when the Best Picture award went to The Deer Hunter  Kudos to: Nanette Anderson-Discovery Comm/Silver Spring; Richard Vitiello-Active Int’l/Pearl River; Carrie Alexander-Tribeca Film Festival/NY; Howard Rosenstein-Meredith Video Studios/NY; Victoria Kelley-Charter Media/Quincy; Jenny Solberg-Prometheus/Chicago; Don Tapani-KXAS/Dallas; Matt Sautter-Dish Network/Denver; Marc Grayson-Grayson Media/LA; Steve Grant-Force 9 Prods/Studio City; Andrea Boccaletti/Venice; Troy DeVolld-Shed Media/Burbank;

Today’s Trivia Question:  Who’s favorite eatery is the Hungry Heffer?  Not to be confused of course with his favorite watering hole.     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Branding experts from the Kellogg School of Management can help you capture greater market share and transform your media products and services into powerful and sustainable brands.

Learn what it takes to create a media super brand at:
*** Branding in Media and Entertainment ***
April 20-22 in Manhattan (executive education)
Limited seats. Learn More >>

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, Microsoft, MTV, ESPN and other top companies.

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume: (3/13)

JOB OPENING:  MANAGER, DIGITAL PRODUCT STRATEGY/ min 4 years of exp. in digital marketing, publishing/product development Apply at: (ID 230990) (3/13)

JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: (3/12)

JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer  Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply: (3/12)

JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply: (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)

JOB OPENING:  ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: [email protected] (3/11)

JOB OPENING:  RESEARCH ANALYST/(P/T)/CTAM/DC area: seeks P/T Analyst to provide research support and assist in study production. Description, go to: . Email: [email protected] (3/11)

JOB OPENING:  VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply 230572  (3/11)

JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)

JOB OPENING:  ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (3/11)

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. (3/10)

JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team # 228489 (3/10)

JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: [email protected] (3/10)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/10)

JOB OPENING: VP DIR RESPONSE/Fuse/NY:  Mnges biz to achieve annual revenue goals, determine placement & pricing for DR/PP. 10+ yrs exp in DR/PP mgmt role w/strong knwldge of mktplace & clients. Rez to [email protected] sub “VPDR” (3/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to [email protected] (3/10)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio:  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  [email protected] (3/11)

SITUATION WANTED:  WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: (3/11)

SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: [email protected] (3/10)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/10)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  [email protected] (3/10)

SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. [email protected] (3/10)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK/DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: CORPORATE CONCIERGE/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (3/9)

SITUATION WANTED: DEVELOPMENT EXEC/LA-based Development Exec:  10+ years exp. developing successful unscripted and format-based programs at top-tier companies including ABC, CBS, Warner Bros. and Eyeworks – [email protected] (3/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  The Bachelor:  Jason and Molly’s Wedding; Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Rules of Engagement, Two and a Half Men, Big Bang Theory, CSI Miami
CW:   Life Unexpected, Life Unexpected
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Trauma, Law & Order
PBS: Antiques Roadshow, Time Team America, Time Team America
TELE:  El Clon, Perro Amor, Done Esta Elisa? [p ]
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

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