Monday, March 5th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, March 5, 2012, and this your first early morning briefing.

4Kids Entertainment and Asatsu-DK Inc. (ADK) and TV Tokyo, have reached a settlement in the lawsuit brought against 4Kids in 2011 by ADK and TV Tokyo, the licensors of the Yu-Gi-Oh! property. The settlement agreement recognizes that the Yu-Gi-Oh! agreement between the three parties is still in full force, and 4Kids will continue to serve as the exclusive licensing agent for the merchandise licensing, television broadcast and home video rights to the Yu-Gi-Oh! property worldwide (excluding Asia). The settlement of the agreement does not represent an admission by any of the parties of any liability or fault, but instead reflects the decision by the three companies to work together amicably to support the Yu-Gi-Oh! property.

One Direction, a popular UK boy band that came in third on X Factor in the UK, will perform at Nickelodeon’s 25th Annual Kids’ Choice Awards on Saturday, March 31 at 8p. To give the US audience a chance to get to know On Direction a little better, the band will also host Saturday nights on Nickelodeon throughout March, in exclusive behind-the-scenes content featuring the boys as they tour with Big Time Rush. One Direction will share stories, secrets and music from the road, leading into the world premiere of the Nickelodeon original television movie event, Big Time Movie on Saturday, March 10 at 8p. One Direction recently taped an episode of the Nickelodeon hit series iCarly, entitled iGot Jungle Worms, which will premiere later this year. Additionally, Syco Music and Sony Music will debut One Direction’s album Up All Night in the US on March 13, 2012. The album is already topping the charts in around the world.


4Kids Entertainment International has been appointed the global licensing agent for the new action/comedy animated series J.V. The Extraordinary Adventures of Jules Verne (26×26), developed by Lux Vide in cooperation with Rai Fiction and Musicartoon. Targeted to K6-11 and slated to debut in spring 2013, the series imagines that a young Jules Verne, the celebrated author of titles including 20,000 Leagues under the Sea, Around the World in Eighty Days, and Journey to the Centre of the Earth, actually lived through the stories he wrote about. The Extraordinary Adventures of Jules Verne follows Jules and a group of regular characters, including the spirited Amelie Lucas, the same age as Jules and a born-adventurer, and her father Artemius, an explorer/journalist who employs the young Jules on the editorial staff of his newspaper, as they battle against the forces of the evil Captain Nemo – who is intent on taking over the world through his technological genius. The licensing and merchandising program is set to kick off with the launch of toys, games, interactive and collectables in 2013, followed by back to school, apparel and accessories.

Upper Deck has partnered with Marvel Entertainment and Gazillion Entertainment to release the first Super Hero Squad trading card game (TCG) on April 24, 2012. Based on the rules and card design of Marvel Super Hero Squad Online’s player vs. player card game, the TCG brings a new dimension to the Super Hero Squad franchise. Based on Hasbro’s 2006 toy line, Marvel’s Super Hero Squad has since become an animated TV series and a digital massive multi-player online game (MMOG), and now a TCG. The new Super Hero Squad TCG will offer additional connectivity with exclusive loot cards and reward codes that can be used to unlock features in Marvel Super Hero Squad Online. The new Super Hero Squad TCG will feature a 300-card base set that includes Marvel heroes like Spider-Man, Iron Man, Wolverine, Thor, Captain America, The X-Men among others, and digital reward codes in every pack. Consumers can pick up four separate single player intro packs themed around Spider-Man, Iron Man, Wolverine and Hulk. Each of which includes one “super-rare” foil card and a collectible coin per each intro pack. A two-player intro pack is also available, pitting The Avengers against the X-Men, and including two exclusive play mats and a collectible coin. Additionally, booster packs consisting of six common cards, three uncommon cards and one rare foil card will be available.


Highlights for Children brings Highlights ( magazine to China.  Highlights for Children partners with Chinese publisher Xueyouyuan (XYY) to debut a version of Highlights magazine, Highlights Talent Youth, in simplified Chinese in China. While the new Highlights Talent Youth features the popular Highlights features such as Hidden Pictures, the Timbertoes and Goofus and Gallant, it also includes content developed specifically for a Chinese audience. Highlights has sold 1+ million puzzle books and other products in China, including a magazine for younger children titled Highlights Talent Baby, also developed with Xueyouyuan.


BRB Internacional will showcase the first episodes of it new anime-style, comedy series Khuda-Yana (26 episodes) at MIPTV this April in Cannes, France. Targeted to K6-10, Khuda-Yana is co-produced by Screen 21 and TVE.  Khuda-Yana revolves around a young street urchin who accidentally steals the Mystic Tulip in King Ravan’s palace, waking up the Blue Girl from her long, deep sleep. The genie, in charge of training the monarchs over the centuries will guide Khuda to his new destiny as the next king of Kosala.

Dolphin Entertainment finalizes new deals for its newest live-action series What’s Up, Warthogs! In association with Tutum Jolie, Dolphin Entertainment inked a deal for the series with Rai Television (Italy) via Fly Distribuzione. Additionally, KIKA (Germany), Televisa (Mexico) and Nickelodeon Israel have acquired What’s Up, Warthogs. Other international broadcasters currently airing the series include ABC (Australia), TV3 (New Zealand), RTE (Ireland), and E-Vision (UAE). An original Family Channel (Canada) series, What’s Up, Warthogs is comprised of 22-minute TV episodes, each accompanied by a 2-3 minute webisode, the newscast itself (i.e. morning announcement clip of he day). The webisodes can also function as on-air interstitials.

NCircle Entertainment and Kidtoon Films (, a division of Cinedigm Digital Cinema, team bring the animated short, The Gruffalo, to movie 140+ theaters locations nationwide as part of the Kidtoons kid/family-targeted matinee program. The animated short is based on the picture book written by Julia Donaldson and illustrated by Axel Scheffler, and features an star voiceover cast, including Helena Bonham Carter, James Corden, Tom Wilkinson, Jon Hurt, Rob Brydon and Robbie Coltrane. Kidtoons will also be conducting blogger and theatre giveaway programs featuring Gruffalo DVDs, books and plush, running throughout the month of March on Facebook, Twitter and the Kidtoons blogger network.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 2-4, 2012:
Dr. Seuss’ The Lorax (Universal) PG                                     Opening Weekend $70.7m
Tyler Perry’s Good Deeds (Lionsgate) PG-13                          $7.0m-2 wk total $25.7m
Journey 2: The Mysterious Island (Warner Bros.) PG               $6.9-4 wk total $85.6m
The Vow (Sony) PG-13                                                      $6.1m-4 wk total $111.7m
This Means War (Fox) PG-13                                              $5.6m-3 wk total $41.5m
Ghost Rider: Spirit Of Vengeance (Sony) PG-13                     $4.7m-3 wk total $44.9m
The Artist (Weinstein) PG-13                                              $3.9m-15 wk total $37.1m
Gone (Summit) PG-13                                                       $3.1m-2 wk total $8.9m
Chronicle (2012) (Fox) PG-13                                             $1.9m-5 wk total $60.9m
The Secret World Of Arrietty (Disney) PG                             $1.5m-3 wk total $16.7m
Source: Rentrak (


Ruckus Media Group appoints Nick Van Amburg to the newly created position of VP/Marketing. Van Amburg joins Ruckus from ngmoco:), a mobile social gaming company, where was Director/Product Marketing, heading up consumer marketing for its game and the Mobage platform. His previously served as Senior Product Manager and Strategic Brand Partnership Manager at Rockstar Games, where he led the launch of the iOS game Grand Theft Auto: Chinatown Wars; Director of Media and Creative Director at the ad agency Ammirati and commercial production company Hungry Man, respectively; and Content Developer at Rumpus Toys.


On Saturday, February 18, 2012, CW4Kids, the Saturday morning programming block on The CW, returned the animated series Cubix to its line-up with back-to-back episodes at 7a and 7:30a. In its first two weeks back in the block, Cubix at 7-8a was up versus the same two weeks in 2011 among kid demos K2-11 (230,000) +44% and K6-11 (175,000) +48%, and specifically with Boys 2-11 (169,00) +45% and Boys 6-11 (131,000) +54%.

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 1, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 845; K6-11 447; TWEENS 9-14 354
NICKELODEON:           K2-11 744; K6-11 290; TWEENS 9-14 212
CARTOON NETWORK:   K2-11 475; K6-11 293; TWEENS 9-14 227
DISNEY XD:               K2-11 205; K6-11 158; TWEENS 9-14 138
NICKTOONS:              K2-11   92; K6-11   54; TWEENS 9-14  50
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids! 2011 Year In Review eBook
***Now available for purchase***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

Visit the webpage to view a preview and download today!

Answer to Our Last Trivia Question: What kind of animal is Tasha in the Backyardigans? Tasha is a Hippo. Kudos to: John May-Cartoon Network-[adult swim] /Atlanta; Danna G. Castiglia-CBS/NYC; Matt Denerstein-Mindshare/NY; Michael Hook-Lambert Media Group/Nashville;Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: Which early nineties band performed the theme song for Higglytown Heros? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RSRCH SR ANLYST/ASS MGR/Media Behavior Inst/NYC: Aud/cons insights w/synd & cust.rsrch w/USA TouchPoints. Supp sales, strat & mktg. 3+yrs rsrch exp. Agncy/ntwrk+ USATP exp++ Kwldg MRI must. Res: [email protected] (3/10)

JOB OPENING: PRESS MANAGER/Syfy/NYC: Media strategist, spokesperson, press liaison. Candidate must have 3-5 years of experience at network, cable or agency. To apply, #4675BR (3/10)

JOB OPENING: DIR PLANNING/Uni Cable Nets/NY: Oversee all inventory/pricing/proposals for 6 networks. Must be detailed/analytical/able to multi-task. Exp. in media req. DM/VCI/Spanish a + APPLY: [email protected] (3/10)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a + Apply: [email protected] (3/10)

JOB OPENING: DIR, INNOVATIONS/Initiative Media/LA: idea catalyst, present to existing, new clients dig media, tradit’l media & branded ent. 5+ yrs adv, media, dig, or related mktg/start-up knwlg a must. Apply: [email protected] (3/9)

JOB OPENING: SR DIGITAL PRODUCER/NYC: Deep interactive/video focus on mobile, web, webcast/satellite video, 3D/2D hybrid video. Team building & client-facing exp. Reports to Dir Digi Prod. Resume and cover to: [email protected] (3/9)

JOB OPENING: DIGITAL SALES COORD/ 1-2 yrs digital exp. support team w/campaign & creative mgmnt. Liaison btwn agncy & Ad Ops, process invoices/billing discrepancies, assist planners day2day [email protected] (3/9)

JOB OPENING: NEWS EDITOR/ Grow editorial around ntwrk stars/shows. Mng daily story assgnmnts/contributors. Strong kwldg Bravo brand. 4+ yrs exp pref’d. Freelance position. Resumes: [email protected] (3/9)

JOB OPENING: SR. PUBLICITY MGR-DIGITAL ENT & GAMES/BBC AMERICA/LA: Devlop/implment comms stratgy to raise profile of division. 4+ yrs proven track record gaming/dig ent comms. Knwldge of currnt/futre gaming trnds [email protected] (3/8)

JOB OPENING: JR. ANALYST, RESEARCH/Music Choice/NYC: Sales, mktg & prog research across multiple platforms. BA/BS, plus 1 yr relevant linear/VOD media research exp required, preferably with NPower/Rentrak (3/8)

JOB OPENING: CP/NFL/LA: Oversee new morning show. Periodically work overnight shifts. Knwldg of NFL or news prod and 5 yrs working in live sports/news TV and line producing studio shows required. Please apply (3/8)

JOB OPENING: MGR, SCHED & ACQ/History/NY: Manage all aspects of sched for all non-prime dayparts on History & History digital platforms.3+ yrs exp inschedin a tv/cable environment. To apply: (3/8)

JOB OPENING: SR. RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 2-3 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: (3/8)

JOB OPENING: PRODUCTION COORD/NYC: 3 mo. Proj. Apr-June; 7 day/wk show centered on hockey-passion/knowledge for sport required.Coordinate footage, personnel, etc. Prior experience, references req. Rez to [email protected] (3/8)

JOB OPENING: LINE PRODUCER/NYC: Full-time, exp in prod commercial shoots, docs and other long/short form content.Travel required. Rez to [email protected] (3/8)

JOB OPENING: RESEARCH ANALYST SPORTS/Univision NY: Research support for Univision Deportes. 1+ years Nielsen exp. Resume to [email protected] (3/7)

JOB OPENING: SR. RESEARCH ANALYST SPORTS/Univision NY: Research support for Univision Deportes. Nielsen exp a must, advanced systems (NPower). Resume to [email protected] (3/7)

JOB OPENING: DIR SPORTS RESEARCH/Univision NY: Manage research support of Univision Deportes. Nielsen exp a must. Report/analyze ratings, experience with estimates preferred. Resume to [email protected] (3/7)

JOB OPENING: MGR, DIGITAL MKT & BIZ DEV/Qubo/NY: Develop and Support Digital Business Activities, including online, social media & internet. Exp in Kids media, a plus. Apply [email protected] EOE (3/7)

JOB OPENING: TRAFFIC COORD/CurrentTV/SF: Resp for assigning comml instr, editing bdcst logs & ensuring ad sales concerns are addressed during live prog. Min 1-3 yrs traffic exp. Knowledge of Orion preferred. [email protected] (3/7)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal $22 per hr. Visit (3/7)

JOB OPENING: MARKETING ASST/TEMP/CABLEVISION MEDIA SALES/NYC: Min 2 yrs office exp. Microsoft office, Photoshop, Illustrator, Quark, Adobe Suite. Assist dept in presentations. More info/apply at req id 16912BR (3/7)

JOB OPENING: DIGITAL AE’S/NY & CHICAGO: 3+ years industry ad sales exp in digital, agency & client contacts req, established properties, not a start up, trl and ent required, good benefits send resume to [email protected] (3/6)

JOB OPENING: VP, RESEARCH & MKTG SVCS/NYC: Lead qualitative & quantitative research/analysis; Sr-Level position; Proactive; 10+ yrs exp w/ primary research, test+control data & applied research; Resumes: (3/6)

JOB OPENING: SSE/SALES PLANNER/Current TV/LA: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. [email protected] (3/6)

JOB OPENING: SENIOR ANALYST, OXYGEN NETWORKS, SALES RESEARCH/NBC Universal: Experience with Nielsen NetRatings and ComScore Media Metrics. Please apply at Job#4413 (3/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: BRITISH MALE VOICEOVER: Classic, authoritative, neutral British voice. 20 years experience. ISDN, Source-Connect, FTP. Contact: [email protected] 917-701-6432 (3/10)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC: 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (3/9)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (3/7)

SITUATION WANTED: MULTI CAMERA REMOTE CAMERA OPERATOR: Experience with, Basketball, Football, Racing, Sports etc… I can Travel to VA, MD, DC, NC, DE, KY, NJ, NY, TN, WV, Contact [email protected] (3/7)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. Specializes in talent, tape, paper and packaging, agency and network savvy, runs on Batteries. [email protected] (3/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/6)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Kids! email, please click here.

Related Stories

Cynopsis Digital Out of Home 07/24/24: Global LED billboard market forecast to hit $7.3 billion by 2031; Amazon’s Audible launches massive AR campaign

Wednesday July 24, 2024 The “DPAA 2024 Omnichannel Decision-Makers Study,” conducted by Advertiser Perceptions and sponsored by Kochava, found that eight in 10 respondents will recommend digital-out-of-home to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending in the next 12 […]

07/24/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]