Cynopsis: Kids!
03/05/12

Good morning. It’s Monday, March 5, 2012, and this your first early morning briefing.

4Kids Entertainment and Asatsu-DK Inc. (ADK) and TV Tokyo, have reached a settlement in the lawsuit brought against 4Kids in 2011 by ADK and TV Tokyo, the licensors of the Yu-Gi-Oh! property. The settlement agreement recognizes that the Yu-Gi-Oh! agreement between the three parties is still in full force, and 4Kids will continue to serve as the exclusive licensing agent for the merchandise licensing, television broadcast and home video rights to the Yu-Gi-Oh! property worldwide (excluding Asia). The settlement of the agreement does not represent an admission by any of the parties of any liability or fault, but instead reflects the decision by the three companies to work together amicably to support the Yu-Gi-Oh! property.

One Direction, a popular UK boy band that came in third on X Factor in the UK, will perform at Nickelodeon’s 25th Annual Kids’ Choice Awards on Saturday, March 31 at 8p. To give the US audience a chance to get to know On Direction a little better, the band will also host Saturday nights on Nickelodeon throughout March, in exclusive behind-the-scenes content featuring the boys as they tour with Big Time Rush. One Direction will share stories, secrets and music from the road, leading into the world premiere of the Nickelodeon original television movie event, Big Time Movie on Saturday, March 10 at 8p. One Direction recently taped an episode of the Nickelodeon hit series iCarly, entitled iGot Jungle Worms, which will premiere later this year. Additionally, Syco Music and Sony Music will debut One Direction’s album Up All Night in the US on March 13, 2012. The album is already topping the charts in around the world.

LICENSING

4Kids Entertainment International has been appointed the global licensing agent for the new action/comedy animated series J.V. The Extraordinary Adventures of Jules Verne (26×26), developed by Lux Vide in cooperation with Rai Fiction and Musicartoon. Targeted to K6-11 and slated to debut in spring 2013, the series imagines that a young Jules Verne, the celebrated author of titles including 20,000 Leagues under the Sea, Around the World in Eighty Days, and Journey to the Centre of the Earth, actually lived through the stories he wrote about. The Extraordinary Adventures of Jules Verne follows Jules and a group of regular characters, including the spirited Amelie Lucas, the same age as Jules and a born-adventurer, and her father Artemius, an explorer/journalist who employs the young Jules on the editorial staff of his newspaper, as they battle against the forces of the evil Captain Nemo – who is intent on taking over the world through his technological genius. The licensing and merchandising program is set to kick off with the launch of toys, games, interactive and collectables in 2013, followed by back to school, apparel and accessories.

Upper Deck has partnered with Marvel Entertainment and Gazillion Entertainment to release the first Super Hero Squad trading card game (TCG) on April 24, 2012. Based on the rules and card design of Marvel Super Hero Squad Online’s player vs. player card game, the TCG brings a new dimension to the Super Hero Squad franchise. Based on Hasbro’s 2006 toy line, Marvel’s Super Hero Squad has since become an animated TV series and a digital massive multi-player online game (MMOG), and now a TCG. The new Super Hero Squad TCG will offer additional connectivity with exclusive loot cards and reward codes that can be used to unlock features in Marvel Super Hero Squad Online. The new Super Hero Squad TCG will feature a 300-card base set that includes Marvel heroes like Spider-Man, Iron Man, Wolverine, Thor, Captain America, The X-Men among others, and digital reward codes in every pack. Consumers can pick up four separate single player intro packs themed around Spider-Man, Iron Man, Wolverine and Hulk. Each of which includes one “super-rare” foil card and a collectible coin per each intro pack. A two-player intro pack is also available, pitting The Avengers against the X-Men, and including two exclusive play mats and a collectible coin. Additionally, booster packs consisting of six common cards, three uncommon cards and one rare foil card will be available.

MARKETING

Highlights for Children brings Highlights (www.highlights.com) magazine to China.  Highlights for Children partners with Chinese publisher Xueyouyuan (XYY) to debut a version of Highlights magazine, Highlights Talent Youth, in simplified Chinese in China. While the new Highlights Talent Youth features the popular Highlights features such as Hidden Pictures, the Timbertoes and Goofus and Gallant, it also includes content developed specifically for a Chinese audience. Highlights has sold 1+ million puzzle books and other products in China, including a magazine for younger children titled Highlights Talent Baby, also developed with Xueyouyuan.

MORE KIDS STUFF

BRB Internacional will showcase the first episodes of it new anime-style, comedy series Khuda-Yana (26 episodes) at MIPTV this April in Cannes, France. Targeted to K6-10, Khuda-Yana is co-produced by Screen 21 and TVE.  Khuda-Yana revolves around a young street urchin who accidentally steals the Mystic Tulip in King Ravan’s palace, waking up the Blue Girl from her long, deep sleep. The genie, in charge of training the monarchs over the centuries will guide Khuda to his new destiny as the next king of Kosala.

Dolphin Entertainment finalizes new deals for its newest live-action series What’s Up, Warthogs! In association with Tutum Jolie, Dolphin Entertainment inked a deal for the series with Rai Television (Italy) via Fly Distribuzione. Additionally, KIKA (Germany), Televisa (Mexico) and Nickelodeon Israel have acquired What’s Up, Warthogs. Other international broadcasters currently airing the series include ABC (Australia), TV3 (New Zealand), RTE (Ireland), and E-Vision (UAE). An original Family Channel (Canada) series, What’s Up, Warthogs is comprised of 22-minute TV episodes, each accompanied by a 2-3 minute webisode, the newscast itself (i.e. morning announcement clip of he day). The webisodes can also function as on-air interstitials.

NCircle Entertainment and Kidtoon Films (www.kidtoonfilms.com), a division of Cinedigm Digital Cinema, team bring the animated short, The Gruffalo, to movie 140+ theaters locations nationwide as part of the Kidtoons kid/family-targeted matinee program. The animated short is based on the picture book written by Julia Donaldson and illustrated by Axel Scheffler, and features an star voiceover cast, including Helena Bonham Carter, James Corden, Tom Wilkinson, Jon Hurt, Rob Brydon and Robbie Coltrane. Kidtoons will also be conducting blogger and theatre giveaway programs featuring Gruffalo DVDs, books and plush, running throughout the month of March on Facebook, Twitter and the Kidtoons blogger network.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 2-4, 2012:
Dr. Seuss’ The Lorax (Universal) PG                                     Opening Weekend $70.7m
Tyler Perry’s Good Deeds (Lionsgate) PG-13                          $7.0m-2 wk total $25.7m
Journey 2: The Mysterious Island (Warner Bros.) PG               $6.9-4 wk total $85.6m
The Vow (Sony) PG-13                                                      $6.1m-4 wk total $111.7m
This Means War (Fox) PG-13                                              $5.6m-3 wk total $41.5m
Ghost Rider: Spirit Of Vengeance (Sony) PG-13                     $4.7m-3 wk total $44.9m
The Artist (Weinstein) PG-13                                              $3.9m-15 wk total $37.1m
Gone (Summit) PG-13                                                       $3.1m-2 wk total $8.9m
Chronicle (2012) (Fox) PG-13                                             $1.9m-5 wk total $60.9m
The Secret World Of Arrietty (Disney) PG                             $1.5m-3 wk total $16.7m
Source: Rentrak (www.rentrak.com)

EXECUTIVE MOVES

Ruckus Media Group appoints Nick Van Amburg to the newly created position of VP/Marketing. Van Amburg joins Ruckus from ngmoco:), a mobile social gaming company, where was Director/Product Marketing, heading up consumer marketing for its game and the Mobage platform. His previously served as Senior Product Manager and Strategic Brand Partnership Manager at Rockstar Games, where he led the launch of the iOS game Grand Theft Auto: Chinatown Wars; Director of Media and Creative Director at the ad agency Ammirati and commercial production company Hungry Man, respectively; and Content Developer at Rumpus Toys.

RATINGS

On Saturday, February 18, 2012, CW4Kids, the Saturday morning programming block on The CW, returned the animated series Cubix to its line-up with back-to-back episodes at 7a and 7:30a. In its first two weeks back in the block, Cubix at 7-8a was up versus the same two weeks in 2011 among kid demos K2-11 (230,000) +44% and K6-11 (175,000) +48%, and specifically with Boys 2-11 (169,00) +45% and Boys 6-11 (131,000) +54%.

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 1, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 845; K6-11 447; TWEENS 9-14 354
NICKELODEON:           K2-11 744; K6-11 290; TWEENS 9-14 212
CARTOON NETWORK:   K2-11 475; K6-11 293; TWEENS 9-14 227
DISNEY XD:               K2-11 205; K6-11 158; TWEENS 9-14 138
NICKTOONS:              K2-11   92; K6-11   54; TWEENS 9-14  50
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: What kind of animal is Tasha in the Backyardigans? Tasha is a Hippo. Kudos to: John May-Cartoon Network-[adult swim] /Atlanta; Danna G. Castiglia-CBS/NYC; Matt Denerstein-Mindshare/NY; Michael Hook-Lambert Media Group/Nashville;Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: Which early nineties band performed the theme song for Higglytown Heros? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
03.05.12

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