Monday, March 28th, 2011


How Do You Reach 150 Million Consumers Every Month?
With the Most Upscale Network Group in Cable.

Brands for Now. Brands for Life.

HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC

Source: The Nielsen Company NPower R&F Report, 2010. For details, visit


Good morning. It’s Monday, March 28, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
MTV: Silent Library at 7p
ABC Family: The Secret Life of the American Teenager at 8p; Make It or Break It at 9p
Showtime: Nurse Jackie at 10p; United States of Tara at 1030p

Tonight’s Finale:
TLC: 19 Kids and Counting at 10p




At The Weather Channel, we deliver more than weather. We connect people with their passions and advertisers with their customers.

Ask us about our ground-breaking, 4-platform, research study to find out how adding tablets to The Weather Channel campaigns dramatically increase ad effectiveness.

The ultimate lifestyle media brand, on tv, online, mobile and tablets….connect here.


Supernatural drama, Fringe renewed by FOX for a fourth season. During this current season and after FOX moved the series to Friday nights, Fringe has averaged a 2.2 rating among A18-49. Fringe is created by J.J. Abrams, Alex Kurtzman and Roberto Orci and produced by Bad Robot Productions in association with Warner Bros. Television. 

ABC‘s summer premiere schedule is chock-full of new reality series (Note:  ABC shows in bold denote series premieres):

  • June 16: Wipeout (sneak-peek episode) at 8p; 101 Ways to Leave a Game Show at 9p; Rookie Blue (season 2 premiere) at 10p — Note:  If there is a Game 7 of the NBA Finals, these shows will move to June 23.
  • June 21: Expedition Impossible at 9p; The Hot Zone at 10p
  • July 28: Take the Money and Run at 9p — Note:  If another NBA Finals game is on, the premiere of Take the Money and Run will move to August 4.
  • August 8: Bachelor Pad (season 2 premiere) at 8p; America’s Karaoke Challenge at 10p

Harpo, producers of The Oprah Winfrey Show set the series finale airdate for May 25. The talk show returns with new episodes on April 7.

MTV’s third season finale of Jersey Shore on Thursday at 10p attracted 7.6 million total viewers and delivered a 7.3 rating with P12-34.  Immediately following at 11p, MTV premiered the second season of The Hard Times of R.J. Berger which posted a 3.2 P12-34 rating and 3.1 million total viewers.

Fact or Faked: Paranormal Files on Syfy launched its second season last Wednesday at 10p delivering 621,000 among A18-49 and 680,000 with A25-54, a 40% and a 47% increase in each demo respectively compared to the program’s summer series premiere in July 2010.  Furthermore, the March 23 premiere brought in 1.19 million total viewers, the most in the series’ history to date.

Top 10 Weekend Box Office Estimates: March 25-27, 2011
Diary Of A Wimpy Kid: Rodrick Rules (20th Century Fox) $24.4 million – opening weekend
Sucker Punch (Warner Bros.)              $19.0 million – opening weekend
Limitless (Relativity Media)                 $15.2 million – 2 wk total $41.3m
The Lincoln Lawyer (Lionsgate)           $11.0 million – 2 wk total $29.0m
Rango (Paramount)                            $9.8 million – 4 wk total $106.4m
Battle: Los Angeles (Sony)                  $7.6 million – 3 wk total $72.6m
Paul (Universal)                                 $7.5 million – 2 wk total $24.6m
Red Riding Hood (Warner Bros.)          $4.3 million – 3 wk total $32.5m
The Adjustment Bureau (Universal)     $4.2 million – 4 wk total $54.9m
Mars Needs Moms (Disney)                 $2.2 million – 3 wk total $19.2m
Source: Rentrak

On the Cynopsis website today, the newest installment on the Cynopsis | Sports news page, “Golf Channel Now a Feather in NBC’s Cap”, written by Chris Pursell.  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else.


Justin Bruening (Knight Rider) added to cast of NBC’s Wonder Woman remake.  Adrienne Palicki stars as Wonder Woman/Diana Prince in the pilot written by David E. Kelley.  Bruening plays Steve Trevor, an army vet who works in the Justice Dept. and a potential love interest for Diana.

ABC’s dramedy pilot Good Christian Bitches cast Mark Deklin (Desperate Housewives) as a rugged, metrosexual cowboy married to one of the former Dallas classmates of Amanda (Leslie Bibb).

David Ramsey (Dexter) landed a role in The CW pilot Cooper & Stone about Jenna Cooper (Alex Breckenridge) and Stone (Vanessa Ferlito), two smart detectives working on Chicago’s North Side who are equally adept at talking fashion, music and pop culture as they are solving crimes.  Ramsey will play Mazzara, a veteran cop.

NBC’s untitled workplace comedy pilot hired Adrian Pasdar as the male lead playing opposite Sarah Paulson. 

Katee Sackhoff joins the A&E pilot Longmire whose central character is a Wyoming sheriff (Robert Taylor) and Sackhoff will play Vic, one of his deputies.  The series is based on the Walt Longmire Mystery novels by Craig Johnson.

HBO’s upcoming original movie Game Change, about John McCain’s 2008 presidential campaign, tapped Woody Harrelson to play Steve Schmidt, McCain’s senior campaign strategist and advisor.

Making his first TV acting appearance in primetime in more than 20 years, Tom Hanks will guest star on NBC’s 30 Rock this spring.  There are no details on his role though he likely will play himself.

An untitled one-hour drama is on tap for FX produced by Richard Branson’s Virgin Produced company.  Oliver Stone is attached to direct and produce the pilot along with Adam Gibgot who is writing. The plot is about a secret group called Darkhorses who create fake news stories that serve the agendas of powerful clients and the project is apparently based on a real-life person involved in this practice.


Thursday A18-49 Analysis:  FOX held its Thursday night winning streak among A18-49 at 4.4/13, according to final national ratings from Nielsen.  At 8p, FOX’s American Idol surpassed its competition with a 6.4/20 and the CBS NCAA Basketball Championship was next at 2.3/8 and ABC’s Wipeout was a close third at 2.3/7.  ABC’s Grey’s Anatomy led at 9p with a 3.7/10 followed by NBC’s comedies The Office and Parks and Recreation averaging a 2.9/9.  CBS then finished the night a winner with the second NCAA Basketball Championship game with Duke versus Arizona at 3.0/9 and ABC’s Private Practice was #2 at 2.6/7.

Live + Same Day Household Ratings: Thursday, March 24, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 8.7/14        American Idol 12.1/20, Bones [r] 5.1/8

ABC: 5.4/9           Wipeout 4.0/7, Grey’s Anatomy 6.7/11, Private Practice 5.4/9


CBS: 4.6/8         CBS NCAA Basketball Championship: U Conn vs. San Diego State [7p start] 4.1/8, CBS NCAA Basketball Championship: Duke vs. Arizona [930p start] 5.4/10

NBC: 2.9/5           Community 2.9/5, Perfect Couples 2.2/4, The Office 4.1/7, Parks and Recreation 3.0/5, 30 Rock 2.7/5, Outsourced 2.3/4

UNIV: 2.4/4          Eva Luna 2.5/4, Triunfo del Amor 2.3/4

ION: 1.1/2           Criminal Minds 0.7/1, Criminal Minds 1.2/2, Criminal Minds 1.5/3

CW: 0.9/1           Vampire Diaries [r] 0.8/1, Nikita [r] 0.9/2

TELE: 0.8/1         Aurora 0.5/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.4/2

TF: 0.4/1             Fiesta de Pelicula 0.3/0, India 0.5/1

A18-49:  FOX 4.4/13, ABC 2.9/8, CBS 2.5/8, NBC 2.1/6, UNIV 1.9/6, TELE 0.8/2, CW 0.5/1, ION 0.5/1, TF 0.3/1



German Perez-Nahim appointed as SVP/Operating Manager for TeleFutura by Univision Communications Inc. German reports to Luis Fernandez, President, Univision Entertainment and Univision Studios. In addition, Bert Medina becomes Senior Advisor/Special Projects with Universal Studios.

Madison Square Garden’s national music network, Fuse hired Joe Marchese as SVP/Digital and Marketing Strategy.  In his new appointment based in New York, Joe will further Fuse’s music targeted strategy while reporting to David Clark, EVP/GM of Fuse.

David Hudson elevated as SVP/Late Night and Specials, TBS and TNT with Turner Entertainment Networks (TEN).  David’s previous role with TEN was VP/Alternative Programming for both networks and in his new position he will have oversight of late-night programming and continue to head the development of specials for TNT and TBS. Based in Los Angeles, David reports to Michael Wright, EVP/Head of Programming, TNT, TBS and Turner Classic Movies (TCM).

This day in History:  1974 – A streaker ran onto the set of “The Tonight Show starring Johnny Carson.”

Answer to Yesterday’s Trivia Question: The Dukes had the Boar’s Nest, Cicely AK had The Brick, who had the Queen Victoria Pub? EASTENDERS  Kudos to: Harriet Sharrard-Five Mile Capital Partners/Stamford; Matt Muschetto-Digital Broadcasting Group/NY; Kristin Brutout-Leftfield Pictures/NY; Terry Hess-Terry Hess Licensing/NY; Stephanie Newman Smith-Asylum Entertainment/LA; Susan Nessanbaum Golberg-RoCart Prods/Hollywood; Perry Ewell/LA; Brett Ashy-The Ashy Agency/LA

Today’s Trivia Question:  If you’re based on China Beach, what does FNG stand for?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: DIGITAL ASR/ABC FAMILY/NY: Responsible for pre-sale digital sales management for ABC Family’s digital properties. Develop digital plans & structure plans that meet client needs. Apply: ID 289296 (4/2)

JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes.  #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil.  #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs.   (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  (ID 289088) (4/1)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist.  #3506 (3/31)

JOB OPENING:AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad  (3/31)

JOB OPENING:INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply:  (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @   (3/31)

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more:  Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply-   (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https :// =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to  req 11018BR (3/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Apparel/NYC: Jrs & ladies sleep/loungewear maker needs help extending its online and social ntwrk presence. Rsrch, create & post content (news, photos, video, etc.). Resumes to [email protected] (4/2)

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/2)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:  Dancing with the Stars, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], Mad Love, Two & a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW:   90210 [r], Gossip Girl [r]
FOX:  House [r], The Chicago Code [r]
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  All Together Now: A Celebration of Service, The Event, Harry’s Law
PBS:  Antiques Roadshow [r], American Experience [r], Morristown: Where America Survived
TELE:  Aurora, Los Herederos del Monte, La Reina del Sur
UNIV:  Eva Luna, Triunfo del Amor, Don Francisco Presenta

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