Monday, March 26th, 2012



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LA Style goes inside the Hollywood fashion world following four of the
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Good morning. It’s Monday, March 26, 2012, and this is your first early morning briefing.

Today’s/Tonight’s Premieres:
Current TV: Full Court Press: The Bill Press Show at 6a; Talking Liberally: The Stephanie Miller Show at 9a
ABC Family: The Secret Life of the American Teenager at 8p; Make It or Break It at 9p
OWN: Oprah’s Lifeclass: The Tour at 8p
Vme: Los Pilares de la Tierra (Pillars of the Earth) at 10p
Outdoor Channel: 4 Wheeler Off-Road Ultimate Adventure at 11p

Tonight’s Finale:
FOX: Alcatraz at 8p






  • #1 entertainment cable program Thursdays A18-49, A25-54, F18-49, F25-54 & M25-54
  • 2011 Advertising Age Media Vanguard Award Winner Digital Graphic Novel (Most Innovative Broadcast Brand Extension)
  • Burn Notice Season 6 returns this June

USA Network – Characters Welcome
SOURCE:Nielsen Media Research. Click here for the full source data.



FX is placing its anthology series, American Horror Story in the miniseries category for the next Emmy Awards.  According to the network, American Horror Story qualifies as a miniseries even though it could compete in the drama category.  Last year, the PBS series Downton Abbey swept the miniseries category winning several Emmys though this next year it will be placed in the drama category competing against such drama series as AMC’s Mad Men and others.

Upfront 2012: National Geographic Channel

As part of its Upfront announcement, National Geographic Channel reveals details on five new series and seven returning series, under the leadership of the network’s new executive team, CEO David Lyle, President Howard T. Owens and EVP/Programming Michael Cascio.  National Geographic Channel’s five new series include:

  • American Chainsaw follows New England chainsaw sculptor and hard rock star Jesse “The Machine” Green and his unusual crew as they create art out of wood for royalty, celebrities, hotels and fans.  Eight half-hour episodes produced by K Sirrah Productions for National Geographic Television (Global).
  • Are You Tougher Than a Boy Scout? is a competition show where adult “civilians” compete against real Boy Scouts  in a variety of challenges.  Six one-hour episodes from Original Productions (US only).
  • Bid & Destroy features the crew of the Danley Demolition Company that finds treasures and tears stuff down.  Leftfield Productions is producing the 12 half-hour episodes (US only).
  • Brain Games presents interactive experiments to find out how easily our brains can be fooled. National Geographic Television is producing the 12 half-hour episodes (Global).
  • Jersey Combat goes inside the largest military warehouse located in New Jersey where they house historic artifacts and deal with competitive buyers for the items that span 500 years.  10 one-hour episodes produced by Firecracker Films (Global).

National Geographic Channel’s returning series include:

  • Alaska State Troopers with 20 one-hour episodes from PSG Motion Pictures (US only).
  • Border Wars with 12 one-hour episodes from National Geographic Television (US only).
  • Doomsday Preppers is back for a second season with 15 one-hour episodes from Sharp Entertainment (Global).
  • Hard Time in a fourth season has 12 one-hour episodes from Part2 Pictures (Global).
  • Locked Up Abroad returns for a ninth season with 10 one-hour episodes from RAW TV Limited (Global).
  • Rocket City Rednecks with 16 half-hour episodes is produced by Flight 33 Productions (US only).
  • Taboo with 10 one-hour episodes from Beyond Productions (Global).

Upfront 2012: Nat Geo WILD

As Nat Geo WILD marks its second anniversary on March 29, 2012, the network showcases four new series for 2012-2013:

  • Alpha Dogs highlights the highly-trained dogs of Indiana’s Vohne Liche Kennels that become part of an elite force of K-9s dedicated to serving our country.  16 half-hour episodes from Schweet Entertainment, LLC (US only).
  • Animal Intervention from wildlife expert and adventurer Donald Schultz and animal advocate and actor/producer/film director Alison Eastwood, the series follows the pair as they do what is needed to find animals a healthy habitat.  Six one-hour episodes from Bienstock Young Media (Global).
  • Leader of the Pack features Dog Whisperer Cesar Millan as he rehabilitates dogs whose uncertain futures are threatened with lifelong cages or euthanasia.  12 one-hour episodes from POWWOW Productions (Global).
  • Ultimate Animal Countdown is a countdown show featuring various attributes of animal’s to crown the kingdom’s newest leader.  10 one-hour episodes from Natural History New Zealand, Ltd. (Global).

Nat Geo WILD also brings back a trio of series:

  • Man v. Monster with six one-hour episodes from Optomen Productions (Global).
  • The Incredible Dr. Pol with 16 one-hour episodes produced by National Geographic Television (Global).
  • Wild Case Files with 10 one-hour episodes from Tigress Productions Limited (Global).

Thursday’s season finale of Lifetime’s Project Runway All Stars averaged 2.4 million total viewers and directly following the season finale of Project Runway All Stars: After the Runway attracted 1.4 million total viewers. 

Top 10 Weekend Box Office Estimates:  March 23-25, 2012
The Hunger Games (Lionsgate)                $155.0 million  opening weekend
21 Jump Street (Sony)                           $21.3 million  2 wk total $71.1m
Dr. Seuss’ The Lorax (Universal)               $13.1 million  4 wk total $177.3m
John Carter (Disney)                              $5.0 million  3 wk total $62.3m
Act of Valor (Relativity Media)                 $2.1 million  5 wk total $65.9m
Project X (Warner Bros.)                        $2.0 million  4 wk total $51.8m
A Thousand Words (Paramount)               $1.9 million  3 wk total $14.9m
October Baby (IDP/Samuel Goldwyn Films) $1.7 million  opening weekend
Safe House (Universal)                           $1.4 million  7 wk total $122.6m
Journey 2: The Mysterious Island (Warner Bros.) $1.4 million  7 wk total $97.2m
Source: Rentrak






Bigger. Badder. Boa.
She’s longer than a bus, eats crocodiles for breakfast
and makes the anaconda look like a garter snake.
Premieres Sunday April 1stat 8pm et/pt

Smithsonian Channel
In Stunning HD, Online, On Demand and On-The-Go

For more information, contact Mary Ellen Bottone at [email protected].



Cast in a new TV role, Alyssa Milano will next be seen in ABC’s new drama series Mistresses.  Milano plays Savannah, a successful married attorney who spends long nights working with her attractive new law partner.  Yunjin Kim, Rochelle Aytes and Jes Macallan play the other three females leads.  Also joining Mistresses is Jason George, playing Milano’s character’s husband while Brett Tucker was cast to play her lover.  Mistresses is set to premiere in summer 2013.

CBS’ CSI: Miami co-star Eva LaRue was selected to guest star in ABC’s untitled Mandy Moore comedy pilot.  She will play Veronica, one of Annie’s (Moore) sisters. LaRue has an option on the ABC pilot to become a regular cast member should the pilot be picked up to series.  The Moore project is in first position for LaRue to her role on CSI: Miami. 

Saturday Night Live alum Jenny Slate joined the CBS comedy Super Fun Night about three nerdy female friends on their weekly quest to have a “super fun” time each Friday night.  The project is from writer/co-EP and star Rebel Wilson.  Slate will play Helen-Alice, best friend to Wilson’s character Kimmie.  The multi-camera comedy is from Conan O’Brien’s Conaco in association with Warner Bros. Television.

After her turn on NBC’s drama Prime Suspect, Maria Bello is joining FOX’s new drama series Touch.  In a multi-episode run, Bello will play a mother whose daughter shares the same gift as the main character (David Mazouz). 

NBC’s TV version of the Hannibal Lecter films tapped Hugh Dancy as Will Graham, the troubled though talented young FBI agent who works with the world’s most notorious serial killer.  NBC has ordered 13 episodes of the project produced and written by Bryan Fuller.

Ten-episode drama series Banshee from Alan Ball and set to premiere on Cinemax has cast Rus Blackwell (Recount, Burn Notice).  The project is about an ex-con and master thief, Lucas (Antony Starr) who assumes the identity of the sheriff of Banshee, PA and continues to carry out his criminal activities.  Blackwell will play Gordon, Banshee’s DA who is married to Lucas’ old flame, Carrie (Ivana Milicevic). 

Mark Your Calendars! On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? Register now with this link:



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Thursday A18-49 Analysis:  FOX leveled a one-two punch Thursday winning the A18-49 demo with a 3.7/11, according to final primetime national ratings from Nielsen.  At 8p, FOX’s American Idol handily won the time period at 4.2/13 followed by CBS’ NCAA Basketball Championship between Wisconsin and Syracuse at 2.2/8.  FOX’s new series Touch was #1 during 9p at 3.3/9 while CBS’ NCAA Basketball coverage was next at 2.7/8.  CBS then had a winning pass at 10p with more of its NCAA Basketball Championship, this time between Cincinnati and Ohio State at 2.6/7 and Univision’s La Que No Podia Amar moved into second place at 1.8/5.
Live + Same Day Household Ratings: Thursday, March 22, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 8.2/13            American Idol 9.3/15, Touch 7.0/11

CBS: 4.1/7               CBS NCAA Basketball Championship: Wisconsin vs. Syracuse [7p start] 4.4/8, CBS NCAA Basketball Championship: Cincinnati vs. Ohio State 4.2/7

ABC: 3.8/6               Missing 5.7/9, Grey’s Anatomy [r] 3.2/5, Private Practice [r] 2.4/4

NBC: 2.5/4              Community 2.4/4, 30 Rock 2.1/3, 30 Rock 2.1/3, Up All Night 2.1/3, Awake 3.2/6

UNIV: 2.2/4              Una Familia con Suerte 2.1/3, Abismo de Pasion 2.2/4, La Que No Podia Amar 2.3/4

CW: 1.4/2                Vampire Diaries 1.7/3, Secret Circle 1.2/2

ION: 0.9/2               Cold Case 0.7/1, Cold Case 0.9/1, Criminal Minds 1.1/2

TELE: 0.7/1             Maid en Manhattan 0.8/1, Corazon Valiente 0.8/1, Relaciones Peligrosas 0.5/1

TF: 0.3/1                 Cine de Las Estrellas THR [r] 0.3/0, El Capo 0.4/1

A18-49:  FOX 3.7/11, CBS 2.3/7, UNIV 1.7/5, NBC 1.5/4, ABC 1.2/4, CW 1.0/3, TELE 0.5/1, ION 0.4/1, TF 0.3/1





Cynopsis: Sports Business Summit
Where the crossroads of athletics, audiences and advertisers meet.

Join us on April 24 at the Grand Hyatt NY
REGISTER NOW // Sponsorships contact: Mike Farina

Hear Speakers from: PepsiCo., ESPN, NBC Sports Group, NASCAR, CBS Sports, Turner Sports, the NFL, NASCAR, the NHL, MLB Network, IMG Sports & Entertainment, DIRECTV, and more.

Sponsored by: NASCAR  //  Media Sponsor: The Advertising Club of NY

This day in History:
– Rock opera “Tommy” premieres in London.

Answer to Our Last Trivia Question: What TV show used the tagline, “His scandal. Her Story”? The Good Wife. Kudos to: Genny Schnitzer/Harris/NY; Jennifer Hayoun, Rosetta, NYC; Cindy McFaden-Comcast Spotlight/Fredericksburg; Corey Chu-NBC Universal/NYC; Anne Vega-jumP NY/NYC; Megan Richardson-CharterMedia/St.Louis MO; Daniel Dise-Initiative/LA; Betty O’Connor-DISH Media Sales/LA; Jerry Jones-A La Carte Comm./SF; Cammie Buerry -Station Casinos/Las Vegas; Arthur Reinstein-Shaw Media/Toronto; Virginie Richard-TVA Films, Montreal; Keith MacKechnie-The Actors’ Network/Vancouver.

Today’s Trivia Question: What popular TV character drives a early 1970s mold Citroen DS? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: [email protected] (3/31)

JOB OPENING: SALES PLANNER DR/New York: Work w/ Direct Response AE’s and Commercial Ops Log Builders to max ad revenue for A+E Networks. (3/31)

JOB OPENING: DIR-TALENT MGMT & STRGY/Discovery & TLC/LA or MD: mng relationships w/talent to support content & initiatives to drive ratings & rev; 10+yrs talent mgnmt exp, non-fiction/reality TV a +; #5387 (3/31)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar tomng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See Apply [email protected] (3/31)

JOB OPENING: DIGITAL ACCOUNT SPECIALIST/Netflix/Beverly Hills, CA: F/T. Acct mgmt, from metadata to tracking digital sources internationally. Work x-functionally, excellent comm & self-starter. Apply: (3/31)

JOB OPENING: DIR, AFFIL MKTG & PROMOS/WWE/Stamford CT: Provide strat integrated mktg campaigns. 8-10 yrs proj/acct mngmnt pref with cbl/brdcst ntwk. Exc orgnztl, comm skills. Full info/apply: (3/31)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: Manage top line/ratings reporting/audience profiling. Experience with Nielson/MRI/Simmons needed. ComScore/Omniture a plus. Apply: Job #4291 (3/31)

JOB OPENING: DIGITAL SALES SPECIALIST/OUTDOOR CHANNEL/NY,NY: Incrs digtl advtsg; create leads, qlfy prospcts, genrat new biz, grow sls perfrmnc, close biz; media sls exp, degree prfrd; Apply at (3/31)

JOB OPENING: MGR, COMMUNICATIONS/NBCUniversal/NY: Full time. Manage comm/press strategy. Strong writing skills and PR skills required. 3-5 years exp. Media Comm exp a plus. Apply: Job#:5011BR (3/31)

JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting [email protected] (3/30)

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply [email protected] EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: (3/28)

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must.
[email protected] (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: [email protected] (3/27)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/27)

JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to [email protected] (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR/CPC/LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to [email protected] (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit (3/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Television Producer/Celebrity Booker seeks intern (NY). Work in all areas of production: PRE-PRODUCTION, RESEARCH, Guest Booking for National TV Series, etc. Send resume to: [email protected] (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (3/31)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION/film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/31)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (3/31)

SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. [email protected] (3/30)

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. [email protected] (3/28)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/27)

SITUATION WANTED: ENTRY LEVEL RESEARCH/NYC: Fast learning, self-starter and people person from SUNY Stony Brook w/ B.A. in Sociology w/ research & admin exp. Contact: [email protected] (3/27)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing with the Stars, Castle
AZTECA: Extra Normal, Buenas Noches America, Al Extremo
CBS: How I Met Your Mother [r], 2 Broke Girls [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW: Confessions of a Shopaholic
FOX: Alcatraz [f]
ION: Cold Case, Cold Case, Criminal Minds
NBC: The Voice, Smash
PBS: Antiques Roadshow, Antiques Roadshow, Inside Fenway Park
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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