Monday, March 26th, 2007



Nickelodeon Is the Leader

It’s the fastest-growing community in America! Nicktropolis, our one-of-a-
kind virtual entertainment community for kids, registered 1 million new
users in its first 30 days and 40.3M total gameplays since 1/30.*

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.**

*Source: All Omniture.
**Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT% and imp across
all comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Monday, March 26, 2007 and this is your first early morning kids briefing.

A sigh of relief following the to do as young actress Emma Watson, as you might have expected, has agreed to reprise her role as Hermione Granger, along with her fellow actors Daniel Radcliffe and Rupert Grint who will also return as Harry Potter and Ron Weasley, respectively, for the final two Warner Bros. movie adaptations of J.K. Rowling’s Harry Potter book series, Harry Potter and the Half-Blood Price and Harry Potter and the Deathly Hallows.  Watson, who had been rumored to have been considering opting out of the final two pictures and only recently inked her deal, explained, “I could never let Hermione go–she is my hero! I love her too much and love what playing her has meant to me. I am excited and honored to be finishing what I started and playing her in all seven of the films.”  Harry Potter and the Order of the Phoenix, the fifth movie in the series, is slated for release in the US on July 13, 2007.

Revving up the Mach 5 as Speed Racer will be actor Emile Hirsch.  Slated for release on May 9, 2008, Warner Bros. and Village Roadshow Pictures’ live-action movie adaptation of Speed Racer is being written and directed by Larry and Andy Wachowski with Joel Silver producing under his company Silver Pictures.  The live action Speed Racer movie is based on the classic anime series created by Tatsuo Yoshida.  That is all great and everything, but who will play Speed’s archrival Racer X?

Reports abound online that Hugo Weaving has been set to provide the voice of Megatron in the Transformers movie. Even if fans aren’t thrilled with the choice of Weaving over Frank Walker, who had provided the evil Megatron’s voice in the animated version, Weaving does have quite a great voice.  Weaving is best known as Agent Smith from The Matrix movies, and his voice work has included the Lord of the Rings trilogy (Elrond) and V For Vendetta (V).


The newest movie trailer for Disney/Pixar’s movie Ratatouille is up and running and can be found at Directed by Brad Bird with Jan Pinkava serving as co-director, Ratatouille is will be released this June 29, 2007.  The voice cast for Ratatouille features: Patton Oswalt; Brian Dennehy; Brad Garrett; Janeane Garofalo; Ian Holm; and Peter O’Toole.


Batfink is headed for DVD this June 2007, under a multiplatform video license pact between Foothill Entertainment, Inc. and Shout! Factory.  Created by the legendary Hal Seeger Productions, this is the first time that all 100 x :05 Batfink episodes will be released on DVD in US and Canada.  Similarly, Seeger Production’s animated series Milton the Monster was released this month on DVD.  Batfink, a personal favorite of mine, debuted in US syndication in September 1967, and currently airs in the US on Boomerang and in the UK on BBC as well as other countries worldwide.  Seeger’s first animated cartoon TV series, Milton the Monster bowed on ABC in 1965

In other 1960s and 70s popular animated series news, Pink Panther: The Ant & The Aardvark Collection Volume 5 is set to drop on DVD April 3, 2007.  The release includes all 17 original episodes of the series.  Created and produced by DePatie-Freleng, the studio created by Friz Freleng and David Hudson DePatie, first aired in 1969.

WizKids Inc., a subsidiary of Topps, in conjunction with Diamond Comic Distributors and Alliance Game Distributors is launching a sample pack marketing campaign for its upcoming Star Wars PocketModel trading card game.  The promotion, will appear on sites including, was designed to drive consumers into their hobby retail stores by offering them coupons redeemable for free Star Wars PocketModel product samples.  Sample packs contain three PocketModels (one X-wing and two TIE Fighters), two playing cards and a marketing insert.  The Star Wars PocketModel TCG is slated to release at retail in June 2007.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 23-25 2931, 2007:
TMNT (Warner Bros.) PG                             Opening Weekend $25.5m
Wild Hogs (Buena Vista) PG-13                    $14.4m-4 wk total $123.8m
The Last Mimzy (New Line) PG                     Opening Weekend $10.2m
Premonition (Sony/Columbia) PG-13            $10.1m-2 wk total $32.2m
Pride (Lionsgate) PG                                   Opening Weekend $4.0m
Bridge to Terabithia (Buena Vista) PG          $2.3m-6 wk total $78.9m
Ghost Rider (Sony/Columbia) PG-13            $1.7m-6 wk total $113.2m
Amazing Grace (IDP) PG                             $1.5m-5 wk total $16.8m
Norbit (Paramount (DreamWorks)) PG-13    $1.0m-7 wk total $94.1m
Music and Lyrics (Warner Bros.) PG-13        $920,000-6 wk total $49.2m
Source: Box Office Mojo


Chronicle Books has tapped Bill Boedeker as Publishing Director of its kid’s publishing group.  He steps into this newly created position beginning April 2007.  Boedeker joins Chronicle from Little, brown Books for Young Readers where he most recently served as VP/Marketing and Associate Publisher


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 22, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1002; K6-11 405; TWEENS 9-14 289
DISNEY CHANNEL:     K2-11   637; K6-11 391; TWEENS 9-14 334
CARTOON NETWORK: K2-11   563; K6-11 350; TWEENS 9-14 226
TOON DISNEY:           K2-11   175; K6-11   85; TWEENS 9-14  37
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: What two prehistoric “dumb dumbs” was the little guy from planet Zetox assigned to look after? FRED & BARNEY/THE FLINSTONES    Kudos to:  Michael Liebowitz-Grey Advertising/NY; Mike Sheridan-Granada USA/NY; Susan Schneider-CaptionMax/NY; Cassel Kroll-The Lexicomm Group/NY; Tom Boyd-WGN/Chicago; Izzy Neis-Star Farm Productions/Chicago; Jeff Holder-FlyOver Projects/LA; Josh Fisher-Brandissimo!/LA; David Korduner-DGA/LA; Pat Brady-CESD Talent/LA; Lee Williams-Boomstone Animation Inc./Ottawa; Claire Wilmut-Boomstone Animation Inc./Ottawa; Jodi Brown-Family Channel/Toronto

Today’s Trivia Question:   Even though Joanie dated and married Chachi, what was the name of Joanie’s real first date? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ACCT MGR/Mobile MktgComp/Chicago:  Work with client Mktg Mgrs to develop & execute messaging promotions.  Attend concrt/spting events for promos. Exp in Media, Ad Agncy, Entmnt pref. [email protected] (3/31)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact:  [email protected] (3/31)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected]  845-732-8943  (3/31)

JOB OPENING: SR. BUYER/Job Share /SPOT TV /Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943  (3/31)

JOB OPENING: COUNSEL LEGAL AFFAIRS/NBC Universal/CA: Experienced attorney to join Legal Affairs group handling TV production-related issues.  JD w/min. 3 yrs related exp. keyword job #580793  (3/31)

JOB OPENING: DIR CONSUMER MRKTNG-BRAVO/NBC Universal/NY: Oversee strategic dvlpmnt & implementation of consumer marketing campaigns & promotional programs. Bachelor’s  Degree w/7yrs related exp. keyword job #585205  (3/31)

JOB OPENING: NEW MEDIA SPECIALIST/A&E TV NETS/NY: Asst in day-to-day ops of VOD & other new media initiatives. 3yrs exp in proj mngnt within brcst or cable industry. Strong database mngnt. Apply: Click careers tab (3/30)

JOB OPENING: THE TMZ TV SHOW NEEDS STAFF & CREW/LA:  Final Cut Pro Environment. Producers, Editors, Tech Engineers, Production Staff, PrEditors, DV Camera Operators/Producers. Send resumes to [email protected] (3/30)

JOB OPENING: SR. ANALYST/ANALYST-PRGRM RSRCH MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Know Galaxy Explorer, NPower; Excel & PPt; 1+ years exp. TV research; BS or BA required. EOE (3/29)

JOB OPENING: GMs & SALES MGRS/Equity Broadcasting for newest Univision affiliates in Southeast, South, Midwest. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith [email protected] . EEO (3/29)

JOB OPENING: ASSOC MGR, PROMOTIONS/TURNER BROADCASTING/ATLANTA: Execution of multi-platform promotions for Cartoon Network/Adult Swim. Work with creative/production teams, 3rd party agencies. APPLY: (req 70179BR) (3/29)

JOB OPENING: PR MANAGER/Court TV/NY: oversee talk shows; handle select entertainment PR projects; and press for trials/anchors; strong media contacts; 5+ years; supervisory experience required. Res. [email protected] (3/29)

JOB OPENING: MANAGER, ACCOUNTING/DIRECTV/NYC: Seeking Acct. manage the daily A/R collection functions. For full job description& to forward res: Ref job # 700109  (3/29)

JOB OPENING: DIRECTOR, FINANCE/DIRECTV/NYC: Seeking Finance Director to handle all financial reporting and manager staff of 5. For full job description & to forward res: . Ref job #600824.  (3/29)

JOB OPENING: FACILITIES COORD/Oxygen Media/NY: Coord/Mng a Facilities Helpdesk & staff. Must be det. oriented & be able to multi-task in fast paced environ. Proficient: MS Word/Excel. Exc oral/written skills. Res: [email protected] (3/29)

JOB OPENING: DIR LEGAL & BUS/A&E TV, NY: Manage agreements for drama/real life/docu program; prodn & intellectual props.  JD & 5+ yrs entertainment law in cable/bcast/film prodn.  Resume w/salary: (3/29)

JOB OPENINGDIR BRAND MKTG/Englewood Cliffs, NJ. Min 8 yrs mktg exp in brand management, dev strong relationships w/org to gain consensus on strategy, interpret cust res/trends, please apply, job #585549 (3/28)

JOB OPENINGFREELANCE PUBLICIST: NY, 2 to 5 years web, new media, music and/or tv experience. Excellent writing and pitching skills with strong broadcast, print and internet media contacts. Email resume to [email protected].  (3/28)

JOB OPENINGSR DIRECTOR/BRAVO DIGITAL, NBC Universal/NY: Oversee editorial/prod/design to develop/deliver editorial & promotional pkgs for  Bachelor’s  Degree w/5 yrs related exp. keyword job #585797  (3/28)

JOB OPENINGMKTG MGR/Court TV, NY: Initiate/track projects from Print to Video.Must: mktg or cable exp, emphasis on affil. or B2B mktg.  Apply  www. “TBS, Inc. and its subsidiaries are Equal Opportunity Employers.” (3/28)

JOB OPENING: DIRECTOR, AFFILIATE MKTG/iN DEMAND/NYC: Develop/ implement affiliate mktg strategies. BA & 5+ yrs cable affil mktg exp. Send resume: [email protected]   (3/27)

JOB OPENINGCLIENT SERVICE EXECUTIVE/Nielsen, New York. Sell Nielsen products; provide service to National Cable networks. 3+ yrs research industry exp. Sales exp a must. National Cable exp a+. (#737BR)  (3/27)

JOB OPENINGAD SALES MKTG DIRECTOR, Fine Living: NYC: 5-8 yrs exp at a cable network or within media co./sales. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. [email protected] ref. 5973U  (3/27)

JOB OPENINGCOMMERCIAL OPS ASST OR COORD/Oxygen/NY – Copy and Log Editing responsibilities. Must be detailed oriented, traffic &Gabriel exp a +. Send resumes to: [email protected] reference job title in subj line.  (3/27)

JOB OPENINGN’WORK CABLE ADMIN/Asst/BET Ad Sales NY: 2-3 yrs exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. margaret.matth[email protected]   (3/27)

JOB OPENINGDIRECTOR OF DIGITAL MARKETING/NY: BA, 8 yrs b-2-b digital marketing exp, Exp designing and maintaining Web sites 4 yrs in HTML, Java Script, Adobe, Photo Shop and Flash. Please apply #584044  (3/27)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  Bunim Murray Productions, creators of “The Real World” (MTV), has INTERNSHIP opportunities (unpaid) for junior/senior college students.    Lisa, Internship Coordinator, 818-756-5167  (3/31)

SPRING INTERNSHIP CREDITS ONLYNYC documentary company seeks PRODUCTION INTERN. Help to organize shoots, develop new projects.  Also help run errands.  Internship is unpaid, but credit available.  Please send resume to [email protected] (3/30)

SPRING INTERNSHIP CREDITS ONLYSafety 4 Kids, Stamford, CT: MKTG INTERN: Assist w/Mktg. initiatives, research, and gen. office for children’s TV show. Knowledge of PowerPoint, Excel, Word required. Resume: [email protected] Subject: Intern (3/30)

SPRING INTERNSHIP CREDITS ONLY: Broadband Network is seeking interns for the following departments: GENERAL/POST PRODUCTION, MARKETING AND PR. For more info, or if interested in applying, email us at [email protected] (3/30)

INTERNSHIP POSTING – CREDITS ONLY: LIME /PR INTERN: Support healthy living/”green” multi-platform brand’s PR dept in compiling press clips; research/write talent & exec bios; update media lists; and other related functions. Resume: [email protected]   (3/28)

INTERNSHIP POSTING – CREDITS ONLYPalace Digital Studios, Norwalk CT, seeking TV PRODUCTION INTERN. Screen/log tapes, org library, general office duties. Req heavy lifting (up to 50lbs) and using a [email protected] Subject: Intern  (3/27)


SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected]  (3/29)

SITUATION WANTED: REALITY PRODUCER / SHOW RUNNER (Competition, makeover, wish fulfillment-cable & network).  Hard working, creative, strong writer and storyteller, excellent interviewer.  [email protected]  (3/28)

SITUATION WANTED: DIGITAL MEDIA SALES/BUS DEV EXEC-LA. Elevated digital divisions into top revenue generating entitles.  F/T position w/ entertain firm positioned to leverage new media advertising platforms. [email protected]   (3/28)

SITUATION WANTED: PRODUCER : Experienced in entertainment and sports news, reality, clip shows, field producing, interviewing celebrities and experts and post-production. Contact: tvprodinla   (3.27)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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