Monday, March 25th, 2013


Live Viewing Lives Here.

#1 Entertainment Network Group for
Live Commercial Viewership.

Scripps Networks Interactive. BRANDS FOR LIFE.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-SNI Digital

Source: Nielsen NPower. For details, visit


Good morning. It’s Monday March 25, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
NBC: The Voice at 8p
PBS: 180 Days: A Year Inside an American High School at 9p
TV One: Deceived at 9p
The Weather Channel: Loaded at 9p

Tonight’s Finales:
Bravo: The Real Housewives of Beverly Hills at 8p


BET. We got 100 Tuesdays!

The 100th episode of The Game premieres tomorrow at 10/9c, followed by hit comedy Let’s Stay Together at 11/10c. The Game and Let’s Stay Together still hold the record for the #1 and #2 sitcom premieres in cable history*.

Tuesdays are Better on BET.

click here for source

National Geographic Channel and Nat Geo WILD continue their walk on the wild side as they power into Upfront season with returning favorites, new series, specials and daring events. “National Geographic always has been synonymous with exploration and epic, natural history documentaries. Nat Geo WILD takes this notion further, by presenting original programming that captures the fun and uplifting spirit of the brand,” said NGC President Howard T. Owens. “We’re producing series and specials that will inspire viewers to push the limits, get real and just have a good time.”

“Nat Geo is authentic entertainment,” said David Lyle, CEO of National Geographic Channels US and Global Programming, to Cynopsis. “We want to be popular, but still have substance, emotion, and fun.” Here are some highlights of what the two networks have coming up:

  • Jobs That Bite!, a new show hosted by Jeremy Brandt, explores the unsung heroes who take on the challenge of working with all things that slither, grunt, growl and bite.
  • Following Leader of the Pack, which was filmed entirely in Europe, Cesar Millan returns home to launch an as yet untitled series. This time he’ll help troubled dogs find new homes.
  • The new series Die Trying features men and women pushing the limits of adventure, endurance and possibility — all in the name of science.
  • The Legend of Mick Dodge, a new show to appeal to aspiring survivalists, focuses on the quirky title character whose unique brand of Zen comes from living by his own code — off the land and off the grid. 
  • The network also has issued second season renewals to two shows: Brain Games, which debuts in April, is an interactive series exploring the mind’s mad skills hosted by Jason Silva. Ultimate Survival Alaska, which debuts in May, is an extreme adventure series.
  • Two pilots are on the slate: Building Wild, an extreme do-it-yourself-type series that helps the wilderness-obsessed build retreats in America’s last frontiers, and Showdown of the Unbeatables, the ultimate battle of cutting-edge inventors.
  • Events and specials include Killing Kennedy, the follow-up to Killing Lincoln that chronicles the events leading up to one of the most shocking assassinations of the 20th century, and Kingdom of the Apes, which reveals the secrets of chimpanzees and gorillas living deep in the jungles of Africa.


Lionsgate is apparently close to a deal to sell about 50 percent of TVGN, formerly the TV Guide Network, to CBS. According to The Hollywood Reporter, CBS will pay approximately $100 million – less than half of the $250 million Lionsgate paid for the TV Guide Network in 2009. The deal would include, but not TV Guide magazine, which is owned by Open Gate Capital.

TV Land is staging a historic reunion of cast members from The Mary Tyler Moore Show. Mary Tyler Moore, Valerie Harper (who has just announced that she has incurable brain cancer) and Cloris Leachman will guest star on Hot in Cleveland, with Georgia Engel joining the mix as recurring character Mamie Sue. The four women will reunite with Betty White, their former co-star of The Mary Tyler Moore Show, on the sitcom stage for the first time in more than 30 years. In the episode, Elka (Betty White) and Mamie Sue decide to get their old bowling team GLOB, aka the Gorgeous Ladies of Bowling, back together. Moore, Harper and Leachman play members of the team. Hot in Cleveland returns for its summer season on Wednesday, June 19 at 10p.

Discovery Channel is set to launch North America. The new series turns the lens toward its homeland where life collides with hostile, untamed wilderness in the most diverse, deadly environment on Earth and reveals that “survival of the fittest” truly is the law. The seven-part series will be narrated by Tom Selleck. It premieres Sunday, May 19 at 9p.

PBS SoCaL premieres the new five-part series China’s Challenges on Sunday, April 21 at 12p. Co-produced, written and hosted by China expert Dr. Robert Lawrence Kuhn, the show chronicles China’s tremendous changes and what they mean for the lives of more than one billion citizens. In addition, Rocky Mountain PBS is launching Colorado Brews, a half hour series devoted to showcasing Colorado’s craft breweries.The pilot will be broadcast on Rocky Mountain PBS Saturday, April 6at 9:30p.

Got Your 6, the organization dedicated to bringing the opportunity for work to more unemployed veterans, is launching Veteran Hiring Week on Monday, March 25. The campaign, which runs through March 29 and is sponsored by Wells Fargo, will include the launch of an entertainment industry online job portal, job fairs across the country, and an online campaign with Spike TV to find America’s most veteran friendly workplace and much more.

Top 10 Weekend Box Office Estimates:  March 22-24, 2013
The Croods (20th Century Fox)           $44.7 million  opening weekend
Olympus Has Fallen (FilmDistrict)         $30.5 million  opening weekend          
Oz the Great and Powerful (Disney)    $22.0 million – 3 wk total $177.6m
The Call (Sony)                                    $8.7 million –  2 wk total $30.9
Admission (Focus Features)                $6.4 million – opening weekend    
Spring Breakers (A24 Films)                $5.0 million – 2 wk total $5.4m
The Incredible Burt Wonderstone (Warner Bros.) $4.3 million – 2 wk total $17.4m
Jack The Giant Slayer (Warner Bros.)   $2.97 million – 4 wk total $59.1m  
Identity Thief (Universal)                     $2.5 million  7 wk total $127.7m
Snitch (Lionsgate)                               $1.9 million  5 wk total $40.3m
Source: Rentrak


ABC Family has green-lit a third season of its original comedy series, Baby Daddy. The show will premiere on May 29 at 8:30p.

VH1 has renewed The Jenny McCarthy Show for an additional seven episodes. Look for the first to air on Friday, April 12 at 10:30 p.


Girl Meets World, the Disney Channel pilot that’s a follow-up to Boy Meets World, has landed another actor from the original series. William Daniels will reprise his role as Mr. Feeny, the character he portrayed for the show’s entire run on ABC.

Carla Gugino (Political Animals) and John Pankow (Episodes) have been cast in ABC‘s drama pilot Doubt. Gugino will play Linda, series’ star Steve Coogan’s ex-wife. Pankow will play Syd, an old-school attorney.


Rupert Murdoch‘s News Corp has streamlined its global portfolio. An Asian arm of the conglomerate has raised $92 million by selling a 5.28 percent stake in China’s Phoenix Television. Following the transaction, News Corp. unit Star Entertainment Holdings will own a 12.16 percent stake in the Chinese company. Phoenix Television, which serves mainland China and Hong Kong, operates six television networks.


– – – S A V E   T H E   D A T E – – –

Cynopsis: Kids !magination Awards Luncheon

June 4, 2013 | 8:00 – 10:00a.m.
The Yale Club of NYC

*Coming Soon: Award finalists will be announced mid-April


Thursday A18-49 Analysis:  FOX and ABC tied at the top with the A18-49 viewers Thursday at 2.5/7, according to final primetime national ratings from Nielsen. At 8p, FOX’s American Idol led the pack at 2.9/9, followed by CBS’ NCAA Basketball Championship at 2.0/8. ABC’s Grey’s Anatomy took over first place at 9p winning with a 3.0/8, and Univision’s Amores Verdaderos came in second at 2.1/6 and Glee was a close third at 2.0/5. At 10p, ABC was  back on top with Scandal at 2.7/8. Univision’s Amor Bravio trailed at 1.8/5.

Live + Same Day Household Ratings: Thursday, March 21, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 5.6/9              American Idol 7.5/12, Glee 3.6/6

ABC: 5.2/8               Wife Swap 3.3/5, Grey’s Anatomy 6.5/10, Scandal 5.8/10

CBS: 2.8/5            CBS NCAA Basketball Championship [7p start] 3.5/6, CBS NCAA  Basketball Championship 2.1/4

UNIV: 2.3/4           Porque el Amor Manda 2.1/3, Amores Verdaderos 2.6/4, Amor Bravio 2.3/4

NBC: 2.0/3               Community 2.0/3, 1600 Penn 1.6/3, Office [r] 1.5/2, 1600 Penn 1.6/2, Law & Order: SVU [r] 3.0/5

CW: 1.4/3                Vampire Diaries 1.7/3, Beauty and the Beast 1.1/2

ION: 0.9/1                Without a Trace 0.7/1, Without a Trace 0.9/1, Criminal Minds 1.0/2

TELE: 0.8/1              Pasion Prohibida 0.6/1, La Patrona 1.1/2, El Rostro de la Venganza 0.7/1

UMA: 0.2/0               Cineplex THR [7p start] 0.3/1, Made in Cartagena 0.2/0, Rosario Tijeras 0.2/0

A18-49: ABC 2.5/7, FOX 2.5/7, UNIV 1.9/5, CBS 1.5/5,  NBC 1.0/3, CW 1.0/3, TELE 0.6/2, ION 0.3/1, UMA 0.2/1


FCC chairman Julius Genachowski has announced that he will leave his post in the coming weeks. News of Genachowski’s exit comes on the heels of commissioner Robert McDowell’s decision to leave his post, last week. There is no exact date for either departure at this time, although both have said they will leave in the coming weeks.

Hopskoch, the new Transmedia marketing platform, launched Friday and named Craig Singer as its CEO. Singer, a former Vice President at Disney, worked with Disney Online Originals to spearhead developing series for Disney’s online sites and brands.


Cynopsis Sports Media Awards

The Cynopsis Sports Media Awards Breakfast is set!
April 17 | 8:00-10:00am | The Yale Club | NYC

Join award finalists, support your colleagues + network with the best in the industry!

Preview the list of finalists:

This Day In History, sponsored by Military Channel:
2006 – The final, first-run episode of Soul Trained aired.

Answer to Our Last Trivia Question: The name of the magazine on Suddenly Susan was The Gate. Kudos to: Ed Goode-Connelly Partners/Boston, MA; Monica Caraffa-The Radio Agency/Media,PA; Gerry Bixenspan/NYC; Kathy Yarbrough-Moore & Scarry Advertising/Ft. Myers, FL; Will Allmendinger-Captivate Network/Chicago, IL; Tom Moore-Kalt Productions/Los Angeles, CA; Katie Rosenthal-COX/San Diege/CA; Bob Gillan-Brownstone Entertainment/Los Angeles, CA; Colleen Raymann-Disney ABC/Burbank, CA.

Today’s Trivia Question  What was the name of Lorelei’s dog on Gilmore Girls? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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The Power of Perspective
CTHRA Symposium
May 2, Silver Spring, MD

HR professionals must consider multiple perspectives when making decisions. CTHRA’s Symposium provides a fresh look at critical issues.
        Keynote: New Leader Integration. Recruiter Michael Burroughs outlines steps to help you secure early wins, avoid mistakes and sustain success. Interactive Breakouts: Attendees gain perspectives on recruiting, internal investigations, employee engagement, assessment and workforce analytics.


Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: PROD MGR/COMEDY CENTRAL/NY: Create a prod plan of action w/the Producer. Help bring various aspects of prod together. BA deg 5-8 yrs of relevant prod mngmnt exp & strong mngmnt skills a must. Travel a must. Apply here. (3/30)

JOB OPENING: PROGRAM ANALYST, FREELANCE/NY: 2+ yrs exp in pgm rsrch to support Programming with reporting/analysis of network performance & competitive skeds. Ability to pull #’s from NPower, Startrak a MUST. Reply to: here. (3/30)

JOB OPENING: DIGITAL SALES DIR/NYC/CHI/SFO/ATL/DALLAS: All locations. Drive/grow new bus. rev from advertisers & their agencies by aligning mktg objectives. Min 4 yrs Online sales exp w/track record exceeding rev. goals Resume to: [email protected] (3/30)

JOB OPENING: DIR, DEVELOPMENT/Animal Planet/NYC: Develop orig content/prgmming for ntwrk; wrk w/external Prod Cos & internal depts; 7+ yrs as Devel Exec/EP of top rated series/shows in doc/reality. Apply: (3/30)

JOB OPENING: FREELANCE AVID EDITOR/AMC/NYC: Talented, self-starter needed for regular night shifts. Network promo exp required. Submit online reel/res to [email protected] (3/30)

JOB OPENING: FREELANCE PROMO PRODUCER/AMC/NYC: Need experienced, highly organized, self-starter for night shift edits. 5 yrs network promo exp required. Submit online reel/res to [email protected] (3/30)

JOB OPENING: DIRECTOR, DESIGN/FOX SPORTS 1/LA: Develop innovative design into On-Air Campaigns for FOX Sports Marketing. Must be creative 8-10yrs exp. Details & to apply: Apply: (FOX0001B2) (3/30)

JOB OPENING: COUNSEL/IFC & SUN/NYC: Negotiate material deal terms, draft & finalize agreements relating to daily ops of IFC, Sundance for pilot/series agreements for script & non-script prgrmng, film, digital distrib etc. Submit res here. (3/29)

JOB OPENING: MANAGER, PR/Sundance/NYC: Develop, implement PR strategies, publicity campaigns, etc for Sundance. Handle programming, digital, mktng initiatives & events. 3+ yrs PR exp. Submit res (3/29)

JOB OPENING: SR RSCH ANALYST/Viacom/NYC: Create innovative audience analyses in order to best position & distinguish CMT, TV Land & Logo in mktplace. BS/BA pref’d with 2-4 yrs in related media research. Info/apply here. (3/29)

JOB OPENING: SR NATIONAL TV BUYER/Westchester/CT location: Must have 5 to 10 yrs exp in NetTV, Cable & Synd. Excellent salary & benefits, quality mid-sized agency. Send resume to [email protected] (3/29)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, cable/ad sales exp required, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: (FNG0001922) (3/28)

JOB OPENING: DIG. MEDIA SALES EXEC/NCC/DETROIT: Prospect/dvlp/close sales for Digl Media prod lines – NCC Media. Self starter, able to execute w/in all phases of sales cycle . 5+ yrs dig media sales exp. Resume: [email protected] (3/28)

JOB OPENING: MARKETING COORDINATOR/Adult Swim,Cartoon Network truTV/LA: Degree & 2+ yrs exp at a Network or in Acct Mgmt at an Agency. Must have passion for mktg, excellent communication skills and knowledge of the brands. Apply here. (3/28)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001562) (3/28)

JOB OPENING: SR. MGR WEB DEVELOPER & DIGITAL MKTG/ION/WPB, FL: Strategic technology & architecture to develop websites. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply at [email protected] EOE (3/28)

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: (3/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Many types of internships. Video/Post prod/Content & story dvlpmnt/social media/PR/Advertising & mkgt plus others. Full & PT hrs avail & Open to JR & SR yr undergraduates or graduate students. Res/cvr: [email protected] (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TALK SHOW PRODUCER/LA: Well-seasoned writer, segment producer, & field producer/director. I also shoot b-cam and I’m a monster in the edit bay! Recent credits include THE JEFF PROBST SHOW and KATIE. More about me at (3/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing With the Stars, Castle
CBS: How I Met Your Mother, Rules of Engagement, 2 Broke Girls, Mike & Molly, Hawaii Five-0
CW: The Carrie Diaries, Hart of Dixie [r]
FOX: Bones, The Following
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order: SVU
NBC: The Voice, Revolution
PBS: Antiques Roadshow, 180 Days: A Year Inside an American High School
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Espia por Accidente, Made in Cartagena, Rosario Tijeras
Univision: Porque el Amor Manda, Amores Verdaderos, Amor Bravio

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