Source: Nielsen, Thursday 9-10pm, 12/31/09-2/18/10, ad-supported basic cable networks, A18-49 (000), truTV: 1/1/09-2/19/09, Thursday 9-10pm, live + sd data.

Cynopsis
03.01.10

Good morning! It’s Monday, March 1, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
CBS: Rules of Engagement at 830p
G4: The International Sexy Ladies Show at 8p
TLC: Our Little Life at 8p
Golf Channel: The Haney Project at 9p
NBC:  The Tonight Show with Jay Leno at 1135p

Tonight’s Finale:
ABC: The Bachelor at 8p

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK ™

After head-to-head battles with each other for at least two years, AFTRA took a step toward reconciliation with SAG Saturday by voting to approve joint negotiations over their feature-primetime agreement on October 1. Roberta Reardon, AFTRA’s president said recent talks between the two unions have cemented the decision by AFTRA to join up with SAG again. “I applaud the National Board for taking this important step forward today following our productive discussions with our counterparts at Screen Actors Guild earlier this week, specifically with respect to AFTRA’s heavy negotiating schedule for 2010,” said Reardon. “I look forward to continuing our work with SAG President Ken Howard and the leadership and members of our sister union as we move forward to bargain the strongest possible contracts for professional talent.” A SAG spokesperson echoed this Reardon’s sentiment by saying, “It’s terrific news for the memberships of both unions and we look forward to an effective negotiation.”

Animal Planet renewed the series Pit Boss for another season with 14 new episodes. The series, focusing on Shorty Rossi, the Hollywood business mogul and former ex-con who champions pit bulls, will return to the network this summer. Pit Boss is produced by Intuitive Entertainment for Animal Planet.

Top 10 Weekend Box Office Estimates: February 26-28, 2010
Shutter Island (Paramount)                     $22.3 million  2 wk total $75.2m
Cop Out (Warner Bros.)                          $18.6 million  opening weekend
The Crazies (Overture Films)                   $16.5 million  opening weekend
Avatar (20th Century Fox)                      $14.0 million – 11 wk total $707.0m
Percy Jackson & The Olympians: Lightning (20th Century Fox) $9.8 million – 3 wk total $71.2m
Valentine’s Day (Warner Bros.)                $9.5 million – 3 wk total $100.4m
Dear John (Sony)                                  $5.0 million – 4 wk total $72.6m
The Wolfman (Universal)                         $4.1 million – 3 wk total $57.2m
Tooth Fairy (20th Century Fox)                $3.5 million – 6 wk total $53.9m
Crazy Heart (Fox Searchlight)                  $2.5 million – 11 wk total $25.1m
Source: Rentrak

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

A CYNOPSIS MESSAGE FROM WE tv

NBC found its new Jim Rockford, casting Dermot Mulroney in the role of the roguish detective in the upcoming remake of Rockford Files. In the 1970s original TV series James Garner starred as Jim Rockford. This will be Mulroney’s first regular TV role, though he appeared in several episodes of Friends in 2003. Mulroney has primarily starred in numerous films, most notably in My Best Friend’s Wedding with Julia Roberts. NBC’s Rockford Files was written by David Shore, creator of House; he is executive producing along with Steve Carell.

Actress/comedienne Janeane Garofalo was tapped for CBS’ Untitled Medical Drama from John Wells, cites EW. Garofalo, who joins previously announced cast mates Amy Smart and Rachelle Lefevre, will play Angel, the chief nurse and operations manager and the go-to person of the operation involving a team of medical professionals who travel the US helping those in desperate straits.

Grace Park (Battlestar Galactica) landed a role on CBS’ upcoming remake of Hawaii Five-O, playing Kona Kalakaua, niece of squad member Chin Ho Kelly (Daniel Dae Kim from ABC’s Lost).

NBC is bringing back Last Comic Standing for a seventh season this summer with Craig Robinson as host for the new edition. Robinson also plays Darryl on NBC’s The Office.

Two veteran actors, Dennis Farina and John Ortiz will next appear in HBO’s horse-racing themed pilot Luck. The project is from Michael Mann and David Milch about the world of horse racing and gambling. Farina will play Gus Economou, chauffeur and bodyguard to character Ace Bernstein; and Ortiz will play Turo Escalante, a talented horse trainer with a rough background.

Julianne Moore, better known today as an Oscar-nominated film actress, is in talks to reprise her dual role on the CBS daytime drama, As the World Turns, cites EW. Moore got her start in acting on the soap in 1985 playing half-sisters Frannie and Sabrina Hughes and after winning a Daytime Emmy in 1988 departed the show. At this point, ATWT producers have not outlined how Moore will be brought into the show’s script. ATWT is set to end its 54-year run this September. ATWT helped launch the film careers of many other actors such as Meg Ryan in the early ’80s, Marisa Tomei from 1983-1985, Parker Posey 1991-1992, Dana Delany in 1981 and Martin Sheen from 1965-1970 among others.

Casting Call: A new show, with the working title New You, is looking for shy girls who are tired of sitting on the sidelines and ready to find their dream man. This show will be inspiring and with the help of a celebrity mentor, the selected woman will gain confidence and step into the spotlight. If you live in the Los Angeles area and want to be on the show, visit www.newtvcasting.com or call 818-325-6920. Interested applicants can also send an email to [email protected].

Casting Call: An upcoming new television series with an inspirational theme for a major cable network is seeking families who are experiencing hard economic times and are presently down on their luck. The chosen families for this series will be given a fresh start on life with a new home, new jobs and relocated to another state. The series needs families with at least four members and children age 5+. Send an email to [email protected] and include a description of your family with information on your current economic situation along with a family photo.

Thursday  A18-49 Analysis: NBC was back in the winner’s circle Thursday night among A18-49 with 5.6/16, according to final national ratings from Nielsen. At 8p, FOX secured a win with American Idol at 6.5/17 while NBC’s coverage of the Winter Olympics came in second at 4.4/12. The networks flipped-flopped during 9p as NBC bested the competition with the Olympics at 6.5/17 and FOX was #2 with Kitchen Nightmares at 3.4/9. NBC’s Olympics ratings ticked up a bit through 10p to a winning 6.6/18 with CBS’ CSI repeat next at 1.7/5.

Live + Same Day Household Ratings: Thursday, February 25, 2010 (February Sweep Day 22) – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 13.3/21     2010 Vancouver Winter Olympics 13.6/23

FOX: 7.4/11          American Idol 10.3/16, Kitchen Nightmares, 4.4/7

CBS: 6.0/9           Survivors: Heroes vs. Villains 6.7/10, The Mentalist [r] 6.2/10, CSI [r] 5.0/8

ABC: 2.8/4          The Deep End 2.7/4, Grey’s Anatomy [r] 3.2/5, Private Practice [r] 2.5/4

UNIV: 1.9/3        Hasta que el Dinero Nos Separe 2.1/3, Corazon Salvaje 1.9/3, Mujeres Asesinas 2 1.8/3

CW: 1.1/2           Vampire Diaries [r] 1.1/2, Supernatural [r] 1.0/2

ION: 0.9/1          Ghost Whisperer [r] 0.7/1, NCIS [r] 1.0/1, NCIS [r] 1.1/2

TELE: 0.5/1         El Clon 0.6/1, Perro Amor 0.6/1, Sin T-T-S No Hay Paraiso 0.3/1

A18-49: NBC 5.8/16, FOX 4.9/13, CBS 2.5/7, UNIV 1.6/4, ABC 1.2/3, CW 0.7/2, TELE 0.5/1, ION 0.3/1

Madison Square Garden, Inc. appointed Joseph Yospe as CPA/SVP/Controller and Principal Accounting Officer. Joseph will have responsibility over external financial reporting, accounting activities and policies as well as compliance and making sure the company has the correct control environment in place. Joseph reports to Robert Pollichina, EVP/CFO.

Josefa Paganuzzi is now the new Director/PR with Music Choice.

Brooke Meredith advanced to Senior Director/Program and Talent Development with KPI, up from Development Manager. Brooke will be involved with developing the company’s programming and procurement of talent.

Lincoln Financial Media Company elevated three within the sales department of WSTR-FM: Nancy Barre is now GSM; Kim Willoughby becomes LSM; and Dave Morganlander was upped to NSM.

WPIX/New York, owned by Tribune Broadcasting hired Dave Manney in the newly created position of Managing Editor, starting today. Dave will have responsibility over all station news content across all WPIX platforms. He will additionally serve as chief news liaison to Tribune Interactive.

A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT

This day in History:  1692 – In Salem Village, in the Massachusetts Bay Colony, the Salem witch trials began. Four women were the first to be charged.

Answer to Yesterday’s Trivia Question:   This item seemed like it was a good idea, but never really worked quite right.  That’s perhaps because it was purchased by a discount warehouse.  When this didn’t work, one of the backup plans was to use the Secret Word File, used like flash cards.  What was this item?  GET SMART’S THE CONE OF SILENCE  Kudos to: Marc Mondry-MSG Media/NY; Larry Kahn-Golf Channel/Orlando; Gerry Bixenspan-TV Marketing/NY; Emily Brenner-HarperCollins Children’s Books/NY; Michael Stokes-Advocate Pictures/Dallas; Bill Goodfriend-Charter Media/St. Louis; Jenny Solberg-Prometheus/Chicago; Craig Wittler-OneSwellFoop NetWorks/San Luis Obispo; Lee Toft-Mike Mathis Prods/Pasadena; Margie Hernandez/LA; Bob Ramsey-KTXL/Sacramento

Today’s Trivia Question:  What western icon used this as his personal motto:  “Be sure you’re right, then go ahead.” (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later — Cyn
03.01.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: CROSS MEDIA PROJECT MANAGER/(Syfy)/NBCU/NY: Oversees the production of all marketing materials associated with launch and continuity of original programming, Please apply at www.nbcunicareers.com , Job # 1117560 (3/6)

JOB OPENING: SERIES PROD REALITY/DC: Avail asap. 7 month role overseeing shoot & post of 6 -1 hr factual ent series for major cable brdcst. 2 yrs+ exp as w/ reality genre. Prod team of approx 12. Res: [email protected] (3/6)

JOB OPENING:  DIRECTOR RESEARCH TV RATINGS & DIGITAL METRICS/OWN (LOS ANGELES): Oversee Ratings and Digital reporting and analysis. Expert in TV ratings systems. Digital experience a huge +. Apply @ http://careers.own.tv (3/5)

JOB OPENING:  DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintain/evolve ongoing series. Showrunning exp req’d along w/ 6yrs cable nets exp in prgrm prod or mngmnt w/sig creative input. www.scrippsnetworks.com #1403 (3/5)

JOB OPENING: CREATIVE DIR/FOX Sports MKTG. Lead/manage LA based creative promo campaigns for multi-sports networks. Strong VFX; 5+ yrs on-air promo exp-related commercial/agency/trailer exp. Resumes to www.foxcareers.com FNG18628 (3/3)

JOB OPENING: INTERNATIONAL TV PRGRM SALES EXEC/LA:5+ yrs min w/reality,specials, series, formats. Team player, major mkt exp, salary plus incent. Send industry ref, salary to: [email protected] (3/3)

JOB OPENING: LINE PROD/ Silver Spring: Contract thru agency mng major new series. Sprvs budget, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref exp at DIR/EIC level.  [email protected]    (3/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 9xEmmy winning CREATIVE PROD in ATL seeking freelance. Great w/clients. 15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see raycomsports.com   (ROAD TRIP) [email protected] site: www.pack30productions.com (3/6)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (3/4)

SITUATION WANTED:  DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/4)

SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at www.alyciagrant.com (3/4)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/CONTENT PARTNERSHIPS/NY: expert Lego builder. 10 yrs TV exp building awesome spaceships. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/3)

SITUATION WANTED: PRODUCER/EDITOR/VIDEOGRAPHER:NYC/NJ based Producer with 15 years of broadcast TV experience. Specialize in producing weekly magazine programs – Contact [email protected] (3/3)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (3/3)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected]  (3/3)

SITUATION WANTED: Seeking FT position at advertising agency or TV network (3 yrs exp at children’s ad agency with responsibilities ranging from asst buying, traffic, clearance, & finalizing invoices). Plz email me: [email protected] (3/2)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (3/2)

SITUATION WANTED: PRODUCER/WRITER/DEVELOPMENT CONSULTANT: NYC based Producer with over 8 years of reality, doc, music programming, and news experience. Domestic and international Field and Post network credits – [email protected] (3/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

WHAT’S ON TONIGHT –  MONDAY, MARCH 1, 2010

ABC:  The Bachelor: On the Wings of Love [f ]; The Bachelor: After the Final Rose
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Rules of Engagement [p ], Two and a Half Men, Big Bang Theory, CSI Miami
CW:   Life Unexpected [r], Life Unexpected [r]
FOX:  House [r], 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Law & Order (9-11p)
PBS: Antiques Roadshow, American Experience, Morristown: Where America Survived
TELE:  El Clon, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

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