Monday, March 19th, 2012

A CYNOPSIS MESSAGE FROM BRAVO


 

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Cynopsis
03.19.12

Good morning. It’s Monday, March 19, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Dancing with the Stars at 8p
FOX: Touch (series debut) at 9p
VH1: La La’s Full Court Life at 9p; Styled By June at 930p
MTV: Rob Dyrdek’s Fantasy Factory at  10p
Tr3s: MTV, Música y Más: Bienvenida Realidad at 10p

Tonight’s Finale:
ABC Family: Pretty Little Liars at 8p


A CYNOPSIS MESSAGE FROM CARTOON NETWORK


 

 

 

We own the internets!

CartoonNetwork.com was #1 in the kids online category for K 6-11 for the 7th month in a row.

Smart kids!

Source: Comscore Media Metrix Monthly Data. Run in expanded categories within entertainment  Kids Category among K6-11 UV(000)S. Date 8/01/11-2/29/12


 

~ MORE GOOD STUFF ~

First season drama Grimm was handed a second season renewal by NBC.  Airing on Friday nights, Grimm’s most recent episode tallied 5.2 million total viewers and a 1.5 rating with A18-49.  Grimm also saw an 87% bump among A18-49 viewers based on DVR Live+7 data, the largest increase of any network series.

Late last week, OWN: Oprah Winfrey Network said its daily talk show The Rosie Show is canceled after being on the air for five months.  The final show of The Rosie Show is being taped tomorrow and the final episode will air March 30 at 7p.  The Rosie Show premiered on OWN October 10, 2011 and was produced in Chicago by Harpo Studios in association with KidRo Productions, Inc. and SantaBu Productions. 

Bravo took its newest dating reality series Love Broker off its schedule after airing two episodes.  The series premiered March 5 and featured matchmaker Lori Zaslow attempting to form love matches in New York City.  The first two episodes drew in less than 500,000 viewers.  Bravo is expected to air the remaining episodes this summer though a return date for the series has not been set.  Bravo will replace Love Broker tonight at 10p with Bethenny Ever After. 

English-language network Mnet, targeting Asian Americans and fans of Asian pop culture revealed its spring/summer music programming lineup:

  • M! Countdown is a top-rated music TV series in Korea and is syndicated throughout Asia.  The show counts down the top K-pop hits and features live performances by artists in the US and Asia.  For this year, the series will expand to offer four worldwide specials airing live from K-pop festivals held in major Asian cities.  The first special airs April 25 and will be streamed live from Japan via www.mnetamerica.com in addition to airing live on the network.  M! Countdown airs in its regular time slot of Thursdays at 9p. 
  • Jjang! is a new series featuring entertainment from Korea highlighting gossip and who’s who in the news as well as trends in Korean lifestyle and culture.  The show will also feature the top songs from the K-pop and American charts from Korea and Billboard. 
  • Hello Pop! is a weekday series aiming at American K-pop fans where they can meet and engage.  Hosted by VJ Chrissa Villanueva, the series uses music videos as a platform to build a global community and encourages viewer participation through various segments.  The new season sports a new set and new segments.  Hello Pop! airs weekdays at 7p.
  • Beats Per Mnet Music is a music video series featuring the latest videos from K-pop groups and US pop stars.  Starting in April, the show will air daily from 6a to 6p. 

Top 10 Weekend Box Office Estimates:  March 16-18, 2012
21 Jump Street (Sony)                        $35.0 million  opening weekend
Dr. Seuss’ The Lorax (Universal)            $22.8 million  3 wk total $158.4m
John Carter (Disney)                           $13.5 million  2 wk total $53.2m
Project X (Warner Bros.)                      $4.0 million  3 wk total $48.1m
A Thousand Words (Paramount)            $3.8 million  2 wk total $12.1m
Act of Valor (Relativity Media)              $3.7 million  4 wk total $62.4m
Safe House (Universal)                        $2.8 million  6 wk total $120.3m
Journey 2: The Mysterious Island (Warner Bros.) $2.5 million  6 wk total $95.1m
Casa De Mi Padre (Lionsgate)               $2.2 million  opening weekend
This Means War (20th Century Fox)       $2.1 million  5 wk total $50.5m
Source: Rentrak

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

~ DISTRIBUTION, CARRIAGE & CLEARANCE ~

Rive Gauche Television acquires unscripted crime series Happily Never After with ten one-hour episodes relating true stories of people who meet untimely ends on or close to their nuptials.  Happily Never After is produced by M2 Pictures and is slated to air on Discovery ID in the US.


A CYNOPSIS MESSAGE FROM UNIVISION


 

 

GUESS HOW MANY TIMES
UNIVISION BEAT NBC IN 2011.
190- 191- 192-193- 194- 195!

It’s time to balance your media plan.

UNIVISION. The New American Reality.

visit  www.univision.net/balanceyourplan
Source: The Nielsen Company, NPM, 12/27/10-12/25/11, Mon-Sat 8-11pm/Sun 7-11pm,
Live+SD, A18-49(000). Qualifications available upon request.


 

~ PRODUCTION & DEVELOPMENT ~

Mark Burnett (Survivor), Michael Davies (The Glee Project) and James Sunderland (America’s Got Talent) are on board as EPs for a CBS unscripted pilot where contestants will compete for their dream job.  Lisa Ling will host The Job produced by Embassy Row and Sony Pictures Television. 

Production has begun on A&E Network’s upcoming original real-life series Barter Kings.  The series highlights teams of entrepreneurs as they pursue items they want by trading other items they currently own.  Cash is never exchanged in these transactions and the barterers, who know the current market well, will trade multiple times to get the object they want.  A&E ordered 13 half-hour episodes and will bow the series this summer.  Barter Kings is produced by Brownstone Entertainment for A&E. 

Season four of MTV’s Teen Mom will the last to feature Maci Bookout, Farrah Abraham, Catelynn Lowell and Amber Portwood, per a statement from the network to Us Weekly.  The fourth season of Teen Mom is expected to debut this summer. 

New fall drama Widow Detective for CBS selected John Corbett to star as the lead.  Corbett will play a decorated police detective who becomes a surrogate husband, lover and father to families of partners who died while on duty.  The drama is from Carol Mendelsohn, and writer David Hubbard who will be EPs with Julie Weitz.  Corbett most recently appeared on NBC’s Parenthood.

Former stand-up comedian and SNL cast member Dennis Miller was tagged for ABC’s comedy pilot Awesometown which also stars Ben Rappaport.  The ensemble comedy is about four young professionals who work and live together in New York.  Miller will play Nelson Burke, the genius boss of Burke Architecture.  20th Television is producing. 

Soap series Mistresses for ABC has cast Yunjin Kim (Lost). The series is a remake of the 2008-2010 British series of the same name about four women involved in scandalous romances and caught up in the secrecy, betrayal and complex relationships they have created.  Kim will play Karen, one of the four women along with the previously cast Rochelle Aytes and Jes Macallan.  ABC picked up the project straight to series in February and is targeting summer 2013 for its premiere.

FX’s one-hour drama pilot, The Americans from Joe Weisberg and Graham Yost added Matthew Rhys as the male lead opposite Keri Russell.  The period drama is set in the 1980s about two KGB spies, Phillip (Rhys) and Elizabeth (Russell) posing as an American couple in Washington, D.C.  Despite their arranged marriage, the couple’s relationship grows more passionate each day though is tested by the escalation of the Cold War.  Rhys last starred in ABC’s Brothers & Sisters.

Worldwide syndicated radio co-host Ellen K of On Air with Ryan Seacrest was selected as the narrator for TLC’s upcoming season of My Big Fat Gypsy Wedding and for the new series My Big Fat American Gypsy Wedding.  The new season of My Big Fat Gypsy Wedding showcases outrageous weddings and extravagant celebrations of gypsies and travellers living in the UK and debuts on TLC March 23 at 10p.  My Big Fat American Gypsy Wedding will debut later this spring.  Both series are from Firecracker Films.  Ellen K is also the broadcast voice for The Grammy Awards, SAG Awards and American Music Awards among other events in addition to her nightly segment Inside Hollywood on KTLA/Los Angeles.

Call for Entries: The Producers Guild of America is hosting the workshop The Power of Diversity designed to foster the creative development of diverse viewpoints in television comedy, drama and reality, motion pictures, documentaries and web series.  Up to ten participants will be given the chance to create and refine stories that reflect our diverse culture.  Applicants may be emerging creative voices or those with well-established careers.  The workshop call for entries is underway and closes on April 20, 2012.  Workshop sessions take place between May 14 and July 29 and selected participants must attend all sessions in the program at The Producers Guild of America office in Beverly Hills.  For detailed information and to download the application please visit www.pgadiversity.org.  
 
Casting Call:  A new, untitled series for a major cable network is seeking people who have been on a real date from hell that ended in criminal charges. Examples might include you escaped your date’s violent attack or your date’s ex broke in on you resulting in a death.  The show is looking for real stories that are cautionary tales or against all odds survival stories.  The cases featured in the program will be verifiable, investigated and adjudicated in a court of law.  If you or someone you know has been through this type of date from hell, please send stories to: [email protected] and include the name of the daters, names of additional persons involved in the incident, location of the date and when it occurred, describe the crimes that occurred (murder, kidnapping, robbery, etc.), describe how the daters met, any links to news stories concerning the case and your contact information (phone and email).  All submissions are kept discrete and confidential. 

~ RATINGS ~

Thursday A18-49 Analysis:  FOX maintained its #1 status Thursday among the A18-49 viewers at 3.4/10, according to final primetime national ratings from Nielsen.   At 8p, FOX’s American Idol ruled at 4.6/14 followed by a tie for second place between the series premiere of ABC’s drama Missing and the average of NBC’s comedies Community and 30 Rock with both network’s delivering a 2.1/6.  ABC gained control during 9p with Grey’s Anatomy at 3.0/8 and NCAA Basketball Championship action on CBS was next at 2.6/8.  ABC held the top spot through 10p with Private Practice at 2.1/6 and Univision’s La Que No Podia Amar was #2 at 1.7/5.  
  
Live + Same Day Household Ratings: Thursday, March 15, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.


FOX: 7.3/12            American Idol 9.4/16, Touch Encore [r] 5.2/8


ABC: 6.0/10             Missing [p] 6.8/11, Grey’s Anatomy 6.4/10, Private Practice 4.8/8


 

CBS: 2.8/5               CBS NCAA Basketball Championship: VCU at Wichita State [7p start] 2.9/5, CBS NCAA Basketball Championship: New Mexico State vs. Indiana 2.7/5


NBC: 2.8/5               Community 2.6/4, 30 Rock 2.4/4, The Office 3.0/5, Up All Night 2.2/3, Awake 3.3/6


UNIV: 2.1/3              Una Familia con Suerte 2.2/4, Abismo de Pasion 2.0/3, La Que No Podia Amar 2.1/4


CW: 1.3/2                Vampire Diaries 1.7/3, Secret Circle 1.0/2


ION: 0.9/1               Cold Case 0.7/1, Cold Case 0.9/1, Criminal Minds 1.0/2


TELE: 0.7/1             Maid en Manhattan 0.8/1, Corazon Valiente 0.8/1, Relaciones Peligrosas 0.5/1


TF: 0.4/1                 Fiesta de Pelicula THR 0.4/1, El Capo 0.3/1


A18-49:  FOX 3.4/10, ABC 2.4/7, NBC 1.9/5, UNIV 1.8/5, CBS 1.6/5, CW 1.0/3, TELE 0.5/2, TF 0.4/1, ION 0.3/1


 

 

 

~ EXECUTIVE MOVES ~

Effective immediately, Hiroyuki Kinoshita, a longtime executive with Toei Animation was appointed CEO of Toei Animation Enterprises and COO of Toei Animation Inc. and Toei Animation Europe S.A.S.  Hiroyuki joined the company in 2004 as Director/Business Planning and has since served as CFO and Secretary and Treasurer of Toei Animation Inc., Director/Contents Business Department and Director/Overseas Strategy Promotion.  Toei Animation is headquartered in Tokyo with sales offices in Paris, Los Angeles, Hong Kong and a representative office in Shanghai.


A CYNOPSIS MESSAGE


 

Cynopsis: Sports Media Awards
There’s still time to enter!
Late submission deadline – March 30!

Crossing the spectrum of television, radio, and online platforms, our Sports Media Awards Category list tackles all the corners of the industry including best series and savvy marketing tactics as well as top digital content.

We look forward to seeing your submissions!

Click here to visit the awards webpage for information on eligibility, categories & how to enter.


This day in History: 1859 – Opera “Faust” by Charles Gounod premieres in Paris.

Answer to Our Last Trivia Question: What two actors from House were sitting at Jack Nicholson’s table in As Good As It Gets? Lisa Edelstein (Cuddy) and Peter Jacobson, (Taub). Kudos to: Synda Kollman-Charter Marketing Group/Boca Raton; Barbara Oates-MediaVest/NY; Ronit Schwartz-NBCUniversal Operations & Technical Service/NYC; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood, NJ; Erin Elmiger-RCH Cable/Chicago; Ronald D. Chong-Warner Bros TV/Hollywood; Stan Brooks-Stan & Deliver Films/Santa Monica; Jerry Jones-A La Carte Comm./SF; Paul Blutter-Walk & Talk Production Rentals/Canoga Park, CA.

Today’s Trivia Question: What TV show is the longest running spin off in US history? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa
03.19.12

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888.702.3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: http://latd.com/clients-us/#jobs Apply: [email protected] (3/24)

JOB OPENING: SALES SERVICE EXEC/MLB.com/CHI or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: www.mlb.com/careers (3/24)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: [email protected] (3/23)

JOB OPENING: LIFESTYLE PROD & AP/NYC: Exp’d for 1/2 hr talk/make-over show. Must have strong writing skills and must be able to think outside the norm.  Resume must incl email/phone. Send to: [email protected] (3/23)

JOB OPENING: DIR AD SALES MKTG/HGTV-DIY/NYC: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: http://www.scrippsnetworks.com # 2939 (3/22)

JOB OPENING: COORD AD SALES MKTG/HGTV-DIY/NYC: 2-3+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Info: http://www.scrippsnetworks.com # 2940 (3/22)

JOB OPENING: SALES PLANNER/TV Guide/LA: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients.  [email protected] (3/22)
 
JOB OPENING: MEDIA RESCH ANLST/OUTDOOR CHANNEL/Temecula,CA: Conduct media resch; create detaild repts, chrts, tbls, grphs; Self-starter, proactiv, media degree/exp prefd; Apply at www.outdoorchannel.com/Employment (3/22)

JOB OPENING: ACCT EXEC/FoxSports/NY: Rsrch businesses/advertisers, present benefits of Fox Networks, monitor sold schedules. Bachelors +3yrs exp. Strong knowledge of media industry & sales. Apply @ www.foxcareers.com, FNG0001005 (3/22)

JOB OPENING: VP MARKETING/Fandango, NBCU/LA: 10+yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg Fandango brand, trends, digital mktplace, Strng E-Mrktg, Exp w/Film A+ Apply: nbcunicareers.com Job# 4895BR, EOE/M/F/D/AAP (3/22)

JOB OPENING: REGIONAL SCRIPT DVLPMNT EXEC/HBO Central Europe: Based Budapest, Hungary. Identify/dvlp winning fict projects, original & format. Track record in episodic fiction series. Apply: careers.timewarner.com (3/21)

JOB OPENING: ACCT EXEC/MLS Digital Properties/NY: to sell advertising & sponsorship opportunities from SUM’s portfolio of dig. media assets. 3+yrs online advertising sales exp. Team player a must BA deg. Email: [email protected] (3/21)

JOB OPENING: CONSUMER MRKTNG COORD/WEtv/NYC: Manage brand assets, write briefs, help execute campaigns, knowledge of tv formats and digital. 1+ yrs exp in TV a must. Apply: [email protected] (3/21)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (3/21)

JOB OPENING: MGR PR/Sportsman Channel/WI or NY: Mng national, regional and local public relations initiatives. BS/BA deg & 6+ yrs exp w cable network. Full info/apply: www.thesportsmanchannel.com (3/21)

JOB OPENING: TRAFFIC/Media Advert Agcy/Mahwah NJ: seeking indiv with traffic/clearance exp to manage all aspects of clearing/trafficking commercials. Computer/comm skills a must. Apply/info at [email protected] (3/21)

JOB OPENING: CFO, DAILYCANDY/NBCU/NYC: 15+yrs Corp. Finance/Accounting exp., Exp w/in Digital Industry, Exp w/E-Commerce, Strong Finance Planning/Analysis skills, Apply: www.nbcunicareers.com Job# 4854BR, EOE/M/F/D/AAP (3/21)

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JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal $22 per hr. Visit www.tvone.tv (3/21)

JOB OPENING: JR. LAWYER/Radical Media/NYC: Looking for a Jr. Lawyer to join our NY team! 2-4 Years experience required. Please send resumes to: [email protected] (3/20)

JOB OPENING: ACCOUNT EXECUTIVE/Chief Media/NY: Manage DR campaigns from strategy/execution/maintenance. Must be detailed/analytical/able to multi-task. 4 yr exp. in media/DR a + Apply: [email protected] (3/20)

JOB OPENING: RESEARCH DIRECTOR/NFL/NY: Reporting of TV Audience Ratings for NFL games and competitive programming. Proficiency in all Nielson rating systems required. Please apply www.nfl.apply2jobs.com (3/20)

JOB OPENING: DIG. RSRCH MGR/Scripps/NY: 5+yrs dig. adv rsrch exp working in media or agencies. Hands-on exp mngng ad effx study a must. Prior mngmnt exp a must. Info: http://www.scrippsnetworksinteractive.com/careers/ req #2921 (3/20)

JOB OPENING: EXEC PROD/BOSTON: EP w/record in news/pub affairs. Exp req’d: natnl/glbl econ rprting, 5+ yrs snr/exec prod, strng studio prod/post-prod skills, propsl writing, budget dev/oversight. Resume: [email protected] (3/20)

JOB OPENING: AD SALES ANALYST/YES Network/NYC: liaison btwn sales & finance; ensure financial compliance of sales contracts & orders; prgm budget; reportng; 3-5 yr exp; adv excel; more info http://web.yesnetwork.com/about/careers.jsp (3/20)

JOB OPENING: EXECUTIVE PRODUCER/SHOW RUNNER/TLC/East Coast: Searching for talented and experienced show runners with docudrama series experience to join the TLC production team. Apply: http://careers.discovery.com/ #5429 (3/20)

JOB OPENING: SR DIR AD SALES OPS & PLANNING/DIRECTV NYC: Lead planning & ops for national Digital & Addressable Advertising sales. Apply: http://DIRECTV.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=1200276&src=UNV-10160 (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to [email protected] (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CREATIVE ADVERTISING MANAGER: looking for a position. Experienced in the creation, development and finishing of Theatrical trailers and TV Spots. Please e-mail [email protected] (3/23)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/23)

SITUATION WANTED: ENTRY LEVEL/NYC:The next Michael Jordan of Marketing & Advertising. Recent grad from Pepperdine University with a degree in International Business. Resume here: http://db.tt/ClOqLduw . Contact: [email protected] (3/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/22)

SITUATION WANTED: Recent college graduate, looking for an entry-level position in digital media. Graduated from Siena College with a B.S. Degree in Marketing/Management. Resume upon request. Contact [email protected] (3/20)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/20)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


WHAT’S ON TONIGHT – MONDAY, MARCH 19, 2012


ABC: Dancing with the Stars [p], Castle
AZTECA: Extra Normal, Buenas Noches America, Al Extremo
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW: America’s Next Top Model, Hart of Dixie
FOX: House, Alcatraz
ION: Cold Case, Cold Case, Criminal Minds
NBC: The Voice, Smash
PBS: Antiques Roadshow, Republican Debate, Antiques Roadshow
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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