Monday, March 14th, 2011



Sisters.  WE Get It.

Six-time Grammy Award-winner Toni Braxton and her four sisters experience love, laughs…and sibling rivalry.

Five Braxton Sisters.  Only One Spotlight.
Click here
to meet the sisters.

Braxton Family Values
Premieres Tuesday, April 12 at 9pm | 8c on WE tv
For more information visit .



Good morning. It’s Monday, March 14, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
VH1: Wedding Wars at 9p; Beverly Hills Fabulous at 10p; Love and Hip Hop at 1030p
Food Network: Meat & Potatoes at 10p

Tonight’s Finale:
ABC: The Bachelor at 8p


NBC ordered eight episodes of the competition series Still Standing (wt) based on an Israeli series of the same name that launched in that country last December.  The premise of the game has contestants competing to out-guess ten rivals in ten fast-paced trivia battles. No firm premiere date was announced though it is likely Still Standing will debut in the summer. Universal Media Studios is producing.

More time is needed to create the visual effects for FOX’s upcoming series Terra Nova.  The series was supposed to launch with a preview May 23 and now will roll-out in fall 2011.  Kevin Reilly, FOX’s Entertainment President said on Friday, “Terra Nova is one of the most ambitious television series ever produced,” said Reilly in a statement. “The cutting-edge visual effects used to create the world of Terra Nova, which is of massive scope and scale, require more time to be realized. This aspect of the series is essential, so we are pushing back the special early preview date to give the visual effects team the time needed for their ground-breaking work.” Terra Nova is produced by 20th Century Fox Television, Chernin Entertainment, DreamWorks Television and Kapital Entertainment. 

A sophomore season of LisaRaye: The Real McCoy opens on TV One April 7 at 9p with back-to-back episodes.  The nine-episode second season is filmed in multiple locales such as Puerto Rico, Los Angeles, Chicago, Dallas and Las Vegas and continues to follow LisaRaye as she furthers her acting career, searches for Mr. Right, launches a new line of jeans and raises money for charity. Evolution Media produces the series for TV One.

Something new from Cyn opsis Media! On the Cynopsis website today, you’ll see a new feature – Cyn opsis | Sports editorial page.  Written by veteran reporter Chris Purcell, this single topic feature story will be changed up periodically, and all of your comments are welcome!  Let us know what you think – comments about the story, suggestions on future stories, and how you think this new feature may evolve for Cynopsis.  Looking forward to your comments and insights!

Top 10 Weekend Box Office Estimates: March 11-13, 2011
Battle Los Angeles (Sony)                   $36.0 million  opening weekend
Rango (Paramount)                            $23.1 million  2 wk total $68.7m
Red Riding Hood (Warner Bros.)          $14.1 million  opening weekend
The Adjustment Bureau (Universal)     $11.5 million  2 wk total $38.5m
Mars Needs Moms (Disney)                 $6.8 million  opening weekend
Hall Pass (Warner Bros.)                     $5.1 million  3 wk total $34.9m
Beastly (CBS Films)                            $5.1 million  2 wk total $17.0m
Just Go With It (Sony)                        $4.0 million  5 wk total $94.0m
The King’s Speech (The Weinstein Co.) $3.6 million  16 wk total $129.1m
Gnomeo & Juliet (Disney)                    $3.5 million  5 wk total $89.0m
Source: Rentrak

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Yesterday, Dish Network and LIN Media forged a new retransmission consent agreement which restored local television channels in 17 markets. The two companies had been in a stalemate which resulted in an eight-day blackout in those 17 markets for Dish’s customers.  The terms of the new deal were not available.  The 17 markets affected included: KASA-KRQE/Albuquerque; KXAN-KNVA/Austin; WIVB-WNLO/Buffalo; WWHO/Columbus; WDTN-WBDT/Dayton; WANE/Ft. Wayne; WOOD-WOTV/Grand Rapids; WLUK/Green Bay; WISH-WNDY/Indianapolis; WLFI/Lafayette; WALA-WFNA/Mobile; WTNH-WCTX/Hartford-New Haven; WAVY-WVBT/Norfolk; WPRI-WNAC/Providence; WWLP/Springfield, Mass.; WTHI/Terre Haute; and WUPW/Toledo.

MLB Network added to the lineup of AT&T U-verse. With this launch in place, MLB Network is now distributed in nearly 57 million homes. 


Production begins in Nova Scotia April 1 for the second season of Syfy’s original series Haven. The 13 new episodes are slated to premiere this summer.  Jason Priestley also is on board to direct one of the new episodes and to guest star in a four-episode run.  Haven is produced by Entertainment One (eOne) is association with Piller/Segan/Shepherd.

Curb Your Enthusiasm’s Cheryl Hines will next star in ABC’s comedy pilot Suburgatory, cites EW.  Warner Bros. Television is producing. 

Scott Foley (Grey’s Anatomy, Cougar Town), Michael Boatman and Kyle MacLachlan were all tapped to joins CBS’ medical drama pilot The Doctor.  Christine Lahti helms the project about a mom who reconnects with her grown children when she joins the family’s medical practice.  Foley will play Lahti’s son, a talented surgeon who is not always perfect, while MacLachlan will play a partner in the family practice.

Noureen DeWulf cast in CBS’ drama pilot Hail Mary headlined by Minnie Driver and also starring Stephen Tobolowsky, per THR.  DeWulf will play Ingrid.  Recently, DeWulf had recurring roles on NBC’s Outsourced and TNT’s Hawthorne.

Paget Brewster (Criminal Minds) has two acting gigs in the works as she was just cast to play the female lead in NBC’s comedy pilot My Life as an Experiment produced by Jack Black.  Brewster will play Stacie, magazine journalist A.J. Wilder’s (Jon Dore) spirited lawyer wife.  Even though Brewster’s final episode of Criminal Minds will air on Wednesday, if the NBC pilot does not come through, Criminal Minds’ producers have invited her back as a series regular for next season.


Thursday A18-49 Analysis:  FOX held its Thursday night winning streak at 5.0/14 with A18-49, according to final national ratings from Nielsen.  American Idol was the victor at 8p with FOX posting a 6.7/19 followed by the comedies on CBS  The Big Bang Theory and Rules of Engagement averaging a 3.3/10.  FOX won the 9p hour as well with Bones at 3.2/9 and CBS placed second with CSI at 3.0/9.  CBS reversed its fortune and ended up in first place during 10p with The Mentalist at 2.9/9 and Univision’s Triunfo del Amor next at 1.6/5 and Telemundo’s La Reina del Sur in a close third position at 1.5/5.

Live + Same Day Household Ratings: Thursday, March 10, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 9.6/16        American Idol 12.6/20, Bones 6.5/11

CBS: 7.9/13         The Big Bang Theory 7.3/12, Rules of Engagement 5.7/9, CSI 8.4/14, The Mentalist 8.9/16


ABC: 2.9/5           Wipeout [r] 3.1/5, Grey’s Anatomy [r] 2.4/4

UNIV: 2.4/4          Eva Luna 2.5/4, Triunfo del Amor 2.3/4

NBC: 1.7/3           Community [r] 1.8/3, Perfect Couples [r] 1.3/2, The Office [r] 2.0/3, Parks and Recreation [r] 1.7/3, 30 Rock [r] 1.6/3, Outsourced [r] 1.5/3

ION: 1.2/2          Criminal Minds 1.2/2, Criminal Minds 1.1/2, Criminal Minds 1.4/2

TELE: 0.8/1         Aurora 0.5/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.5/3

CW: 0.7/1           Vampire Diaries [r] 0.7/1, Nikita [r] 0.6/1

TF: 0.4/1             Cine de Las Estrellas 0.3/1, India 0.4/1

A18-49:  FOX 5.0/14, CBS 3.1/9, UNIV 1.8/5, ABC 1.6/5, NBC 1.1/3, TELE 0.8/2, ION 0.6/2, CW 0.4/1, TF 0.3/1




Former Lifetime Television VP/Ad Sales Partnerships executive Amy Scanlan appointed to SVP/Business Development and Strategic Partnerships with CBS Television Stations.  Her position begins today and in her new role, Amy will work with the sales teams at the group’s 28 local television stations to develop new business efforts and cross-platform sales opportunities.  Amy will report to Jim Sullivan, President/Sales, CBS Television Stations.

Janet Rolle joins CNN Worldwide as EVP/CMO and she will report directly to Jim Walton, President, CNN Worldwide.  Janet will be based at CNN’s New York office.  Most recently, Janet was EVP/CMO with BET Networks.

Matthew Breen named as Editor in Chief of The Advocate succeeding the present Editor in Chief, Jon Barrett who leaves to become the Los Angeles bureau chief of Entertainment Weekly.

This day in History:  1914 – Henry Ford announced the new continuous motion method to assemble cars. The process decreased the time to make a car from 12½ hours to 93 minutes.

Answer to Yesterday’s Trivia Question:  Perhaps you’ve heard this warning before, but I’m sure it bears repeating.  If you eat the Papadalupapadipu plant, it will cure the common cold in a man.  However, the warning is for women – if women eat the plant, they will grow a mustache and in two weeks suffer a cold relapse.  Who gave this warning?  BALKI on PERFECT STRANGERS  Kudos to:  Angela La Grasta-GfK MRI/NY; Brendan Chase-ICON Int’l/CT; Carl Mayer-Active Int’l/NY; Gabe Alfaya-XL Worldwide/NY; Tom Boyd-WGN/Chicago; Alan Perris-The Television Academy/North Hollywood; Dan Haberer-Creo Ent/Playa del Rey; Sandra Mueller-KTLA/LA; Lorenzo Nardini-Red Varden Studios/LA

Today’s Trivia Question:  The exterior shots of this notable TV mansion were actually the Kirkeby Mansion located in Bel Air, California and owned by Arnold Kirkeby.  Today due to extensive remodeling, you wouldn’t recognize it. On what show was this mansion seen?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




Cyn opsis presents: Upfront 2011- The Kids! Market (Publishing March 22)

The Kids! Market, the 1st in the Upfront 2011 Special Edition Series, will provide an
in-depth look at the 2011 selling season from both the Buyer and Seller perspectives.

Upcoming Upfront 2011 Special Editions
Cable (4/6), Syndication (4/19), Spanish Language (5/3), Broadcast (5/16)

Ad Space is limited (Cable, Spanish Language, Bcst Editions are Sold Out).
Contact Mike Farina to reserve today:  [email protected], 203.218.6480

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ #287652 (3/18)

JOB OPENING: PROD MGR/SESAME WORKSHOP/NY: Manage all Digital Media projects’ operations  budgets, invoices, contracts, resource planning. Relevant operational experience in web, mobile, gaming a must. [email protected] (3/18)

JOB OPENING: PROD ASST/SESAME WORKSHOP/NY: Support Digital Media creative team in game design, scriptwriting, etc. Smart, funny team player who likes kids and Sesame Street. Resume and portfolio to [email protected] (3/18)

JOB OPENING: OPERATIONS ANALYST/VISIBLE WORLD/NYC: responsible for developing solid metrics of ad operations and business processes. 2-3 yrs of project mgmt, business analysis, or audit exp.  (3/18)

JOB OPENING: DIR, PRICING & PLANNING/TV Guide/NY: Anlyzing pricing&aprvals, liability anlysis, ratecard dvlpmnt&mgmt, budgting&modeling, invntry mgmt. 5+yrs exp cable/ brdcast AdSales, strng writ/comm skill. [email protected] (3/18)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. ID# 280275 (3/18)

JOB OPENING: DIR DVLPMNT/Discovery/MD: Communicate/coord w/vendors & internal dept; create & conceptualize prgmmg for domestic talent; 7+ yrs exp cable or brdcsting prod, exec in charge or head of dvlpment.  #2489 (3/18)

JOB OPENING: VP DVLPMNT /Discovery/MD: Contribute to strategic plng, content dir, channel mgmt & executing prmmg strategies through prod & dvlpmnt process; 8+ yrs exp dvlpment & prod in general entertainment.  #2490 (3/18)

JOB OPENING: RESEARCH DIR /IPSOS OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 8 – 12 yrs supplier/client-side experience in market research. Apply: [email protected] (3/18)

JOB OPENING:  SR ANALYST/MTVN DIGITAL RESEARCH/NYC: 3+ years primary and secondary research experience. Assist with surveys, interviews, focus groups, lit reviews, etc.EOE/M/F/D/AAP. Apply  (3/18)

JOB OPENING: SR MGR RSRCH/Discovery/SS: Oversee all Science Channel rsrch efforts; Utilize Nielsen ratings data to guide decision-making & strategies for programming, scheduling, comms & mktg, 5+ yrs exp.  #3410  (3/18)

JOB OPENING:  DIR MARKET RESEARCH/BET/NYC or DC: 5-7 yrs exp with prog research, mkt and Nielsen ratings-mgmt./supervisory experience key! (NMR databases) send resumes to [email protected] (3/18)

JOB OPENING: DIRECTOR, LEGAL & BUSINESS AFFAIRS/National Geographic Channel/DC: Negotiate and draft agreements for programming, sales, syndication and talent. Apply  to Job ID 4552.  EOE. (3/18)

JOB OPENING: MARKETING COORDINATOR/ MANAGER /YOU ON DEMAND/NYC: Manage video promotion and print marketing initiatives for video on demand deployments in China. 2-3 years marketing experience in media. Apply: [email protected] (3/18)

JOB OPENING: SR MKT RSRCH ANALYST/FOX NEWS NETWORK/NY: Work w/ Nielsen, MRI, & various rsrch apps to anlyz data. BA Deg & 2-4 yrs cbl rsrch exp req’d. Exc PC/Excel & PP  &  Strong writ/comm skills.  Email: [email protected]  EOE (3/17)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: Sales Mkg Mgr/ Universal/NBC Sports/NY: Increase sales thru new opps & customized day part sales prsntns; interface w/intrnl/extrnl clients; 7+yrs agency/media/sls/rsrch; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: RSRCH ANALYST/TV ONE PROG/MD: compose rsrch reports using Nielsen & syndicated data. Bach Deg/2 yrs exp and multitasking pro. Visit  (3/17)

JOB OPENING:  MANAGER, PRIMARY RESEARCH/STAMFORD CT/WWE: 5+ yrs exp with execution of primary research (survey design, focus groups, work w/ 3rd party vendors,etc.) Some travel. Apply: (3/17)

JOB OPENING: DIGITAL AE FOR KRQE-TV/Alb NM: Dvlp digital sales on platforms. Proven past of new biz dvlpmnt/srvcng clients.Exp selling online display/verticals.BA deg & MS knwlg pref’d.To apply: [email protected].EOE. (3/17)

JOB OPENING:  TRAFFIC COORDINATOR- AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @  (3/17)

JOB OPENING: ASSOC MARKETING MGR/MATTEL/L.A.: Lead & manage develpmnt/implemntn of digital mrktg programs for our brands. 2-4 yrs brand/online mrktg exp. MBA pref. Apply:  (3/16)

JOB OPENING: WEB ANALYTICS ASSOC MGR/MATTEL/L.A.: Create/execute analytics initiatives for our global branded websites and Virtual Worlds. 3+ yrs web analytics exp. Apply:  (3/16)

JOB OPENING: ANALYST, MEDIA PLNG/MULTIPLATFORM SCHDLG/SPROUT NTWRK/COMCAST/PA: Req’d 2yrs exp. SIMS scheduling software, multiplatform-VOD, ITunes, You Tube, etc. Apply: (3/16)

JOB OPENING: MGR PRODUCT STRATEGY/ABC/NY: Identify and support the strategic framework for future opportunities as it relates to digital platforms, & participate in execution of those ideas. Apply:  disneycareers .com  ID#282925 (3/16)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online:   (3/16)

JOB OPENING: AD SALES MKTG MGR/RMG/NYC: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & cable or digital media exp. BA requ’d. Res/cover:[email protected] (3/15)

JOB OPENING: SUPERVISING PRODUCER, NCR ADVERTISING/Nickelodeon/NYC: 7+ yrs production exp. Ad Agency Production exp is essential. Knowledge of production apps including Final Cut Pro. EOE/M/F/D/AAP. Apply  (3/15)

JOB OPENING: EA TO SVP, MKTG/NY based film distribution company: Detail-oriented, highly organized, discrete with interest in marketing. Scheduling, emails, phones. Resume and cover letter to [email protected] (3/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Univision SALES MARKETING INTERNSHIP: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to: [email protected] (3/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING SUMMER INTERNSHIP /PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA/SMITHSONIAN CHANNEL/NY: Focus on mktg efforts, content, social media ideas. Review web & mobile traffic; Competitive assessments. Know digital platforms, web & mobile. Apply: Job: 7710BR (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  Entertainment firm/NYC: Internships available, college credit only, 15-25 hrs wkly. Fluent read/write Chinese required. Apply: [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  TV One as internship opportunities for undergraduate school credit-locations in NY, MD, and IL. Visit (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/18)

SITUATION WANTED: PROGRAMMING EXECUTIVE/LA: 30 years negotiating the best VOD, PPV, and Digital Media deals with US and foreign studios, indies as well as licensing tasteful adult content programming. [email protected] (3/18)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT VIDEO EDITOR/NJ/NY: 2+ yrs exp video editing and tv news production; ; Email: [email protected] (3/18)

SITUATION WANTED: ASSOCIATE PRODUCER / WRITER/COORDINATOR/LA: 5+ yrs in network TV production; creative and management. Segment producing, QC, pre-pro, live, taped, post experience. Refs available. Email [email protected] (3/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST:  20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED:  Experienced TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/16)

SITUATION WANTED:  Experienced in PUBLICITY/SPECIAL EVENTS/MARKETING CAMPAIGNS. How do I find celebrities? Book talent? Publicize my event? Been there done that. I know it all! [email protected] (3/16)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!![email protected] (3/15)

SITUATION WANTED: ASSOCIATE PRODUCER/LA: 5+ years experience NFLN, ESPN, FoxSports, CNN, Studio Production, Remote Production, Post Production, Writing, Features, Segment Producing, QC, etc. Please email:[email protected] (3/15)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/15)

SITUATION WANTED: WRITERS ASSISTANT/WRITERS P.A.: Aspiring TV & Feature Film Screenwriter with yrs of industry experience. Film Festival, & Writing Contest award winner. Excellent references available. Contact: [email protected] (3/15)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM – L.A. 8+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ Rolodex of clients, very sharp professional – email [email protected] (3/15)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast. [email protected] (3/15)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   The Bachelor [f ], The Bachelor: After the Final Rose
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], Mad Love, Two & a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW:   90210 [r], Gossip Girl [r]
FOX:  House, The Chicago Code
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, The Event, Harry’s Law
PBS:  Antiques Roadshow, Jerusalem: Center of the World
TELE:  Aurora, Los Herederos del Monte, La Reina del Sur
UNIV:  Eva Luna, Triunfo del Amor

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