Monday, March 11th, 2013


30 Million+ Reached

Bible: #2 ENTERTAINMENT EVENT in cable history
13.1 million total viewers
Vikings: #1 CABLE SERIES DEBUT in 2013
2 of the top 5 most social shows

Tune in this Sunday, starting at 8/7c to find out why.
Click here for source.


Good morning. It’s Monday March 11, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
REELZ Channel: Ring of Fire at 8p
Univision: Porque el Amor Manda 8 p

Tonight’s Finales:
Investigation Discovery: True Crime with Aphrodite Jones at 10


Affluence Lives Here.

#1 Highest Discretionary Spending of all Network Groups.
#1 Most Credit Worthy Audience of all Network Groups.

Scripps Networks Interactive. BRANDS FOR LIFE.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-SN Digital

Source: Experian Simmons. For details, visit

Howard Stringer is stepping down as chairman of Sony Corp.‘s Board of Directors this summer. He will retire at the company’s annual shareholder meeting in June to pursue new opportunities. Stringer, 71, became the first non-Japanese executive to lead the company in 2005, when he replaced Yotaro Kobayashi. During Stringer’s tenure with Sony as CEO, the company struggled to keep up with Samsung Group and Apple, Inc. However, Stringer played a key role in the victory of the Sony-backed Blu-ray format over HD-DVD, expanding the company’s film and music businesses.


ABC has confirmed that Joy Behar is leaving The View when her contract expires at the end of the summer. A co-host of the show since its debut in 1997, Behar’s departure will leave Barbara Walters as the last remaining original cast member. Behar will then be a free agent as her Current TV show will also end when the network transitions to Al Jazeera. Behar will discuss her decision with her co-hosts Walters, Whoopi Goldberg, Elisabeth Hasselbeck and Sherri Shepherd on The View today, at 11a. There have also been rumors that she may be heading to CNN, where she had her own show on Headline News and was Larry King’s guest host. On the heels of Behar’s announcement, there are now reports that Hasselbeck, who has a long-term contract with the show, will also be leaving at the end of the current season. However, the Hasselbeck rumors remained unconfirmed. If it comes to pass, this will leave Walters and ABC with two big seats to fill without losing any View-ers. It can be done, of course; the transition of Regis & Kelly to Kelly & Michael was a smooth changing of the guard.

Valerie Harper, remembered from The Mary Tyler Moore Show and its spin-off Rhoda, will appear on the syndicated daytime talk show The Doctors today for her first on-camera interview since announcing she has terminal brain cancer. Harper, whose doctors have given her as little as three months to live, will joined on air by her husband, Tony Cacciotti, and former co-stars from The Mary Tyler Moore Show, Ed Asner and Cloris Leachman.

CORE Media Group, a portfolio company of Apollo Global Management, a private equity firm, and parent company to 19 Entertainment (American Idol, So You Think You Can Dance), Elvis Presley Enterprises and Muhammed Ali Enterprises, has entered into an agreement with Noreen Halpern’s Halfire Entertainment in which CORE will fund the development and production of shows for the Canadian/US and International marketplaces. The new venture will be called Halfire-CORE Entertainment. Halpern launched Halfire in Fall 2012 and has a number of shows in development in the US and Canada.

Outdoor Channel officials have announced that a $227 million offer to buy the network from Kroenke Sports & Entertainment LLC is superior to an existing offer from InterMedia Outdoor Holdings. Kroenke Sports offered $8.75 per share in cash for all outstanding Outdoor shares on February 27, outbidding InterMedia’s $208 total offer of $8 per share and stock in a new publicly traded entity. Outdoor Channel has notified InterMedia that it has until March 12 to up its offer. If InterMedia does not, Outdoor Channel expects to terminate their agreement.

Top 10 Weekend Box Office Estimates:  March 8-11, 2013
Oz the Great and Powerful (Disney)     $80.3 million – opening weekend
Jack the Giant Slayer (Warner Bros.)    $10 million –  2 wk total $43.8m
Identity Thief (Universal)                      $6.3 million  5 wk total $116.5m
Dean Man Down (Film District)              $5.3 million – opening weekend
Snitch (Lionsgate)                                 $5.1 million  3 wk total $31.8m
21 and Over (Relativity Media)              $5 million – 2 wk total $16.8m  
Safe Haven (Relativity Media)               $3.8 million  4 wk total $62.8m
Silver Linings Playbook (The Weinstein Co.) $3.7 million  17 wk total $120.7m
Escape from Planet Earth (The Weinstein Co.) $3.2 million  4 wk total $47.8m
The Last Exorcism Part II (CBS Films)    $3.1 million – 2 wk total $12m
Source: Rentrak


Real Husbands of Hollywood, the semi-scripted reality show that follows Kevin Hart, Nick Cannon, Boris Kodjoe, Duane Martin, J.B. Smoove and Robin Thicke as they navigate their way through stardom beside their famous wives, has been renewed by BET for a second season. The network has ordered 12 new episodes of the reality series. The show’s entire cast is expected to return. Hip-hop star Nelly is also slated to appear in a recurring role.

TLC‘s My Crazy Obsession, the series that exposes people’s most extreme and unique infatuations, returns for a second season on Wednesday, April 3 at 10p. Featured fixations will include a young woman obsessed with taking photos with celebrities, a woman obsessed with Barbies, and a man obsessed with Barbara Eden. The season culminates with troll, taxidermy, dumpster diving and bug eating obsessions.



Syfy is giving a 13-episode greenlight to Helix (wt). The network’s newest original scripted series is executive produced by Ronald D. Moore (Battlestar Galactica), Lynda Obst (Sleepless in Seattle, Contact), Steven Maeda (Lost, CSI: Miami, The X-Files) and Cameron Porsandeh, who wrote the pilot, and will be produced by Sony Pictures Television.
Helix is a thriller about a team of scientists from the Centers for Disease Control that travels to a high-tech research facility in the Arctic to investigate a possible disease outbreak. The series is expected to begin production in early 2013 and debut later this year.


Michael Rapaport, formerly of My Name Is Earl, has joined the cast of CBS‘ untitled comedy pilot written and produced by Raising Hope’s Greg Garcia. The project centers on the recently divorced Jack, played by Will Arnett. Rapaport is set to portray Jack’s brother-in-law, Adam.

Briga Heelan, who recurs as Holly on Cougar Town, has been tapped to co-star in the TBS pilot, Ground Floor. She’ll play Jennifer in the comedy about the modern world of corporate America.

Newcomer Dove Cameron has landed the dual role of identical twins in the Disney Channel newly-ordered comedy series, Liv & Maddie. Cameron will also star in Cloud 9, an upcoming Disney Channel Original Movie.


ITV Studios Global Entertainment is launching Maramedia’s wildlife documentary series Islands on the Edge at MIPTV 2013. Narrated by Scotsman Ewan McGregor, the series focuses on the wildlife of the Hebrides islands, which are perched on the western coast of Scotland. Filmed over the course of a year, Islands on the Edge is a Maramedia production for BBC Scotland. It will premiere in spring/summer 2013.


Register for This Week’s Cynopsis: Kids! Webinar

Leveraging the Second Screen in the New Kids Market
March 14 | 1:30-3pm ET
| $295/site

Speakers include:
Cedric Arnaud-Battandier
– Magic Ruby
Elie Dekel – Saban Brands/Vortexx
Stacy Isenhower – Cartoon Network
Anne Richards – No Crusts Interactive


Thursday A18-49 Analysis:  FOX won the overall among A18-49 viewers Thursday night 3.9/11, according to final primetime national ratings from Nielsen. However, CBS’ The Big Bang Theory was the number one show of the night at 5.8/17. It led the pack at 8p, followed by FOX’s American Idol at 3.8/11. Idol gained more viewers at 8:30p with a 4.6/12, but scored its highest number at 9p at 5.1/13. CBS’ Person of Interest ranked second at 9p with a 3.1/8. At 10p, FOX’s Glee topped at 3.1/9, while Univision’s Amor Bravio came in second at 2.2/6.

Live + Same Day Household Ratings: Thursday, March 7, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.4/14            The Big Bang Theory 10.5/17, Two and a Half Men 8.3/13, Person of Interest 9.1/14, Elementary [r]5.7/10

FOX: 6.0/10             American Idol 7.8/12 Glee 4.3/7

ABC: 2.6/4               Shark Tank [r] 2.8/5, Grey’s Anatomy [r]  2.5/4, Scandal [r] 2.6/4

UNIV: 2.6/4              Por Ella Soy Eva 2.9/5, Amores Verdaderos 2.6/4, Amor Bravio 2.2/4

NBC: 1.8/3               Community 2.0/3, Parks and Recreation [r] 1.4/2, The Office [r] 1.4/2, 1600 Penn 1.4/2, Law & Order: SVU [r] 2.8/5

CW: 0.6/1                 Vampire Diaries 0.7/1, Beauty and the Beast [r] 0.5/1

ION: 0.9/1                Without a Trace 0.8/1, Without a Trace 0.8/1, Criminal Minds 1.0/2

TELE: 0.8/1              Pasion Prohibida 0.7/1, La Patrona 1.2/2, El Rostro de la Venganza 0.6/1

UMA: 0.2/0               Cineplex: Maximo Control 0.30/0, Made in Cartagena 0.2/0, Rosario Tijeras  0.2/0

A18-49:  FOX 3.9/11, CBS 3.4/10, UNIV 2.6/7, ABC 1.1/3, NBC 1.2/3, CW 0.4/1, TELE 0.8/2, ION 0.4/1, UMA 0.1/0


Crown Media Family Networks, home of the Hallmark Channel and Hallmark Movie Channel, is promoting Laura Lee to Executive Vice President and Holly Mauer to Vice President. In addition, Raquel Williams has been named director, distribution. Lee will continue to oversee the affiliate sales team and initiatives that build both channels’ distribution. Mauer will oversee national accounts such as DIRECTV, NCTC, COX, AT&T, Charter, and Verizon. Williams will be responsible for increasing distribution of Hallmark Channel, Hallmark Channel HD, Hallmark Movie Channel SD and Hallmark Movie Channel HD within her assigned territory, while also managing local advertising partnerships and certain national account activities.

Natalka Znak is leaving her post as CEO of Zodiak US, when her contract expires at the end of March. During her tenure, Znak managed a slate that included ABC’s Secret Millionaire and Celebrity Wife Swap and truTV’s Hardcore Pawn. The company has not named a replacement.

CMT has appointed Jordan Harman as the network’s new VP of Programming Development, effective immediately. He will oversee the development of a broad range of the network’s programming and be based at the Viacom Media Network headquarters in New York. Harmon comes to CMT from Scripps, where worked as director of programming and development for Food Network and Cooking Channel for six years.

Robert Bookman has joined Paradigm as a senior motion picture and television agent. Bookman had been an agent at CAA for over two decades and was involved in such projects as Jurassic Park, Silence of the Lambs, A Beautiful Mind and Jerry Maguire.

This Day In History, sponsored by Destination America: 1934 – Happy Birthday to Sam Donaldson, renown reporter and news anchor of ABC news.

Answer to Our Last Trivia Question: What famous singer/actress guest-starred as Murphy’s 93rd and final secretary on Murphy Brown? Bette Midler. Kudos to: Monica Caraffa-The Radio Agency/ Media, PA; Kim Wiltshire-Fuse/NYC; Gerry Bixenspan/NY; Paul A. Prange-CBS/Detroit; Larry Glazer/WTTW TV/Chicago; Tom Moore-Kalt Productions/Los Angeles; CA; David Westberg-SAG-AFTRA/Los Angeles; Paul Blutter-General American Group, Inc./Northridge, CA; Nick Monroe-Monroe Photography/San Diego, CA.

Today’s Trivia Question  What was Carrie’s father Arthur’s last name on The King of Queens? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR RESEARCH/Sundance/NYC: Min 5+ years media research exp, strong knowledge Nielsen, MRI, Strartrack/Galaxy. Strong communication/presentation skills. Click here to apply. (3/16)

JOB OPENING: DIR SALES & PARTNRSHP/Sundance/Chicago: Proven sales track record, strong contacts, exp. developing, presenting, executing integrated promos, PM exp. Click here to apply. (3/16)

JOB OPENING: SR.WRITER/PRODUCER/Investigation Discovery/MD: Conceive, write & prod branded ent. creative for ID; 5+ yrs wrtng/prod promo, mtkg, brnded ent for brdcst or cble TV. Exprt knwldg post prod Apply: (3/16)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001562) (3/15)

JOB OPENING: DIR., INTEGRATED SALES & MKTG/FX Netwks/NEW YORK CITY NY: 8-10 yrs mktg exp req, exp w/ cross platforms, Agency or Ntwk exp req, strong presentation skills. Apply: (FOX000183) (3/16)

JOB OPENING: SR IT BUSINESS ANALYST – MARKETING SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001561) (3/16)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, prefer cable/ad sales exp, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: (FNG0001922) (3/16)

JOB OPENING: SALES PLANNER/Adult Swim, Cartoon Network, truTV/NY: Degree & 2 yrs sales exp. Agency/Planner role from another ntwrk a +. Resumes to: (3/16)

JOB OPENING: SR ANALYST, PRICING, & PLAN’G/TV ONE/NY: Wrk w/planners, rsrch, sales ops/ad sales mgmt. BA pref’d. Min 5 yrs cable ad sales. Plan’g or inventory mgmt exp pref’d. Traffic/Stewardship systems. Visit (3/15)

JOB OPENING: SR. RESEARCH ANALYST/Crown Media Family Networks/Studio City: Supports VP and internal clients through analysis and tracking of various standard and custom reports on all Nielsen Systems & ComScore databases. More info & apply click here (3/15)

JOB OPENING: SR. CAMPAIGN ANALYST/Cox Communications/Orange County, CA: Prepares data prcssing req/cmpgn matrixes to mktg. BA/BS,5+ yrs wrk exp 3+ yrs data mining, predictive modeling/analysis exp w SQL/Oracle (3/15)

JOB OPENING: DIRECTOR, POST PRODUCTION/LOS ANGELES CA: Architecture and Engineering Apply: (FFE0001590) (3/15)

JOB OPENING: HRIS SENIOR BUSINESS ANALYST (PEOPLESOFT/TALEO)/LOS ANGELES CA: Human Resources, Training and Labor Relations Specialist Apply: (FFE0001588) (3/15)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/15)

JOB OPENING: TEMPORARY DIRECTOR AD SALES RESEARCH/NY: Work w/ Pricing and Planning & collaborate with Research Dept. and Ad Sales Marketing through May 2013.More info & apply: (3/15)

JOB OPENING: CREATIVE DIR, AMC/NYC: Seeking exceptional creative leader. Previous CD exp in on-air promo at a major network is required. Submit res (3/14)

JOB OPENING: PREDITOR/NBCUNIVERSAL/NYC: Min 3yrs brdcst/ent cble ntwk exper in onair promo as wrtr/prdcr/edtr. On/offair, adsales cobrnd spnrshp & mltpltfm promo vids for Oxygn. Finl Cut Pro. Apply: (9123BR) (3/14)

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JOB OPENING:  PUBLISHER RELATIONS ACCT MGR/NTL/SLS/Long Is. City/NY: 3+ yrs exp/digi pub/wkg w pubs in a digi sales envir. BA in ad, bus, comm, mktg; Familiar w/digi sales language, digi bus app & process; apply @ [email protected] (3/14)

JOB OPENING: DIRECTOR OF PROGRAM SCHEDULING/VERIA LIVING TV/NYC: 8+ yrs TV Cable Network Programming experience. Responsible for strategic planning/scheduling content grids for channel. Resume/cover letter to: [email protected] (3/13)

JOB OPENING: MGR, DVLPMNT/LA: Solid writing skills/sharp intellect a must as well as exp. rsrchng, dvlpng & formatting orig prgrm ideas, sincere interest in non-scripted tv. Cvr letter/res/writing sample: [email protected] (3/13)

JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: Jobs (3/13)

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JOB OPENING: MGR, CONS MKTG/Lifetime/NY: Mng the acct planning, cons mktg, digital & traditional media initiatives for the Lifetime Networks. 5+ yrs agency exp in the digital & social media space. Apply: (3/12)

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JOB OPENING: MGR TRADE MKTG/NBCUniversal/NYC: Min 2 yrs. exp in fast-pace mktg or ad sales agency, tv, film or natl brand env. Create Sls materials and collab w/creative & outside agencies. Apply: (8662BR) (3/12)

JOB OPENING: DIR EMERGING MEDIA/NBCUniversal/NYC: Drivg innovation; Min. 5 yrs exp. w/concept to launch & evolution in tv, digtl media & ad environt. Knwldge with multiplatform & monetization Apply: (8796BR) (3/12)

JOB OPENING: SALES PLANNER/DISH MEDIA SALES/NY: Work to create & revise media plans, execute ordered deals & provide proposals that meet client/agency needs. 2-3 yrs exp. Send resumes to [email protected] (3/12)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply (3/15)

SUMMER INTERNSHIP CREDITS ONLY:  Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL/MOBILE AD SALES/NYC: 2+ years of entertainment sales and publicity experience, Syracuse University graduate, highly determined, self-motivated & entrepreneurial: Linkedin, [email protected] (3/15)

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SITUATION WANTED: EXECUTIVE SEARCH RESEARCHER/COMPETITIVE INTELLIGENCE: 16+ yrs experience. Seeking F/T position or contract opportunity. Strong experience in media and entertainment, consumer products and retail. [email protected] (3/13)

SITUATION WANTED: PRODUCER/CREATIVE EXEC./DIGITAL STRAT: w/experience from NBC, OWN, ESPN & Viacom. Seeking to develop and execute all aspects of high-impact multiplatform content for Teens, Hip-Hop Graduates & Women: [email protected] (3/13)

SITUATION WANTED: PRODUCTION EXECUTIVE/PRODUCER/ATL: Show Runner/Producer based in DC w/19 years experience, and passion for non-fiction/original programming. Solid writing, pitching, and editing skills: [email protected] (3/13)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Bachelor, The Bachelor: After the Final Rose
CBS: How I Met Your Mother [r], Rules of Engagement, 2 Broke Girls [r], Mike & Molly [r], Hawaii Five-O [r]
CW: The Carrie Diaries, 90210
FOX: Bones [r], The Following
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order: SVU
NBC: The Biggest Loser, Deception
PBS: Antiques Roadshow, Market Warriors, Independent Lens
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Jeepers Creepers [r], Made in Cartagena [r], Rosario Tijeras [r]
Univision: Porque el Amor Manda, Amores Verdaderos, Amor Bravio

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