Monday, June 7th, 2004





Good morning. It’s Monday, June 7, 2004, and this is your first early morning briefing.

It’s been quite a weekend.  Smarty Jones lost (and the winner apologized), Tampa Bay won. We lost President Ronald Reagan and we recognized the 60th anniversary of D-Day. Ernie Els won, as did Avenue Q, Harry Potter is a hit (again), and we saw the finale of The Sopranos.  Quite a weekend.

The national funeral for President Reagan is scheduled for Thursday at the Washington National Cathedral. A&E will present a one hour obituary Biography of President Ronald Reagan on Tuesday, tomorrow night at 8pm. 

Premiere:   For Love or Money, NBC 9pm

Life & Style, the younger hipper version of ABC’s The View, featuring four women discussing events of the day and items of interest, has been given a firm go by Sony.  And according to Broadcasting & Cable, a handful of new clearances have been added to the list – KCAL/LA; WCIU/Chicago; KYW/Phil; KBHK/San Francisco; and WBZ/Boston. Thus far, no clearance in New York, though among the top 20 markets, Life & Style is cleared in 17 markets.

NBC debuted its newest sitcom, Come to Papa on Thursday night to a 2.9/10 A18-49 rating according to Nielsen Media Reserach, maintaining a goodly portion (94%) of its Friends lead-in.  The show won its time period in the demo, with its closest competition coming for Fox which was airing the movie Scream 2.

Bravo has ordered up a new reality series for this fall called Manhunt: The Search for America’s Most Gorgeous Male Model. 8 eps have been ordered.  Think America’s Next Top Model for men – 15 unknowns, one winner who gets a modeling contract. Produced by Stuart Krasnow (Average Joe, Cold Turkey).  Speaking of reality, you’ve perhaps heard of Bravo’s new show which debuts tomorrow night called Blow Out (a business reality a la The Restaurant, set in a Beverly Hills salon). Like The Restaurant, American Express has signed on as an ad partner, though details of the deal were not disclosed.

Weekend Box Office Estimates: June 4-6, 2004
Harry Potter/Azkaban (Warner Bros.)     $92.6 million – opening weekend
Shrek 2 (DreamWorks)                    $37.0 million – 3 wk total $313.5m
Day After Tomorrow (Fox)                $28.2 million – 2 wk total $128.8m
Raising Helen (Buena Vista)             $6.7 million – 2 wk total $24.2m
Troy (Warner Bros.)                     $5.8 million – 4 wk total $119.1m
Mean Girls (Paramount)          $2.9 million – 6 wk total $78.1m
Soul Plane (MGM)                        $2.9 million – 2 wk total $11.1m
Van Helsing (Universal)                         $2.4 million – 5 wk total $114.5m
Man on Fire (Fox)                       $1.0 million – 7 wk total $75.4m
Super Size Me (IDP)                     $835,000 – 5 wk total $6.2m
Source: Box Office Mojo

National Geographic Channel tonight (9p) will air a live telecast from onboard the Ronald Brown, which stands above the wreck of the R.M.S. Titanic, as well as from 12,000 feet under the Atlantic Ocean at the site of the Titanic.

Obituaries are always tough to write, and even more so when it’s someone you knew. Lou Verruto, husband, sailor, drummer and President/General Manager of LIN-owned WIVB/Buffalo, died of natural causes last Thursday.  He was 56. Lou had been with WIVB since 1996; prior to Buffalo he was the GSM at WTNH/New Haven.  Lou started at WTNH as an Account Executive, which is when I met him. He had a sailor’s mouth, a relaxed feet-on-the-desk style, and a hearty laugh you’d not soon forget.  He also had an unmatched generosity of spirit and a glint in his eye which always made you believe he was up to no good, and often he was.  There was one other look Lou had, which you only saw when he was talking about his wife Darlene, a look that could melt your heart.  He often threatened to toss all this TV stuff, take Darlene and go to Europe to be a drummer in some beatnik-type band.  We’re all better for his staying. He will be missed terribly.  Services will be held Wednesday in Schenectedy; donations in lieu of flowers may be sent to the American Hearst Assoc.

BIAP Systems, a developer of hybrid applications for digital cable and broadband, is powering up its marketing division with the addition of two senior executives: Dan Levinson has been named EVP/Marketing, and Mark Pruneau has been named VP/Marketing.  The announcement was made by Tim Peters, CEO/BIAP Systems.  Dan will be based in New York and Mark in Plano.  Glad to see everyone is doing something constructive.

FremantleMedia Licensing Worldwide named Alice Whiteley as Director/Acquisitions and Development.  She has worked as a consultant for the last half year and was in the same role at Ealing Family Entertainment.  She will be based in London and report to Natalie Tydeman, SVP/Business Diversification, FremantleMedia Licensing Worldwide. 

Thursday, June 3, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     7.8/14  Joan of Arcadia [r] 4.5/9, CSI [r] 10.0/17, Without a Trace [r] 9.0/16

NBC     5.0/9   Friends [r] 5.6/11, Come to Papa [premiere] 4.9/9, Will & Grace [r] 5.1/9, Scrubs [r] 4.3/7, ER [r] 4.8/8

FOX     3.3/6   Movie: Scream 2 3.3/6

UPN     3.1/6   WWE Smackdown 3.1/6

ABC     2.6/5   NHL Stanley Cup – Game 5 2.6/5

WB      1.3/2   Pepsi Smash 1.2/2, JKE [r] 1.4/3, Steve Harvey’s Big Time [r] 1.4/2

A18-49  CBS 3.4/11, NBC 2.9/9, Fox 2.1/7, UPN 1.7/6, ABC 1.6/5, WB 0.8/3

Friday, June 4, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     6.2/12  Dateline NBC 6.5/13, Las Vegas 5.4/10

CBS     3.9/8   Joan of Arcadia 3.5/7, JAG 4.1/8, 48 Hours 4.0/8

ABC     3.8/7   George Lopez [r] 3.5/7, Married to the Kellys [r] 3.2/6, Hope & Faith [r]2.0/6, Life with Bonnie [r] 2.8/5, 20/20 5.1/9

FOX     2.7/5   Movie: Cats & Dogs 2.7/5

WB      1.7/3   Reba [r] 2.1/4, What I Like About You [r] 1.6/3, Grounded for Life [r] 1.4/3, Grounded for Life [r] 1.6/3

UPN     1.5/3   Movie: American Outlaws 1.5/3

A18-49  NBC 2.4/9, ABC 1.8/7, Fox 1.7/6, CBS 1.3/5, WB 1.0/4, UPN 0.8/3

Saturday, June 5, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

FOX     4.1/8   Cops  3.4/7, Cops 3.9/8, America’s Most Wanted 4.5/9

NBC     3.8/8   The Restaurant [season finale] 3.4/7, L&O 4.0/8, L&O: SVU 4.0/8

CBS     3.8/8   Two and a Half Men 3.3/7, Movie: Deep Impact 4.1/8

ABC     2.5/5   NHL Stanley Cup – Game 6, Movie: Simon Birch (West Coast Only)  2.5/5

A18-49  Fox 2.5/10, CBS 1.7/6, ABC 1.6/6, NBC 1.6/6



TV’s #1 New Sitcom!

#1 Time Period Choice with
HH and All 18-49 demos!

9:30 PM on CBS

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, 5/31/04 or as noted.  TP=Mon 9:30-10pm.  2003/04 Sitcom rank based on HH. New Sitcoms= All-Us, All-Adrsns, Arrt-Dvlpmt, Eve, Hpy Fmly, Help, Hope-Fth, I’m w/Her, All-Rltive, Like Fmly, Mrrd-Kellys, Mullets, Olvr-Beene, Rck-Baby, Run-Hse, T-Morgan, Wanda, Whoopi. Min 5 TC.  US Rating.

The History Channel presents This Day in History:
1978 – After nearly nine months at sea, 29-year-old Naomi James sets a new record for a solo around-the-world sailing voyage, beating the previous record by two days.

Answer to Friday’s Trivia Question:   What was the name of the law firm where E.G. Marshall and Robert Reed worked, on The Defenders? PRESTON & PRESTON.  Kudos to:  Dick Cox-DCA Television/Stratford; Steve Woodward-UPN/Atlanta; Vivian Guardino-MTV Networks/NY; Roger Lyons-WBZ/Boston;  Renee Lowry-WMC/Memphis; Marge Pistulka-Empower MediaMarketing/Naperville; Les Stipp-GSD&M/Chicago; Sam Lawson-UPN46/St. Louis; Onur Aydin-Fox Sports Net/LA; Tom Zappala-ABC Family/Burbank; Joe Feldman-Effective Media Services/LA; Lance Hanish-LBC/Santa Monica.


Comcast Spotlight can supplement spot cable advertising buys with valuable online advertising opportunities through or one of our many partner sites. We’ll customize an online program that meets advertisers’ needs and enhances their ability to connect with their consumer. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  After The Donna Reed Show left the air, Carl Betz played a high-priced attorney on which drama series? (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
06/07/04  5:26am
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JOB OPENING:  RESEARCH MGR- KVEA & KWHY Telemundo LA. 3+ yrs TV res. exp (Spanish lang pref). Skill w/ research tools incl Nielsen & solid computer skills. More info & apply: Job Opps, keyword: Research Manager  (6/12)

JOB OPENING:  TRAFFIC COORD., AMC/We, Jericho, NY. Compile daily logs for network, incl. strategic placement of promos/wraps/bumpers/tags/interstitial elements. Strong knwldg of film/tv mktplace.  Apply:

JOB OPENING:  AFFILIATE SALES ASST/G4techTV-NY. Daily admin. support to VP & Account Execs. Proficient in Word, Excel & PowerPoint.  Good comm. skills & results oriented.  Min 2 yrs exp. Email resume & salary to

JOB OPENING:  FREELANCE ONLINE PROJECT MANAGER, Nickelodeon. Production of behind the banner promo areas for advertisers. 3 yrs exp as online producer/project manager. Min 3 month position. Email: projectmanagernick

JOB OPENING:  Mgr, Media Relations, NBC Universal Cable/Englewood Cliffs NJ. Prep releases re: distrib, affil mktg, local ad sales, VOD, HDTV. Pitch execs for industry panels.3+ yrs cable pr exp. Email:

JOB OPENING:  MGR ORIGINAL SERIES, ANIMATION, Spike TV NY.4+ yrs TV dev/prod exp & 2 yrs scripted pgming. 2+ yrs exec level. Animation Dev exp pref. Find/dev/sprvse orig. series thru all phases. Apply: (6/10)

JOB OPENING:  SENIOR RESEARCH ANALYST, MTVN Int’l/NY. 2-3 yrs media/mkt research exp; Nielsen software or equiv. a plus; create presentations, reports, analysis. Int’l exp strongly pref.EOE/M/F/D/AAP. Apply: (6/10)

JOB OPENING:  Cartoon Network/Atlanta, MARKETING MANAGER: Increase consumer awareness/pref. for [adult swim] pgm franchise.5+ yrs brand/mktg/agency exp w/strong oral/written/creative skills. Apply: Job #26273BR  (6/10)

JOB OPENING:  AD SALES RESEARCH analyst/ Galavision/ NY: 2-3 yrs experience; Proficient Knowledge of National Nielsen products; strong analytical skills required. Email
  ~ specify research  (6/10)

JOB OPENING:  HGTV, NYC. DIR. PROGRAM PROD. Will manage all commission prod & acquisitions. 5-7 years TV prod & dev. exp, lifestyle & series prog a must. Resume to:

JOB OPENING:  AFFILIATE SALES/DATABASE COORDINATOR-Oxygen-NY. Manage dept. database (Medea) Track sub info, act as launch support. Support 6 reps, maintain materials. Cover Letter/resume to Neily Buff @ nbuff

JOB OPENING:  ACCOUNT EXECUTIVE/Tribune WLVI Boston. 1-3 yrs radio or TV sales exp; solid communication skills. Resp for generating local ad sales rev, dev/maintain relationships with agencies/clients. Fax resume: 617- 474-5334   (6/10)

JOB OPENING:  JUNIOR BUYERS, SALES ASSISTANTS AND EXEC. ASST TO MEDIA DIRECTOR positions open for political period (June-Nov 15) – Encino, CA.Interested candidates should send their resume and references to

JOB OPENING:  DIRECTOR, REVENUE PLANNING-ABC/NY. Manage comm’l inventory, develop rate cards, report rev. for ad sales group, negotiate scatter deals; Work w/sales, research, mktg; manage team of 13. Email:

JOB OPENING:  ACCOUNT EXECUTIVE/Galavision cable ntwk, Dallas.  2-3 yrs TV ad sales; excellent written/ verbal skills reqd. Natl Nielsen data and dealmaker software knowledge helpful.  Email:
  specify Dallas. (6/9)

JOB OPENING:  VP PROGRAM DISTRIBUTION, Europe. Report to Senior VP, International Sales. Sports distribution experience required. Major studio or prior experience in region desired. Salary + Commission + Bonus.

JOB OPENING:  RESEARCH DIRECTOR, PGMING, HGTV/Knoxville. 8 yrs cable net, primary/secondary res. exp, strong analytical skills/strategic thinker, exc pres/writing. Exp: N-Power, Nielsen tools. Email:

JOB OPENING: AD SALES SR RESEARCH ANALYST/MGR, TBS/TNT-NY 3-5 yrs Nat’l exp; strong analysis/comm skills, able to interpret data; proficient in Nielsen systems; info #24281BR; resume


SITUATION WANTED:  ANIMATOR/PRODUCER of interstitials for kids. Focus on science. HBO Family currently broadcasting 40 of our interstitials. Samples at
703-536-9594   (6/11)

SITUATION WANTED:  PRODUCER/DIRECTOR/CASTING DIRECTOR in NYC specializing in projects targeting Latinos in the U.S. Adaptations, promos, campaigns, documentaries production + postproduction

SITUATION WANTED:  PRODUCER – Los Angeles – Experienced and creative reality producer, all show types. Will travel. Experience with development, budgeting, producing, writing, direction. In studio and in the field. Email

SITUATION WANTED:  ADV. SERVICES TECHNOLOGIST/STRATEGIST: Exp. Producer/Manager available to assist you in navigating or marketing the brave new world of TV: VOD, iTV, HDTV, Long Form Ads/Sponsorships. Contact

SITUATION WANTED: PRODUCTION COMPANY  NYC – Fully Insured production company looking for funded TV and narrative projects to produce from start to finish. Contact
or call 646-638-0659    (6/8)

SITUATION WANTEDBILINGUAL ONLINE PRODUCTION COORDINATOR/ON-AIR PRODUCER – 5 yr exp. at CNN,TNT & Cartoon Network, 4+ yrs marketing and promotions. Excellent project mgmt. skills. Contact:
, 404 934-3075    (6/8)

for rates and specs for Job Openings.
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COURT TV:The Investigation Channel

Highest rated May among A18-49 in Court TV history
Great ROInvestigation
Click here for source

COURT TV:       The I-Zone, Forensic Files, The Investigators
ABC             ABC Premiere Event: Rodgers & Hammerstein’s South Pacific
CBS             Yes Dear, Still Standing, Raymond, Two & a Half Men, CSI: Miami
FOX             Movie: American Pie 2
NBC             Fear Factor, For Love or Money [series premiere]
PAX             AFV, AFV, Early Edition, Diagnosis Murder
UPN             The Parkers, Eve, Girlfriends, Half & Half
WB              7th Heaven [r], The WB’s Superstar USA
TELE            Prisonera, El Alma Herida, Mujeres Apasionadas
UNIV            Mariana de la Noche, Bajo la Misma Piel, Cristina


No matter which way you look at it,
Is reaching MORE MEN 18-49 …

Up 37% Qtr to Date
Up 30% Year to Date
Up 25% Season to Date
75% MEN.  100% ADULTS.

Click here to see why Men Get It.

Source: Nielsen Media Research (9/29/03-5/23/04)
Prime GAA includes first and second feeds.

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