Monday, June 30th, 2008


Guaranteed to make you laugh or give you gas!

CMT’s new hidden camera prank series
starring comedian Tom Mabe

Fridays starting July 4 at 10:30/9:30c

For more information on laugh guarantee go to

Cynopsis: DIGITAL


Good morning, it’s Monday, June 30, 2008, and this is your first early morning digital briefing.

Sony announced a new strategy focused around video downloading and portability. Beginning this summer in the U.S. the PlayStation 3, like the Xbox before it, will offer movies and other video content as paid downloads. The company is working on enabling users to easily transfer video files purchased on the PS3 to PCs and portable devices. Sony also said its much-hyped Will Smith feature Hancock will be offered for purchase via broadband-connected Bravia TV sets before it is released on DVD. If a vertically integrated company like Sony really commits to moving its platforms around, the cable bypass issue (cutting your cable subscription and relying instead on digital downloads) could really heat up.


New Line/WB’s Journey to the Center of the Earth remake will be the first live-action wide release to be exhibited using a new 3D stereoscopic projection format developed from RealD (which also powered that U2 3D concert movie.) RealD’s technology alternatively projects right-eye and left-eye frame images then polarizes them using a liquid crystal screen placed in front of the projector lens.
Clear Channel Radio
finished upgrading all of its radio stations – all 700 stations are now broadcasting in HD and have been tagged on iTunes so they can be listened to on an iPod equipped with a FM receiver.


Family Guy creator Seth MacFarlane will produce a new original web show “Seth MacFarlane’s Cavalcade of Cartoon Comedy” that will be distributed in 50 2-minutes webisodes across a new contextual network based on Google’s AdSense code, reports The New York Times. The Google Content Network‘s demographic targeting ability will enable advertisers to buy pre-roll, display and others ads for clips served only to specific audiences. (Young men, in this case.)
A new free voice activated application was launched by a start-up called Dial2Go enabling users to send emails, to update their calendars or to send text or twitter messages with simple voice commands. It comes just in time for “Hands Free law” (which is finally going into effect in California on July 1.) 
Dailymotion and creator of VH1’s Pop-Up Video program Tad Low launched The Truth About Dailymotion Videostars. The program enables original content producers to submit videos for consideration to receive pop-up video treatment as in the classic music video show.


Check out this new desktop gadget from Google that utilizes the “Universal Plug n’ Play” spec to stream media across multiple devices. It can be used to port video, audio and photos from your PC to other devices that support the standard, including Sony’s PS3 and certain HP television sets. The Google Media Server works in conjunction with the Google Desktop dashboard, which is also a free download. (So far it’s only available for Windows.)


NATPE’s LATVFest Jul 30-Aug 1

Hot Session at LATVF’s Digital Day (July 30): Gossip Girl 360: Anatomy of an Online Success Story   Fans watch the show on their computers, post sightings of the actors and exchange rumors on blogs, play Gossip Girl’s Upper East Side on Second Life. It’s not appointment television; it’s a 24hour conversation.

Panelists Thom Sherman (CW) and Hiram Norman (Warner Bros), writers and Exec Producer discuss the whole experience.

Full Schedule
& Save Big w/Cynopsis Reader Discount Code: NTV8F


Virgin Mobile USA agreed to acquire niche mobile phone service Helio for $39 million in stock. Virgin was attracted to Helio partly because of its advanced “postpaid” billing platform allowing users to access YouTube, MySpace and other popular web 2.0 sites. Helio’s 170,000 customers pay an average of $80/subscription. Virgin Mobile serves about 5 million customers in the U.S.
The federal government attained its first trial conviction for a peer-to-peer piracy, the Justice Dept. announced on Friday. Twenty six-year-old Daniel Dove was convicted of both felony copyright infringement and conspiracy for downloading movies and other files as an administrator of and faces up to 10 years in prison. (Daniel’s fellow administrators took deals months ago.) The case against the site began back in 2005 when officials raided the EliteTorrents offices in a sting operation assisted by the MPAA.


Simply Good Media hired former Marie Claire executive Christiana Yiallourides as Community Manager of its group of internet properties including fashion blog The Budget Fashionista, The Budget Ecoist and See Jack Shop. She reports to SGM CEO Kathryn Finney.


A new rich media search engine built in collaboration between AT&T and digital media start-up Divvio called VideoCrawler is advancing video search by focusing on two concepts. One is the idea of providing the user with tons of advanced search options to help them wade through the massive amounts of content out there on the web. You can choose to search by media type (audio, video, internet tv, slideshows, etc.) and user rating, then prioritize the results in order of relevancy (the default setting), most viewed, top rated, most recent or file duration. Customizable parental controls scan metadata to omit the offensive stuff. The site also works behind the scenes to push videos that are trending upward in views to the top of the list. VideoCrawler also smartly remembers your search preferences for next time so you don’t have to always set them. The other core feature here is a “collection” engine allowing users to build, bookmark and share collections of found treasures. Public collections can be viewed by anyone who logs onto the site. If you find someone who’s news clips collection you like, for instance, you can bookmark it then return when it’s updated. VideoCrawler is definitely a work in progress but AT&T is working hard to index every legitimate piece of content it can get its hands on. So far its crawls about 3,000 sites.
If you’re interested in checking it out before it goes into public beta, feel free to log on with a user name given to Cynopsis Media:
    user name: mediorite 
    password: beta0529

Note: I had trouble logging in with a Safari browser last night but Firefox seemed to work fine.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP DIGITAL MEDIA MKTG/NYC/Bdcstg Co: Strong marketer! series websites, ecom, wireless, social networks, iTV, etc branding exp-Film a+ 6 figures +bonus Resume: [email protected] (7/8)

JOB OPENING: SCHEDULER/ DISCOVERY/NY: Responsible for scheduling/tracking programs for network. 2-4yrs exp in scheduling, programming. No relo assistance provided. Apply: ID: 8095 (7/8)

JOB OPENING: VP BUS. AFFAIRS-LEGAL/DISCOVERY/LA: Prep offers to talent, handle negotiations, drafting docs for lead/supporting talent (e.g. hosts, experts, narrators, celebrities, etc. Apply: # 8052 (7/8)

JOB OPENING: DIGITAL AD SALES MKTG MGR/A&E TV Nets/NY:Work with Nat’l sales teams to dev & execute sponsorships for AETN digital properties. Min.3yrs exp Online/Media Mktg. TV/Mobile exp a +.Apply: (7/8)

JOB OPENING: DIRECTOR, CONTENT DVLPMNT/SPIN MASTER’S NEWLY LAUNCHED ENTERTAINMENT COMPANY/TORONTO: Manage the development slate. 3 yrs exp in similar role. Full job details on Resumes to: [email protected] (7/4)

JOB OPENING: RESEARCH ANALYST/ Disney*ABC Dom TV/LA: Support synd/ABC Studios. 1 yr Broad/Cable TV or research intern, BA, strong writing/analytical skills. Knowledge of Nielsen software a +. Apply (req.168214) (7/4)

JOB OPENING: SR SALES AE, TV Dir. Resp/NY: Dvlp/target leads in mult cust segs; Work w/Operations & Client Services Teams to deliver innovative solutions. 5+ yrs exp dvlpng relations in media. Pkg/6figs. Res: [email protected] (7/4)

JOB OPENING: DIRECTOR, PROGRAMMING/Sony Pictures/CA: Drive strategic planning of SPTI’s digital & mobile biz. 5-7 yrs in mobile/digital media; tv prod/acquisition exp preferred. Apply: ID: 10002 (7/3)

JOB OPENING: PROJECT COORD/Discovery/MD: Assist Marketing Mgrs in developing and executing marketing campaigns. 1-3 yrs mark/adv exp. Bachelor degree required. No relo assistance available. Req#8014 (7/2)

JOB OPENING: SUPERVISING PRODUCER/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt. exp. a must. EOE/M/F/D/AAP apply (7/2)

JOB OPENING: PROD SUPR/WE tv/NYC: Resp for all original prod contractual deliverables & scheduling. 2+ yrs in TV prod & ops. Exp w/contracts, budgets & tv tech a must.resumes to ref#6465BR (7/2)

JOB OPENING: PRODUCTION COORDINATOR/HISTORY/A&E Television Networks/NY, NY: Producer support, rights and clearances and general administrative support. Approx. start date: 7/28/08Apply [email protected] (7/2)

JOB OPENING: POST-PROD COORD/HISTORY/A&ETV Networks/NY:Support activity in mult FCP rooms.Will incl: digitizing, duplication, posting digital files, proj clean-up. Approx start date:7/28/08Apply [email protected] (7/2)

JOB OPENING: PRODUCER /HISTORY/A&ETV Networks/Stamford, CT:Seeking exp’d producers w/ both long form prgrmng & promo experience. Strong background in graphics production. Apply [email protected] (7/2)

JOB OPENING: VP, RSRCH & MKTG/The Hotel Networks/NY: Media rsrch & ad sales mktg pro. Proven track record. Super bright self-starter. Exc verbal/written comm skills, 8+yrs exp Cbl , OOH, VOD, Interactive. [email protected] (7/2)

JOB OPENING: ACCT EXEC/AETN/LA: Sell ad time to assigned linear & digital agencies. Inc sales to clients & dev new clients. Heavy client contact. 2+yrs sales exp w/min 2 yrs selling digital req’d. Apply: (7/2)

JOB OPENING: SR MGR,VIDEO PROGRAMMING/MUSIC CHOICE/NY: Oversee dvlpmnt & daily prgrmg of Interactive Video Channel. Implmnt prgrmg strategy. Multi format/Selector/Proj mgmt exp. BA 6-8 yrs music video prgrmg. [email protected] (7/2)

JOB OPENING: TV STATION TRAFFIC MGR/KUTV CBS Affiliate/Salt Lake City: Wide Orbit experience preferred, multi-tasker, manage all traffic functions, detail a must, resume to [email protected] (7/1)

JOB OPENING: RESEARCH ANALYST/National CineMedia-NY: Media research & sales support. MRI, Scarborough. Fast, deadline-driven. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req. [email protected] (7/1)

JOB OPENING: MGR RESRCH/Vh1 Digital-MTVN: Analyze internal/competitive trends. 4-6 yrs rel media resch exp. BA. Knwl web track (Omniture), syndic resch (comScore, NetRating). MS Excel/PPT/Word. EOE/M/F/D. Apply (7/1)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: PROMO, MKTG, TV prof, 15 yrs exp. looking to work remotely for nat’l agency/TV/mktg co. Strategic, strong client exp. Great for companies seeking presence in SE [email protected] (7/3)

SITUATION WANTED: Experienced Music Production Team, specializing in Children’s Media, looking for freelance work. Song writing, Music for video, sound FX, VO etc. Visit or Contact Dan at [email protected] (7/2)

SITUATION WANTED: Hard-working, detail-oriented grad seeking production position in NYC. Experienced in all phases of studio production. Contact at 781-789-6830 or [email protected] (7/1)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484


Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]