Monday, June 28th, 2010


adult swim – Coming Soon to 9pm eastern (the best time zone)

Starting January 2011, the ratings-crushing, late-night comedy network, will begin late night an hour earlier.

Laughter will occur. Tears will flow. And money will be made.

Lots and lots and lots of money could be made by YOU.

If you like making money, just call adult swim.

Source: [adult swim] blah blah blah blah blah blah blah blah blah


Good morning. It’s Monday, June 28, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Silent Library at 5p; Disaster Date at 530p
Centric: Keith Sweat’s Platinum House at 8p
Outdoor Channel: Truck Academy at 9p
A&E: Intervention at 9p; Obsessed at 10p
ABC Family: Huge at 9p; Make It or Break It at 10p
Nat Geo WILD: Worlds Deadliest: Pack Hunters at 10p


Curb Your EnthusiasmSM on TV Guide Network TM

Every Wednesday & Thursday at 10/9c

Premium series  available to advertisers now
 plus multiplatform entertainment coverage and blockbuster movies make
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Contact your AE at (212) 626-2500 & log onto


On Friday evening, the National Academy of Television Arts & Sciences announced the winners of the 37th Annual Daytime Entertainment Creative Arts Emmy Awards at an event held in Los Angeles. Christian LeBlanc of CBS’ The Young & the Restless hosted and was joined by presenters running the gamut of daytime television. A sampling of the recipients includes (for more info click here):

Outstanding Culinary Series: Giada – Food Network
Outstanding Legal/Courtroom Program: Cristina’s Court – FOX
Outstanding Lifestyle Program: The Martha Stewart Show – Syndicated
Outstanding Morning Program: Today Show – NBC
New Approaches – Daytime Entertainment: Unplugged – MTV

Saturday’s two and a half hour FIFA World Cup match airing on ABC/ESPN between US and Ghana, the game which eliminated the US from the tournament, now ranks as the most-watched Men’s World Cup game in World Cup history. The match drew nearly 15.0 million total viewers between 230p and 512p. The game also attracted 4.5 million viewers on Univision, making it the highest viewership ever for a US World Cup game on the network.

Starting tonight, Outdoor Channel launches 13 new series for third quarter as well as a slew of returning series, all broadcast in hi-def. The new series include:

  • Truck Academy – Original series offering a diy take on upgrading and maintenance of pickup trucks and off-road vehicles. Hosted by former Miss USA Kimberly Pressler. Premieres tonight at 9p.
  • Jim Shockey’s The Professionals – Series takes viewers behind the scenes into the life and career of Jim Shockey while traveling to dangerous hunting destinations. Premieres this Tuesday at 7p.
  • Dream Season Celebrity – Teams go head-to-head to test their deer-hunting skills. Premieres this Tuesday at 1030p.
  • Benelli on Assignment – Series features top bird shooting action and big game adventures in remote locations with writers and photographers who are “on assignment.” Premieres this Wednesday at 5p.
  • Field & Stream’s Gun Nuts presented by Smith & WessonField & Stream’s field editor Dave Petzal and shotguns columnist Phil Boujaily showcase the latest gun hardware in this half-hour series. Premieres this Wednesday at 930p.
  • Gold Tip’s 4CE – Series hosted by three friends, Jim Burnworth, Ray Bunney and Keith Mark will welcome a fourth host each week as they uphold American sportsmen’s values. Premieres this Thursday at 7p.
  • Wanna Go Fishing? – Host Matt Eastman asks a random individual to join him on an all-expenses paid fishing trip. Premieres this Friday at 10p.
  • Buck Commander protected by Under Armour – MLB superstars team up with “Boss Hogg” Willie Robertson as they participate in bow practicing and lots of comic antics in the field. Premieres this Saturday at 10a and 730p.
  • Craig Morgan All Access Outdoors – New reality show that follows country music star and avid outdoorsman Craig Morgan. Premieres this Saturday at 11a.
  • The Season with Justin Martin – Series follows world champ professional archer Justin Martin as he tries for a new title and the next great hunt. Premieres this Saturday at 830p.
  • Boone and Crockett Country – Weekly hunting documentary honoring the best in big game hunting and conservation in North America. Premieres this Sunday at 10a.
  • Mathews’ Dominant Bucks presented by Mathews Archery – Whitetail hunting expert and outdoor icon Stan Potts explores the world of hunting. Premieres this Sunday at 630p.
  • Legends of the Fall – Series profiles six Outdoor Channel “Dream Season” and “Bow Madness” hunters. Premieres this Sunday at 11p.

Top 10 Weekend Box Office Estimates: June 25-27, 2010
Toy Story 3 (Disney)                             $59.0 million – 2 wk total $226.6m
Grown Ups (Sony)                                $41.0 million – opening weekend
Knight And Day (20th Century Fox)         $20.5 million – 1 wk total $27.8m
Karate Kid (Sony)                                 $15.4 million – 3 wk total $135.6m
The A-Team (20th Century Fox)              $6.0 million – 3 wk total $62.8m
Get Him To The Greek (Universal)          $3.0 million – 4 wk total $54.5m
Shrek Forever After (Paramount)            $2.9 million – 6 wk total $229.3m
Prince of Persia: The Sands of Time (Disney) $2.8 million – 5 wk total $86.2m
Killers (Lionsgate)                                 $2.0 million – 4 wk total $44.0m
Jonah Hex (Warner Bros.)                      $1.6 million – 2 wk total $9.1m
Source: Rentrak


Jonny Lee Miller (Eli Stone) is joining Showtime’s Dexter during season five, playing a mysterious man linked in a storyline involving Julia Stiles’ character. Miller will appear in six episodes of the drama series which has begun production on the fifth season slated to premiere this fall.

VH1 is working on a new reality series about the staff of the restaurant Beso, owned by actress Eva Longoria-Parker (ABC’s Desperate Housewives). Longoria-Parker’s Beso has two locations, one in Hollywood and the other in Las Vegas and at this time it is not determined which location will be featured. Longoria-Parker will not star in the reality show.

In other updates from VH1, the network picked up a workplace reality pilot titled Office Bonus (wt) set in an office where the workers vie for a $50,000 bonus. The premise of the pilot has staffers locked inside their workplace for 72 hours and during this lockdown, they must encourage their co-workers to vote for them. The one employee who gets the most votes wins the cash bonus. 3 Ball Productions is producing with JD Roth, Todd Nelson and Adam Greener as executive producers. 3 Ball is also behind VH1’s Dad Camp and The OCD Project.

George Hamilton is the next celebrity up for a reality series, as TV Land is prepping a docu-soap series featuring the actor and his sons Ashley and George Thomas, cites THR’s Live Feed. Bunim Murray is producing the show about the bachelor dad and his older bachelor son, Ashley who have to act their ages when 10-year old George Thomas moves to Los Angeles to live with them.

Former Melrose Place actress Katie Cassidy will remain on The CW though is switching to Manhattan-based series Gossip Girl. Cassidy will join the cast of Gossip Girl playing a student at Columbia and a love interest for Nate (Chace Crawford) in a multiple-episode run. Cassidy’s first appearance will coincide with the launch of Gossip Girl’s fourth season premiere.

A&E Network approved an unscripted pilot from Ryan Seacrest Productions showcasing British self-help guru Paul McKenna. The 60m series tentatively called The Incurables will focus on McKenna as he tries to help two people in each episode who are suffering from major psychological or physical problems. McKenna’s production banner, McKenna Media will also produce; executive producers include Ryan Seacrest, McKenna and Sam Mettler, an executive producer on A&E’s series Intervention.

CBS tapped Judy Greer (Miss Guided) for its midseason comedy Mad Love. Previously, CBS gave the comedy a 13-episode order though stalled on the final pick-up as the producers, Sony Pictures Television and CBS Television Studios, searched for a replacement for star Lizzy Caplan. Greer stars along with Sarah Chalke who was also recently recast in the comedy about a group of friends looking for love in New York City. Mad Love’s writer is Matt Tarses who executive produces with Jamie Tarses.


Thursday  A18-49 Analysis: ABC and FOX shared the top spot Thursday night by each posting a 1.9/6 among A18-49, according to final national ratings from Nielsen. ABC’s summer reality series Wipeout took out the competition at 8p with a 2.6/10 followed by UNIV’s Hasta que el Dinero Nos Separe at 1.9/7. During 9p, FOX with So You  Think You Can Dance and UNIV with Soy Tu Duena tied for first place at 2.4/8 each while the premiere of Rookie Blue on ABC came next at 1.9/6. At 10p, a repeat of The Mentalist on CBS won with 1.7/5 and ABC’s new Boston Med program was #2 with a 1.3/4.
Live + Same Day Household Ratings: Thursday, June 24, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

Live + Same Day Household Ratings: Thursday, June 24, 2010 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.8/9      CSI [r] 4.2/8, CSI [r] 4.5/8, The Mentalist [r] 5.7/10


ABC: 4.0/7       Wipeout 4.3/8, Rookie Blue [p] 4.3/8, Boston Med [p] 3.4/6

FOX: 3.2/6       Glee [r] 2.6/5, So You Think You Can Dance 3.9/7

UNIV: 2.1/4      Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.7/5, La Rosa de Guadalupe 1.5/3

NBC: 1.4/3       Community [r] 1.6/3, 100 Questions 1.2/2, The Office [r] 1.6/3, 30 Rock [r] 1.4/2, The Office [r] 1.5/3, Parks and Recreation [r] 1.3/2

ION: 1.0/2       Criminal Minds 0.8/2, NCIS 1.1/2, NCIS 1.2/2

CW: 0.7/1        Vampire Diaries [r] 0.7/1, Moonlight 0.7/1

TELE: 0.6/1      El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa? 0.8/1

A18-49: ABC 1.9/6, FOX 1.9/6, UNIV 1.8/6, CBS 1.4/5, NBC 0.8/3, TELE 0.5/2, CW 0.4/2, ION 0.4/1



Steve Schiffman was elevated to President of National Geographic Channel and Nat Geo WILD. Steve has been the EVP/GM of NGC since 2007 and will continue to report directly to David Haslingden, CEO, National Geographic Channels and CEO of National Geographic Channels International and Fox International Channels.  Congratulations Steve!

NCM Media Networks hired David Murray as VP/Integrated Sales and Marketing based in New York. In this newly-created position, David will develop new business strategies and integrated marketing opportunities using NCM’s multiple platforms including its various in-theater cinema advertising promotional products across NCM Cinema Network and NCM Interactive Network. Additionally, NCM Media Networks advanced Rebecca Eldridge to VP/Marketing where she will supervise all marketing activities for NCM’s multiple cinema advertising outlets. Rebecca will also continue to head and create NCM’s integrated entertainment marketing programs with its movie studio partners. Rebecca will continue to be located in New York, reporting to Michael Eaton, SVP/Marketing.


Your Cheat-Sheet to the Primetime Emmy®Awards
Cynopsis Media
The Primetime Emmy® Awards Special Series
5-part special series dedicated to Nominated Programming & Talent
Comedy (7/21) , Drama (7/28) , Reality & Reality Host (8/4) , Actor/Actress (8/9) , Specials & Non-Fiction (8/12)

Showcase your Nominee to Primetime Emmy® Voters
through impactful advertising programs online and in the upcoming Special Series.
Contact Mike Farina, [email protected] , 203.218.6480

Visit for more Awards Information!

This day in History:  1951 – “Amos ‘n’ Andy” moved to CBS-TV from radio

Answer to Yesterday’s Trivia Question:   Who lives at 129 West 81st Street?  JERRY SEINFELD, KRAMER AND NEWMAN  Kudos to: Jeannette Sarpola-SNL/NY; Seth Norman Greenberg-Stern Greenberg Prods/NY; Miriam Shigon-TNS/Purchase; John Hagerty-HBO/NY; John Ward-Golf Channel, Versus/Chicago; Brian Nyenhuis-SpotPlus/Dallas; Katrina Cicala-Prairie Home Prods/St. Paul; Diane Reed-RebootTheMedia/Chicago; Barbara Thomsen-Visual Adv Sales Technology/LA; Cammie Buerry-FFE adventas/Las Vegas; Matthew Bergeron-Disney Channels Worldwide/Burbank; Stephanie Carrera-Telerep/LA; Graham Clegg/Toronto; Bobby Bittman-SCTV/Toronto; Arthur Reinstein-CanWest Broadcasting/Toronto

Today’s Trivia Question:  Herman Simpson’s character on a popular television show from 1990, coined what catch phrase that was later ranked one of the top 20 catchphrases by TV Guide?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


GOT BLOOD? Twilight Fans Get Their Fix on REELZCHANNEL.

Brand New Twilight-Themed Spotlights, Fridays in June at 5:30pm ET
Interviews With The Entire Cast All Week on Hollywood Dailies, 7pm ET
Twilight Tidbit for the Stories Behind the Saga, Fridays on Hollywood Dailies

Your Advertisers Will be Associated With Today’s BIGGEST Movies and HOTTEST Stars!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING: EXEC ASSISTANT, PROGRAMMING/ Nickelodeon/NYC: 1+yrs exp. Exec Asst, Strng comm/comp skills, Strg org/detail skills, Superior organization/time mgmt skills EOE/M/F/D/AAP. Apply (7/3)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (7/3)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at (7/3)

JOB OPENING: AFFILIATE MKTG MGR/The Nate Berkus Show/NYC: Send & communicate clips to affiliates, write and recording vignettes, media tours, handle meet and greets, escort VIPs on set, 5+ yrs exp. #204121 (7/3)

JOB OPENING: CONSUMER MKTG -F/L/AETN/ Los Angeles: Multi-pltfrm off-air/promo cmpgns fr LT prgrming-prtnrshps/evnts/vndrs/ cmpgns/5+ yrs consmr mkgt/TV. (7/3)

JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support (7/2)

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652 (6/30)

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Oxygen Media/NBCU(NY): Must be eligible to earn college credit, start late July & work through fall semester 2-3 days/week, passionate about TV & social media. Resume to [email protected] (7/3)


Curb Your EnthusiasmSM on TV Guide Network TM

Every Wednesday & Thursday at 10/9c

Premium series  available to advertisers now
 plus multiplatform entertainment coverage and blockbuster movies make
TV Guide NetworkTM the destination for TV fans.

Contact your AE at (212) 626-2500 & log onto

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) – 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: [email protected] (7/2)

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  The Bachelorette, True Beauty
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement[R], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  90210 [r], Gossip Girl [r]
FOX:  Lie to Me, Good Guys
ION:  Criminal Minds, Criminal Minds, Criminal Minds
NBC:  Last Comic Standing, Persons Unknown
PBS:   Antiques Roadshow, History Detectives, The Wall: A World Divided
TELE:  El Clon, Perro Amor, Donde Esta Elisa?
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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