CYNTHIA TURNER’S
Cynopsis

06/27/05

Good morning.  It’s Monday, June 27, 2005, and this is your first early morning briefing.

20th‘s syndication terms for the WB off-net series Reba was a 2-year straight barter deal.  Beginning in January 2006, however, Reba will be part of the WB Network’s weekday afternoon block, airing twice during the 3-5pm time period.  That WB deal calls for stations to get 4 minutes of inventory for the hour, with the rest of the barter time being sold by the network, and then splitting those with 20th.   20th is offering to replace the sitcom for those stations currently airing it in syndication with two others that are coming up:  Family Guy and Still Standing. The move to switch from kids programming to off-net sitcoms was announced some time ago, and the time frame to begin that scheduling change is January 2005. 

Paramount Network TV has signed showrunner Meredith Stiehm to a three year development deal.  She is the creator and is currently the showrunner on the Warner Bros. TV/Jerry Bruckheimer/CBS series Cold Case, and will stick with that show for at least another year.

MTV Networks has a slate of new shows in development, all unscripted series:

• Yo Mamma is a reality based series from Wilmer Valderama where really good trash-talking gets you cash
• Omarion focuses on an R&B artist who wants to be the next P. Diddy and is so committed to that goal, he has followed P.Diddy’s footsteps, all the way to creating his own recording label.
• Homewrecker is about people with a grudge – and how they can use that grudge to wreck someone’s house, in standard MTV/Punk’d style.
• 8th & Ocean trains its camera on women who are trying to become high end fashion models and living in Miami Beach
• Welcome to Crunkville is a contest where the participants audition with the hopes of winning a stay at the home of the Atlanta based The Ying Yang Twins.
• There and Back is about Ashley Angel, former O-Town singer, who is trying to forge a comeback.
• Beyond Normal follows MTV Newser Gideon Yago who steps in to help various people who’s lives have been derailed by crisis.
• Mr. Rooney’s Barbershop is an upclose and personal look at a Queens NY barbershop.  But not your ordinary barbershop.  Here, in between cuts, the local barbers are scouting for new hip-hop talent.
• Ten Years Later is the only scripted series in the bunch, based on the true story of Jake Fogelnest.  Fogelnest was a child star on a cable show called Squirt TV.  Now that he’s all grown up, the question is, what now?

Nielsen Media Research’s Local People Meter (LPM) service is set to debut in three additional top 10 US markets with a 3-month trial period planned before the official launch.  Dallas and Detroit will start their preliminary trial period in October with an official launch date in January.  Atlanta will follow in April 2006 with its official debut in July.  These three market launches will close out Nielsen’s goal of placing LPMs in the top 10 markets (including Boston, Chicago, LA, New York and San Francisco with Philadelphia and Washington, D.C. launching on June 30).

A new series titled Torah Wisdom focusing on Jewish laws and customs will debut on Shalom TV’s programming.  The network’s discovery series is geared both toward those with observation questions and those interested in Judaism with introductory episodes on beliefs and rituals.  David Jasse served as the series’ exec producer with help from the Global Jewish Assistance and Relief Network, Jewish Children’s Museum, Kings County Hospital, REDKEN/L’Oreal, Smith Barney and Time Warner Cable.

Weekend Box Office Estimates: June 24-26, 2005
Batman Begins (Warner Bros.)                  $26.8 million – 2 wk total $121.7m
Bewitched (Sony)                                       $20.2 million – opening weekend
Mr. and Mrs. Smith (Fox)                            $16.8 million – 3 wk total $125.4m
Herbie: Fully Loaded (Buena Vista)            $12.8 million – opening weekend
Geo A Romero’s Land of the Dead (Universal) $10.2 million – opening weekend
Madagascar (DreamWorks)                       $7.3 million – 5 wk total $160.1m
Star Wars: Episode III – Revenge/Sith (Fox)   $6.3 million – 6 wk total $358.6m
The Longest Yard (Paramount)                  $5.5 million – 5 wk total $141.9m
Adv/Shark Boy & Lava Girl (Dimension)     $3.4 million – 3 wk total $30.5m
Cinderella Man (Universal)                          $3.3 million – 4 wk total $49.6m
Source: Box Office Mojo

Correction :  Friday’s edition said CBS’ Big Brother would begin airing on July 6 — not so.  It starts on July 7 at 8p. The Cut will begin airing on Wednesdays at 8p as of July 7. 

Sony Pictures TV has named Bryan Bowles SVP/Pay TV, reporting to John Weiser, President/Sony Pictures TV, and working with Thanda Belker, VP/Pay TV.  Bryan will oversee overseeing the pay TV group, and develop strategies for the division and its newly merged Sony / MGM Film library.

Time Warner named Carol Melton as EVP/Global Public Policy.  She will manage the company’s US and international public policy operations which includes its Brussels, Hong Kong, London and Washington, D.C. offices.  Carol recently served as EVP at Viacom and had previously worked for Time Warner from 1987-1997.  She will be based in Washington, D.C. and report to Time Warner’s Chairman/CEO Richard Parsons.

FremantleMedia Licensing Worldwide (FLW) named Andrew Piller as International Brand Manager for its cooking adventure format, Planet Cook.  He will oversee the management and expansion of its brand worldwide, on and off screen, in addition to collaborating with FremantleMedia’s production and licensing divisions.  Andrew was previously children’s global brand manager at Chorion.

Thursday- A18-49 Analysis:  ABC was in front on Thursday night with an overall 4.9/16 A18-49 rating, according to final numbers from Nielsen Media Research.  CBS was #2 with a 2.7/8, followed by UPN 2.1/7, NBC 2.1/6, WB 1.2/4, Fox 1.0/3.  At 8p ABC’s combo of My Wife & Kids and the NBA Gametime show delivered a 9 share combined, outpacing UPN’s 2.1/7 with WWE Smackdown and NBC’s Joey repeats with a 2.0/7.  At 9p the NBA Finals Game #7 between Detroit and San Antonio dominated the remainder of the evening with an average of 7.6/23, ending at 12:04a. A repeat of CSI at 9p on CBS delivered a 3.6/11, and a repeat of Without a Trace at 11p led among non-sporting programming with a 3.1/9.

FINAL HOUSEHOLD RATINGS: Thursday, June 23, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

ABC     8.0/15   My Wife and Kids [r] 3.6/7, NBA Gametime 5.0/10; NBA Finals Game #7 11.9/22 (to 12:04a)

CBS     6.5/12   The Cut 3.5/7, CSI [r] 8.5/15, Without A Trace [r] 7.4/13

NBC     3.4/6    Joey [r] 3.3/7, Joey [r] 3.5/6,  Hit Me Baby One More Time 3.4/6, ER [r] 3.4/6

UPN     3.3/6   WWE Smackdown 3.3/6

FOX     1.7/3    The O.C. [r] 1.7/3,  The O.C. [r] 1.6/3

WB      1.8/3    Blue Collar TV [r] 1.7/3, Blue Collar TV [r] 2.0/4, Beauty and the Geek [r] 1.7/3

A18-49            ABC 4.9/16, CBS 2.7/8, UPN 2.1/7, NBC 2.1/6, WB 1.2/4, Fox 1.0/3

The History Channel presents This Day in History:
1880 – The American author Helen Keller was born.  Keller had been left blind and deaf at the age of nineteen months after contracting scarlet fever. Despite these obstacles, she authored many books and inspired people throughout the world as she learned to read and write with the help of her remarkable teacher Anne Sullivan. 

Answer to Friday’s trivia question: Cool, sexy Rizzo flaunted her “stuff” in Grease but never her real name. What was her real name?
BETTY   Kudos to:  Lauren Donohue-State House News/Boston; Karen Crocker-NBC Universal/NY; Chris Friedrichs-Media General Broadcast Group/Richmond; Melissa Vierling-HRP/NY; Kathy Yarbrough-The Graham Group/New Orleans; Margaret Branshaw-WFAA/Dallas; Kenny Mueller-Comcast Spotlight/Dallas; Jonah McMichael-Charing Cross Entertainment/LA; Jennifer Lancaster-Sensei Productions/LA; Kerin O’Reilly-TeleRep/LA and Karen Swerdfeger-The Comedy Network/Toronto.

A CYNOPSIS MESSAGE FROM COURT TV

Today’s Trivia Question:  Nick Moore played a fiancé to this young lady. On what TV show did she appear?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.27.05  – 5:05am
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WHAT’S ON TONIGHT:Monday, June 27, 2005

ABC              The Scholar, Movie:  Air Force One
CBS              Still Standing [r], Still Standing [r], Raymond [r], Two and a Half Men [r], CSI: Miami [r]
FOX              Nanny 911 [r], Hell’s Kitchen
NBC              Fear Factor [r],  NBC Special: King Kong (3m – 8:59-9:02p), Las Vegas [r], Medium [r]
PAX              Xtreme Fakeovers, America’s Junior Miss
UPN              One on One [r], All of Us [r], Girlfriends [r], Half and Half [r]
WB               7th Heaven [r] , Summerland
TELE             La Mujer en el Espejo, NBC Special: King Kong (3m – 8:59-9:02p), Los Plateados, Decisiones
UNIV             Apuesta por un Amor, La Madrastra, Cristina