Monday, June 25th, 2012



The Greatest Television Event in History

Over 62 million viewers joined the feud

HISTORY®’s epic three-part scripted miniseries, Hatfields & McCoys™, rank as the top three cable telecasts of all time. Featuring iconic performances by Kevin Costner and Bill Paxton, complemented by an outstanding ensemble cast, this unforgettable television achievement proudly presents itself for your Emmy® consideration.
Click here for source


Good morning. It’s Monday, June 25, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
Discovery Channel: Mobster Confessions at 9p
TV One: Unsung at 9p
Discovery Fit & Health: Diagnosis: Dead or Alive at 10p

Tonight’s Finale:
TLC: Extreme Couponing at 10p


The National Academy of Television Arts & Sciences held the 39th Annual Daytime Emmy® Awards Saturday which was broadcast on HLN for the first time.  The winning series are:
         Outstanding Drama Series: General Hospital (ABC)
         Outstanding Game/Audience Participation Show: Jeopardy! (Syndicated)
         Outstanding Talk Show/Entertainment: Live with Regis and Kelly (Syndicated)
         Outstanding Talk Show/Informative: The Dr. Oz Show (Syndicated)
         Outstanding Morning Program: Today (NBC)
         Outstanding Culinary Program: Bobby Flay’s Barbecue Addiction (Food Network)
         Outstanding Legal/Courtroom Program: Last Shot with Judge Gunn (Syndicated)
         Outstanding Lifestyle Program: Cars.TV (Cars.TV)
         Outstanding Special Class Series: Super Soul Sunday (OWN: Oprah Winfrey Network)

A full list of all Daytime Emmy® winners in all categories can be downloaded from The National Academy of Television Arts & Sciences’ website at

On Saturday, longtime Jeopardy! host Alex Trebek was admitted to Cedars-Sinai Medical Center in Los Angeles after suffering a mild heart attack.  Paula Askansas, a Sony Television spokesperson said Trebek is expected to make a full recovery and back on the job when Jeopardy! begins production on a new season next month.  While Trebeck was in the hospital Saturday, Jeopardy! won a Daytime Emmy Award for Outstanding Game Show.  Trebek has served as host of the game show for 28 years.

Marc Cherry’s latest drama series, Devious Maids was picked up by Lifetime, where the network ordered the project to series for 2013 with 13 episodes.  Devious Maids, which was previously a pilot project at ABC, is about five maids who possess ambition and dreams of their own while they work for the rich and famous in Beverly Hills.  The drama stars Ana Ortiz, Judy Reyes, Dania Ramirez, Roselyn Sanchez, Edy Ganem, Grant Show, Brianna Brown, Rebecca Wisocky, Tom Irwin, Marianna Klaveno, Brett Cullen, Drew Van Acker and former soap star Susan Lucci.  Devious Maids is based on the Mexican telenovela Ellas son la Alegria del Hogar and is produced by ABC Studios with Cherry serving as EP along with Sabrina Wind, Eva Longoria, Paul McGuigan, Larry Shuman, David Lonner, John Mass, Paul Presburger and Michael Garcia. 

The premiere for MTV’s upcoming comedy, The Inbetweeners has been scheduled for August 20 at 1030p.  The series is based on a popular British show by the same name. 

MTV bowed the Jersey Shore spin-off series Snooki & JWoww last Thursday with 2.4 million total viewers and delivered a 1.1 rating among A18-49.  MTV’s first Jersey Shore spin-off show featuring Pauly D drew in 2.9 million total viewers when it debuted last March. 

Top 10 Weekend Box Office Estimates:  June 22-24, 2012
Brave (Disney)                                    $66.7 million  opening weekend
Madagascar 3 (Paramount)                    $20.2 million  3 wk total $157.6m
Abraham Lincoln: Vampire Hunter (20th Century Fox) $16.5 million  opening weekend
Prometheus (20th Century Fox)              $10.0 million  3 wk total $108.5m
Snow White and the Huntsman (Universal) $8.0 million  4 wk total $137.1m
Rock of Ages (Warner Bros.)                  $8.0 million  2 wk total $28.8m
That’s My Boy (Sony)                           $7.9 million  2 wk total $28.2m
Marvel’s The Avengers (Disney)              $7.0 million  8 wk total $598.3m
Men in Black 3 (Sony)                           $5.6 million  5 wk total $163.3m
Seeking Friend for the End of the World (Focus Features) $3.8 million  opening weekend
Source: Rentrak


Meredith Corporation announced its unit Meredith Video Studios, an original programming development and production business, selected the Rohrs Media Group, helmed by John Rohrs, to head distribution of The Better Show as well as other future projects.  Going into its sixth season, The Better Show is a syndicated program available on more than 150 broadcast television stations and cleared in nearly 80% of the US households. 

Gravity Collection, Inc. (GCI) launched a new action-extreme sports channel along with sports apps showcasing hundreds of hours of action and outdoor sports programming.  The programming will include originally produced television content, feature films, shorts and clips in various actions sports such as surfing, snowboarding, skiing, skateboarding, mountain biking, motocross, climbing and more.  GCI will be available on major MSO outlets.


Family entertainment network, GMC TV approved two new GMC World Premiere Series.  The first series is, The Bulloch Family Ranch featuring working-class couple, Julie and Rusty Bulloch who are parents to 25 kids they have taken in from the streets and broken family situations.  Produced by Peacepoint Entertainment Group and Cry Baby Media, GMC ordered seven one-hour episodes with production beginning this month in central Florida.  The second series is a one-hour docu-series called I Forgive You, a show giving people the chance to forgive someone who has hurt them or a love one physically and emotionally.  The series’ mission will facilitate healing to overcome hatred, anger and revenge.  I Forgive You is from Arnold Shapiro Productions and Bayonne Entertainment.  For now, GMC ordered a one-hour special with plans to turn it into a series. 

NBC’s musical drama Smash is adding Jennifer Hudson in a multi-episode arc for the second season.  Hudson will portray Veronica Moore, a Tony-winning Broadway star who plays an important role in the lives of Karen (Katharine McPhee) and Ivy (Megan Hilty).  Hudson’s role will be introduced in the season two premiere which will debut in midseason.  Hudson won a supporting actress Academy Award for her role in the musical film Dreamgirls.




JUST ANNOUNCED: Sports Media Awards Finalists
Our first annual Cynopsis Sports Media Awards Breakfast is set for Thursday, August 9 from 8:00-10:00am at The Harvard Club in NYC. Network with your peers and hear about the year’s best sports programming and marketing.

Join award finalists, support your colleagues and network with the best in the industry!

Preview the list of finalists & register for the Awards event:



Thursday A18-49 Analysis:  ABC topped the pack among the A18-49 viewers Thursday at 6.0/19, according to final primetime national ratings from Nielsen.  CBS’ comedies The Big Bang Theory and 2 Broke Girls, both with repeat episodes, beat out the competition at 8p with an average of 2.2/8 followed by ABC’s Jimmy Kimmel Live Game Night and the Kia NBA Countdown at an average of 1.8/7.  ABC then ruled during 9p with the last of the NBA Finals Game 5 at 6.5/21 while FOX’s The Choice and Univision’s Abismo de Pasion tied for #2 at 1.5/5 each.  ABC’s ratings for the NBA Finals jumped to a 7.7/23 at 10p way ahead of next in line Univision with La Que No Podia Amar at 2.0/6.

Live + Same Day Household Ratings: Thursday, June 21, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 8.6/16              Jimmy Kimmel Live Game Night 5 2.3/4, Kia NBA Countdown Game 5 4.3/8, NBA Finals on ABC Game #5: Oklahoma at Miami 10.9/19


CBS: 4.5/8                The Big Bang Theory [r] 5.2/10, 2 Broke Girls [r] 4.4/8, Person of Interest [r] 4.6/8, The Mentalist [r] 4.1/7

FOX: 2.3/4                Take Me Out 2.0/4, The Choice 2.5/4

NBC: 2.2/4               Justin Bieber: All Around the World Part 2 2.1/4, Saving Hope 1.9/3, Rock Center with Brian Williams 2.7/5

UNIV: 2.1/4              Un Refugio Para Amor 2 1.8/3, Abismo de Pasion 2.2/4, La Que No Podia Amar 2.4/4

ION: 0.8/1               Cold Case 0.7/1, Cold Case 0.8/1, Criminal Minds 1.0/2

TELE: 0.7/1             Una Maid en Manhattan 0.9/2, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.6/1

CW: 0.5/1               Breaking Pointe 0.5/1, Vampire Diaries [r] 0.4/1

TF: 0.3/0                Cine en Familia THR [7p start] 0.2/0, Cine de Las Estrellas THR [r] 0.3/0

A18-49:  ABC 6.0/19, CBS 1.6/5, UNIV 1.6/5, FOX 1.4/4, NBC 0.7/2, TELE 0.4/1, ION 0.3/1, CW 0.2/1, TF 0.2/1









Cynopsis Media will be on shut down from July 2 – July 6, 2012.

Next week, you will not receive editions in your mailbox. In the interim, past editions, classifieds, special editions & industry calendar of events can always be found on our website.


This day in History: 1993 – Kim Campbell took office as Canada’s first woman prime minister. She assumed power upon the resignation of Brian Mulroney.

Answer to Our Last Trivia Question: What show did Saturday Night Live (NBC’s Saturday Night at the time) replace? Though some affiliates might have ran other shows, on the network’s schedule was The Best of Carson, which ran from 1965-1975. Kudos to: Brad Stern-Mobileye/Jericho, NY; Synda Kollman-Charter Marketing Group-Boca Raton, FL; Linda Grillo -Viacom/NY; Michael Schwartz-DKC Public Relations, Marketing & Government Affairs/NYC; John Kukla-KDFW KDFI/Dallas; Ron Salcedo-Zimmerman/Nashville; Charlie Conner-Newport Television/OK; Greg Stewart-Evolution Media/Burbank; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment, Inc, LA; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: Who was the first host of Wheel of Fortune? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




CableFAX Webinar: Pinterest & Cable
Wednesday  *  June 27, 2012  *  1:30 – 3:00 p.m. ET

CAPITALIZE on this Social Media Phenomenon
Presented by 4 Cable Industry Experts!
Shelly Kurtz – International Media Distribution ** Andrea Bell Macey – WE tv 
Jillian St. Charles – Scripps **
Moderator: Amy Maclean – CableFAX

  Register Now .

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MGR, METRICS & ANALYTICS/NYC: Aid w/dvlpmnt of dig. analytics capabilities & processes across the bus. 5 yrs exp-dig web analytics w/strong analyt skills & advanced user of web analytics tools ie Omniture. Apply: (6/30)

JOB OPENING: DIGITAL RESEARCH ANALYST/FOOD NETWORK/HGTV/DIY/NY: fulfill requests for digital sales using syndicated research; exp with comScore/Omniture a plus; 2 yrs exp req; Click here to apply (6/30)

JOB OPENING: DIR AD SLS/ Discovery/MIA: Responsible for selling commercial time for Latin America & expand clientele & revenue; 5+yrs TV sls in Latin American Mrkt: (6/30)

JOB OPENING: TV RESEARCH ANALYST/The Hub/Burbank, CA: Reqmnts: BA. Min 2 yrs exp in TV. Nielson data. Analysis. Excel. Apply (6/29)

JOB OPENING: SALES ASST/NY: Support SVP + sales execs, for a cable net. Book/main orders, wkly reports, srvc agencies, some admin. Strong math/ excel skills, multi-task, self-start. 1+ media exp: Apply: [email protected] (6/29)

JOB OPENING: PROJECT MANAGER/Plainview, NY: 4+ yrs project management with content delivery network company e-mail resume to [email protected] (6/29)

JOB OPENING: DIR SALES RSRCH CABLE & CROSS PLATFORM/NY: Provide sales research materials i.e. one-sheets, presentations, & oversee custom qual/quant studies. 6+yrs rsch exp (brdcst, cable) Send resume to: [email protected] (6/28)

JOB OPENING: SR. DIR INT’L RESEARCH/A+E Networks/NY: Drive content sales thru research-driven pitches to prog buyers globally. Full Info/Apply: (6/28)

JOB OPENING: VP STANDARDS & PRACT/Discovery/MD NY or CA, no relo: review original/acquired prmg & commercial content to ensure compliance; comm S&P notes to creative; 5+ yrs mgt TV standard & pract; JD pref:; req 5771 (6/28)

JOB OPENING: WEB ANALYTICS & AD OPS COORD/Discovery/MD: drive strategy for websites & generate traffic/usage rprts; responsible for insertion order mgmt, scheduling &rprt’g: (6/28)

JOB OPENING: SPORTS MEDIA TALENT AGENT/NYC: Minimum 2 years experience. Work with company’s current clients and develop new business. Resume and cover to [email protected] (6/28)

JOB OPENING: SR DIGITAL DESIGNER/ESPN Inc/NYC: Design creative from existing print/on-air promos into web & mobile banners,email blasts & landing pages.  Exp.w/HTML5, XML, Flash, AS, CSS, Flash, Photoshop. Job ID-5816 (6/27)

JOB OPENING: MEDIA SUP/GSD&M/Austin,TX: 5+ yrs exp. Oversee and guide research & development of local media plans. Manage planners and assistants. QSR/local broadcast exp preferred. Apply: (6/27)

JOB OPENING: ASSOC MGR, SALES MKTG/NYC: Flixster seeks Assoc. Mgr, Sales Mktg to coordinate marketing programs & online media plans to support “go to market” strategies for the Ad Sales team.BA/BS deg req. Apply: (6/27)

JOB OPENING: WEATHER REPORTER (FILL IN-Freelance) RNN TV: forecast & report weather segments, use comp graphics, gather info from nat’l satellite weather svc & local weather bureaus. Resume: [email protected] (6/27)

JOB OPENING: PROGRAM INVENTORY & ADMIN MGR/AMCN/NYC: manage rights assessment process for all AMCN program content, contract review exp. req. Resumes to: [email protected] (6/27)

JOB OPENING: MARKETING MGR, DIGITAL SPORTS/NBC SPORTS GROUP NY: Incrs sales across dig platforms; gen new ideas, create pckgs, dvlp sales collat & mktg materials; liaise with site & prod teams; Apply: job#5911BR (6/26)

JOB OPENING: DIR, RESEARCH/WarnerBros/LA: Conduct research & analysis for strategic Digital/Home Entertainment partners. 5 yrs+ exp. Focus in primary/qual & quant. Digital/Home Ent/Social Media exp a plus. Apply: (6/26)

JOB OPENING: VP CONTENT/PRGRMNG/Nickelodeon/NYC: Mng overall dig prgrmng strategies and events to increase user freq. 10-15 yrs exp dig content & prgrmng. More info/apply: (6/26)

JOB OPENING: PRODUCTION/KIRKSTALL ROAD/ NYC: Daytime talk show looking for experienced Associate Producer for conflict resolution show. Ideal candidate must have at 3 yrs. booking experience. Resume to: [email protected] (6/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNSHIP: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: [email protected] (6/26)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (6/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SPORTS/MEDIA/PROGRAMMING: 4 years of media experience working for ESPN Radio and an Emmy Award-winning sports production company. Expertise in all forms of social media. Contact [email protected] (6/29)

SITUATION WANTED: CONTENT COUNSEL (Los Angeles): Dynamic executive with portfolio of success driving television and new media production and distribution for leading entertainment groups. Contact: [email protected] (6/29)

SITUATION WANTED: Looking for career in MARKETING/BRANDING/DISTRIBUTION TV or FILM. 2yrs experience including working on Emmy winning show. Majored in Broadcasting (BECA) Minored in Marketing. Located: LA, CA. [email protected] (6/29)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY: Broad in-house exp in content distribution, digital media, technology licensing, affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (6/28)

SITUATION WANTED: VOICE OVER TALENT, SINGER, MIMIC, AUDIO PRODUCTION: ‘One Stop Shop’! Commercial, Corporate, E-Learning, Characters, more![email protected] (6/28)

SITUATION WANTED: SUPERFINE WRITER. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, start-ups. I hear brand voices. Portfolio: (6/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/26)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Bachelorette, The Glass House
AZTECA: Quiero Ser Grupero, Al Extremo, Extra Normal
CBS: How I Met Your Mother [r], 2 Broke Girls [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW: Breaking Pointe, 90210
FOX: Hell’s Kitchen, Master Chef
ION: Criminal Minds, Criminal Minds, Criminal Minds
NBC: US Olympic Trials, America’s Got Talent, America’s Ninja Warrior
PBS: Antiques Roadshow, Antiques Roadshow, Monarchy: The Royal Family at Work
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Un Refugio para el Amor; Abismo de Pasion, La Que No Podia Amar

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