Monday, June 1st, 2009


Cynopsis: Kids!


Good morning. It’s Monday, June 1, 2009, and this is your first early morning Kids briefing.

KidMangoTV, a new syndicated K3-10 aimed TV programming block premieres today, June 1, 2009, on the MyFamilyTV network.  Launched by PorchLight Entertainment and ValCom, via its subsidiary MyFamilyTV, KidMangoTV debuts with a four-hour daytime block (Monday-Friday) and plans to expand with a primetime block and an educational/informational (E/I) Saturday morning block later this year.  At launch KidMangoTV features kid-targeted programming that is created and acquired by PorchLight, including Jay Jay the Jet Plane, Four Eyes, The Secret World of Benjamin Bear and My Goldfish is Evil.  Additionally, today also marks the debut of a corresponding website, will also offer kid/family-aimed content including programs such as WordGirl, Pocoyo and Doodlez, as well as games, comics and music among other things.  Moving forward, the plan is to expand with a primetime block and an educational/informational (E/I) Saturday morning block later this year.


Doctor Who finds a new companion in actress Karen Gillan for the forthcoming new season of the BBC‘s long running series.  Gillian will join the newest actor to taken on the role of Doctor Who, Matt Smith.  With filming set to begin this summer, the series will premiere on BBC One in spring 2010.  Of course … prior to the new season with new actors, there are three further Doctor Who specials featuring the current Doctor Who, David Tennant, which are slated for broadcast on BBC One between fall 2009 and the end of the year.  Additionally, the BBC has ordered an animated Doctor Who series spin-off (episodes about 6-minutes long) that will feature Tennant’s voice and will air on BBC’s Red Button service and CBBC, and as we told you last week Tennant will be featured in characters in a multi-episode arc of the kid-targeted series The Sarah Jane Adventures.  The animated spin-off follows on the heels of a 2007 animated special.


Funimation Entertainment acquires the rights to simulcast the anime series One Piece online in the US and Canadian as part of a new deal with Japanese producer Toei Animation, publisher Shueisha and broadcaster Fuji Television Network.  Under the agreement, Funimation can stream the new English-subtitled One Piece series in the US and Canada each week, one hour after each episode airs in Japan.  Each new episode of the current season will be rolled out weekly as One Piece continues its Japanese TV run, and can be found via and shortly thereafter via Funimation partner sites.  Additionally, Funimation is set to release One Piece: Second Season, First Voyage on DVD on June 30, 2009.


The Licensing Shop attends Licensing International Expo 2009 this week in Las Vegas where it will begin inking licensing deals for 9 Story Entertainment‘s kid-targeted reality/adventure series Survive This (12×22 and a 1×60 finale).  Created by 9 Story and wilderness survival expert, Les Stroud, Survive This was commissioned by YTV (Canada) and is set to premiere this month on Cartoon Network in the US and YTV.

WordWorld LLC names 4Kids Entertainment as the global licensing agent for WordWorld, the 3D animated preschool series that airs on PBS Kids.  4Kids plans to build a licensing program that incorporates education and play values across a range of categories.  WordWorld is partially funded by the U.S. Department of Education as part of the Ready to Learn literacy initiative.

Cartoon Network and local cable affiliates are partnering with Crayola, the Food and Drug Administration (FDA) and Subway to promoted healthy living choices for kids and families via the TV network’s fifth annual Get Animated Tour.  Designed to educate K6-14 and get them energized about getting in shape and making healthy choices and featuring Cartoon Network’s shows and characters.  The tour runs throughout the summer (more info at and includes interactive areas focused around different series and customized to communicate each sponsor’s branded message.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 2931, 2009:
Up (Disney/Buena Vista) PG                                              Opening Weekend $68.2m
Night at the Museum: Battle of the Smithsonian (Fox) PG       $25.5m-2 wk total $105.3m
Drag Me to Hell (Universal) PG-13                                      Opening Weekend $16.6m
Terminator Salvation (Warner Bros.) PG-13                          $16.1m-2 wk total $90.7m
Star Trek (Paramount) PG-13                                            $12.8m-4 wk total $209.5m
Angels & Demons (Sony/Columbia) PG-13                            $11.2m-3 wk total $104.8m
Dance Flick (Paramount) PG-13                                         $4.9m-2 wk total $19.2m
X-Men Origins: Wolverine (Fox) PG-13                                $3.9m-5 wk total $170.9m
Ghosts of Girlfriends Past (Warner Bros. (New Line)) PG-13     $1.9m-5 wk total $50.0m
Obsessed (Sony/Screen Gems) PG-13                                $665,000-6 wk total $67.5m
Source: Rentrak ( )


Michael Polis is appointed to the newly created position of CEO, Wildbrain Entertainment.  The move comes as President and CEO, Wildbrain and its subsidiary Kidrobot, Charles Rivkin steps down from those roles later this week, having been nominated as President Obama’s candidate to serve as the US Ambassador to France.  Polis will report directly to Wildbrain’s board of directors.  Diego Marchioni, CEO, Kidrobot, will remain in his post and will also report directly to the board.

BRB Internacional names Michel Monier as its new International Licensing Director.  He will work in tandem with the co-production and sales department on style scripts, agent selection and contract management.  Previously, Monier worked in merchandising for companies including Toei Animation, The Licensing Company and Carrere Group.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/18-5/24/09 , 6a-6a:
K2-11                                             Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                 2233
NICK:    SpongeBob SquarePants (5/23; 11:30a)       2155
NICK:    Penguins of Madagascar (5/23; 10a)            2093
NICK:    SpongeBob SquarePants (5/23; 12p)           2081
NICK:    SpongeBob SquarePants (5/23; 9:30a)        1944
NICK:    SpongeBob SquarePants (5/23; 11a)           1902
NICK:    iCarly (5/21; 6:30p)                                 1890
NICK:    Penguins of Madagascar (5/23; 10:30a)       1826
NICK:    SpongeBob SquarePants (5/24; 9:30a)        1792
FOX:      American Idol (5/19; 8-9:03p)                   1775
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/18-5/24/09 , 6a-6a:
K6-11                                             Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                  1599
NICK:    iCarly (5/21; 6:30p)                                   1325
NICK:    iCarly (5/20; 7:30p)                                   1249
NICK:    SpongeBob SquarePants (5/23; 11:30a)        1179
NICK:    Penguins of Madagascar (5/23; 10a)             1176
NICK:    iCarly (5/18; 7p)                                       1176
NICK:    iCarly (5/20; 7p)                                       1170
NICK:    SpongeBob SquarePants (5/24; 9:30a)          1163
NICK:    SpongeBob SquarePants (5/23; 9:30a)          1161
NICK:    iCarly (5/21; 6p)                                        1150
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/18-5/24/09 , 6a-6a:
Tweens 9-14                                 Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                  2204
FOX:      American Idol (5/19; 8-9:03p)                    1383
NICK:    Ned’s Declassified (5/21; 8p)                       1090
NICK:    Ned’s Declassified (5/18; 8p)                       1033
NICK:    iCarly (5/20; 7:30p)                                   1024
NICK:    iCarly (5/18; 7p)                                        1001
NICK:    Ned’s Declassified (5/19; 8p)                        996
NICK:    Ned’s Declassified (5/20; 8p)                        958
NICK:    iCarly (5/18; 6:30p)                                     942
NICK:    iCarly (5/21; 6:30p)                                     941
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/18-5/24/09 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                  1981
FOX:      American Idol (5/19; 8-9:03p)                    1292
NICK:    Ned’s Declassified (5/18; 8p)                         741
FOX:     Glee preview (5/19; 9:03-10:02p)                  734
NICK:    Ned’s Declassified (5/21; 8p)                         688
ESPN:    NBA Nuggets/Lakers (5/21; 8:56-11:56p)        681
NICK:    iCarly (5/18; 7:30p)                                     665
NICK:    iCarly (5/18; 7p)                                          642
FOX:     So You Think You Can Dance (5/21; 8-10p)      629
NICK:    Ned’s Declassified (5/20; 8p)                          626
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 23, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.9/4; That’s So Raven 0.8/4; That’s So Raven 0.8/4; Hannah Montana 1.1/6; Suite Life of Zack & Cody 1.3/6; Power Rangers RPM 0.5/3; Power Rangers RPM 0.5/3
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Huntik 0.2/2; Sonic X 0.8/5; Gogoriki 0.7/4; Gogoriki 0.7/4; Dinosaur King 0.9/4; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.9/4; Chaotic 0.8/4; Yu-Gi-Oh 0.8/4; Kamen Rider Dragon Knight 0.4/2
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.4/2; Horseland 0.5/3; Dino Squad 0.2/1; Strawberry Shortcake 0.1/1; Care Bears 0.1/0; Sushi Pack 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.2/1; Babar 0.3/2; Zula Patrol 0.3/2; My Friend Rabbit 0.2/1

Final K6-11 Ratings for Saturday, May 23, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/24 Avg. (7a-1p)
Fairly OddParents 2.7/31; Fairly OddParents 3.5/31; Back at the Barnyard 3.6/24; Back at the Barnyard 4.4/25; SpongeBob SquarePants 4.4/23; SpongeBob SquarePants 4.8/24; Penguins of Madagascar 4.8/24; Penguins of Madagascar 4.1/21; SpongeBob SquarePants 4.0/21; SpongeBob SquarePants 4.8/26; SpongeBob SquarePants 4.6/26; SpongeBob SquarePants 3.7/22
DISNEY CHANNEL 2.1/12 Avg. (7a-1p)
My Friends Tigger & Pooh 1.5/18; Little Einsteins 1.5/13; Special Agent Oso 1.7/12; Handy Manny 1.5/9; Mickey Mouse Clubhouse 1.7/9; Mickey Mouse Clubhouse 1.5/8; Imagination Movers 1.9/9; Handy Manny 1.6/8; Phineas & Ferb 2.2/11; Phineas & Ferb 2.8/15; Spy Kids 3: Game Over (90 minutes) 3.7/22
CARTOON NETWORK 1.6/10 Avg. (7a-1p)
George of the Jungle 1.1/10; Transformers: Animated 2.0/13; Secret Saturdays 2.2/13; Pokemon: Diamond and Pearl  Galactic Battle 2.4/12; Star Wars: Clone Wars 2.3/12; Ben 10: Alien Force 1.6/8; Batman: Brave & The Bold 1.7/9; Bakugan 2.0/11; League of Super Evil 1.3/7; Ben 10: Alien Force 1.1/6; Ben 10: Alien Force 1.1/7
DISNEY XD 0.8/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/6; Phineas & Ferb 0.9/8; Phineas & Ferb 1.1/7; Jimmy Two Shoes 0.9/5; Kid Vs. Kat 0.7/4; Phineas & Ferb 0.9/4; Monster Buster Club 0.5/3; Yin Yang Yo 0.5/2; Suite Life of Zack & Cody 0.6/3; Suite Life of Zack & Cody 0.7/4; Suite Life of Zack & Cody 1.1/6; Suite Life of Zack & Cody 1.0/6


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Answer to Yesterday’s Trivia Question:   Baby Bob was a series on CBS in 2003-03.  Before a TV series, this Baby That Never Ages was a commercial spokesbaby on the internet for what product?  QUIZNOS (on the browser)  Kudos to: David S. Larson-CBS Television/NY; Pat Brady-CESD/Los Angeles

Today’s Trivia Question:  Who works for the United Biscuit Company?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

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 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations; research; track liability schedules. Exp sales/plnnig preferred. Visit to apply. (6/6)

JOB OPENING: DIGITAL PRODUCTION COORDINATOR/NYC: Seeking FT with strong Excel skills, self-motivated, able to work in a fast-paced, evolving and dynamic environment, ent. industry experience required. Apply: [email protected] (6/6)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (6/6)

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at (6/5)

JOB OPENING: ENT CAREER COUNSELOR (LA temp FT thru Sep 09): Career support to grad students in young, unique Carnegie Mellon mgmt prog. Advise on career paths & job srch, dvlp ntwrks w/in ent industry. Info: heinz (6/5)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] (6/5)

JOB OPENING: DIRECTOR NAT ACCTS/Los Angeles: Dist ntwks/prdcts/srvcs aff cbl/sat/telco dist/srvc nat accts/neg carge/5+ yrs sles w/ cble/new media exp (6/4)

JOB OPENING: SR DIR COMMUNICATIONS/iVillage/NY: Develop & lead creative communications plans centered around editorial content/community stories/talent/business wins. Min 7 yrs exp. job#1058374 (6/4)

JOB OPENING: SR MGR MKTG/ABC Daytime/SOAPNet/LA: Mng/execute mktg strategy initiatives; lead devl of digital mktg/social netwk strat; 4+yrs enter /consumer mktg exp. Apply , Req ID# 191605 (6/4)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+ yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MGR NEW BIZ DVLPMNT/KIDZ BOP/NY: Resp for new biz outreach consumer goods licensing, tech, sponsorship, touring, kids’ TV& films, dig. & mobile apps. Exc written/oral skills/PPT/Excel/P&L’s. Apply: [email protected] (6/2)

JOB OPENING: SR DIR, DRTV MEDIA BUYER/Razor & Tie/NYC: Resp for set up & execution of successful DRTV campaign. Min 5 yrs exp. Req biz to biz sales exp in advert/ent/media. Must have TV/DRTV exp.Apply: [email protected] (6/2)

JOB OPENING: MANAGER, MEDIA PLANNING/LA: Develop/implement media plans/anlyz off-air media campaign/comp activity/rtngs/ROI/Mng vendors/identify ad concepts/products. (6/2)

JOB OPENING: NEW MEDIA SPECIALIST/AETN/NY:Asst ops AETN VOD & other new media initiatives. Strong proj mngmt exp within brdcst/cbl ind. Emerging media & VOD mktplace exp a +. Prof database apps a must. Apply: (6/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: Looking for star students to intern for “The Dr. Oz Show” & Zo Co Productions in NYC! Students must be able to receive college credit. Send resumes and cover letters to [email protected] (6/5)

FALL INTERNSHIP CREDIT ONLY:  Interns sought for MSLO Production’s live show “MARTHA” in NYC! Interns MUST be able to receive college credit. Candidates should send their resume to [email protected] w/ “Fall Internship” as the subject (6/2)

SUMMER INTERNSHIP CREDITS ONLY: RLR Associates Ltd. (NYC) seeks intern w/interest in Entertainment w/ strong creative, research & writing skills. Word, Excel, Powerpt. 4-5 days/wk Resume to Bella: [email protected] (6/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact: [email protected] (6/6)

SITUATION WANTED: PROD/DIR/DEV: strong work ethic, able to communicate & utilize creative outside the box thinking.Live action& animation exp. in Film/TV/Web w/credits.LA based, will relocate. [email protected] (6/6)

SITUATION WANTED: Highly experienced HR/ Talent Acquisition Specialist with 10+ years of experience within the creative, finance and IT spaces seeks a contract and/or full-time opportunity. Please contact via [email protected]. (6/6)

SITUATION WANTED: Recent Hofstra Grad with strong ad sales/media buying background looking for SALES ASSISTANT position, contact [email protected] for more information. (6/6)

SITUATION WANTED: Director of RESEARCH in LA at TV network shifting to synd looking for Freelance or Perm opps. 10 yrs exp. Vast knowledge of nat’l & local utilities (Nielsen/WRAP/Simmons/Scarborough/TNS-MI/comScore). [email protected] (6/5)

SITUATION WANTED: SALES PRO with 15+ years broadcast sales, broadcast management, and cable sales experience is looking for a Senior Sales Position. I am willing to relocate.  Email: [email protected] (6/5)

SITUATION WANTED: 20 + yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (6/5)

SITUATION WANTED: WRITER/ PRODUCER -TV producer w/ 15 yrs exp producing long& short form prgrmng. Directed studio shoots & field pieces. Enjoys ‘telling a good story!’ Available FT or freelance. Contact: [email protected] (6/5)

SITUATION WANTED: AWARD-WINNING REALITY PRODUCER/DIRECTOR/WRITER/TALENT. Versatile, Dependable and Indefatigable! References and Samples available. Contact email: [email protected] (6/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED: Brand & Business Dev. Consultant —15+ yrs of profitable TV, media, corporate branding/mngmnt exp. Able to creatively pckg & strategically mkt you, your exp or business successfully. contact: [email protected] (6/4)

SITUATION WANTED: Media sales position wanted: 10yr veteran with onair, online and at event sales, planning, strategy and communication experience. British ex-pat based in California. [email protected] (6/4)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected]   (6/4)

SITUATION WANTED: SALES PRO/NYC with 10+ years cable experience is looking for a sales position. Email: [email protected] (6/4)

SITUATION WANTED: CONTRACT ADMINISTRATOR/MANAGER: 10 yrs Contract/Sales Admin, avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (6/3)

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