Monday, July 26th, 2010


Good morning. It’s Monday, July 26, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
National Geographic Channel: Fish Warrior at 9p

Tonight’s Finale:
Bravo: Watch What Happens Live at 11p


American Public Television is distributing a 30m weekly television program in hi-def this fall titled Growing Bolder. Hosted by journalists Marc Middleton and Bill Shafer, Growing Bolder is about men and women who tear-down stereotypes of middle age profiling master athletes, entertainers to authors and musicians. The program originally debuted on WMFE-TV in Orlando and WEDU-TV in Tampa in 2009 and will be available via satellite to public television stations nationwide starting September 3 (check local listings). Episodes will also be available online at

Broadcast journalist, Daniel Schorr died last Friday at Georgetown University at the age of 93. Mr. Schorr’s illustrious sixty-year career began when he was selected as one of Edward R. Murrow’s recruits at CBS in 1953. While working for CBS News, Mr. Schorr earned Emmy awards over three consecutive years for his reporting on the Watergate scandal in the 1970s and even earned the distinction of being included on President Nixon’s “Enemies List” citing it personally as one of his greatest career achievements. Mr. Schorr began at CNN in 1979 when the cable news channel was in its earlier stages as the network’s first news anchor.  After his CNN contract was not renewed in 1985, he began as a senior news analyst at NPR. For the last 25 years and until just recently, Mr. Schorr contributed his commentaries regularly on NPR’s All Things Considered and other programs. His style of journalism was considered blunt and muckraking which often times came in conflict with presidents of both parties as well as some of his bosses. Throughout his career he earned many awards including a Peabody, the Alfred I. Dupont-Columbia University Golden Baton and the Edward R. Murrow Award for Lifetime Achievement in Broadcasting. Mr. Schorr was also a member of the Hall of Fame of the Society of Professional Journalists. He is survived by his wife Lisbeth; two children and one grandchild. Memorial plans have not been announced.

Top 10 Weekend Box Office Estimates: July 23-25, 2010
Inception (Warner Bros.)                      $43.5 million  2 wk total $143.7m
Salt (Sony)                                          $36.5 million  opening weekend
Despicable Me (Universal)                     $24.1 million  3 wk total $161.7m
The Sorcerer’s Apprentice (Disney)        $9.7 million  2 wk total $42.6m
Toy Story 3 (Disney)                             $9.0 million  6 wk total $379.5m
Grown Ups (Sony)                                $7.6 million  5 wk total $142.4m
The Twilight Saga: Eclipse (Summit Ent.)$7.0 million  4 wk total $279.7m
The Last Airbender (Paramount)            $4.2 million  4 wk total $123.3m
Ramona and Beezus (20th Century Fox)  $3.0 million  opening weekend
Predators (20th Century Fox)                  $2.9 million  3 wk total $46.6m
Source: Rentrak

Our second Emmy® special edition – Primetime Emmy® Awards: Outstanding Drama Series, highlighting the nominees for Outstanding Drama Series, Outstanding Writing for a Drama Series, Outstanding Directing for a Drama Series, comes out on Wednesday. If you’re nominated … Congratulations!  And if you’re nominated and would like to provide us with a 150-word description of the nominated project or person for this special edition or any of the four subsequent editions, send it directly to me ([email protected]) and we’ll include it in the edition. In the weeks ahead, we will do three more special editions focused on Outstanding Reality Show and Reality Show Host, Specials and Non-Fiction and of course, Actor/Actress.


NBC’s Chuck has cast Linda Hamilton in the role as Mary Bartowski, the long-time missing mother of Chuck (Zachary Levi) and Ellie (Sarah Lancaster). Hamilton will join the series in its fourth season as a recurring guest, playing the mysterious mom who disappeared while her children were very young. Chuck premieres its fourth season on September 20 at 8p. Prior to the new season launch, Warner Home Video will release Chuck: The Complete Third Season on Blu-ray and DVD on September 7.

NBC also cast noted film and Broadway actor Alfred Molina in Law & Order: Los Angeles. Molina has played roles in such films as Raiders of the Lost Ark, Spider-Man 2 and The Da Vinci Code as well as a starring stint on Broadway in Red.

Indira Varma (HBO’s Rome) takes on the role of Ilsa in the second season of FOX’s Human Target. Varma’s role becomes the series’ first female regular and Ilsa is described as a wealthy widow who buys Christopher Chance’s protection service company thus infusing her money into the company and becoming their boss.

Dutch actress Lotte Verbeek joins the cast of Showtime’s upcoming miniseries The Borgias, playing opposite Jeremy Irons, cites THR. Verbeek will play Giulia Farnese, the young beautiful mistress of the notorious 15th century Rodrigo Borgia (Irons) who became Pope Alexander VI. Additionally, several British actors landed roles in The Borgias including Elyes Gabel as Djem, a Turkish man sent by the Sultan of Turkey; David Oakes and Holliday Grainger, playing brother and sister, Juan and Lucrezia Borgia; and Derek Jacobi as Cardinal Orsini.

Casting Call: FOX’s American Idol began auditions for the upcoming tenth season earlier this month and more auditions continue today in New Orleans followed by auditions on August 3 in East Rutherford, NJ; August 11 in Austin; and August 19 in San Francisco. Information about the auditions, including forms and requirements can be found online at American Idol is produced by 19 Entertainment and FremantleMedia North America.



Cyn opsis Media Presents:
The Primetime Emmy® Awards Special Series: Drama
Wednesday, July 28

Showcase your Nominee to Primetime Emmy® Voters through impactful advertising programs.
Contact Mike Farina, [email protected] , 203.218.6480

Visit for more Awards Information!

Upcoming Issues:  Specials & Non-Fiction (8/4) , Reality & Reality Host (8/9) , Actor/Actress (8/12)
For editorial inclusion, send a 150-word description of your nominee to [email protected] & [email protected].


Thursday  A18-49 Analysis: In an amazing quadruple tie for #1 Thursday night among A18-49, ABC, CBS, FOX and UNIV each delivered a 1.7/6, according to fast affiliate ratings from Nielsen. At 8p, ABC stood firmly as Wipeout won with a 2.6/9 followed by CBS’ Big Brother at 2.2/8. UNIV’s Soy Tu Duena did best at 9p with a 2.1/7 though FOX’s So You Think You Can Dance was a mere tenth of a rating point behind at 2.0/7. In the 10p hour, CBS had a turn in the solo winner’s circle as an encore of The Mentalist tallied a 1.5/5 while NBC’s Law & Order: SVU repeat and UNIV’s La Rosa de Guadalupe shared #2 at 1.3/4 each.
Live + Same Day Household Ratings: Thursday, July 22, 2010  time period averages. Source: Nielsen: Overnight Affiliate Ratings, Live+SD.

CBS: 4.5/8      Big Brother 12 4.1/8, CSI [r] 4.4/8, The Mentalist [r] 4.9/9


ABC: 3.9/7       Wipeout 4.5/9, Rookie Blue 4.1/7, Boston Med 3.2/6

FOX: 3.4/6       Glee [r] 2.7/5, So You Think You Can Dance 3.7/6

NBC: 2.3/4       Community [r] 2.1/4, 30 Rock [r] 2.0/4, The Office [r] 2.3/4, Parks and Recreation [r] 1.8/3, Law & Order: SVU [r] 2.8/5

UNIV: 2.0/4      Hasta que el Dinero Nos Separe 1.9/4, Soy Tu Duena 2.4/4, La Rosa de Guadalupe 1.5/3

CW: 1.0/2        Vampire Diaries [r] 1.0/2, Moonlight 0.9/2

ION: 1.0/2       Without a Trace 0.9/2, NCIS 1.0/2, NCIS 1.0/2

TELE: 0.6/1      El Clon 0.5/1, El Fantasma de Elena 0.5/1, Donde Esta Elisa? 0.9/2

A18-49: ABC 1.7/6, CBS 1.7/6, FOX 1.7/6, UNIV 1.7/6, NBC 1.1/4, CW 0.5/2, TELE 0.5/2, ION 0.4/1



J. Antonio “Tony” Canales was named VP/GM for Azteca America’s affiliate group, Una Vez Mas in the Houston market. Before this appointment, Tony was with Univision for the last nine years, most recently as VP/GM of KWEX-TV (Univision and KNIC-TV (Telefutura) in San Antonio.

Former Forbes Media executive, Elizabeth Wasden was tapped as Director/Communications for CBS News and its CBS Evening News with Katie Couric. Elizabeth’s appointment begins August 2 where she will create strategy and implement publicity for the network’s evening news program as well as CBS News specials. Elizabeth will report to Jeff Ballabon, SVP/CBS News Communications.

Michael A. Rosenberg, President/GM of Hearst Television Inc.’s KITV/Honolulu (ABC) is retiring from his position at the end of 2010. Michael has been in the local television industry for forty years and in his current position at KITV since 1995. Hearst Television will announce his replacement at a later date.






This day in History:
  1971 – Apollo 15 was launched from Cape Kennedy

Answer to Yesterday’s Trivia Question:  In what popular television show from the 1980s, the adult lead character never drove a car?  To move about, the character either got a ride, or rode a bicycle.  JESSICA FLETCHER on MURDER SHE WROTE Kudos to: Gail Tregea/Rochester; Lisa Vaccaro-Merkley & Partners/NY; Marc Rosenberg-HRP/NY; Lisa Wolk-Chiller/NY; Larry Glazer-WTTW/Chicago; Alan Berger/LA; Aaron Paquette-Nielsen Ent TV/Hollywood; David Garber-Linzack Prods/Woodland Hills

Today’s Trivia Question:   Why was Theodore nicknamed Beaver?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


10+yrs exp strong industry knowledge. construct & lead multi projects. Media savvy & dynamic communicator EOE/M/F/D/AAP. Apply (7/31)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (7/31)

JOB OPENING: SALES PLANNER/GolTV/GolTV, Inc. /North Bay Village, FL: Support Ad sales in all aspects, incl but not limited to–bldg proposals, maint of deals/schedules, client requests, ADU’s, posting. Apply: [email protected] (7/31)

JOB OPENING:  MOBILE PRODUCT TECHNOLOGIST/NYC/NBCU:  Talented and detail-oriented. This contract position with the Interactive Media Tech Team will manage mobile: web, video, apps and messaging. (7/30)

JOB OPENING: DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance producers, production assistants, interaction, viz designers, QA managers to work on various digital platform projects. [email protected]  (7/29)

JOB OPENING: VP,  STRATEGIC SALES MKTG/Citadel Broad/NYC: 5+ yrs exp developing successful multi-media mktg campaigns. Oversee brand image strategy and mktg. materials execution. . [email protected] ref. NY 154 EOE/AA (7/29)

JOB OPENING: TV One Vacancies (4) TV One/MD: DIR, AFFL. MRKTNG; 2 REGIONAL SALES MGR FOR NE/SE reg & W/MIDWEST reg:  Req’s. sales/mrkting exp; WEB DESIGNER: mng. crtve devlp of online consumer comm. Visit: (7/29)

JOB OPENING: SR. WRITER-PRODUCER/Fuse/NY: Write, produce and edit promos for on-and-off air. Lead Editorial Creative for Creative Services. Must know Final Cut Pro, AVID a plus. Rez to [email protected] “SWP” in subj. (7/29)

JOB OPENING:  SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply at: REQ ID:  256368 (7/29)

JOB OPENING: TV Host: QVC/West Chester, PA: Experience in hosting TV, radio, trade shows, live events, product demos or web. Must be energetic, intelligent enthusiastic, curious, sincere and credible. [email protected]   (7/29)

JOB OPENING:  DVLPMNT MANAGER/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/29)

JOB OPENING:  ACCT EXEC,DIGITAL SALES, NY,NY-WWE seeks experienced Digital AE w/ proven experience, established contacts, and excellent sales acumen. Competitive compensation & excellent benefits. Apply: (7/29)

JOB OPENING: RESEARCH /MTV Networks/LA:   MTV Networks has a few openings in Research for both Nickelodeon and MTV/VH1. Please apply directly to to check out the specifics. EOE/M/F/D/AAP (7/28)

JOB OPENING: FREELANCE DIG. PROJ MGR/PASADENA/CA: 5-7 yrs front end PM exp mngng websites, banner & email prgrms. Must be adept at proj prioritization & process mngmnt. Apply: .No recruiters (7/28)

JOB OPENING: PRODUCTION MGR/BET Networks-NY: Oversee Creative Services projects ensuring completion on time and on budget; project timelines, deliverables, assignments, and budgets (5 yrs exp)-submit resumes to: [email protected] (7/28)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at (7/28)

JOB OPENING: RESEARCH MGR/CNBC-Englewood Cliffs NJ:reporting/strategic insights for digital media properties; maintain accurate/consistent audience. 3-5 yr web analytics/media/ad/mkting rsrch. Apply @ #1229758(7/27)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Develop new business & existing accounts utilizing NESN and’s brand position. 2+ years of TV or cable ad sales experience to include new media sales. (7/27)

JOB OPENING: DIGITAL SALES MANAGER/NESN/MA: Develop and enhance a new media sales strategy and execute the strategy. 5+ years experience in media sales 3+ years of internet sales experience (7/27)

JOB OPENING: EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l AD Sales. Proficient in Microsoft office, travel/expenses/office mgmt.Detail orientated. College degree req, related exp a +. Resumes to: [email protected] (7/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  PRODUCTION, FIELD, ART DESIGN INTERNS/Martha Stewart/NYC: Students MUST receive college credit; position is unpaid. Contact [email protected] (7/28) 

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

FALL INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES MANAGER/LA: Bilingual Spanish-English professional seeks position in US/international distribution of features or television programs. 5+ years multicultural experience. Travels well. Contact [email protected] (7/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/30)

SITUATION WANTED: NYC  MARKETING M.B.A with 3 years experience including work at NBC Universal and Warner Bros. seeks to add value in a marketing role. Details at E-Mail: [email protected] (7/30)

SITUATION WANTED:  DRAMA/LIFESTYLE: Seeking Development / Acquisitions / Legal position. 6+ yrs exp, with background in production coord. Looking to grow with supportive team at network / prod co. Can relocate. [email protected] (7/30)

SITUATION WANTED: DIGITAL MEDIA/ TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (7/29)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales , product, biz development   True Closer!!!!!  [email protected] (7/29)
SITUATION WANTED:  WEB/TV PRODUCER/EDITOR/MANAGER seeking full-time work. 14 years experience, based in L.A. willing to relocate. Contact: [email protected] (7/29)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/28)

SITUATION WANTED:  International Business Development Executive, with experience in sales, marketing, licensing, acquisitions, distribution, packaging, co-production finance. [email protected] (7/28)

SITUATION WANTED: Cross-genre WRITER/PRODUCER 10 years+. Hi-profile digital branding. Award-winning travel/inspirational writer. Mystery series creator. Contribute vision & storytelling talent to positive projects. [email protected] (7/27)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  The Bachelorette: The Men Tell All, 20/20
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  90210 [r], Gossip Girl [r]
FOX:  Lie to Me, The Good Guys
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  America’s Got Talent, Last Comic Standing, Dateline NBC
PBS:   Antiques Roadshow, History Detectives, Turmoil & Triumph: The George Shultz Years
TELE:  El Clon, El Fantasma de Elena, Donde Esta Elisa?
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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