Monday, July 25th, 2011



Syfy Continues to Set Records!
BEST Monday EVER Beating Last Week’s Record.
1.1MM P18-49    1.2MM P25-54

Three Powerful Shows on One Powerful Monday Night…
Eureka, Warehouse 13 and Alphas 

Every Monday night it all starts at 8/7c
Click here to watch now on Syfy Rewind!
Source: Nielsen, Mon 8-11p, record on 7/18/11 with series programming, P18-49 and P25-54 LS (000)


Good morning. It’s Monday, July 25, 2011, and this is your first early morning briefing.  We’re baaaaaaaack! As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
Logo: The A List: New York at 10p

Tonight’s Finale:
ABC: Extreme Makeover: Weight Loss Edition at 10p


Season two of The Walking Dead debuts on AMC October 16 at 9p.  As with its series launch last year, The Walking Dead opens its second season as part of the network’s annual Fearfest, a marathon of thriller and horror films in its 15th year.  The Walking Dead has 13 total episodes for its new season which is based on the comic book penned by Robert Kirkman and published by Skybound and Image comics.

Well-known blogger and cookbook author Ree Drummond stars in a new Food Network series The Pioneer Woman beginning August 27 at 1130a.  The series is shot on location at Drummond’s own Oklahoma ranch and is inspired by her food and lifestyle blog, The Pioneer Woman chronicling her life as a city girl-turned-rancher-wife.  A sneak preview of the new series will be available starting August 22 at 9a at .

Last Thursday’s sophomore season conclusion of Swamp People on HISTORY at 9p tallied 2.8 million among A18-49 and A25-54 as well as 5.5 million total viewers.  The second season of Swamp People averaged 4.1 million total viewers, a +32% increase over the season one average. 

truTV introduced its new series South Beach Tow last Wednesday at 10p attracting 767,000 among A18-49 followed by a second episode at 1030p drawing in nearly 1.6 million total viewers and 804,000 with A18-49.  The series launch of South Beach Tow ties with the series premiere of Conspiracy Theory with Jesse Ventura in December 2009 as the network’s largest Wednesday series debut ever. 

Top 10 Weekend Box Office Estimates: July 22-24, 2011
Captain America: The First Avenger (Paramount) $65.8 million – opening weekend
Harry Potter and The Deathly Hallows II (Warner Bros.) $48.1 million – 2 wk total $274.2m
Friends With Benefits (Sony)              $18.5 million – opening weekend
Transformers: Dark Of The Moon (Paramount) $12.0 million – 4 wk total $325.8m
Horrible Bosses (Warner Bros.)           $11.7 million – 3 wk total $82.4m
Zookeeper (Sony)                              $8.7 million – 3 wk total $59.2m
Cars 2 (Disney)                                 $5.7 million – 5 wk total $176.4m
Winnie The Pooh (Disney)                  $5.1 million – 2 wk total $17.6m            
Bad Teacher (Sony)                           $2.6 million – 5 wk total $94.4m
Midnight in Paris (Sony Pictures Classics) $1.9 million – 10 wk total $44.9m
Source: Rentrak


Independent producer and distributor of first-run syndicated programs, Entertainment Studios, Inc. announced America’s Court with Judge Ross is cleared in 90% of the US for its second season.  The daily court show, shot exclusively in hi-def was picked up for the next two seasons by television station groups including NBC, CBS, Fox, Sinclair, ACME, Gannett, COX, Tribune, Weigel, Max, Four Points, Smith, Mission, Gormally, Lambert, Local TV, Media General, Newport, Pappas, Schurz, Nexstar, Journal, Northwest, Lin, Capitol, WV Media, Freedom, Quincy, Raycom, Roberts, New Age, Gray, Roundtable, Intermountain West, Griffin, Post-Newsweek, Bonten, Belo, Barrington, Meredith, Entravision, Coastal Television, Transamerica, and Communication Corporation of America. America’s Court with Judge Ross is produced and distributed by Entertainment Studios.


Yesterday morning at Comic-Con, Brad Falchuk, co-creator and executive producer of FOX’s Glee said even though several of the show’s characters’ will be graduating during the upcoming third season, these same characters will return for a fourth season.  Falchuk was referring to the characters played by Lea Michele, Chris Colfer and Cory Monteith.  Additionally, Chord Overstreet will not be rejoining Glee this fall even though Falchuk said the actor was offered a 10-episode role with the possible opportunity of becoming a series regular by midseason. 

Production commences next month in Nova Scotia, Canada on Stephen King’s Bag of Bones a four-hour miniseries for A&E Network.  Bag of Bones stars Pierce Brosnan and Anabeth Gish with more cast members announced soon.  The miniseries is based on King’s thriller novel and will premiere in fourth quarter this year.  Sony Pictures Television is producing.


Broadcast Morning News Shows – Weekly Average Ratings (week of July 11, 2011)
NBC: Today 5.05 million total viewers; 1.9/15 and 2.31 million A25-54
ABC: GMA 4.60 million total viewers; 1.4/12 and 1.74 million A25-54
CBS: Early Show 2.15 million total viewers; 0.7/5 and 831,000 A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of July 11, 2011)
NBC: Tonight Show 3.82 million total viewers; 1.2 and 1.54 million A25-54; 0.9 and 1.22 million A18-49
ABC: Nightline 3.59 million total viewers; 1.1 and 1.35 million A25-54; 0.8 and 1.00 million A18-49
CBS: Late Show 2.79 million total viewers; 0.9 and 1.15 million A25-54; 0.7 and 903,000 A18-49
Source: Nielsen, NTI

Thursday A18-49 Analysis:  Univision topped the pack Thursday night winning with a 2.0/6 among A18-49, according to final national ratings from Nielsen.  Premios Juventud on Univision won the 8p hour at 2.0/7 with ABC’s Wipeout following closely in second place at 1.9/7.  CBS gained control during 9p with Big Brother at 2.6/8 while Univision’s Premios Juventud slipped back to #2 at 2.1/7.  Then at 10p, Univision was back at #1 with the third hour of Premios Juventud at 1.9/6 while ABC’s Rookie Blue and CBS’ The Mentalist repeat tied for #2 at 1.3/4. 

Live + Same Day Household Ratings: Thursday, July 21, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.0/7       The Big Bang Theory [r] 4.2/8, Rules of Engagement [r] 3.3/6, Big Brother 13 4.1/7, The Mentalist [r] 4.1/7


ABC: 3.3/6        Wipeout 3.5/6, Expedition Impossible 2.9/5, Rookie Blue 3.5/6

FOX: 2.5/4         So You Think You Can Dance 3.2/6, Glee [r] 1.8/3

UNIV: 2.3/4       Premios Juventud 2.3/4

NBC: 1.4/2        Community [r] 1.4/3, Parks and Recreation [r] 1.2/2, The Office [r] 1.6/3, 30 Rock [r] 1.6/3, Love Bites 1.3/2

ION: 1.1/2         Criminal Minds 0.8/1, Criminal Minds 1.3/2, Criminal Minds 1.3/2

CW: 0.5/1          Vampire Diaries [r] 0.5/1, Plain Jane [r] 0.6/1

TELE: 0.5/1        Mi Corazon Insiste 0.4/1, Decisiones Extremas 0.5/1, La Casa de Al Lado 0.6/1

TF: 0.3/1           Dona Bella 0.3/0, Cine de Las Estrellas [r] 0.3/1

A18-49:  UNIV 2.0/6, CBS 1.8/6, ABC 1.5/5, FOX 1.3/4, NBC 0.7/2, ION 0.5/2, TELE 0.4/1, CW 0.3/1, TF 0.2/1




Maria Badillo appointed Director/Programming and Acquisitions with Discovery U.S. Hispanic which encompasses Discovery en Espanol and Discovery Familia.  Maria will be in charge of devising the networks’ programming strategy in addition to working with the company’s other divisions to develop new agendas to maximize programming impact on revenues and ratings.  In her new role, Maria will report to Eileen Pineiro, Director/Content, U.S. Hispanic. 

ITV Studios tapped Myar Craig-Brown as Executive Producer/Drama to be part of the company’s continued expansion of its drama production division.  Myar will be involved with ITV Studios’ drama team on the creation and production of many new scripted projects.  Myar begins her new position this month, joining from BBC Television where she has worked for more than 10 years, most recently as Series Producer. 

Joe Tartaglia joins Dailymotion as the new SVP/Sales where he will spearhead all advertising sales and agency contacts.  Joe’s scope includes overseeing national direct sales, client services and ad operations.  Joe will report to Roland Hamilton, Managing Director and head of the company’s US operations. 

This day in History:    1939 – W2XBS TV in New York City presented the first musical comedy seen on TV. The show was “Topsy and Eva”.

Today’s Trivia Question:  This tv character has a small chemically sensitive tattoos on his wrist of a snake eating its own tail. He is alerted to inject more antidote before the tattoo looses all of its color.  Who is this guy? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MGR AD SALES SVCS/Fuse/NY: Resp for managing Nat’l inventory for Sales. Oversee Stewardship process. Create Sales selling schedules, Inv reporting and analysis. Gabriel, a plus. Rez to: (7/30)

JOB OPENING: TRAFFIC HELP DESK ANLY/ION/WPB FL: Supp OSI Traffic System. Data Warehouse reporting/main. Reqd 2 yrs in related field, OSI exp, Micro Off a must. EOE Full Ad (7/30)

JOB OPENING: RECRUITER /WWE/Stamford, CT Great opportunity to become an integral part of building a new TV network with a leader in global media/entertainment! 5+ yrs recruiting exper in netwk/cable industry- (7/30)

JOB OPENING: DIR, TECHNOLOGY & OPS/CA: Job#2190BR Oversees business operations, delivery, and emerging technology for Digital Distribution group at NBC Universal. 7+ yrs exp. To apply: (7/30)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/CA: Job#2191BR Oversee NBC Universal’s TV digital sell through & subscription VOD bus. across mult dig partners. 7+ yrs exp. To apply, please visit (7/30)

JOB OPENING: COMMERCIAL OPS SUPVSR/NY: Supervise cross network team of copy & billboard staff; indirect responsibility for day-to-day direction & guidance. To apply, visit job# 2223BR (7/30)

JOB OPENING: MID-WEST AE/ Sports NBCU/Chicago: Job#2217BR: Generate revenue utilizing Golf Channel and NBC Sports digital properties. 5+ yrs digital/new media sales exp. Apply online (7/30)

JOB OPENING: SR. DIR MEDIA RESRCH/NY: JOB#1827BR Provide strategic & analytical guidance in supprt of sales & mkting teams. Create research programs designed to measure ROI of advertiser sponsorships. Apply at (7/30)

JOB OPENING: MGR CONTRACTS ADMIN/NY: Advc’d contracts admin, work with Legal dept, copyright/trademark filings, review deal memos & review, negotiate, devel, eval, mng contracts. 2+ yrs media ind exp req’d. (7/30)

JOB OPENING: VP CONTENT DISTRO/NY: National acct mgmt, set and execute MSO strategies, identify opps, & devel and sell-in prods and campaigns. Degree, sales bkgd & 8+ yrs media industry exp req’d. (7/30)

JOB OPENING: MGR AD SALES RSRCH/MTVN: Enter Group/Chi: 3+yrs media rsrch cable tv.; media math, Nielsen, mri, starmedia. Independ. self starter. EOE/M/F/D/AAP. Apply: (7/30)

JOB OPENING: SALES SERVICE REP/Chicago: Assist w/efforts to max ad rev for A+E Networks. Handle sales process with the exception of sales neg (7/30)

JOB OPENING: VP DIST COUNSEL/A+E NETS/NY-LA: Sr Affil Sales attorney providing legal & strategic support for dom. dist of 10 nets on cbl, satellite & alt tech platforms. Current legal dist exp req’d. Apply: (7/30)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/CHI: Sell multi-pltfrm packgs. Devlp new opprtnties, pitch, negotiate. 7+ yrs exp w/ Natl cable/netwrk + contcts w/ brdcst buying comm, clients & plan teams. [email protected] (7/30)

JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC Networks – home of AMC, IFC, SUNDANCE & WEtv/NYC: 10+ yrs hands on exp. in Staffing, Recruiting, HR Policy & Procedure implementation apply [email protected] (7/30)

JOB OPENING: ASST. TRAFFIC MGR/Vme TV/NYC: Mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile logs; monthly billing; 2+ yrs exp; knowledge of ProTrack a big + Resume [email protected] (7/30)

JOB OPENING: PRODUCER/WRITER/EDITOR/ION/WPB, FL: Knowledge of graphic design, PC & Mac OSX operating sys, & Avid/FCP Editing sys must. 5+ prgm promo pref. EOE Full Ad (7/30)

JOB OPENING: SUPERVISING PRODUCER-BRAND CREATIVE/HGTV/KNOXVILLE, TN: Oversee execution of major integrated mktg campaigns.8 yrs exp producing stand out creative at a cable/brdcst ntwrk required. #2433 (7/29)

JOB OPENING: COMEDY PRODUCER/Nat’l Syndie Daytime talk show/NY: For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg celebrity pop culture. [email protected] (7/29)

JOB OPENING: JR. TALENT BOOKER/Nat’l Syndie Daytime talker, NYC. At least 1-2 yrs exp in dealing with celebrity PR/mgrs/agts and some booking knwldg. Must be orgnzd & have strong relationships [email protected] (7/29)

JOB OPENING: SR DIR OF DEV/LA – Fully distributed cable network seeks experienced creative dev exec for non-scripted. Min 5 yrs exp. Send res, cl and sal req to [email protected] (7/29)

JOB OPENING: DIGITAL SALES PLANNER/ LIONSGATE /NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (7/29)

JOB OPENING: VP, DIGITAL MEDIA WITH OXYGEN MEDIA/ NY: Job# 2315BR Conceive & create content-driven initiatives across mult. platforms around Oxygen shows. Min. 7 yrs in fast-paced TV and/or Digital Media envrmt. (7/29)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 3+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile., req.4230 (7/28)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. (8/3)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing Nat’l sales team. Dvlp & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Resumes: [email protected] (7/28)

JOB OPENING: MARKETING COORDINATOR/Crown Media Family Networks/LA: 3 yrs Marketing exp req.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (7/28)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: 1 – 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ (7/28)

JOB OPENING:  SR ACCT EXEC, PRTNRSHP MKTG/NYC: Temp str. 9/6 w/ pot. FT. Neg/exec partnerships; strong partnership exp A+. BA/BS deg & 6+yrs partnership mkt exp & strong proj mgmt exp. Resume: [email protected]  (7/28)

JOB OPENING: MGR, ONLINE MARKETING/Simon and Schuster/NY:  Dvlp/execute title by title online mktg campaigns across imprints. Exp & success in content creation & viral web campaigns req. Apply: (7/27)

JOB OPENING: Bravo, Assoc Dir Ad Sales Resrch/NY: Job#2324BR Manage all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Bravo & its competitors. (7/26)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/CA: Job#2191BR Oversee NBCUniversal’s TV digital sell through & subscription VOD businesses across multiple digl partners. 7+ years exp. (7/26)

JOB OPENING: ACCOUNT EXECUTIVE AFFILIATE SALES & MARKETING/WWE/Stamford, CT: 3+ yrs exp with Affiliate Relationships (TV, Cable Operators- System & Regional level, etc.) Apply: (7/26)

JOB OPENING: VP,Production NBCU/Syfy/NY: Job#2254BR Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online (7/26)

JOB OPENING: PARTNERSHIP & PUBLIC AFFAIRS COORDINATOR/WE tv/NY: Create proposals/execute promotions/coordinate events/manage assets & deliverables. 1-2 yrs exp in Mktg w/interest in entertnmt & pop cultr. [email protected] (7/26)

JOB OPENING: AFFIL MKTG MGR/Sportsman Channel/WI or NY: 4+ yrs Cbl TV or equiv media exp. Execute mktg prgrms; support sales staff to promote ntwrk to key cbl affils.Cons. Mktg exp a +. Full info/apply: (7/26)

JOB OPENING: ACCT MGR/SIRIUS XM/LA: Dev new biz for radio ad sales at client & agency lvl. Full sales cycle of radio ad sales. Selling in CE & Gaming Inds pref. 5+ yrs exp. (7/26)

JOB OPENING: DIRECTOR MEDIA/FOOD NETWORK/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345 (7/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Lunchbox Advertising/Culver City: Seeking SOCIAL MEDIA INTERN for Fall; Must be undergrad. & take for credit; Check us out at & apply/receive full posting [email protected] (7/30)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION/ART/FIELD INTERNS: Needed this Fall for the MARTHA STEWART SHOW! Must be able to receive school credit! Travel reimbursement available. Please send resumes to [email protected] (7/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST: , [email protected], Cell – 845-721-9681. Specializes in character voices for various animated productions! (7/30)

SITUATION WANTED: LA. Experienced SALES, BIZ DEVELOPMENT PRO seeking position in educational / home media/advertising . Solid resume and excellent references. email: [email protected] (7/30)

SITUATION WANTED: WRITER/PRODUCER/EDITOR/NY: Seasoned W/P of natl promos/commercials plus able to direct, cast, & compose music. Exp includes HBO, Turner, Viacom, & Sony Music. Seeking Freelance or Perm. [email protected] (7/30)

SITUATION WANTED: ASSOCIATE PROD/COORDINATOR Seeking position in TV production. Exp’d in coordinating shoots, pre-interviewing, familiar w/ Final Cut Pro, Bilingual in Spanish, 7yrs exp. Based in LA. [email protected] (7/30)

SITUATION WANTED:   Looking to work for a Publicist as an ASST./JUNIOR PUBLICIST in LA! BA in media relations,hardest worker ever! Bubbly personality! can start ASAP! contact: [email protected] (7/29)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys.  [email protected] (7/28)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (7/28)

SITUATION WANTED: CREATIVE &HARD WORKING Seeking Assist position, Entertainment law firm exp /Television production background, 10 years of experience. NY based. Available NOW! Please contact, [email protected] (7/28)
SITUATION WANTED: Jr. Producer with 6+ yrs in the industry seeking intermediate position in any genre, eager for a change from Indie film. Production Savvy, varied experience, ready to Go! Contact [email protected] (7/28)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3+ yrs exp TV/Talent/Distribution. (NFL) National Football League Broadcast, MTVN w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (7/27)

SITUATION WANTED: Eager, creative, hard-working, (cute?) Looking for assistant/entry/junior positions in NY. Desperate to work with amazing people creating awesome stuff! I swear I’m not lying about being cute! [email protected] (7/27)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (7/26)

SITUATION WANTED: NYC. Exp’d PR pro seeking Dir. level publicity position in sports or ent. company/studio. 15 years exp. w/ sports orgs. in corp. comm. & ent. publicity. Travel ok. contact: [email protected] (7/26)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (7/26)

SITUATION WANTED: Recent college graduate looking for ENTRY LEVEL JOB in entertainment industry. Sales experience, research and coverage experience. Based in CA. Please contact Monet Clark at [email protected] (7/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/26)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected] (7/26)

SITUATION WANTED: VP/DIRECTOR INTEGRATED MEDIA & PARTNERSHIPS: Mkt Exec w/15+ years of sales and mkt’ing exp seeking position w/ a lifestyle, sports or entertainment media company. Solid resume, contact [email protected] (7/26)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   The Bachelorette, Extreme Makeover: Weight Loss Edition [f]
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], Mike and Molly [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW:   Gossip Girl [r], One Tree Hill [r]
FOX:  Hell’s Kitchen, Master Chef
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  America’s Got Talent [r], L&O: Criminal Intent [r], Harry’s Law [r]
PBS:  Antiques Roadshow [r], Antiques Roadshow [r], Abraham and Mary Lincoln: A House Divided
TELE:  Mi Corazon Insiste, Decisiones Extremas, La Casa de al Lado
UNIV:  Teresa, Triunfo del Amor, Don Francisco Presenta

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