Monday, July 19th, 2010



Slicing and dicing the competition.
(In a good way.)

Top 10 in Primetime for
A25-54, A18-49, W25-54
& W18-49
Tuesdays at 10pm/9c

The kitchen heats up again on 24-Hour Restaurant Battle,
premiering July 21 at 10pm/9c.

Source: The Nielsen Company. For details, visit



Good morning. It’s Monday, July 19, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
DIY Network:
Desperate Landscapes at 7p
Logo: RuPaul’s Drag U at 9p
TV One: Life After at 9p

Tonight’s Finale:
Investigation Discovery:
Solved: Extreme Forensics at 9p



Best Quarter of All Time

TOP 5 NETWORK Adults & Men 25-54 & 18-49
TOP 10 NETWORK Adults & Men 18-34

Pawn Stars, American Pickers, Top Shot, America The Story of Us

Men are making a habit out of HISTORY !

Click For Source.


TBS will honor the late New York Yankees owner, George Steinbrenner with a week’s worth of Seinfeld episodes where Larry David plays “The Boss.” The ten Seinfeld episodes begin tonight at 7p and 730p, and continue thru Friday with prime access back to ball installments.

Peter Fernandez, 83, best known as the voice of the title character in the Speed Racer television series from the 1960s, died Thursday from lung cancer. Peter also was the voice for Speed’s brother Racer X and other characters for the Japanese anime series that was dubbed in English. He voiced other characters for Lupin III: The Secret of Mamo (1978) as well as Astro Boy, Gigantor and Marine Boy. Additionally, Peter made a cameo appearance in the Warner Bros.’ 2008 live-action Speed Racer film.

Top 10 Weekend Box Office Estimates: July 16-18, 2010
Inception (Warner Bros.)                      $60.4 million  opening weekend
Despicable Me (Universal)                     $32.7 million  2 wk total $118.4m
The Sorcerer’s Apprentice (Disney)        $17.4 million  1 wk total $24.5m
The Twilight Saga: Eclipse (Summit Ent.)$13.5 million  3 wk total $264.9m
Toy Story 3 (Disney)                             $11.5 million  5 wk total $362.4m
Grown Ups (Sony)                                $10.0 million  4 wk total $129.3m
The Last Airbender (Paramount)            $7.5 million  3 wk total $114.8m
Predators (20th Century Fox)                  $6.8 million  2 wk total $40.1m
Knight And Day (20th Century Fox)         $3.7 million – 4 wk total $69.2m
Karate Kid (Sony)                                 $2.2 million  6 wk total $169.2m
Source: Rentrak

Our first Emmy® special edition – Primetime Emmy® Awards: Outstanding Comedy Series, highlighting the nominees for Outstanding Comedy Series, Outstanding Writing for a Comedy Series, Outstanding Directing for a Comedy Series, will be coming out this Wednesday.  If you’re nominated … Congratulations!  And if you’re nominated and would like to provide us with a 150-word description of the nominated project or person for this special edition or any of the four subsequent editions, send it directly to me ([email protected]) and we’ll include it in the edition.


Warner Bros. Domestic Television Distribution made a first-time syndication deal with Netflix over four years for the streaming rights to all 100 episodes of Nip/Tuck. Netflix has many TV series available for web streaming though the Warner Bros. deal is the first time the company has made a traditional syndication off-network acquisition for a TV series, paying a reported $200,000-plus per episode over the deal period. The pact also involves streaming rights for Netflix to other Warner Bros. series including Pushing Daisies, Veronica Mars and Terminator: the Sarah Connor Chronicles. Warner Bros. also made a deal with Logo for all 100 episodes of Nip/Tuck which will begin airing on the network this October.


Clifton Collins (Star Trek) landed a role on NBC’s upcoming drama series The Event. Collins will play Thomas, a person integral to the show’s secret conspiracy who will spar with the president of the US (Blair Underwood). The Event is scheduled to debut on NBC September 20.

Aronnax Animation Studios, based in Lima, Peru, commenced production on the CGI animated series, La Casa de Timoteo based on a live-action show of the same name. Fifteen initial episodes will be produced and will air on America TV, Peru starting fourth quarter 2010.

Correction: In Friday’s edition, we erroneously said Lindsay Vonn was an Olympic gold medal winner for skating. Geez! Vonn won as a skier and a new special about her, My: Moment is being produced by Worldwide Biggies Inc. to air on premium entertainment network, EPIX in January.


Thursday  A18-49 Analysis: UNIV took home the A18-49 prize Thursday night ranking #1 with a 2.3/8, according to final national ratings from Nielsen. At 8p, competition was tight though ABC’s Wipeout won with a 2.5/9, followed closely by CBS’ Big Brother and UNIV’s awards show Premios Juventud both delivering a 2.4/9. During 9p, UNIV went solo to the top of the charts with Premios Juventud at 2.4/8 with FOX’s So You Think You Can Dance next at 2.0/6. UNIV remained in first place through 10p with the final hour of Premios Juventud at 2.0/7 while CBS’ repeat of The Mentalist was #2 at 1.5/5.

Live + Same Day Household Ratings: Thursday, July 15, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.4/8      Big Brother 12 4.1/8, CSI [r] 4.3/8, The Mentalist [r] 4.9/9

ABC: 3.8/7       Wipeout 4.3/8, Rookie Blue 4.0/7, Boston Med 3.1/6

FOX: 3.0/6       Glee [r] 2.5/5, So You Think You Can Dance 3.5/6

UNIV: 2.4/4      Premios Juventud 2.4/4

NBC: 2.0/4       Community [r] 1.7/3, 30 Rock [r] 1.6/3, The Office [r] 2.0/4, Parks and Recreation [r] 1.6/3, Law & Order: SVU [r] 2.5/5

CW: 0.9/2        Vampire Diaries [r] 1.0/2, Moonlight 0.9/2

ION: 0.9/2       Without a Trace 0.8/2, NCIS 0.9/2, NCIS 0.9/2

TELE: 0.7/1      El Clon 0.5/1, Perro Amor 0.6/1, Donde Esta Elisa? 0.9/2

A18-49: UNIV 2.3/8, ABC 1.8/6, CBS 1.7/6, FOX 1.6/5, NBC 1.0/3, TELE 0.6/2, CW 0.5/2, ION 0.3/1



Jeff Olsen is moving up to the newly-created position of VP/Adult Swim Digital and Games. Jeff will continue to supervise daily operations of and will now be charged with new duties involving Adult Swim Games on iPhone and other digital platforms. Based in Atlanta, Jeff reports to Paul Condolora, SVP/Digital, Turner Broadcasting System Inc.’s Animation, Young Adults and Kids Media Group.



Cyn opsis Media Presents:
The Primetime Emmy® Awards Special Series: Comedy
Wednesday, July 21

Showcase your Nominee to Primetime Emmy® Voters through impactful advertising programs in the
Special Series. Contact Mike Farina, [email protected] , 203.218.6480

Visit for more Awards Information!

Upcoming Issues:  Drama (7/28) , Reality & Reality Host (8/4) , Actor/Actress (8/9) , Specials & Non-Fiction (8/12)
For editorial inclusion, send a 150-word description of your nominee to [email protected] & [email protected].

This day in History:
1946 – Marilyn Monroe acted in her first screen test.

Answer to Yesterday’s Trivia Question:  The exterior shots of what popular TV show were filmed at The Bull and Finch Pub?   CHEERS   Kudos to:  Smiti Kumar-US Trust/NY; Linda Lieberman-IMG BFE Entertainment/NY; Stephen Schwartz-DBM/NY; Susan Levit-NBC Peacock Prods/NY; Justin Hoekstra/Birmingham; Karen Yaldoo-Comcast Spotlight/Bingham Farms; Kandy Hartsfield-KDAF/Dallas; Michele Wilinski-KSHB/Kansas City; Anthony Dente-Dream Pictures/Studio City; Pete Gardner-Blue Hawk Prod; Joe Pedri-8NewsNOW/Las Vegas; Tom Moore-Kalt Prods/LA; David Kolko-MTV Funk Prods/Cape Town

Today’s Trivia Question:  In the Fresh Prince of Bel Air, Nicholas Michael Shawn Nathan Wanya Banks also known as “Nicky” was named after who and for what reason?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING:  SALES PLANNER/MUSIC CHOICE/NYC: Create integrated cross platform proposals,mng accts,update sales materials,identify & research prospects. 2+yrs of ntwrk or agency exp pref’d (7/23)

JOB OPENING:  PR FREELANCE/NYC: Seasoned professional for dvlpmnt/execution of PR plan for digital property needed ASAP. Project 3-4 mnths, full time focus req’d. Ability to deliver results a must. Resumes: [email protected] (7/23)

JOB OPENING: MGR AD SLS RSRCH/Discovery Communications/NY: Create sls estimates, dvlp sls positioning, produce custom sls materials. TV Rsrch exp & Nielsen proficiency a must. Req 9676  (7/23)

JOB OPENING:  ADMIN ASST/ION/NY: Admin Asst to the Pres & SVP of Nat’l sales. Prof in all Microsoft office, support sales team. Detail orientated & good comm skills a must. College degree pref. EOE [email protected] (7/23)

JOB OPENING:  SR ACCOUNT EXECUTIVE/ ION Media Networks/NY: Seeks AE for network spot sales. 3-5 years exp preferred National TV Sales, est relationships & proven track record. Apply at [email protected] EOE  (7/23)

JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for national tv sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (7/23)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (7/23)

JOB OPENING:  FREELANCE PROD. OFFICE ASST/C2 Creative/NY: Self-starter to asst Exec Prod & team on integrated project July-Dec. Calendar, finance, travel, files and other; PC and TV/interactive exp. preferred. [email protected]   (7/23)

JOB OPENING:  SENIOR PRODUCER/PARENTS & PRESCHOOL/ MTV Kids & Family/NYC. 4+yrs exp. in nxt generation web/digi media prod. Exp managing projects. Strng written & verbal com. skills.  EOE/M/F/D/AAP. Apply (7/23)

JOB OPENING: (1)-SR WRITER/PROD (1)-WRITER/PROD/NYC: Develop and execute film/video productions for BET Creative Services; writing/editing/producing, etc. send resumes to [email protected] (7/23)

JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits.  Send resumes to: [email protected] (7/22)
JOB OPENING: SALES PLANNER Sí TV/NY   3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. (job # 1231595) (7/22)
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT ref# 11500BR (7/22)
JOB OPENING:  MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. (7/22)
JOB OPENING:  COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)
JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: Apply: [email protected] (7/22)
JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; EOE (7/22)
JOB OPENING: MARKETING DIRECTOR/Classic Media/NY:Lead brand strategy  develop and execute marketing plans across Pop Culture and Boy’s Action brands like Votron & Where’s Waldo? (7/21)

JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp (7/21)

JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at (7/21)

JOB OPENING: AD SALES ACCT MANAGERS & DIRECTORS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit, job 5006 for detailed JD and to apply (7/21)

JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)

JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit to view specific requirements & apply (7/20)

JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Create and develop proposals and presentations for AE’s, 2+yrs of ad sales experience. Req 9834 (7/20)

JOB OPENING: DIRECTOR INTEGRATED AD SALES MKTG/Discovery Communications/NY: Mng dvlp and fulfillment of solutions, sponsorships & mkt oppts for TLC Ad Sales Req 9772 (7/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

SUMMER INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

SUMMER/FALL INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for BRANDING, DESIGN AND AD DEVELOPMENT. Start mid-Aug. Send samples and/or link to [email protected]  (7/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. [email protected]   (7/23)

SITUATION WANTED:   DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (7/23)

SITUATION WANTED:   DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected]   (7/23)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing,  with specialization in children’s TV. Creative & professional.  [email protected] (7/22)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (7/22)
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at Email: [email protected] (7/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)

SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:  The Bachelorette, True Beauty
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  90210 [r], Gossip Girl [r]
FOX:  Lie to Me, Good Guys
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  America’s Got Talent, Last Comic Standing, Persons Unknown
PBS:   Antiques Roadshow, History Detectives, Turmoil & Triumph: The George Shultz Years
TELE:  El Clon, Perro Amor, Donde Esta Elisa?
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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