Monday, July 16th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, July 16, 2012, and this your first early morning briefing.

Answering a few of our questions is Kenn Viselman, Founder and CEO of Kenn Viselman presents… Under this banner, Viselman also heads up The itsy bitsy Entertainment, which he founded in 1995, is probably best known as the producing partner behind the very popular Teletubbies brand, which included a TV series and a hugely successful line of toys, games, books, videos, and other products. He oversaw the PR and ad campaigns for each product. The itsy bitsy Entertainment Company continues to focuses on TV and movie projects for young kids, including his upcoming movie The Oogieloves in The Big Balloon Adventure. Viselman is also noted for the rebirth of kid/family-targeted classic such as Eloise and Noddy, as well as being responsible for the worldwide marketing for Thomas The Tank Engine. Additionally, Viselman executive produced and created It’s Itsy Bitsy Time, a commercial free kid-centric programming block and the series NiNi’s Tree House, the latter ran on The Learning Channel’s (US) Ready Set Learn block. Viselman’s other entities include A teenie weenie Music Publishing Company and tween-targeted Yellow Polka Dot Bikini Multi-Media. Viselman lives in both LA and NY and travels with his Golden Doodle, Giacamo.

What was it about the British properties Teletubbies and Thomas The Tank Engine that made you want to work on them and what made you think that they would be hits here in North America?

While I did not bring Thomas the Tank Engine to America, Britt Allcroft and Rick Siggelkow had already created the series Shining Time Station and the show was already appearing on PBS when I joined the company, it wasn’t resonating with consumers. In my opinion I was hired to turn the commercial and consumer business around. As for Teletubbies, my company owned the rights to the glorious Teletubbies in the Western Hemisphere before the BBC owned any rights to this project and was actively involved in the development of the series from its inception with its amazingly talented creators Anne Wood and Andrew Davenport.

As for the substance of your question – as to why I felt they would be hits here  there is something quite inherent in a program  similarly to the “it” factor for an actor. Sometimes it is undefinable, but you know it when you are around it. I have a really strong ability to be able to look at a project and see whether it has two components that I look for. I ask myself is it “Truthful” and is it “Wonderfilled”. I like to get involved with brands that have characters that are relatable, original, and believable and live in a world that is somehow different but similar to the one we live in.

Is there a process, a check-list or set of filters that you measure a project against to determine its potential? Before put your heart and soul into creating, producing and/or marketing a series or a product, what is that process?

Whether I am creating a project or marketing someone else’s work, the criteria is exactly the same. I put my heart and soul into everything that I do whether it is on or off the screen, EVERYthing that we do is entertainment and there is an expectation that we are going to deliver. I wouldn’t take on a project that wasn’t able to be as exciting on the screen as it was the retailers’ shelves.

You stepped away from the industry for nine years  and then in 2010 you jumped back in, establishing under your “Kenn Viselman presents…” banner, and three new kid/tween/family focused entities: The itsy bitsy Entertainment Company, A teenie weenie Music Publishing Company and Yellow Polka Dot Bikini Multi-Media. What made you come back?

My mother. We had been traveling together on her “No Regrets Tour” and one day she said to me… “Honey… you are too young to retire and too old to not work. You obviously have a great deal more to say to young children and their families so get on and do it.” So here I am with arguably the biggest and most challenging project of my career.

What do you think changed the most in the kid industry, specifically in licensing and merchandising, in the 9 years you were retired?

Two things…

SOCIAL MEDIA… It is so fantastic to be able to communicate directly with the audience… in some ways it is scarier, because now you hear exactly what they are thinking. The projects that I usually take on have a duel audience of a mother and the child so it requires that we speak and listen in two distinctly different ways… Personally, I LOVE that and I understand how to use this medium to talk, listen and change accordingly.

The Plethora of Screens… It is really hard to create a break out series or brand in America right now because of how fractured the marketplace in between hundreds of TV channels, video games, web channels etc. We sat down with retailers and sorted out with them a strategy that would allow us to create a new brand in the sea of media that we live in. Our Oogielove strategy is cutting edge and allows us the opportunity to create a long-staying brand with incredible support both on screens and on shelves.

Are these changes for the better in terms the industry? Kids and parents?

The truth is that it doesn’t matter whether it is better or not or even if it is good… it’s here and we have to change along with it or find another sandbox to play in. They say that change is progress (that is not always true)… they say that change is good (that is also not always true)… what we know is that change is here and we have to find a way to stay true to our audience and yet find new and interesting ways to reach out to them to tell our stories.

Tell us what is going on with your feature film project The Oogieloves in the Big Balloon Adventure. You have been working on the movie for some time now, and it has several stars in the cast, including Christopher Lloyd, Cary Elwes and Toni Braxton. Who is distributing the Oogieloves movie and when will the movie be released?

When I was in college I saw a copy of a Playboy magazine and the centerfold model made a profound statement that there is nothing more boring than a man once he stops talking about the subject he was educated in… All I do is talk about this film (I wonder if that makes me really boring).

After a great deal of soul-searching and conversations, we decided to distribute The Oogieloves in the BIG Balloon Adventure ourselves… The truth is that we produced the film ourselves, raised all the monies and have done ALL of the marketing… it wasn’t that big a leap. So we went out and raised the P&A monies and are off to the races… Our goal is to be the widest release ever for an independent family film and largest Labor Day Weekend Opening of all time. It is a very exciting time for us and a bit of a nerve racking one as well. With roughly six weeks until we open, we are all starting to bite our nails and cross our fingers that since we built it that they will come.

I have been involved in a number of hit projects over the years and know in my gut when something works… The Oogieloves work for children, now I just have to get people in the seats.

Are you planning Oogieloves movie sequels or a TV series based on the first movie? Is there a timeline for these movies and/or TV series?

Yes and Yes… The Oogieloves in the BIG Family Adventure opens Oogust 28, 2013 and the threequel The Oogieloves in the BIG Holiday Adventure opens 2014. The first 30 episodes for the TV series are already written yet we will not put the series on air until 2015… Two touring stage shows are also in development in house right now as well.

Do you have a toy line, apps, eBooks and website, videos games and the like ready to go to support the movie?

We very consciously would not allow ANY licensing to be done with the first film and are only creating one product, The Oogielove Posable, Bendable Plush which we are offering exclusively to one retailer in the fourth quarter. A broader roll out will happen with the release of the home entertainment in the 1st quarter of 2013.

Just curious: what were you favorite toys growing up and why?

Because I had really severe allergies growing up, I spent a great deal of time in my house playing board games… I am possibly the world’s greatest Monopoly player.

And one more question: how many pairs of shoes do you think you own, and is your obsession under control? (Do you have a favorite pair?)

There have been times in my life when I have had literally hundreds of pairs of shoes. NO I definitely do not have it under control as I just bought five pair of shoes last week and yes I have a favorite but I don’t want to make the others jealous.


Disney and Marvel team for a new animated TV special, Phineas and Ferb: Mission Marvel, which is slated to premiere in summer 2013 on Disney Channel. Currently in production, the new animated adventure will bring together Phineas and Ferb and Marvel’s Super Heroes including Spider-Man and The Avengers (Iron Man, Thor and Hulk). Phineas and Ferb creators/exec producers Dan Povenmire and Jeff “Swampy” Marsh are working closely with Marvel’s creative time to create versions of Marvel’s heroes and villains, including Red Skull, Whiplash, Venom and M.O.D.O.K to mesh into Phineas and Ferb’s hometown of Danville.

Minds Eye Entertainment names Canadian-born/LA-based screenwriter Arne Olsen (Mighty Morphin Power Rangers: the Movie, Cop an A Half, Repeaters) to adapt Richard Comely’s popular Canadian comic book Captain Canuck for the big screen. Comely will work closely with Olsen on the superhero project. The first issue of the iconic Captain Canuck comic book debuted in May 1975, with 2+ million copies sold and 26 different editions printed to date. IDW Publishing recently published two hard cover collections of the original issues.


IDW Publishing announced several new kid/family deals during Comic-Con International in San Diego over the weekend – including new series with Nickelodeon and Hasbro.

  • IDW Publishing and Nickelodeon are teaming to launch Teenage Mutant Ninja Turtles Annual 2012, a 48-page story written by co-writers Tom Waltz and Kevin Eastman, and drawn by co-creator Eastman. Releasing in October 2012, Teenage Mutant Ninja Turtles Annual 2012 follows the all new adventure of Raphael and Casey as they find themselves in the middle of a criminal escapade gone wrong. The story sets up the future TMNT storyline. Fans are being encouraged to ask retailers about the special variant “Eastman Layout” edition. IDW’s Teenage Mutant Ninja Turtles Annual comics launched in August 2011, resulting in multiple printings of the first five ongoing issues. Last month, TMNT comics launched digitally, and are now featured in IDW Comics and comiXology Mobile Apps for Android, iPhone, Kindle Fire, among others. Nickelodeon is set to premiere the new Teenage Mutant Ninja Turtles animated series on Saturday, September 29 at 11a with a one-hour special.
  • IDW Publishing has also teamed with Hasbro for a new My Little Pony: Friendship Is Magic comic book series. Based on the Hasbro characters from the My Little Pony: Friendship is Magic animated series, created by Hasbro Studios and currently airing on The Hub TV Network (US), the comics will feature new stories featuring ponies from the series. Slated to debut in November 2012, the series will be written by Katie Cook (Gronk), who has previously worked on DC and Marvel Comics. The comics will feature art by Andy Price (DC Legacy, Batman Archives), with special covers throughout the series by artists including Jill Thompson (Sandman, Beasts of Burden), Stephanie Buscema (Womanthology), and many more.

Ape Entertainment, developers of Pocket God Comics and Cut the Rope: Comic, and Halfbrick Studios, developers of Fruit Ninja, ink a new licensing deal to create a series of original digital comic books and graphic novels based on the Fruit Ninja game that has been downloaded 300+ million times. The comic series will explore the yet untold back-story of the Fruit Ninja universe and its new characters. Ape Entertainment plans to release the full-color comic book series digitally through a standalone Fruit Ninja comics app on the App Store as well as print versions in the coming months. The license deal was brokered by Heidi Packer’s HAP Consulting, Halfbrick’s worldwide licensing agent.

The Annoying Orange squeezes into graphic novels. The Collective, an entertainment management and production company, which produces The Annoying Orange TV series, enters into a license deal with graphic novel publisher Papercutz for a series of Annoying Orange graphic novels. The first title, Secret Agent Orange, is slated for release in December 2012. The Annoying Orange graphic novels will feature new original adventures for Orange and his characters, with three full-color 64-page novels, available in both hardcover ($11.99) and paperback ($7.99), set for release each year. The Joester Loria Group, the licensing agent for the Annoying Orange brand brokered the Papercutz licensing deal on behalf of The Collective.

Art Impressions grants Jem Sportswear and Awake a master apparel license in the US for two of its key brands, SO SO Happy and Skelanimals. The long-term partnership include key categories in adult, junior, young men’s, girls’ and boys’ apparel including hoodies, tees, tank tops, dresses, fashion bottoms and related separates for all channels of distribution. Jem and Awake were both partners for the Skelanimals brand in the early years.


JUST ANNOUNCED: Sports Luminaries To Be Honored at Cynopsis Sports Media Awards in August

Cynopsis Sports will honor 3 executives who changed the way their sports entities connected with fans around the country:

LEGACY AWARD — David Hill, Chairman and CEO of FOX Sports Media Group
AWARD OF DISTINCTION — Mike McCarley, President of Golf Channel
VISION AWARD — Larry Scott, Commissioner of Pac-12

August 9 | The Harvard Club, NYC | 8-10:00am


This summer Radio Disney launches its first annual Back To School Drive for school supplies, which benefits Boys & Girls Clubs of America. As part of Radio Disney’s Project Family effort, which encourages to families to get involved and make a difference in their communities, Radio Disney will host local events in 30+ markets where kids and their families can donate school supplies that will then be provide to local clubs in need  specifically they are looking for pre-packaged pens, pencils, markers, crayons and chalk. Additionally, Radio Disney stations in 31 markets will also team with Boys & Girls Clubs of America to support their annual nationwide Day for Kids events this September. For information about these local events, go to ( and Radio Disney’s local Facebook app.


Nickelodeon premiers a brand new episode of Big Time Rush, titled Big Time Merchandise, tonight at 7:30p. In the new episode, Griffin meets with the CEO of Selmart, a national chain store, to pitch a line of BTR merchandise. Uninvited, the guys show up and ruin the meeting and then must work to save the deal. Check out a clip and .

DirecTV and Disney inked a new deal that saw the new Disney Junior channel debut on DirecTV’s programming lineup over the weekend (channel 289). With the addition of DirecTV, the Disney Junior channel has distribution agreements that cover approximately 55 million US households.

Spain-based Imira Entertainment signs new TV deals for the TV series Sandra, the Fairytale Detective (52×13) around the world. In Latin America, GloboSat (Brazil) acquires the pay TV rights for the series and Canal Once (Mexico) has taken free TV rights. In Europe, KIDZ (Turkey) and VTM Kazoom (Belgium) pick up free and pay TV rights to the series, and in Asia Okto (Singapore) has bought free TV rights. Targeted to K4-8, Sandra, the Fairytale Detective is a co-production between Imira Entertainment, RTVE and DQ Entertainment. The series can currently be see around on the world on channels including TF1 (France), in Spain on RTVE, Clan TV and Disney Channel Spain, as well as Disney Channels in Italy, France, Germany, India, Nickelodeon Asia, Children’s Channel (Israel), TG4 (Ireland), RSI (Switzerland’s Italian language public channel), and RTP (Portugal), TV5/ABC (Philippines), Al Sayyar (Middle East) and Kids Talk Talk HD (South Korea).

myKaZootv (, an interactive multi-channel video platform featuring music videos for K2-9, expands its family-aimed music offering with the launch of a new channel as part of MobiTV‘s Playground TV pack. The Playground TV pack offers commercial-free, entertainment and educational kid’s programming available to its subscribers online and via handheld devices, and as of June has added dozens of myKaZootv music videos. myKaZootv has also forged partnerships with Kabillion TV On Demand, which features a weekly updated block of its videos and reaches 40+ million digital households and is available on Comcast, Time Warner, Charter and local MSOs. Additionally, Kidtoon Films, Cinedigm’s kid/family-centric movie theatre matinee program, has also partnered with MyKaZootv to include music videos beginning this summer. Furthermore, myKaZoo Music (a label of Universal Music Enterprises) will release New CDs from Randy Kaplan (Mr. Diddie Wah Diddie) and Barry G and the Dream Jam Kids (Huh-uh) across North America in July and August 2012.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 13-15, 2012:
Ice Age: Continental Drift (FOX) PG                                     Opening Weekend $46.0m
The Amazing Spider-Man (Sony) PG-13                                 $35.0m-2 wk total $200.9m
Brave (Disney) PG                                                             $10.7m-4 wk total $195.6m
Tyler Perry’s Madea’s Witness Protection (Lionsgate) PG-13      $5.6m-3 wk total $55.6m
Katy Perry: Part Of Me (Paramount) PG                                 $3.7m-2 wk total $18.6m
Moonrise Kingdom (Focus Features) PG-13                             $3.7m-8 wk total $32.4m
Madagascar 3: Europe’s Most Wanted (Paramount)                  $3.5m-6 wk total $203.7m
Marvel’s The Avenger (Disney) PG-13                                    $1.3m-11 wk total $613.5m
Snow White And The Huntsman (Universal) PG-13                    $998,575-7 wk total $151.6m
Men In Black 3 (Sony) PG-13                                                $875,000-8 wk total $174.8m
Source: Rentrak (

DreamWorks Animation SKG‘s new movie Madagascar 3: Europe’s Most Wanted, the 3D third installment in the Madagascar franchise, is now the highest-grossing animated movie in Russia’s box office history. The movie opened in Russia on June 7, 2012 on 1830 screens (the most screens for any movie in Russia) and has grossed $48.3 million to date. Paramount Pictures is distributing Madagascar 3: Europe’s Most Wanted worldwide with Central Partnership serving as the film’s local distributor in Russia. Three of DreamWorks Animation’s, Madagascar 3: Europe’s Most Wanted, Shrek Forever After and Puss In Boots now stand as the top three animated movies in Russia. Madagascar 3: Europe’s Most Wanted has grossed upwards of $460 million worldwide today, $200 million of that as the domestic box office.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, July 12, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1329; K6-11 863; TWEENS 9-14 655
CARTOON NETWORK: K2-11   790; K6-11 523; TWEENS 9-14 425
NICKELODEON:         K2-11   607; K6-11 385; TWEENS 9-14 345
DISNEY XD:              K2-11   330; K6-11 271; TWEENS 9-14 253
NICKTOONS:            K2-11    69; K6-11   46; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data



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