Cynopsis: Kids!
1/29/07
Good morning. It’s Monday, January 29, 2007 and this is your first early morning Kids! briefing.
Nintendo and the Associated Press launched The Wii News Channel, available for free to Wii console owners in the US, over the weekend. Under a two-year pact with AP, the News Channel features domestic national, regional and international news stories and photos, in English, French, Spanish, Dutch, German and Swiss-German. In Japan, where Nintendo launched the Wii News Channel on Friday, the news content is being provided by the Japanese news service Goo. In the US, The News Channel joins the other non-game related channels, the Forecast Channel (weather) and the Internet Channel, all of which can be found on the console’s Wii Menu. I’d tell you more about how the service works and what types of news stories are currently available on the new channel, but the TV where our Wii is set-up is currently solidly focused on ESPN’s coverage of the X-Games.
Elsewhere, rumors persist that Nintendo will launch a Games Channel for the Wii console. The latest information is from a Nintendo representative who said the company, “… has developed a programming system that will allow small independent developers to make games for Wii download service,” when questioned by Computerandvideogames.com. The rep then added “We cannot confirm at this time in what format the new content will be delivered, but in the future there will be original games available for download through the Wii Shop.”
MORE KIDS STUFF
The animated series, Gerald McBoing Boing (26×30′) and Krypto The Superdog (39×30′) are set to join the weekday programming lineup on Boomerang, beginning February 5, at 6p and 7p, respectively. Produced by Warner Bros. Animation, Krypto The Superdog is based on the character of the same name that first appeared as part of DC Comics Superboy series in 1955. The series first premiered on Cartoon Network. Adapted from the Oscar-winning short film by Dr. Seuss, Gerald McBoing Boing is produced by The Cookie Jar Company.
Universal Studios Home Entertainment will release The Land Before Time: The Great Day of the Flyers’, the 12th and newest chapter in the family-targeted animated prehistoric Land Before Time series, as a Direct-to-DVD title on February 27, 2007. The DVD movie will be followed later this year by the debut of a new mixed 2D/3D animated The Land Before Time series (26×30′) on Cartoon Network, where it is slated to run five days a week. Produced by Cartoon Network, The Land Before Time animated TV series will be distributed by Universal Home Entertainment.
BabyUniverse, Inc. has launched MyBabyTV, a user-generated content area on BabyTV.com. Targeted to new parents, users can upload their own baby video, which will then be reviewed by a BabyTV.com moderator who will approve the content for posting. At launch MyBabyTV will be cross-marketed to visitors of all of the BabyUniverse sites including BabyUniverse.com, DreamtimeBaby.com, PosTots.com and PoshLiving.com, PoshCravings.com and ePregnancy.com.
MARKETING/LICENSING
Australia’s Flying Bark Productions has inked a license deal with iToys for Khufu The Mummy, a DVD-based board game spin-of from the Atmosfear The Gatekeeper. iToys, which will introduce Khufu The Mummy, at the New York International Toy Fair next month, has slated the board game to rollout at retail in fall 2007. Engineering the agreement was Joy Tashjian Marketing Group L.L.C. (JTMG) on behalf of Flying Bark Productions. Atmosfear Khufu The Mummy, produced by Forest Interactive is the second DVD board games in the Atmosfear DVD board game series.
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13, January 2628, 2007:
Epic Movie (Fox) PG-13 Opening Weekend $19.2m
Night at the Museum (Fox) PG $9.5m-6 wk total $216.7m
Catch and Release (Sony / Columbia) PG-13 Opening Weekend $8.0m
Stomp the Yard (Sony / Screen Gems) PG-13 $7.8m-3 wk total $50.7m
Dreamgirls (Paramount (DreamWorks)) PG-13 $6.6m-7 wk total $86.7m
The Pursuit of Happyness (Sony / Columbia) PG-13 $5.0m-7 wk total $152.9m
The Queen (Miramax) PG-13 $4.0m-18 wk total $41.2m
Freedom Writers (Paramount) PG-13 $3.5m-4 wk total $31.3m
Blood and Chocolate (MGM) PG-13 Opening Weekend $2.1m
Arthur and the Invisibles (MGM (Weinstein)) PG $1.7m-5 wk total $11.5m
Source: Box Office Mojo
EXECUTIVE MOVES
William Losch Chief Accounting Officer, DreamWorks Animation SKG’s has announced he will resign from the company and relocate to northern California. Losch and DreamWorks have amended Losch’s contract, which expires in April 2007, keeping him in his position until May 2007 to help with the transition and the quarterly financial close.
MTV Networks China upped Bobby Yuan to GM. He will manage daily business operations and growth in China’s Pearl River Delta Region from his new base in Guangzhou. Bobby was previously GM/MTV Taiwan. He will now report to Li Yifei, MTV Networks China’s EVP and Managing Director.
Eric Muhlheim has been named SVP/English Language Learning, Disney Publishing Worldwide. Muhlheim will be responsible for heading-up a global team to grow DPW’s products that teach children English, particularly in Asia. He will report to Russell Hampton, President of DPW. Previously, Muhlheim SVP/Strategy and Business Development, Disney Consumer Products and prior to that as SVP/ Corporate Strategic Planning, Walt Disney Company.
HIT Entertainment named Rodrigo Piza as VP/TV, Latin America. He was recently GM of The Locomotion Channel. In that position, Rodrigo was responsible for the editorial content, marketing and creative direction of the channel. As VP at HIT, he will report to Alison Homewood, EVP/Content Distribution and be based in Toronto.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 25, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1076; K6-11 517; TWEENS 9-14 342
DISNEY CHANNEL: K2-11 767; K6-11 460; TWEENS 9-14 369
CARTOON NETWORK: K2-11 476; K6-11 301; TWEENS 9-14 222
TOON DISNEY: K2-11 151; K6-11 73; TWEENS 9-14 41
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: In what film did they apply “wax on, wax off?” THE KARATE KID Kudos to: Walter Koehler-Media First International/NY; Barry Solomon-Menudo Entertainment LLC/NY; Craig Coleman-Nicktoons Network/NY; Gina Cubile-Mindshare USA/NY; Joy Starr-HIT Ent/Allen TX; Malia Chee-Strata Marketing/Chicago; Kevin Schmidt-National Cable Communications/Chicago; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Cindy Bradeen-7ate9 Entertainment/LA; Lisa Woods-IKEA Seattle 250/Renton WA; Natalie Wagner-Foothill Entertainment, Inc/Santa Barbara; Pat Brady-CESD Talent/LA; Bonnie-Lynn Roy-Leslie Lowe & Associate Inc/Beconsfield, Montreal, QC, Canada; Lynn Valiquette-Ellis Releasing/Toronto; Sandra M. Walmark-Astral Television Networks, The Family Channel Inc/Toronto; Tristan Homer-9 Story Entertainment/Toronto
Today’s Trivia Question: What company told us during the 70’s, we’re changing our name, not our stripes!?” (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
1.29.07
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