Monday, January 25th, 2010


Look Closer At Investigation Discovery’s Record Breaking Ratings!
DISAPPEARED is ID’s best telecast ever in P25-54, W25-54, HH delivery and P2+*
Beat: BRAV, NGC, WE, LMN, MSNBC, Oxygen and HLN in P25-54 delivery**
Look Closer at DISAPPEARED
tonight 10pm
America’s Leading Investigation Network
*Source: The Nielsen Company, NHI Calendar, Live + SD data, Prime (M-Sun 8-11P), 01/27/08-01/18/10
**Source: The Nielsen Company, NHI Calendar, Live + SD data, Time-Period Dayparts, Mon 10P-11P, 1/18/10


Good morning! It’s Monday, January 25, 2010, and this is your first early morning briefing, coming to you from the NATPE 2010 Convention in Las Vegas, which officially kicks off this morning.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
BBC America: Top Gear at 8p; Inbetweeners at 9p
ABC Family: Greek at 10p
FX: Damages at 10p
Showtime: State of the Union at 1030p; La La Land at 11p

Tonight’s Finale:
Planet Green: Blood, Sweat and Takeaways at 10p


IN A18-49 and A25-54 …


Cleared in 75% of the US and 9 of the top 10 markets!


Contact your Debmar-Mercury Representative today
Source: NHI, TBS Primetime programming 9/21/09-1/15/10 Live +SD, P18-49 & P25-54 AA% Rtg.


Friday’s two-hour Hope for Haiti Now: A Global Benefit for Earthquake Relief telethon raised more than $57 million from the general public with more being tallied from corporations, larger private donors and iTunes sales figures. So far, the single “Hope for Haiti Now” is the top-selling iTunes album in 18 countries, making it the biggest single day album pre-order for iTunes ever. The telethon attracted a total of 16.1 million viewers across six broadcast networks with a 4.3 rating among A18-49. ABC had the largest broadcast audience of 4.6 million viewers. These preliminary TV ratings do not include major cable networks such as MTV, CNN and VH1. Donations can still be taken for Haiti relief by visiting HopeForHaitiNow .org or by calling 877-99-HAITI.

New series Food Tech on HISTORY premiered last Thursday at 9p, serving 718,000 A18-49; 784,000 A25-54; and 1.6 million total viewers. 

MTV’s first season finale of Jersey Shore last Thursday, delivered a 4.8 rating among P12-34 and more than 4.8 million total viewers. This concluding episode’s audience is more than three times the series premiere. Following the final episode, MTV aired Jersey Shore: The Reunion which posted a 4.9 among P12-34 and four million plus total viewers.

Veteran film actress Jean Simmons, 80 died last Friday due to lung cancer. Throughout her impressive film career that began in 1944, Jean starred with the likes of Gregory Peck, Spencer Tracy, Kirk Douglas and Laurence Olivier and she won a Golden Globe for the 1955 musical Guys and Dolls starring opposite Marlon Brando. Jean also starred on stage in Sondheim’s musical A Little Night Music then later appeared on such TV shows as Murder, She Wrote and Star Trek: The Next Generation and the memorable 1983 TV miniseries The Thorn Birds from which she won an Emmy Award. Jean is survived by two daughters, Tracy Granger and Kate Brooks.

James Mitchell, who portrayed Pine Valley millionaire Palmer Cortlandt on ABC’s All My Children, died last Friday in Los Angeles of Chronic Obstructive Pulmonary Disease along with pneumonia. James’ last appearance on All My Children happened earlier this month on January 5, marking the daytime drama’s 40th anniversary episode. Prior to his 30-year stint on All My Children, James was an accomplished dancer appearing in leading roles on Broadway in such musicals Brigadoon, Carousel, Carnival, Paint Your Wagon among others in addition to dancing with the American Ballet Theater in New York, Europe and South America and touring with the Agnes de Mille Dance Theater throughout the US. He also appeared in a number of films including That’s Dancing, The Turning Point, The Bandwagon with Fred Astaire and Deep In My Heart with Cyd Charisse. James is survived by his partner Albert Wolsky. Memorial services will take place at a later date.

Morning News Weekly Average Ratings (week of January 11, 2010)
NBC: 5.73 million total viewers; 2.1/14 and 2.56 million A25-54
ABC: 4.34 million total viewers; 1.5/10 and 1.87 million A25-54
CBS: 2.92 million total viewers; 1.0/7 and 1.23 million A25-54
Source: Nielsen, NTI

Top 10 Weekend Box Office Estimates: January 22-24, 2010
Avatar (20th Century Fox)                         $36.0 million  6 wk total $552.8m
Legion (Sony)                                          $18.2 million  opening weekend
The Book of Eli (Warner Bros.)                  $17.0 million  2 wk total $62.0m
Tooth Fairy (20th Century Fox)                  $14.5 million  opening weekend
The Lovely Bones (Paramount)                 $8.8 million  7 wk total $31.6m
Sherlock Holmes (Warner Bros.)               $7.1 million  5 wk total $191.6m
Extraordinary Measures (CBS Films)         $7.0 million  opening weekend
Alvin And The Chipmunks: The Squeakquel (20th Century Fox) $6.5 million  5 wk total $204.2m
It’s Complicated (Universal)                      $6.2 million  5 wk total $98.6m
The Spy Next Door (Lionsgate)                 $4.8 million  2 wk total $18.7m
Source: Rentrak


Coming off record ratings in 2009
SPEED connects you with passionate NASCAR fans with exclusive coverage of …

  • Gatorade Duel at Daytona 2/11
  • NASCAR Sprint Cup All-Star Race 5/22
  • NASCAR Hall of Fame Induction Ceremony 5/23
  • NASCAR Sprint Cup Series Awards Ceremony
  • Daily NASCAR coverage on NASCAR Race Hub
  • NASCAR’s Sprint Cup, Nationwide Series and Camping World Trucks Series awards ceremonies



  • Debmar-Mercury said E! Entertainment’s docu-series True Hollywood Story was cleared in more than 65% of the US for a Fall 2010 launch as a syndicated Monday-Friday strip. Station groups including Fox, CBS, Weigel, Sunbeam, Capitol, Scripps, Raycom and Landmark have picked up the series chronicling the lives of Hollywood celebrities. The series has more than 180 60m episodes.
  • Independent producer and distributor, Entertainment Studios, Inc. will debut a three-hour E/I kids block in hi-def for kids age 13-16 starting Fall 2011. Additionally, Entertainment Studios has the hi-def E/I series PETS.TV and The Young Icons, which are both cleared in 95% of the US as well as the new series Career Day, scheduled to launch in Fall 2011.


Debmar-Mercury is working with ITV Studios to premiere a new US version of the British daytime talk show The Jeremy Kyle Show this year. Debmar-Mercury will debut the talk show via a limited, on-air preview over several weeks. Then in 2011, Debmar-Mercury will pivot the talk show into a full national syndication launch. In the UK, The Jeremy Kyle Show has been on the air since 2005 and is consistently one of the most-watched daytime programs.

HGTV hired Heather Armstrong, known as America’s “mommyblogger” under an exclusive programming development agreement where she will team with the network’s online and on-air production units to create new programming. Armstrong will headline HGTV’s social media efforts which will be unveiled in more detail this spring and continue to blog on her website at

Many more pilot pick-ups by FOX and NBC last Friday:

  • FOX approved a drama pilot called Breakout Kings about a group of marshals working with ex-cons to capture criminals who break out of prison. The project is from writers and executive producers Matt Olmstead and Nick Santora and 20th Century TV.
  • FOX is moving forward with a legal drama titled Pleading Guilty from Jon Avnet, 20th Century TV and Chernin Entertainment. Based on the novel by Scott Turow, the storyline is about Mack Malloy, an ex-cop who now is employed as a partner in a prestigious Chicago law firm.
  • NBC gave a nod to a pilot for the multi-camera comedy This Little Piggy from ABC Studios. The plot is about two adult siblings who fall on hard times and move back into their childhood home with an older brother and his family. Originally, the project was written as a spec and given a presentation order in March 2009 by ABC through ABC Studios. Steven Craff and Brian Bradley are writing and executive producing.
  • NBC gave a further order to another comedy pilot Nathan vs. Nurture about an ambitious heart surgeon who was adopted and finds his biological parents and his underachieving siblings. David Guarascio and Moses Port wrote the script and are executive producing.


Thursday  A18-49 Analysis: ABC was the top performer Thursday night among A18-49 at 3.4/9, according to final national ratings from Nielsen. FOX led at 8p with Bones at 3.5/10 followed by a pair of The Big Bang Theory repeat episodes on CBS averaging a 2.2/6, NBC’s comedies Community and Parks and Recreation averaging a third place at 2.0/5 and in fourth place ABC’s premiere of new drama The Deep End at 1.8/5. ABC rallied at 9p, winning with Grey’s Anatomy at 4.7/12 with NBC’s sitcoms The Office and 30 Rock next with an average of 3.2/8 and in a close third place CBS’ CSI at 3.1/8. ABC held #1 through 10p with Private Practice at 3.6/10 with CBS’ The Mentalist next at 3.1/8 and NBC’s last primetime The Jay Leno Show in third at 1.4/4.

Live + Same Day Household Ratings: Thursday, January 21, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.5/12      The Big Bang Theory [r] 4.2/7, The Big Bang Theory [r] 4.6/7, CSI 8.8/14, The Mentalist 9.3/16

ABC: 6.5/10         The Deep End [p] 4.7/8, Grey’s Anatomy 8.2/13, Private Practice 6.6/11

FOX: 5.6/9           Bones 7.2/11, Fringe 4.1/6

NBC: 3.2/5           Community 3.0/5, Parks and Recreation 2.7/4, The Office 4.1/6, 30 Rock 3.4/5, The Jay Leno Show 2.9/5

CW: 2.0/3           Vampire Diaries 2.3/4, Supernatural 1.7/3

UNIV: 1.9/3        Hasta Dinero Separe 1.8/3, Sortilegio 2.6/4, La Rosa De Guadalupe 1.4/2

ION: 0.8/1          Ghost Whisperer [r] 0.7/1, NCIS [r] 0.8/1, NCIS [r] 1.0/2

TELE: 0.5/1         Mas Sabe El Diablo 0.7/1, Perro Amor 0.5/1, Victorinos 0.4/1

A18-49: ABC 3.4/9, FOX 3.1/8, CBS 2.8/8, NBC 2.2/6, UNIV 1.5/4, CW 1.4/4, TELE 0.5/1, ION 0.4/1


BBC Worldwide added Robert Nashak as EVP/Digital Entertainment to head the company’s gaming business and to create new outlets across various gaming platforms. Based in Los Angeles, Robert will report to John Smith, Chief Executive, BBC Worldwide. Previously, Robert worked for Electronic Arts (EA) where he served as VP of that company’s social gaming group.

Sandy Grushow, founder of the digital entertainment studio Filmaka, was tapped by media advisory firm MediaLink LLC as CCO. Sandy will lead idea generation as well as branded entertainment for the company’s clients and their agencies. MediaLink’s client roster includes Microsoft, AT&T, Unilever and General Electric among others.

This day in History:
   1995 – The defense gave its opening statement in the O.J. Simpson trial.

Answer to Yesterday’s Trivia Question:  Poppo worked at the New York Chronicle on what classic TV series?  THE PATTY DUKE SHOW  Kudos to: Miriam Stocker-BET/Royal Oak MI; Charles Mannino-Tyco Telecomm/Eatontown; Brad Stern/Floral Park NJ; Joanne Milano-RJ Palmer/NY; Dale Warshaw-KMSB-KTTU/Tucson; Joanne Stern-WGN/Chicago; Frank Hagan-Circa Pictures/Beverly Hills; Steven Wishnoff/LA; John Mazur-PBS National & KCET Local/PTZ; Margie Hernandez/LA;

Today’s Trivia Question: Attorney Alan Stone is so fearful of these characters that he one refused to cross examine a witness because he was one of them.  Who are these characters?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP (1/30)

JOB OPENING: NBCU is looking for a DIRECTOR, RESEARCH: Please visit site for more information and apply, job#1134456 (1/30)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: COORD, RETAIL DEVELOPMENT/NICK-Viacom ConsProd/MN: 2+yrs Mrktg/Sales in Retail, Strng Analytical skills, Strng Org Skills/Mng Multiple Projects, Strng Word/PPt/Xcel, EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: ACCOUNT MANAGER/MSA Media/NYC: manage cable nets Gabriel/other SW. biz svc, lead biz dev, biz/prod plan, neg contracts. Min 5 yrs exp. Send resume/Salary to: [email protected] (1/30)

JOB OPENING: ONLINE AD SALES EXECS/ New online video platform hiring Ad Sales Exec must have nat’l brand & agency relationships. 5+ yrs exp. Immediate hire. Great benefits w/ stock equity. Resume: [email protected] (1/29)

JOB OPENING: NETWORK SALES/ION Media Networks/NY:  Highly motivated and creative network sales acct exec w/ established relationships and proven track record. EOE. Apply to [email protected] (1/29)

JOB OPENING:  DIR, ON AIR PROMOTIONS/Lifestyle & Entertainment Nets/MIA: 5+yrs Creative Dir exp @ TV Net / Agency, Stng Pple & Proj Mgmt skills, Strategic Plan, Prod knwldg, Spa MUST, Port+. Apply @ [email protected]  (1/29)

JOB OPENING:  RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. p (1/28)

JOB OPENING:  DIR PARTNRSHIP MKT & LOCAL MKT ACTIVATION/NY:  Handls all 3rd party partshp, affil & local on-the-ground consmer evnt mkt & activations.10 yrs exp in cable/media/ent or music. Rez to: [email protected] DIR MKT in sub (1/28)

JOB OPENING:  SALES DIRECTOR/Gas Station TV/LA: Emerging digital media co. seeks rev. generator for its W. Coast territory. Focus on new bus. & maintaining key clients. Min. 5 yrs ad sales exp. Apply: (1/28)


JOB OPENING:  FREELANCE PROMO SCHEDULING ASST: Entry Level, Detail/Organiz. Respn incld assist dept. Scheduler w. logs, data entry (MAPS/Grip IT),create # for promos/bugs, Operational/Strategic plan’g. Resume to: [email protected] (1/27)

JOB OPENING:  ACCT EXEC/DISH Network AD Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing AD sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp.Resumes to:  [email protected] (1/27)

JOB OPENING:  AD SALES ASSISTANT/Hallmark Channel/NY: Assists AE’s & Planners to service & maintain clients. See full posting & apply at: (1/27)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (1/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  BRANDED ENTERTAINMENT INTERN/ NBCU: Seeks outgoing, eager to learn/detail-oriented/ppt skills;gain exp. in ad sales, prod, and mkt. 8hrs 3 days/wk min. CV: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/NYC: Inside edition is looking for a web intern for spring 2010. Tasks include resizing photos, writing captions, field research and logging footage. Contact Katie Harris:  [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Adam Carolla Podcast/Ent Co/LA:   Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY:  GRAPHIC ARTIST INTERN/Adam Carolla Podcast/Ent. Co/LA:  Mac Savvy, Web design exp a + eager to learn & detail-oriented. Will gain exp. internet mktg & design. 8hrs/2 days wkly min. Cover/res:  [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Adam Carolla Podcast/Ent. Co/LA:  Strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY:  RETAIL INTERN/Adam Carolla Podcast/Entertainment Co/LA:  Will gain exp. in internet marketing, retail sales, Fulfillment & merchandising. 8hrs/2 days per wk min. Send cover letter, resume:  [email protected]   (1/28)

INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  Interns wanted to research and develop new show ideas. Please send resumes [email protected] (1/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (1/30)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected] (1/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (1/29)

SITUATION WANTED: Female voiceover artist with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (1/29)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED:  DIR. OF PRODUCTION/LICENSING (LA):  Experienced Producer – 14 yrs. All platforms. Licensing with major brands. Live music, docs, toys, casual games.[email protected]  (1/28)

SITUATION WANTED:   EXPERIENCED TV & WEB PRODUCER/WRITER/EDITOR:  Worked for several stations/websites. Dreamweaver, HTML, SEO, CMS, Premiere, non-linear editing. Organized & analytical. Email: [email protected] (1/28)

SITUATION WANTED:  MUSIC CLEARANCE SERVICEExpertise in music licensing – plus clip, photo + all IP licensing. Clients include major Film, TV and Advertising projects. Learn more @ (1/28)

SITUATION WANTED: SR. DIGITAL SALES EXECUTIVE(NYC) 16+ years of experience with proven record of developing and retaining top-level account list. Contact:  [email protected]   (1/28)

SITUATION WANTED:  Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For samples, visit (1/27)

SITUATION WANTED:9xEmmy winning CREATIVE PRODUCER-in ATL seeking freelance. Great w/clients. 15 yr exper. in promo/creative TV.  Also ON-AIR HOSTsee (RoadTrip) [email protected] website: (1/27)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (1/27)

SITUATION WANTED:  EXECUTIVE/ADMIN ASSISTANT/NY: 3 + yrs supporting execs at media companies including MTV; marketing background, organized, professional, quick learner, strong refs available [email protected] (1/26)

SITUATION WANTED:   PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/26)

SITUATION WANTED:   RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/26)

SITUATION WANTED:   PRODUCTION  ASSISTANT/ENTRY-LEVEL POSITION, NY: 2010 Yale grad, 2 yrs Internship experience in Production and Research at Nick, classwork in child development. Organized, efficient, dedicated! [email protected] (1/26)

SITUATION WANTED:   ILLUSTRATOR/ANIMATOR/ DIRECTOR w/major credits Adam Taylor [email protected]  (1/26)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  The Bachelor: On the Wings of Love, Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], Accidentally on Purpose [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:   One Tree Hill, Life Unexpected
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Heroes, Jay Leno Show
PBS: Antiques Roadshow, American Experience, Sound Tracks: Music Without Borders
TELE: Mas Sabe el Diablo, Perro Amor, Victorinos
UNIV:  Hasta que el Dinero Nos Separe, Sortilegio, Cristina

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