Cynopsis: DIGITAL

01/18/10

Good morning, it’s Monday, January 18, 2010, and this is your first early morning digital briefing.

The earthquake in Haiti has proved to be another galvanizing event for the use of online, social and mobile media as users around the world turn to their computers and phones to both learn about the tragedy and lend a helping hand. Twitter posts have proven to be the leading source of discussion, according to a Nielsen analysis, followed by online video, blogs and discussion boards. Text-based giving spurred through tweets and retweets, available from multiple relief organizations including the American Red Cross and promoted via partners like MGive, are yielding record results. Mobile giving had surpassed $10 million through Friday mostly in increments of $5 and $10, according to the Mobile Giving Foundation. Social media gamer Zynga has even added virtual giving items across its top games FarmVille, Mafia Wars and Zynga Poker. Zynga’s users raised $1.2 million for Haiti through Thursday purchasing virtual social goods, according to the company.
 

 
AT&T announced a major multiscreen distribution agreement with NBC to bring Winter Olympics coverage to AT&T Wireless and U-verse TV customers via IPTV and broadband. Coverage includes:

• Mobile coverage via AT&T Mobile TV and MobiTV, as well as exclusive live video coverage from the Vancouver Games
• On demand content including a daily wrap-up of the best events and Team USA interviews and features of U.S. Olympic Team athletes
• Downloadable interactive widgets from NBCOlympics.com will feature the latest news, photos and videos and allowing users track medals for the top five countries

 
CNN.com says last Thursday, two day after the Haitian earthquake, was its 4th busiest ever in terms of video streams served (8.4 million, sourcing Omniture.) CNN is relying on reporting from more 40 staffers currently in the region as well as iReport submissions. iReport, which received more than 7,000 submissions through Friday, has put together a database to try to connect people with family, friends and loved ones in Haiti.
 

 
The Recording Industry Association of America called on the FCC to avoid adopting strict net neutrality rules that would limit broadband providers’ ability to address illegal online file sharing, according to comments filed with the FCC last week. ISPs should have authority to implement anti-piracy measures that deter illegal downloading and enable legal music services to flourish, the RIAA said.
 
Vodafone became the latest carrier to offer the iPhone to its customers in the UK (Orange lost its exclusive contract with Apple 4 months ago) and the company sold 50,000 handsets during the first day of sales, per The Guardian.
 
Circa Pictures and Prod. Co, Intl., Inc of Beverly Hills have partnered with Texas-based Imagine Media to provide producers with a new means to transfer all motion picture formats (Video, 8mm, 16mm, 35mm, and any product digitally stored in Standard Definition) to true 2k/BluRay quality HD. The technology will demoed at the Circa Pictures booth at NATPE later this month.
 

 
The Tiger Woods mess proved to be a gift that kept on giving for TMZ.com, helping to make Dec. a record month for the celebrity site. TMZ recorded 11.4 million U.S. unique users, a 28%
increase over the prior month, according to comScore Media Metrix.
 
Top 10 Parent Companies/Divisions – December 2009
Rank  Parent                Unique Audience (000) Time Per Person (hh:mm:ss)
1        Google             155,683                 2:21:53
2        Microsoft         135,876                 2:03:01
3        Yahoo!             130,229                 2:56:27
4        Facebook         109,905                 6:24:17
5        AOL LLC             88,347                 2:25:09
6        News Corp.        80,152                 1:18:15
7        Amazon             74,428                 0:35:26
8        InterActiveCorp  71,564                 0:15:44
9        eBay                 67,979                  1:23:31
10      Apple                63,825                  1:27:45
Source: The Nielsen Company
 
Average U.S. Internet Usage ­ December 2009
Metrics                                                   Dec-09
Sessions/Visits per Person                            51
Domains Visited per Person                          83
Web Pages per Person                             2,614
PC Time per Person                            64:09:12
Duration of a Web Page Viewed             0:00:56
Active Digital Media Universe          195,738,178
Current Digital Media Universe Est.  234,802,000
Source: The Nielsen Company
 

 
T-Mobile has recruited Eric Clapton to promote the new 3G Fender version of the myTouch handset, which comes preloaded with popular Android apps Guitar Solo and Musical Light, along with many of Clapton’s classic hits. A new app from doubleTwist will also enable users to manage and synch their music from their PC to the phone, integrating with iTunes and other music management software.
 
If all the awards coverage on TV isn’t enough for you, AT&T‘s new Film Awards Interactive App for the iPhone (also available on U-verse TV), provides extensive info on award-nominated films and stars including bios, filmographies, trailers and past awards.
 

 
Digital media executive Scott Clark has joined Adconion as Director, West Coast Sales. Based out of Adconion’s Santa Monica, CA headquarters, Scott will help agencies and brand marketers tap into online video for their campaigns, including branded entertainment and original programming.
 

 
Much like TV networks that replicate successful show formats, social media sites continue to try and learn from each other how to build out their audience and spread their influence online. Taking a page from Facebook’s hugely successful Facebook Connect program, Twitter is launching a new set of tools that allow developers to integrate Tweet and Retweet functionality directly into their sites. The new software will allow sites to authenticate users, pull data and then publish back to Twitter, according to TechCrunch. Meanwhile Facebook began testing a new retweet style feature it calls “via,” allowing you to share an article, link or posting you stumbled upon from a friend. When clicking on the share button, users now see the “via (friends’ name)” line in the sharing dialog.
 

A CYNOPSIS MESSAGE FROM NATPE

Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital
01.18.10

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JOB OPENING: AD SALES COORDINATOR/ DIRECTV, NYC: Entry level: MS Office, strong written & verbal communication. Multitask, work to deadlines.BA/BS degree. Passion for Ad Sales. Apply: www.directv.com/careers Req. 1000039  (1/23)

JOB OPENING:  ASSOC MNGR, INVENTORY & TRAFFIC/NY: Schedule commercial & promo assets on VOD, Linear & Broadband. Tracking/inventory mgmt/ TV exp nec. Knowledge of music biz a +. BA/BS 3-5yrs exp [email protected] (1/21)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sales team & max rev by creating solution for clients. Exp GSM & lrg mkt, exp digital media, knwldg of ratings data, pricing & neg. skills. Resumes:  [email protected]   (1/21)

JOB OPENING:  MEDIA/CONSUMER MKTG DIRECTOR/National Geographic Channel/DC:  Paid media & on/off air exp required. Apply to www.foxcareers.com job# FNG18235 (1/21)

JOB OPENING:  MKTG MGR/SUNDANCE/NYC: Manage dev & exec of promo mktg & trade strats for all Affil, VOD, Consumer & Int’l initiatives. Min 6+ years Cable TV Mktg exp w/PM & Strat Partnerships. Res to: www.cablevision.jobs ref #10374BR (1/21)

JOB OPENING:  SALES PLANNER/CBS Television Distribution-NY: Nat’l Syndication TV Sales Org. seeks energetic organized individual to join our company.  Direct contact w/sales team and agencies. [email protected] (1/21)

JOB OPENING: MEDIA RESEARCH ANALYST/Comcast Spotlight/NYC: 1+ yrs media resch exp. Analytic/detail/organiz. Exp w/Nielsen, Scarb, MRI, etc. Str written/oral comm sk. Prof MS Office. EOE/M/F/D/AAP. Apply www.comcast.com (1/21)

JOB OPENING:  SR RESEARCH ANALYST/NATIONAL GEOGRAPHIC CHANNEL/NY:  Ad sales support exp. req. Apply to www.foxcareers.com job#FNG18158 (1/21)

JOB OPENING:  MKTG ADMIN ASST/National Geographic Channel/DC:  4+ yrs support exp. for busy dept. Apply to www.foxcareers.com job# FNG18038 (1/21)

JOB OPENING: MGR, NEW BUSINESS MKTG/FOOD NETWORK/NYC: Manage/dev partnerships, marketing plans for brand, talent & prog., to drive new revenue – 5+ yrs gen mktg exp, bus dev exp, apply: www.scrippsnetworks.com Req#1299  (1/20)

JOB OPENING: MGR, INTERNATIONAL PROGRAMMING/SCRIPPS NETWORKS/NY:  5+ yrs in TV. Work w/ VP to create schedules, develop content, identify acquisitions. Full details, www.scrippsnetworks.com , req. 1298 (1/20)

JOB OPENING: DIR OF ON-AIR PROMOTIONS/REELZCHANNEL (ABQ) : Manage creative & operational aspects national cable network promotions dept. TV Promo & Leadership exp a must. Resume to: [email protected] /fax 505-212-8772. EOE (1/20)

JOB OPENING: SR MGR ONLINE MEDIA: Mng,plan’g, dvlp online media programs. knwldg of Online advertising, analytics, web interconnectivity/collaboration with agency partners. Resume: [email protected] (1/19)

JOB OPENING: SR DESIGNER/SOUTH PARK studios in Los Angeles: Experience with print production and licensed products manufacturing. Proven product, design innovation track record Please apply to www.mtvnetworkscareers.com (1/19)

JOB OPENING: MNGR, MUSIC VIDEO PROGRAMMING/MUSIC CHOICE-NY: Scheduling, Content Planning and Project Management. 3-5 yrs music vid prog, Selector, Prjct mgmt skills, TV exp nec, BA/BS, exp w/12-24 demo. [email protected] (1/19)

JOB OPENING: MARKETING COORDINATOR/Channel One News/NYC: 1+yr Mktg, proj mgmt, client srv exp. Respn incld sponsorship progs, support sales + intgrtd mktg initiatives, upfronts. EOE Apply http://alloymarketing.silkroad.com (1/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  WBTV CASTING. Gain experience in a busy television casting office. Multiple day availability preferred. Send cover letter/resume to: [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  WEB INTERN/ Animated, pre-school property. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN/Animated, pre-school property. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  DIGITAL MARKETING INTERN for 20th Century Fox Intl. Seeking web-savvy intern to assist fast-paced theatrical digital marketing team. Send resume to [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Startup Podcast/Ent Network. Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GRAPHIC ARTIST INTERN/ Startup Podcast/EntNetwork. Mac Savvy, WEB design exp a +, eager to learn & detail-oriented. Will gain exp. in internet mktg & design. 8hrs/2 days wkly min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: RETAIL INTERN for Startup Podcast/EntertainmentNetwork. Will gain exp. in internet marketing, RETAIL SALES, FULFILLMENT and merchandising. 8hrs/2 days per wk min. Send cover letter, resume to [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Startup Podcast Ntwrk. Seeks mature, strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY:  PROD INTERN/ NAHB Production Group: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod. co. PC skills & technical knwldg a +. Min 12 hr/wk. Cover/resume: [email protected] (1/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 11 yrs SALES & MKTG Experience. 8 yrs digital sales. Display, mobile, SEM & technology. Established relationships in 14 states in the South. Successful track record, driven, closer. [email protected] 404-216-0772 (1/23)

SITUATION WANTED: SUMMER ON-SET INTERNSHIP (Anywhere): I’m an enthusiastic film/drama student looking to do any sort of demanding work on set for college credit. [email protected] (1/23)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/23)

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/21)

SITUATION WANTED:  “National Geo. 30 Years” highest rated doc. prime time NBC/Prod, Dir/Editor in L.A.: [email protected] (1/21)

SITUATION WANTED: MEDIA SALESMAN WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]; 646-300-0546 (1/20)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. betsy.aaron.gmail.com. For samples, visit https://freebeaaron.wordpress.com (1/19)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected]  (1/19)

SITUATION WANTED: CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (1/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/19)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/19)

SITUATION WANTED: PERSONAL ASSISTANT: Efficient and talented professional looking for flexible PA job in the entertainment industry. 2+ yrs PA.; 2+ yrs Corp. Asst. BA Comm. Seeks PT.  contact:  [email protected]    (1/19)

SITUATION WANTED: Well-versed and dynamic CPG MARKETING/LICENSING professional seeking licensing or product development position in San Diego, CA. Please contact [email protected] (1/19)

SITUATION WANTED: RECEPTIONIST Polished NYC Receptionist w/10+ years experience working with Ad Agencies seeking F/T or Temp-to-Perm position.Eager to begin ASAP. [email protected] (1/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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