Monday, January 15th, 2007

Cynopsis
1/15/07

Good Morning, it’s Monday, January 15, 2007 and this is your first early morning briefing, from the NATPE Convention in Las Vegas.

Today is Martin Luther King Day, and in recognition, there will be no Cynopsis publications sent today and the office is closed.  Look tomorrow for the next edition of Cynopsis, Cynopsis: Kids and Cynopsis: International & Multicultural Editions, and their accompanying podcasts and daily video, all being sent to you from Las Vegas and the annual NATPE Convention. 

In the meantime, here are tonight’s Premieres, Weekend Box Office, Thursday and Friday’s ratings, and a few classifieds to tied you over:

Tonight’s Premieres:
FOX:  24 (part 2) at 8p

MTV: My Super Sweet 16 at 9p, The Hills at 10p and Dancelife at 1030p
Comedy Central Broadband:  The Watch List

Weekend Box Office Estimates: January 12-17, 2007
Stomp the Yard (ScreenGems)           $22.0 million – opening weekend

Night at the Museum (Fox)                $17.1 million – 4 wk total $185.7m
The Pursuit of Happyness (Sony/Columbia) $9.1 million – 5 wk total $134.5m
Dreamgirls (Paramount/Dreamworks)    $8.1 million – 6 wk total $64.9m
Freedom Writers (Paramount)             $7.1 million – 2 wk total $18.4m
Children of Men (Universal)                $6.4 million – 3 wk total $21.4m
Alpha Dog (Universal)                       $6.1 million – opening weekend
Primeval (Buena Vista)                      $5.9 million – opening weekend
Arthur & the Invincibles (MGM/Weinstein) $4.3 million – 3 wk total $4.3m
The Good Shepherd (Universal)          $3.9 million – 4 wk total $54.3m
Source: Box Office Mojo


Thursday – A18-49 Analysis:  ABC led the charge on Thursday night with an overall 5.7/15 A18-49 rating, according to fast affiliate ratings from Nielsen Media Research. NBC’s combo of My Name is Earl and The Office won the 8p hour with a 4.8/13, a share point ahead of Ugly Betty.  At 9, Grey’s Anatomy dominated with a 9.3/22, nearly 3x the share of CBS and NBC who both managed an 8 share for the hour.  And at 10p NBC was back on top with ER’s 5.0/13.

Live + Same Day Household Ratings: Thursday, January 11, 2007 – time period averages. Source: Nielsen Media Research

ABC     10.2/16 Ugly Betty 9.0/14, Grey’s Anatomy 14.7/22, Men in Trees 6.9/11
CBS     6.5/10  Armed and Famous 5.0/8, CSI 7.9/12, Shark 6.8/11
NBC     6.1/10  My Name is Earl 6.5/10, The Office 5.8/9, Scrubs 4.6/7, 30 Rock 3.8/6, ER 8.0/13
FOX     2.7/4   ’til Death 3.1/5, The War at Home 2.9/4, The OC 2.5/4
CW      2.4/4   Smallville 2.8/4, Supernatural 1.9/3
UNIV    2.3/4   La Fea Mas Bella 2.9/5, Mundo de Fieras 2.3/3, Aqui y Ahora 1.8/3
TELE    0.6/1   Marin 0.7/1, Amor Mi 0.6/1, Amor Mi 0.6/1, Decisiones 0.5/1
A18-49:  ABC 5.7/15, NBC 4.4/11, CBS 3.0/8, Fox 1.8/5, UNIV 1.8/5, CW 1.7/4, TELE 0.4/1

Friday – A18-49 Analysis:  CBS was in front on Friday night with a 2.9/9 A18-49 rating, according to Nielsen Media Research.  At 8p CBS’ Ghost Whisperer won the hour with a 3.1/10, a share point in front of NBC’s gamer 1 vs. 100. At 9p Las Vegas on NBC took top honors with a 2.7/8. CBS was back on top at 10p posting a 3.0/9 for Numb3rs, while ABC and NBC followed each earning an 8 share for the hour.

Live + Same Day Household Ratings: Friday, January 12, 2007 ? time period averages. Source: Nielsen Media Research

CBS     7.0/12  Ghost Whisperer 6.7/11, Close to Home 6.9/11, Numb3rs 7.3/13
NBC     5.8/10  1 vs. 100 5.8/10, Las Vegas 5.5/9, Law & Order 6.2/11
ABC     4.1/7   Grey’s Anatomy 3.8/6, Brothers and Sisters 3.2/5, 20/20 5.4/9
FOX     3.1/5   Nanny 911 3.0/5, Trading Spouses 3.2/5
CW      2.6/4   Friday Night Smackdown 2.6/4
UNIV    2.1/4   La Fea Mas Bella 2.7/4, Mundo de Fieras 2.0/3, Casos de la Vida Real: Edici

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