Monday, January 10th, 2011


Cynopsis: DIGITAL
01/10/11

Good morning, it’s Monday, January 10, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

AT&T‘s stranglehold on service for the coveted iPhone will likely end tomorrow when it’s widely expected Apple will announce that Verizon will also begin selling the iPhone. Verizon has sent out press invites to a Tuesday Jan. 11 event in NY, while the Wall Street Journal has reported that Verizon has indeed landed the deal with Apple. Verizon is the largest cellular network in the U.S., AT&T the second. According to Nielsen, Apple commands 27% of the SmartPhone market – some experts say its share could double with Verizon on board. “Leaked figures last month suggested that while Verizon grew its SmartPhone sales from 2.7m to 3.3m in the third quarter of 2010, AT&T’s iPhone sales alone grew from 2.7m to 5.7m following the introduction of the iPhone 4 in the summer,” The Guardian wrote in an article.

~ MULTIPLATFORM CONTENT NEWS ~

Fox Filmed Entertainment will offer digital screeners for its Fox Searchlight SAG-nominated flicks Black Swan, 127 Hours, and Conviction for free download via iTunes to the guild’s voting members. They’ll need a special access code to download the films. Traditionally, movie studios have sent physical DVDs of “for your consideration” picks to voting members of various academies and guilds. But in recent years, studios have sought digital solutions. Fox said its also talking to Oscar members about iTunes downloads. The SAG awards will be presented Jan. 30.

MTV‘s hit series Jersey Shore garnered its highest ratings ever for its season three premiere last week, delivering 8.45 million total viewers. The show averaged an 8.3 rating/6.5 million viewers in the 12-34 demo to become MTV’s most watched series telecast ever.

~ INNOVATORS & START-UPS ~

While tablets and SmartPhones dominated most of the CES headlines, a good old-fashioned automobile took center stage on Friday. In a keynote, Ford CEO Alan Mulally introduced the automaker’s first all-electric car called the Focus Electric, hitting roads in 2013. The car will reportedly recharge in three to four hours and Ford has teamed up with Best Buy and Leviton to sell home charging stations that will likely cost about $1500. Mulally did not reveal the cost for the car, but did say he thinks electric cars like the Focus will pave the way for hydrogen vehicles in the future.

More connected TV news came out of Las Vegas – Orb Networks introduced new software for blu-rays and Playstations to route online programming to those devices. Orb says the software can be controlled with a Smartphone app or a computer. The service is priced at $19.99.

~ DIGITAL ADVERTISING ~

One of the hottest areas in the digital ad business is real-time bidding, but less than one-third of Web publishers offered it on their ad inventory last year, according to a report from eMarketer sourcing real-time media management platform DataXu and events company DigiDay. However, about 44% of publishers will offer real-time bidding this year, the report said. Most publishers offer display ads in a real-time fashion rather than rich media. That may keep real-time bidding as a remnant play for a while. However, agencies said they would shift about 18% of their ad network allocations this year to demand-side platforms, suggesting growth is coming fast.

On Monday the ad network Casale Media will have integrated Nielsen PRIZM segmentation into its 3000-site ad network. This integration should make it easier for marketers to access offline segmentation data in one interface for online campaigns.

Contextual advertising firm Vibrant grew its worldwide staff last year by 25% to 250 and plans to continue hiring this year, the company said. It reaches 144 million unique users across its network, according to comScore.

Marketing agency Double 7 launched last week and says it’s focused on helping brands create media campaigns rooted in strong storytelling. The company has a team of 18 filmmakers and media specialists who have worked with entities such as Ubuntu Education Fund (South Africa) and Arizona State University on narrative media for brands.

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

The TV everywhere model appears to be taking a new wrinkle – a tablet wrinkle. At CES Friday Samsung said Comcast and Time Warner cable customers will be able to access their cable services on both the Samsung Smart TV and the Samsung tablet. Via the Time Warner partnership, subscribers can also access their recorded DVR content in another room from the Samsung Smart TV without needing another set-top box. Comcast customers can access Comcast’s Xfinity TV service on Samsung tablets and Smart TVs. The news follows Comcast’s announcement that it would offer live and VOD programming on tablets powered by Apple and Android, underscoring the importance of tablets in the company’s TV Everywhere play. Samsung is also still working on Google TV angles, according to published reports. The company plans to introduce a blu-ray DVD player that’ll use Google’s software, according to Dow Jones, while Reuters reports that the TV maker is engaged in talks about making a Google-branded connected TV. If Samsung rolls out GoogleTV on its sets, such a deal could breathe new life into Google TV, which took a beating when it stumbled in early launches late last year.

~ TRENDS, RESEARCH, ETC. ~

Social games are big business – 19% of consumers now play them online and the market is worth nearly a billion dollars, said a new study from Econsultancy based on a survey of 2000 consumers. Brands such as McDonalds, Volvo and Disney have been active in this space.

~ GADGETS & APPS ~

During a keynote panel at CES, tech giant Cisco shared details of its new “Videoscape” networking system that purports to help service providers deliver content to any device. “We have an opportunity, along with service providers and our partners, to reinvent the entire TV experience,” said Cisco CEO John Chambers during the event. The Videoscape solution is targeted to pay TV providers, like a Comcast or Echostar, and would help them ferry a vast array of Web, TV, mobile and other content via broadband to whatever device the consumer is using.

Fastpoint Games inked a deal with Sony Online Entertainment that brings the massively multiplayer game Everquest II to Facebook. Players can earn points through Facebook to use inside of the game, bringing a broader type of integration to Facebook, Fastpoint said.

At TCA, PBS said its iPhone and iTouch app is also being offered in the App Store, Apple’s desktop version of the iTunes app marketplace. The PBS app features more than 300 hours of free video, including full-length shows. The network also rolled out its Antiques Roadshow game app that lets users appraise and bid on antiques.

~ EXECUTIVE MOVES ~

Once again, Steve Jobs took a symbolic salary last year of $1, according to a regulatory filing, the same salary he’s drawn each year since returning as CEO of Apple in 1997. He does, however, own 5.5 million shares of the hugely profitable computer giant whose revenues hit $65.2 billion last year. We’re just curious if he actually cashes his $1 check and what he buys with it.


A CYNOPSIS MESSAGE FROM BATTLE OF THE BANDS: ROCK THE DECADES


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

CALL FOR ENTRIES
Accepting band submissions
for the Battle of the Bands on February 10th
at the Highline Ballroom. Entries due by January 14th.
Contact Emily Cleveland at [email protected] for more details.

For tickets and event information, visit www.citymeals.org/battle.


~ WEBSITE OF THE DAY ~

How many licks does it take to get in the center of a tootsie pop? Three big bites, actually. You’ll learn that and many other bits of trivia on the fast-growing real-time question and answer site ChaCha.com , which saw Web traffic rise to 29 million uniques per month from 17 million per month over the last year. ChaCha said top questions asked last year revolved around Miley Cryus, Justin Bieber, and who the world’s hottest woman is (evidently, she is French model and actress Laetitia Casta). ChaCha is one of a handful of players in the Q-and-A business. Others include Answers.com and Yahoo Answers. ChaCha has received more than one billion questions.

See ya!  Daisy
Daisy Whitney, in for Wayne Karrfalt this week, is a new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
1.10.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: DIRECTOR INTERACTIVE ADVERTISING/Newsday/NY: 7+yrs adv sales exp driving sales/strategy w/in dig. media space. Exp selling to Nat’l & Local accts/agencies & staff mgt req’d. Email resumes to: [email protected] (1/15)

JOB OPENING: SPOT MEDIA ASST/New Haven, CT area: Rapidly growing TV buying co. looking for junior level talent. Strong computer skills, fast learner, self motivator. Excel growth potential. Apply: [email protected] (1/15)
 
JOB OPENING: SR. ANALYST RSRCH/DISNEY ABC/CA: min 2 yrs exp studio/ntwk rsrch, syndication, exp Galaxy Explr, Wrap Overnights, Wrap Sweeps, strong analytical & written skills. Apply at: disneycareers.com (ID276141) (1/15)

JOB OPENING: MRG, RESEARCH/New York: Dev of strategies, presentations, pertinent data in positioning AETN brands in the marketplace. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=87028 (1/15)

JOB OPENING: JR. RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: Up to 1 yr exp in TV Research, detailed oriented, knowledge of Star & NPower a plus. Apply at: http://careers.own.tv (1/15)

JOB OPENING: MANAGER REVENUE PLANNING/DIRECTV/New York, NY: Assist the VP & SVP of Ad Sales with all revenue forecasting relating to the DIRECTV Ad Sales business. For additional info: www.directv.com/careers job # 1001837  (1/15)

JOB OPENING: TIMING SPECIALIST/AETN/STAMFORD: Track timing sheets, input into Mediaflex, exp preferred https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=86354 (1/15)

JOB OPENING: FREELANCE CREDITS PRODUCER/AETN/Stamford: Freelance-Nite Shift https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=87057 (1/15)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (1/15)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing/brand building exp + excellent data analysis skills req. for leading online video site. Competitive salary/benefits. Email resume: [email protected] (1/15)

JOB OPENING: SR ACCT EXEC, STRATEGIC ALLIANCE MKTG/bottlerocket Mktg/NY: Mktg,Acct Mngmnt, Partner promotions, Strategy/Plan’g. 5 yrs mktg exp & Bach deg. a must. Agency exp pref’d. Res/cover: [email protected] (1/15)

JOB OPENING: ACCOUNT SERVICES EXECUTIVE/NYC: Assist AD w/all aspects of sales process, passion for selling, develop selling/deal strategies BA/BS preferably in mktg/communications 3-5 yrs wkg within sales/mktg Apply: www.nationalcinemedia.com (1/15)

JOB OPENING: MGR  DIGITAL RSRCH/DISNEY/CA: Min 4 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: disneycareers.com (ID250326) (1/14)

JOB OPENING: SR. ANALYST  DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: disneycareers.com (ID274877) (1/14)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 4 yrs exp in ent research, qual testing, insight analysis, rtg analysis, strong analytical & written skills. Apply at: disneycareers.com (ID265400) (1/14)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY: BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to [email protected] (1/14)

JOB OPENING: NETWORK PROGRAMMER/LAPTV/ATL: Implementation of ntwrk strategy, prgrmng & monthly scheduling, coordination of acquisition strategy. Analyze ratings & competition, mkt rsrch. resume & salary req’s: [email protected] (1/14)

JOB OPENING: DIR COMMUNICATIONS/NEWS/ NBC UNIVERSAL/NYC: Oversee/Execute PR & Publicity for News division. Min 7 yrs iTV Publicity, Media or Political Environment Apply: www.nbcunicareers.com (note job # 1273681) (1/14)

JOB OPENING: VP, AFFILIATE MARKETING/iN DEMAND/NYC: Front line leader for sales, marketing, planning/execution.  Able & willing to travel.  Degree + 8-10 yrs in video/cable in mktg /sales. Apply:  [email protected] (1/14)

JOB OPENING:   DIGITAL AE/Sony Pictures TV/NY: Sr. Level AE Strong digital (sales or agency) background a must. Apply: www.sonypicscareers.com (1/13)

JOB OPENING:  SALES PLANNER/IGN Entertainment/LA:  This position will work with our West Coast entertainment and consumer clients Apply: http://bit.ly/hXJ9Cv (1/13)

JOB OPENING: VP, OPERATIONS/Miami:  Needed for emerging internet portal incubator. Net Element seeks a web 2.0 professional to run its daily ops & coord functions of its various internet properties. Resume:  [email protected] (1/13)

JOB OPENING: DIRECTOR ANIMATION MARKETING/Nickelodeon/NYC: 7+yrs Consumer Mrkting Exp w/in Ent/Media/Retail, Strng Success record of Initiatives & Leadrship, Strng Strat Planng exp,EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/13)

JOB OPENING:  ACCT EXEC, DIGITAL SALES/NYC: WWE seeks experienced Digital AE w/ proven experience, established contacts, and excellent sales acumen. Competitive compensation & excellent benefits. Apply: http://wwe-careers.com/ (1/13)

JOB OPENING: SR NAT’L BCST BUYER/Focus Network & Cable Active Int’l/Pearl River, NY (15 mi. from NYC):  Freelance to perm possible 10 yrs buying exp @ major agency or buying service [email protected] 845-732-8943 (1/12)

JOB OPENING: SR FINANCIAL ANALYST/Cablevision/ Woodbury NY:  1 / 4 yrs fin planning/budgeting exp  for MSG Varsity our 24/7 tv/ online/ interactive network.  See full posting and apply to www.cablevision.jobs req 12533BR (1/12)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (1/12)

JOB OPENING: VOD AD SALES DIR/NYC: Work w/ definition, justification, dvlpmnt & delivery of advanced advrtsng prods w/focus on VOD advrtsng & online vid advrtsng to mktplce.VOD exp req’d. [email protected] EOE/M/F/D/AAP (1/11)

JOB OPENING: CREDITS PRODUCER/Stamford: Freelance Credits Producer-Nights 4-midnite-Stamford,CT reformat credits for Lifetime aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (1/11)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: [email protected] (1/11)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY: Oversee creation & execution of partnerships. /7-10 yrs exp integrated and/or partnership marketing for a media/cable/entertainment brand required. www.scrippsnetworks.com (1/11)

JOB OPENING: TECH MGR, DIGITAL ACTIVATION & SPONSORSHIP/Fox Digital Media/NY: Work w/ Sales, Prod, Ad Ops, & clients on dig. activation & sponsorship.3-5 yrs exp online media, client mgmt, HTML. Apply: www.foxcareers.com #FNG000014 (1/11)

JOB OPENING: MEDIA STRATEGY COORDINATOR /National Geographic Channel/DC: Assist Mktg dept on exec on-air campaigns. Sched promos on daily broadcast logs. 2+yrs exp in Traffic, Prog, Mktg. Apply: www.foxcareers.com , job# FNG0000145 (1/11)

JOB OPENING: DIRECTOR OF PRICING AND PLANNING/GMC Cable/NY: 8+yrs Price/Plan exp + mgmt exp. Analysis of inventory/pricing. Expert w/Dealmaker/ Excel. Apply: [email protected] (1/11)

JOB OPENING: DIR, INTEGRATED MARKETING/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus/ mktg exp. www.scrippsnetworks.com (1/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT BOOKING INTERN/LA: assist in covering shoots with talent, maintain databases and help pitch ideas. Hours are flexible. Please email [email protected] if interested (1/15)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: SPORTS TELEVISON PRODUCTION INTERNSHIP/DLP Entertainment/LA: Enjoy a creative/casual work environment two blocks from the beach. Learn every aspects of television production. Contact [email protected] (1/15)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: PROD INTERN/ATLAS MEDIA CORP/NYC: Opp to learn about business of commercial TV prod. 2-3 days/wk. assist coordinators/producers in prod of various shows. Dvlp skills various areas. [email protected] (1/14)

WINTER/SPRING INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/VanillaVision/West Hollywood: Report to Sr Mgr. work closely w/ the designated dept execs in est a basic understanding of dept needs & functions.
http://www.vanillavision.com/careers.html (1/13)

WINTER/SPRING INTERNSHIPS CREDITS ONLY:  iNDEMAND/NYC: Howard Stern On Demand internships available, college credit only, 15-25 hrs wkly. Apply: [email protected] (1/13)

WINTER/SPRING INTERNSHIPS CREDITS ONLY:  Station 3 Entertainment is seeking an intern for pilot season. Tasks include general office work, handling phones, and attending showcases. Flexible 15 hrs/week in midtown Manhattan. Contact: [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (1/12)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica: Please send resume and CL to [email protected] (1/12)

WINTER/SPRING INTERNSHIP CREDIT ONLY: MEDIA RSRCH/NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: [email protected] (1/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT/ COORDINATOR /NYC: position with 10 years of experience in television and features in Los Angeles. Relocating to New York. Most recently worked for SVP of MOWs and miniseries. [email protected] (1/15)

SITUATION WANTED: FREELANCE TV PUBLICIST: Any publicists out there need help? Freelance publicist with 20 years of TV experience available for project or retainer work. Contact: Bronagh Hanley: [email protected] (1/14)

SITUATION WANTED: EXPERIENCED FINANCE & MARKETING10+ yrs in Cable / Network (BHN/FOX Sports), Bachelor’s in Finance. (Tampa, FL open to relocation). Email: [email protected] (1/14)

SITUATION WANTED:PR-MKTG ASST/ATL:5+ yrs as publicist to multi-Grammy nominated Ann Nesby, former Promo Asst at WZRB TV(CW Ntwk) Cola.,SC. Website: JustinOCooper.com – Contact:404-803-3006| [email protected] (1/14)

SITUATION WANTED: VO TALENT Rebecca Michaels available for freelance & in-house projects using Neumann mic from home studio for all types of gigs. Visit www.LoveThatRebecca.com for latest info! (1/14)

SITUATION WANTED:  EXPERIENCED REALITY SHOWRUNNER seeks gun-for-hire gig. Pilots, series, webisodes, or sizzles from blank page to final delivery. Great creativity, budget savvy and sense of humor. [email protected] (1/13)

SITUATION WANTED: ASSOCIATE PRODUCER/NY:6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: CharlesGoon.com Contact:(917) 692-3229 [email protected] (1/13)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/13)

SITUATION WANTED: CREATIVE DIRECTOR / DESIGNER/ILLUSTRATOR (NYC) Exceptional concept through completion. Freelance or staff. Portfolio: www.baerdavis.com Email: [email protected] (1/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT POSITION FILM/TV/NY:  10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/13)

SITUATION WANTED: CREATIVE DIRECTOR ENTERTAINMENT/NYC: On-Air Promotion Experience in Kids/Animation Cable / Broadcast. Reel on Website; Razorheadbh.com Linkedin Profile: http://www.linkedin.com/in/billhorvath (1/12)

SITUATION WANTED: SALES/MARKETING/BUSINESS DEVELOPMENT: Dynamic & passionate exec with 6+ yrs experience in sports & media selling integrated sports & ent sponsorships and building brands/marketing partnerships  [email protected] (1/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/12)

SITUATION WANTED: CORPORATE RECRUITER/NY/CT/NJ: Results-oriented talent acquisition professional with 10+ years of media/CPG/publishing experience. [email protected] (1/12)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: [email protected] (1/12)

SITUATION WANTED:  EXP. REALITY PRODUCER:    Post and Field. 3 Emmy Noms. Consults/Writes Pitches & Sales tapes. LA based, works everywhere. [email protected] (1/12)

SITUATION WANTED:  Experienced TV PRODUCER with MBA: I have an MBA and 9 years experience as a TV Producer.  Ideally looking for a position that integrates content and brands.  Also open to other opportunities. [email protected] (1/12)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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