Monday, February 8th, 2010


truTV is officially in the GAME
Big things are happening at truTV …

NFL Full Contact – SERIES PREMIERE at 10pm ET
Go behind the scenes and see the NFL like never before.

Source: Nielsen Media Research, M-Su 8-11pm, 12/28/09-1/31/10, ad-supported basic cable networks, A18-49, M18-49 (000). Reported data is based on a blend of the most current data available: Live + 7 (12/28/09-1/17/10), Live + Same Day (1/18/10-1/31/10).


Good morning! It’s Monday, February 8, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
Sundance Channel: Savile Row at 8p
VH1: Celebrity Fit Club at 9p
truTV: NFL Full Contact at 10p

Top 5 Best Super Bowl Commercial as voted on by the Turner Family: (in order of appearance)
1. McDonald’s – Nothing but Net (revisited with Byrd)
2. Snickers – You’re Not You When Your Hungry (with Betty White an Abe Vigoda who still isn’t dead)
3. Doritos – One, keep Your Hands Off My Mama and two, keep your hands off my Doritos
4. FLO TV – Don’t Miss a Moment (“Talking About My Generation”)

5. VW – Das Auto with Stevie Wonder

Honorable Mention goes to Denny’s Chicken Grand Slam … it just made us giggle.

Best CBS Promo:  Dave, Oprah and Jay watch the Super Bowl


Harpo Productions and Sony Pictures Television
proudly announce
to all 10 NBC O & O’s and to
stations from the following groups:
Hearst • Post-Newsweek • Scripps


A&E reintroduces viewers to award-winning actress Kirstie Alley in the new real-life series Kirstie Alley’s Big Life, premiering March 21 at 10p with two back-to-back episodes. The series will take a look inside the actresses’ busy life as a single mom raising two teenagers in Hollywood, her continuing battle with weight loss and her many business ventures including producing a feature film. FremantleMedia North America produces the series for A&E.

Fuse is rebroadcasting its special Fuse & NBA All-Star Double Team, a mix of current music videos and the 2010 NBA All-Stars, this Thursday at 7p. The special originally aired yesterday at 11a.

Andrea Wong, President/CEO with Lifetime Networks announced in an email to staffers on Friday, she is exiting the company. Wong’s departure has been expected following the network’s acquisition by A&E Television Networks where cable networks A&E, History, Bio, Lifetime and Lifetime Movie Network all operate under AETN with A&E’s Abbe Raven previously selected to oversee the new structure. Wong will remain with the company for a few weeks during a transition period.

Ryan O’Hara, President of TV Guide Network is leaving his position to take on a new prospect in New York. O’Hara has served in this role since 2005, taking the network in new directions with its content strategy including acquiring shows such as Ugly Betty and Curb Your Enthusiasm and developing a slate of original programs. TV Guide Network was purchased by Lionsgate nine months ago.

Top 10 Weekend Box Office Estimates: February 5-7, 2010
Dear John (Sony)                                    $32.4 million  opening weekend
Avatar (20th Century Fox)                        $23.6 million  8 wk total $630.1m
From Paris With Love (Lionsgate)               $8.1 million  opening weekend
Edge of Darkness (Warner Bros.)                $7.0 million  2 wk total $29.1m
Tooth Fairy (20th Century Fox)                 $6.5 million  3 wk total $34.3m
When In Rome (Disney)                           $5.5 million  2 wk total $20.9m
The Book of Eli (Warner Bros.)                  $4.8 million  4 wk total $82.2m
Crazy Heart (Fox Searchlight)                   $3.7 million  8 wk total $11.2m
Legion (Sony)                                         $3.4 million  3 wk total $34.7m
Sherlock Holmes (Warner Bros.)                 $2.6 million  7 wk total $201.6m
Source: Rentrak


Sinclair Television Group, Inc., a wholly-owned subsidiary of Sinclair Broadcast Group and Cool Music Network, LLC announced the new 24/7 music network TheCoolTV will be carried in 34 Sinclair markets as well as via multiple platforms. With this agreement in place, TheCoolTV will reach 24 million homes, representing around 22% of the US. The network’s programming includes a combination of videos and live concerts along with a local flavor referred to as “Hyper-Localized” with customized programming featuring local demographics, music events and local artists. Sinclair plans on launching the channel in the next few months.


Henry Winkler returns to television in a recurring role on USA Network’s drama Royal Pains. In the series’ 18-episode second season, Winkler will play Eddie R. Lawson, the absentee father to Hank (Mark Feuerstein) and Evan (Paulo Costanzo). Winkler’s character, Lawson arrives suddenly in the Hamptons to be part of his sons’ lives and to make up for lost time.

In other casting news, per THR, Laura Prepon (That ’70s Show) will star along with Danny Wallace in the ABC comedy Awkward Situations for Men. The plot centers on British on-air personality Wallace starring as himself moving to the US with his wife Meg (Prepon) and finding out his British mannerisms clash with American values. Bret Harrison (Reaper) was chosen as the lead for FOX’s untitled Adam Goldberg comedy about 20-something geniuses (Harrison being one) who hack into computer security systems. And, Michael Kelly (The Sopranos) was tapped for CBS’ Criminal Minds spin-off playing a member of the new profiler squad led by Cooper (Forest Whitaker).

ABC picked up the comedy pilot Wright vs. Wrong written by comedian Stephanie Weir (MadTV) about a female Republic pundit. The single-camera project is from Sony Television and Tantamount with Tantamount’s Eric Tannenbaum, Kim Tannenbaum and Mitch Hurwitz executive producing; Weir will co-executive produce.


Thursday  A18-49 Analysis: ABC tallied the first win of the February Sweep Thursday night at 3.1/9 A18-49, according to final national ratings from Nielsen. FOX led the 8p hour with Bones at 3.3/10 followed by CBS’ special Surviving Survivors at 2.4/7. ABC had the cure during 9p with Grey’s Anatomy at 4.5/12 while NBC’s comedies The Office and 30 Rock averaged a 3.3/9 in second place. Then at 10p, ABC nicked in a win with Private Practice at 3.3/10 just a tenth of a share point ahead of CBS’ The Mentalist at 3.3/9.

Live + Same Day Household Ratings: Thursday, February 4, 2010 (February Sweep Day 1) – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.7/13        Surviving Survivors 5.0/8, CSI 8.8/14, The Mentalist 9.3/16

ABC: 6.0/10          The Deep End 3.5/6, Grey’s Anatomy 8.1/13, Private Practice 6.2/11

FOX: 5.9/9             Bones 7.4/12, Fringe 4.3/7

NBC: 3.3/5           Community 3.3/5, Parks and Recreation 3.1/5, The Office 4.3/7, 30 Rock 3.5/6, The Jay Leno Show 2.6/5

UNIV: 2.3/4        Hasta Dinero Separe 1.9/3, Sortilegio 2.8/4, Mujeres Asesinas 2 2.1/4

CW: 1.9/3           Vampire Diaries 2.4/4, Supernatural 1.5/2

ION: 0.9/1          Ghost Whisperer [r] 0.7/1, NCIS [r] 0.9/1, NCIS [r] 1.0/2

TELE: 0.6/1         Mas Sabe El Diablo 0.8/1, Perro Amor 0.5/1, Victorinos 0.4/1

A18-49:  ABC 3.1/9, CBS 3.0/8, FOX 3.0/8, NBC 2.3/6, UNIV 2.0/6, CW 1.5/4, TELE 0.5/1, ION 0.4/1


NBC named Enrique Guillen as VP/Alternative Programming and Production, NBC Entertainment. Enrique comes from Telemundo Studios where he served as VP/Alternative Programming and Operations. In his new role at NBC, he will be in charge of developing new programming for the network and Universal Media Studios as well as managing current franchises. Additionally, NBC promoted Nicole Silveira to Manager/Alternative Series and Specials, NBC Entertainment. Nicole will be involved with the development slate and current series in the Alternative Programming unit.

This day in History:
   1936 – The first National Football League draft was held. Jay Berwanger was the first to be selected. He went to the Philadelphia Eagles.

Answer to Yesterday’s Trivia Question:  Who lives on Bridal Veil Mountain?  JASON, JOSHUA AND JEREMY BOLT, AKA THE BOLT BROTHERS from HERE COME THE BRIDES  Kudos to: Christine Ferrara-WSBK WBZ/Boston; Charles Mannino-Tyco Electronics Subsea Comm/Eatontown; Monica Caraffa-RDR Promotions/Media; Jim Katz-Radcliff Road Pictures/NY; Cynthia New-CharterMedia/St. Louis; Renee Rochman-Vision Media Adv Group/Anthem; Terri Rodger-Cougar Mountain Software/Boise; David Westberg-David Westberg Mgmt/LA; Sarah Bell-Kalt Prods/LA; Miriam Aardahl-OMD/LA; Lisa Sutton-Pie Town Prods/North Hollywood

Today’s Trivia Question:  Whose doorbell rang Fly Me to the Moon? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: LINE PRODUCER/DISCOVERY STUDIOS/SILVER SPRING MD: Mng major new series. Sprvs budget/finance, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref working at dir or EIC level.  [email protected] (2/13)

JOB OPENING: COORD, ANIMATION DVLPMNT & PROD/MANHATTAN BEACH CA: Entry-level. Support dvlpmnt & prod across all shows & supports dept personnel in all functions- licensing, mktg, & dist.Resume to: [email protected] (2/13)

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JOB OPENING: LEGAL ASSISTANT/Hallmark Channels/Los Angeles: Great opp. for exp’d Admin Asst with legal bkgrnd. Will support 3 Attorneys in Studio City. View full job posting & apply: “Jobs” (2/13)

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JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter/BA email: [email protected] (2/11)

JOB OPENING: NBCU/NY: USA and Syfy have four open RESEARCH positions supporting Sales, Primary and Digital efforts. Visit for more info and to apply (2/11)

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JOB OPENING:  DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: (2/10)

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JOB OPENING:  SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales ref. FNG17870 (2/10)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP CREDITS ONLY:  Interactive Sales Intern Assist Rainbow Advertising Sales team. Woodbury NY Pref. Majors Ad./Comm./Film/Tv/Mktg./Bus. Apply to req 10523BR (2/12)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

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SITUATION WANTED:   WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected] (2/13)

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SITUATION WANTED: UAlbany 2010 grad, looking for programming/research analyst, media buying, or sales positions. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (2/10)

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  The Bachelor: On the Wings of Love, Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, Big Bang Theory, CSI Miami
CW:   One Tree Hill, Life Unexpected
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Heroes, Jay Leno Show
PBS: Antiques Roadshow, American Experience, Blueprint America: Beyond the Motor City
TELE: Mas Sabe el Diablo, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV:  Hasta que el Dinero Nos Separe, Sortilegio, Cristina

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