Source: Nielsen Media Research, M-Su 8-11pm, 12/28/09-1/31/10, ad-supported basic cable networks, A18-49, M18-49 (000). Reported data is based on a blend of the most current data available: Live + 7 (12/28/09-1/17/10), Live + Same Day (1/18/10-1/31/10).

Cynopsis
02.08.10

Good morning! It’s Monday, February 8, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
Sundance Channel: Savile Row at 8p
VH1: Celebrity Fit Club at 9p
truTV: NFL Full Contact at 10p

Top 5 Best Super Bowl Commercial as voted on by the Turner Family: (in order of appearance)
1. McDonald’s – Nothing but Net (revisited with Byrd)
2. Snickers – You’re Not You When Your Hungry (with Betty White an Abe Vigoda who still isn’t dead)
3. Doritos – One, keep Your Hands Off My Mama and two, keep your hands off my Doritos
4. FLO TV – Don’t Miss a Moment (“Talking About My Generation”)

5. VW – Das Auto with Stevie Wonder

Honorable Mention goes to Denny’s Chicken Grand Slam … it just made us giggle.

Best CBS Promo:  Dave, Oprah and Jay watch the Super Bowl

A CYNOPSIS MESSAGE FROM HARPO PRODUCTIONS AND SONY PICTURES TELEVISION

A&E reintroduces viewers to award-winning actress Kirstie Alley in the new real-life series Kirstie Alley’s Big Life, premiering March 21 at 10p with two back-to-back episodes. The series will take a look inside the actresses’ busy life as a single mom raising two teenagers in Hollywood, her continuing battle with weight loss and her many business ventures including producing a feature film. FremantleMedia North America produces the series for A&E.

Fuse is rebroadcasting its special Fuse & NBA All-Star Double Team, a mix of current music videos and the 2010 NBA All-Stars, this Thursday at 7p. The special originally aired yesterday at 11a.

Andrea Wong, President/CEO with Lifetime Networks announced in an email to staffers on Friday, she is exiting the company. Wong’s departure has been expected following the network’s acquisition by A&E Television Networks where cable networks A&E, History, Bio, Lifetime and Lifetime Movie Network all operate under AETN with A&E’s Abbe Raven previously selected to oversee the new structure. Wong will remain with the company for a few weeks during a transition period.

Ryan O’Hara, President of TV Guide Network is leaving his position to take on a new prospect in New York. O’Hara has served in this role since 2005, taking the network in new directions with its content strategy including acquiring shows such as Ugly Betty and Curb Your Enthusiasm and developing a slate of original programs. TV Guide Network was purchased by Lionsgate nine months ago.

Top 10 Weekend Box Office Estimates: February 5-7, 2010
Dear John (Sony)                                    $32.4 million  opening weekend
Avatar (20th Century Fox)                        $23.6 million  8 wk total $630.1m
From Paris With Love (Lionsgate)               $8.1 million  opening weekend
Edge of Darkness (Warner Bros.)                $7.0 million  2 wk total $29.1m
Tooth Fairy (20th Century Fox)                 $6.5 million  3 wk total $34.3m
When In Rome (Disney)                           $5.5 million  2 wk total $20.9m
The Book of Eli (Warner Bros.)                  $4.8 million  4 wk total $82.2m
Crazy Heart (Fox Searchlight)                   $3.7 million  8 wk total $11.2m
Legion (Sony)                                         $3.4 million  3 wk total $34.7m
Sherlock Holmes (Warner Bros.)                 $2.6 million  7 wk total $201.6m
Source: Rentrak

Sinclair Television Group, Inc., a wholly-owned subsidiary of Sinclair Broadcast Group and Cool Music Network, LLC announced the new 24/7 music network TheCoolTV will be carried in 34 Sinclair markets as well as via multiple platforms. With this agreement in place, TheCoolTV will reach 24 million homes, representing around 22% of the US. The network’s programming includes a combination of videos and live concerts along with a local flavor referred to as “Hyper-Localized” with customized programming featuring local demographics, music events and local artists. Sinclair plans on launching the channel in the next few months.

Henry Winkler returns to television in a recurring role on USA Network’s drama Royal Pains. In the series’ 18-episode second season, Winkler will play Eddie R. Lawson, the absentee father to Hank (Mark Feuerstein) and Evan (Paulo Costanzo). Winkler’s character, Lawson arrives suddenly in the Hamptons to be part of his sons’ lives and to make up for lost time.

In other casting news, per THR, Laura Prepon (That ’70s Show) will star along with Danny Wallace in the ABC comedy Awkward Situations for Men. The plot centers on British on-air personality Wallace starring as himself moving to the US with his wife Meg (Prepon) and finding out his British mannerisms clash with American values. Bret Harrison (Reaper) was chosen as the lead for FOX’s untitled Adam Goldberg comedy about 20-something geniuses (Harrison being one) who hack into computer security systems. And, Michael Kelly (The Sopranos) was tapped for CBS’ Criminal Minds spin-off playing a member of the new profiler squad led by Cooper (Forest Whitaker).

ABC picked up the comedy pilot Wright vs. Wrong written by comedian Stephanie Weir (MadTV) about a female Republic pundit. The single-camera project is from Sony Television and Tantamount with Tantamount’s Eric Tannenbaum, Kim Tannenbaum and Mitch Hurwitz executive producing; Weir will co-executive produce.

Thursday  A18-49 Analysis: ABC tallied the first win of the February Sweep Thursday night at 3.1/9 A18-49, according to final national ratings from Nielsen. FOX led the 8p hour with Bones at 3.3/10 followed by CBS’ special Surviving Survivors at 2.4/7. ABC had the cure during 9p with Grey’s Anatomy at 4.5/12 while NBC’s comedies The Office and 30 Rock averaged a 3.3/9 in second place. Then at 10p, ABC nicked in a win with Private Practice at 3.3/10 just a tenth of a share point ahead of CBS’ The Mentalist at 3.3/9.

Live + Same Day Household Ratings: Thursday, February 4, 2010 (February Sweep Day 1) – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.7/13        Surviving Survivors 5.0/8, CSI 8.8/14, The Mentalist 9.3/16

ABC: 6.0/10          The Deep End 3.5/6, Grey’s Anatomy 8.1/13, Private Practice 6.2/11

FOX: 5.9/9             Bones 7.4/12, Fringe 4.3/7

NBC: 3.3/5           Community 3.3/5, Parks and Recreation 3.1/5, The Office 4.3/7, 30 Rock 3.5/6, The Jay Leno Show 2.6/5

UNIV: 2.3/4        Hasta Dinero Separe 1.9/3, Sortilegio 2.8/4, Mujeres Asesinas 2 2.1/4

CW: 1.9/3           Vampire Diaries 2.4/4, Supernatural 1.5/2

ION: 0.9/1          Ghost Whisperer [r] 0.7/1, NCIS [r] 0.9/1, NCIS [r] 1.0/2

TELE: 0.6/1         Mas Sabe El Diablo 0.8/1, Perro Amor 0.5/1, Victorinos 0.4/1

A18-49:  ABC 3.1/9, CBS 3.0/8, FOX 3.0/8, NBC 2.3/6, UNIV 2.0/6, CW 1.5/4, TELE 0.5/1, ION 0.4/1

NBC named Enrique Guillen as VP/Alternative Programming and Production, NBC Entertainment. Enrique comes from Telemundo Studios where he served as VP/Alternative Programming and Operations. In his new role at NBC, he will be in charge of developing new programming for the network and Universal Media Studios as well as managing current franchises. Additionally, NBC promoted Nicole Silveira to Manager/Alternative Series and Specials, NBC Entertainment. Nicole will be involved with the development slate and current series in the Alternative Programming unit.

This day in History:   1936 – The first National Football League draft was held. Jay Berwanger was the first to be selected. He went to the Philadelphia Eagles.

Answer to Yesterday’s Trivia Question:  Who lives on Bridal Veil Mountain?  JASON, JOSHUA AND JEREMY BOLT, AKA THE BOLT BROTHERS from HERE COME THE BRIDES  Kudos to: Christine Ferrara-WSBK WBZ/Boston; Charles Mannino-Tyco Electronics Subsea Comm/Eatontown; Monica Caraffa-RDR Promotions/Media; Jim Katz-Radcliff Road Pictures/NY; Cynthia New-CharterMedia/St. Louis; Renee Rochman-Vision Media Adv Group/Anthem; Terri Rodger-Cougar Mountain Software/Boise; David Westberg-David Westberg Mgmt/LA; Sarah Bell-Kalt Prods/LA; Miriam Aardahl-OMD/LA; Lisa Sutton-Pie Town Prods/North Hollywood

Today’s Trivia Question:  Whose doorbell rang Fly Me to the Moon? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
02.08.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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A CYNOPSIS MESSAGE

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: LINE PRODUCER/DISCOVERY STUDIOS/SILVER SPRING MD: Mng major new series. Sprvs budget/finance, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref working at dir or EIC level.  [email protected] (2/13)

JOB OPENING: COORD, ANIMATION DVLPMNT & PROD/MANHATTAN BEACH CA: Entry-level. Support dvlpmnt & prod across all shows & supports dept personnel in all functions- licensing, mktg, & dist.Resume to: [email protected] (2/13)

JOB OPENING: MGR, ANIMATION, DVLPMNT & PROD/MANHATTAN BEACH CA: Support dev, prod & dist w/day2day coord of assets/scheds/vendors. Emphasis co-prod & intl prod. 3+yrs exp animation prod is req’d. Res to: [email protected] (2/13)

JOB OPENING: DIR & ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home TV ent sales team.Dvlp/grow new & existing AD Sales across our platforms. 5-8 yrs TV and/or dig/OOH ad sales exp. Resume: [email protected] (2/13)

JOB OPENING: LEGAL ASSISTANT/Hallmark Channels/Los Angeles: Great opp. for exp’d Admin Asst with legal bkgrnd. Will support 3 Attorneys in Studio City. View full job posting & apply: www.hallmarkchannel.com “Jobs” (2/13)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Hoboken, NJ:   Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to www.cablevision.jobs req 9453BR (2/12)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/OAKLAND NJ:   Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to www.cablevision.jobs req 9446BR (2/12)

JOB OPENING:  IPC CONTENT MGR/NY/MTVN International: Req: Program scheduling, programming acquisitions & budgeting exp. Attention to detail. Production mgmt exp. Apply: www.mtvnetworkscareers.com . An EOE/M/F/D/AAP  (2/12)

JOB OPENING:  DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/12)

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/Miami: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected]   Info:  www.sunsentinel.com/employment (2/11)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter/BA email: [email protected] (2/11)

JOB OPENING: NBCU/NY: USA and Syfy have four open RESEARCH positions supporting Sales, Primary and Digital efforts. Visit www.nbcunicareers.com for more info and to apply (2/11)

JOB OPENING:  SR RSRCH ANALYST/A&E TV Networks/NY: Dvlp strats, presentations & other relevant data to best position Lifetime Net in mktplace. 3yrs+ rsrch exp. Knwldg of Nielsen data & systems. Apply: www.aetn.com/careers.html (2/10)

JOB OPENING:  DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: www.aetn.com/careers.html (2/10)

JOB OPENING:  DIR PROG DAYTIME, ABC/LA: Netwk creative liaison for “General Hosp”. Give story outline notes; Manage show activities. 5-10 yrs netwrk prog; orgnzd, strategic, diplomatic, exec leadership; www.disneycareers.co m #225205 (2/10)

JOB OPENING:  SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales www.foxcareers.com ref. FNG17870 (2/10)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (2/10)

JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit www.nbcunicareers.com site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: www.mtvnetworkscareers.com (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (2/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP CREDITS ONLY:  Interactive Sales Intern Assist Rainbow Advertising Sales team. Woodbury NY Pref. Majors Ad./Comm./Film/Tv/Mktg./Bus. Apply to www.cablevision.jobs req 10523BR (2/12)

SPRING INTERNSHIP CREDITS ONLY:PRODUCTION INTERN/NYC: Looking for motivated intern to assist producers @radical.media w/ all aspects of prod. for science/tech docu-series. 2-3 days/wk. Paid MetroCard. Cover/resume to [email protected] (2/12)

SPRING INTERNSHIP CREDITS ONLY: EDITING/DEVEL INTERNSHIP LA- spring sem for credit/written commitment of 2-3 days. Edit and development unscripted/docs/promo at small production company. Edit on FCP a must. Email: [email protected]  (2/12)

SPRING INTERNSHIP CREDITS ONLY: TV DISTRIBUTION INTERN: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.  Must be interested in the business of TV. Cover/resume to: [email protected]   (2/10)

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on plumtv.com (2/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   ART DIRECTOR (NYC) Highly experienced working concept through completion. Portfolio: www.baerdavis.com Email: [email protected]  (2/13)

SITUATION WANTED:   PRODUCTION ASSISTANT/ENTRY-LEVEL POSITION/NY or LA:’09 Hampshire College Grad, 4+ Years Exp Producing, Writing, Directing, Editing. Extremely Hard-Working, Optimistic and Dedicated. Contact: [email protected]  (2/13)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/13)

SITUATION WANTED:   WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected] (2/13)

SITUATION WANTED:   Female VOICEOVER ARTIST with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit www.marciheit.com (2/13)

SITUATION WANTED:   SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (2/13)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/13)

SITUATION WANTED: SENIOR ADV SALES/MARKETING EXEC experienced in Domestic cable/syn and International cable. Successful track record in Biz Dev and Strategic Media Implementation- refs/contacts available. [email protected] (2/12)

SITUATION WANTED: PRODUCTION ASSISTANT/DEVELOPMENT/ENTRY-LEVEL/NY : Intern exp. in development & post production. Past Assoc. Prod. for A&E Biography. Creative, passionate, fast-learner. Willing to relocate. [email protected] (2/12)

SITUATION WANTED: FREELANCE ACCOUNTING/BOOK KEEPING/LA:set-up, rebuild or update on QuickBooks and Excel on a ‘per project’ basis. Email: [email protected] (2/12)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/11)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. To choose your FREE samples, visit https://freebeaaron.wordpress.com (2/11)

SITUATION WANTED: SEO & SEM Expert (NY/Remote): 7+ yrs exp – AdWords Qualified, Google Analytics Qualified, Experience improving comScore and Quantcast rankings. Social Media exp as well – Freelance or P/T: [email protected] (2/10)

SITUATION WANTED: SENIOR COPYWRITER/PRODUCER/NY: Experienced package goods writer for TV and radio commercials. 
http://www.youtube.com/watch?v=3PC3iZW8o48 Plus expert interviewer for testimonials.  [email protected] (2/10)

SITUATION WANTED: MERCENARY WRITER  Marketing/Publicity/Pitches/Scripts. Theatrical, television, cable and interactive. You name it, I write it. Writer of FoxPop content for Fox. Contact [email protected] (2/10)

SITUATION WANTED: MKTG or ADVERTISING/EXEC-ASST or COORDINATOR/NYC: 2008 UPenn grad, 2 yrs experience as Exec-Asst, internship experience with VH1 and Lincoln Center; Innovative, articulate, creative & meticulous; [email protected] (2/10)

SITUATION WANTED: UAlbany 2010 grad, looking for programming/research analyst, media buying, or sales positions. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (2/10)

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT –  MONDAY, FEBRUARY 8, 2010

ABC:  The Bachelor: On the Wings of Love, Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, Big Bang Theory, CSI Miami
CW:   One Tree Hill, Life Unexpected
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Heroes, Jay Leno Show
PBS: Antiques Roadshow, American Experience, Blueprint America: Beyond the Motor City
TELE: Mas Sabe el Diablo, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV:  Hasta que el Dinero Nos Separe, Sortilegio, Cristina

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