Monday, February 7th, 2011




 TRANSFORMERS PRIME debut mini-series event on THE HUB
achieved highest % of co-viewing for a program in kids cable!*

Transform your brand by contacting
Brooketicon Goldsteinus-Prime at (212) 548-5860

*(Source: Nielsen; most current; 11/29/10-12/3/10, co-viewing in NPower, L+7, K2-11 watching w/A18-49 in M-F, 6:30P time period)



Good morning. It’s Monday, February 7, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Today’s Premiere:
PBS: The Electric Company (check local listings)

Tonight’s Premieres:
TeleFutura: Laura at 7p
TLC: Unpoppables at 8p
BBC America: Top Gear at 9p
FOX: The Chicago Code at 9p
truTV: Lizard Lick Towing at 10p




In January, ION Television celebrated its best month ever with double-digit growth in total viewers, up 13%, year-over-year.

ION also broke top 10 status, ranking #9 among A25-54, households & total viewers among cable entertainment networks.

ION Television. Positively Entertaining.
Source: Nielsen Data. For complete source information click here.


TLC’s fourth season debut of Cake Boss on January 31 averaged 2.4 million total viewers.   Episodes from season four air on Mondays at 9p.

PBC Broadcasting, LLC is purchasing KTKA-TV, the ABC affiliate in Topeka from Free State Communications, LLC.  The two companies also made a Local Marketing Agreement allowing PBC the right to act as broker for commercial air time on KTKA.  The deal is pending normal regulatory approvals and will likely be completed during second quarter 2011.

Super Bowl XLV Commercials — and the overall reaction seems to be …. blah.  As a whole, this year was something of a dud.  Some were very disappointing (Bud Light kitchen redo, Pepsi Max), creepy (Doritos sniffer), disturbingly unfunny (Teleflora, Android with opposable thumbs).  According to my in-house focus group, which I’ll grant you is smaller than it has been in year’s past, but the dogs are very opinionated (hated the Doritos Pug dog ad), the winning commercials by brand go to Chevy with the old folks home for Cruze Eco, and the Lassie theme for the Chevy Silverado; and to Volkswagen for Darth Vader.  An honorary Chuckle goes to Audi’s prison break with Kenny G, Budweiser’s Old West Tiny Dancer, and Snickers Roseanne Barr even tho the format is familiar. 

Top 10 Weekend Box Office Estimates: February 4-6, 2011
The Roommate (Sony)                        $15.6 million – opening weekend
Sanctum (Universal)                           $9.2 million – opening weekend
No Strings Attached (Paramount)         $8.4 million – 3 wk total $51.8m
The King’s Speech (The Weinstein Co.) $8.3 million – 11 wk total $84.1m
The Green Hornet (Sony)                     $6.1 million – 4 wk total $87.2m
The Rite (Warner Bros.)                       $5.6 million – 2 wk total $23.7m
The Mechanic (CBS Films)                    $5.4 million – 2 wk total $20.1m
True Grit (Paramount)                          $4.8 million – 7 wk total $155.0m
The Dilemma (Universal)                      $3.5 million – 4 wk total $45.7m
Black Swan (Fox Searchlight)                $3.4 million – 10 wk total $95.9m
Source: Rentrak


Atlanta-based Genter Media, Inc. renewed the hour-long variety/entertainment show, Crook & Chase for the 2011-2012 season.  To date, Crook & Chase airs in 150 markets and 80% of those stations are picking up the show for this fall.  The show is renewed on stations owned by station groups including Media General, Newport, Gray, Hearst, Belo, Lin, Fisher and Raycom among others.  Hosted by Lorianne Crook and Charley Chase, the show is filmed in Nashville and produced by Jim Owens Entertainment, Inc.


Production on the second season of ABC’s Jamie Oliver’s Food Revolution was halted as the Los Angeles Unified School District terminated the show’s license to film inside other schools in the district.  Over the last two weeks, Oliver and his crew had been filming at the West Adams Preparatory High School in South LA and more filming was planned at Manual Arts Senior High School before the suspension happened.  The district Superintendent Ramon Cortines said a filming permit would not be renewed unless Oliver could guarantee it would cast the schools in a positive light.  However, on Friday, the school district’s director of food services, Dennis Barrett requested Oliver to outline three weeks’ of school menus costing no more than 77 cents a serving and following federal and local regulations.  This request does not necessarily mean Oliver will be allowed to resume filming on the reality show in the LA school district.

CBS ordered two comedy pilots on Friday:

  • Project one is from Rob Schneider and Lew Morton, writers and producers on Saturday Night Live, Futurama and NewsRadio.  The plot will have Schneider play a confirmed bachelor who just got married joining a tight-knit Mexican-American family. Schneider will produce the pilot with his brother John. 
  • Homegrown is a multi-camera project from Jeff and Jackie Filgo (That ’70s Show and The New Adventures of Old Christine) centered on four generations of a blue-collar Midwestern family living together in the same house.  Warner Bros. Television is producing.


Thursday  A18-49 Analysis: FOX maintained its top berth position Thursday night at 5.4/14 among A18-49, according to final national ratings from Nielsen.  At 8p, American Idol squashed the competition at 7.5/20 with new episodes of CBS’ comedies The Big Bang Theory and $#*! My Dad Says averaging a second place at 3.5/9.  ABC had the cure for viewers during 9p as Grey’s Anatomy won with a 4.3/11 and Bones on FOX was next at 3.3/9.  It was CBS’ turn to hit #1 through 10p with The Mentalist at 2.9/8 followed by ABC’s Private Practice at 2.5/7.

Live + Same Day Household Ratings: Thursday, February 3, 2011 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 8.9/14        American Idol 11.9/19, Bones 5.9/9

CBS: 8.3/13         The Big Bang Theory 8.0/13, $#*! My Dad Says 6.2/10, CSI 8.4/13, The Mentalist 9.2/16

ABC: 5.3/9          Wipeout 4.1/6, Grey’s Anatomy 7.0/11, Private Practice 4.8/8

NBC: 2.8/4         Community 2.7/4, Perfect Couples 1.9/3, The Office 4.1/6, Parks and Recreation 2.9/4, 30 Rock 2.8/5, Outsourced 2.3/4

UNIV: 2.0/3        Eva Luna 2.3/4, Triunfo del Amor 2.3/4, Mujeres Asesinas 3 1.5/3

CW: 1.6/3          Vampire Diaries 1.9/3, Nikita 1.4/2

ION: 1.1/2         Criminal Minds 0.9/1, Criminal Minds 1.0/2, Criminal Minds 1.4/2

TELE: 0.6/1        Aurora 0.6/1, Los Herederos del Monte 0.6/1, Alguien Te Mira 0.5/1

TF: 0.4/1           Cine de Las Estrellas Thurs [r] 0.4/1, India 0.5/1

A18-49: FOX 5.4/14, ABC 3.1/8, CBS 3.1/8, NBC 2.3/6, UNIV 1.6/4, CW 1.2/3, ION 0.5/1, TELE 0.5/1, TF 0.3/1




 Nelson Davis Wetzstein LLP added Joel VanderKloot as an Associate Attorney.  Prior to this appointment, Joel was with Media Rights Capital (MRC) as Senior Director/Business and Legal Affairs. 

This day in History:  1962 – The U.S. government banned all Cuban imports and re-export of U.S. products to Cuba from other countries.

Answer to Yesterday’s Trivia Question:  This framed piece of sheet music titled The Dairymaids is on the wall behind the desk of the titled character, on what classic TV sitcom?  THE DICK VAN DYKE SHOW  Kudos to: Johnny Jan/EST; Kara Krupnick-IFC/NY; Paul Gluck-Magnetic North Media/Ardmore; Michael O’Gara/NY; Jim Roche-Me-TV Network/Chicago; Gary Cianciosi-True Media/Columbia; Dale Warshaw-KMSB KTTU/Tucson; Lisa Fikeys-Zimmerman/Chicago; Yolanda Sales-Don Buchwald and Assoc/LA; Dennis Aimino-ABC/LA; Drew Hallman-Pie Town Prods/LA; James Beaton-Eleven Ent/LA; Arthur Reinstein-Shaw Media/Toronto

Today’s Trivia Question:  This broadcast network show revolved around a cowboy with amnesia struggling to find his identity.  What was it?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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JOB OPENING: SPRVSNG PROD/Bravo reality cooking competition show/NYC: Head up story dept on set & through post. Sprvs mult prod in mult edit rooms under deadlines. Bravo exp taking show thru post. Email: [email protected] (2/12)

JOB OPENING: ADVRTSNG MGR/Disney FamilyFun Mag/NY: 5yrs sales/1yr mgmt exp print.Estab’d relations- NY, NE, & SE. Grow rev. by mngng 3 sellers w/direct sales resp. for key accts. Multi-plat. sales exp a + [email protected] (2/12)

JOB OPENING: JR. DIGI ACCT EXEC/KidZui Ad Sales/LA: 2-3yrs exp. Self starter needed to join fast-growing nat’l sales team at dynamic Kids start-up. Quickly dvlp new business & excellent customer srvc. Resumes to: [email protected] (2/12)

JOB OPENING: MEDIA SCHEDULING COORDINATOR/The Hub/Burbank: Long term temp role. Must have exp in on-air promo scheduling & scheduling systems. Exp in 2E a +. Strong detail-orientation. Apply at  (2/12)

JOB OPENING: GENERAL MANAGER/Danny Lipford Media/AL: Expanding media company needs very organized GM, exp. in national adv. sales, generating web revenue, production. More info:   (2/12)

JOB OPENING: SR PREDITOR/CREATIVE SERVICES/NY1 & NY1 Noticias: Must be fluent in Spanish. Write,produce & edit promos for 24hr news channels in NYC. Exp.rqd. For more info:  ref job #123562BR (2/12)

JOB OPENING: DIRECTOR, ORIG PROG/HGTV & DIY/KNOXVILLE,TN  6+ yrs exp in prog prod or mgmt for cable TV. Manages relationships w/prod companies, ad sales, and internal depts. Showrunning exp req’d., ref #2148 (2/12)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. Apply at ID# 280275 (2/12)

JOB OPENING: MGR PRICING & PLANNING REVENUE/ABC FAM/NY: Manage reporting & audience deficiency units.Prepare budgets, quarterly forecasts. Aid in rate card development & financial reporting. Apply at ID#280276 (2/12)

JOB OPENING: MGR PRICE & PLAN INVENTORY/ABC FAM/NY: Manage proposals through order status. Ensure client orders in NCS. Aid in inventory moves & re-expressions. Exp 4 yrs media. Apply at ID# 280500 (2/12)

JOB OPENING:  PRODUCT DEVELOPER/Nickelodeon/NYC: 3+ yr exp. Must have built interactive digital products. Acting knowledge of presentation layer technologies. Creativity and desire to innovate. Apply  (2/11)

JOB OPENING:  MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply- [email protected] (2/11)

JOB OPENING:  CG MANAGER/NYC: 5 yr post exp. Manage/Schedule 3D artists, crew jobs, resource talent. Must understand VFX prod & artist skill sets.  (2/11)

JOB OPENING:  MANAGER REVENUE PLANNING/DIRECTV/New York, NY: Assist the VP & SVP of Ad Sales with all revenue forecasting relating to the DIRECTV Ad Sales business. For additional info:   job # 1001837  (2/11)

JOB OPENING:   DIR, PRODUCTION & DEVELOPMENT UNSCRIPTED: Develop, create & exec.-produce new shows for ION TV. 10+ yrs exp TV prod. Gen Entertainment. See full ad  EOE  (2/11)


JOB OPENING:  SR. ANALYST DIGITAL RESEARCH/NBC/NYC: Provide top line & detailed analyses, reports, presentations, & highlights covering Bravo online properties & competitors. Apply @   req. 942BR (2/10)

JOB OPENING:  AFFILIATE SALES ACCOUNT EXECUTIVE/RLTV: support affiliate distribution sales initiative w/i geographic region, create, sell & manage aff campaign,travel 50%+,industry contacts preferred, 2+ yr exp.,apply: [email protected] (2/10)

JOB OPENING: INV ANALYST/BET/NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (2/10)

JOB OPENING:  DIG. SALES PLNR/AM Universal Sports/NBC Sports/NYC:  Mng daily partner relationships & sales proc. for sales team; 2+ yrs online mkg exp media plan’g/client srvc role, BA/BS req’d. Res: [email protected]   (2/9)

JOB OPENING:  ASST MKTG MGR/NY: create strategic mktg. materials, manage comm. Various mktg. programs, oversee strategies/creative BA/BS Mktg & 4 + yrs sales/mktg env. Prof. Office Suite Apply:  (2/9)

JOB OPENING:  ASSOCIATE PRODUCER/ Scholastic/NYC: Short term pos avail to ass’t in all aspects of developing high-quality console games for kids. 1-3yrs interactive exp req’d. Apply: [email protected] (2/9)
JOB OPENING:  EXEC DIR, VIDEO/RODALE/NY or Emmaus PA: oversee video ops. 10+ yrs exp with a strong rolodex, great mngmnt chops & extremely creative. Demonstrated ability to teach & influence others. Resume:  [email protected] (2/9)

JOB OPENING:  ASST DIR- MOBILE, SOCIAL & EMERGING MEDIA/ NY or Emmaus PA: 3-5 yrs exp working on mobile, social & media w/ exc proj mngmnt skills. Proven track record of success using social media tools. Res: [email protected] (2/9)

JOB OPENING:  RESEARCH & MKT MGR/TV Guide/ NYC:  Manage Ad Sales wkly reprts- prform v. budget/sales, provide ntwrk hghlights of grwth & comp wins, dev & integrate concepts into mktg pres/ promo materials. [email protected] (2/8)

JOB OPENING:  PRODUCER, ASSOCIATE PRODUCER/LA: Must have Talk, Reality, or Court Show experience. EOE. [email protected]  (2/8)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply Req 269593 (2/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY: UNIVISION SALES MARKETING INTERNSHIP: Provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (2/12)

SPRING INTERNSHIP CREDIT ONLY:  DIGITAL MEDIA INTERN/assistant W LA Digital company seeking a capable intern to work directly with CEO.  Mobile apps, web development, film/vid Production and social media. Resume to [email protected] (2/9)

SPRING INTERNSHIP CREDIT ONLY:  DESIGN/DEVELOPMENT INTERN W LA Digital company seeking intern with experience in design, web and/or mobile development.  Work on client and internal projects and report to CTO:  Resume to [email protected] (2/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSOCIATE PRODUCER/ASSISTANT in TV, FILM, MEDIA/LA: 5+ years production experience (writing, producing, coordinating) including pre-production, live tapings, and post. Efficient, organized, self-motivated. Contact [email protected] (2/12)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/10)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/9)

SITUATION WANTED: PERSONAL ASSISTANT/LA:  10+ yrs Exp’d, honest, loyal, & dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] (2/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.



ABC:   The Bachelor, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother, Rules of Engagement, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW:   90210, Gossip Girl
FOX:  House, The Chicago Code [p]
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, The Cape, Harry’s Law
PBS:  Antiques Roadshow, American Experience
TELE:  Aurora, Los Herederos del Monte, Alguien Te Mira
UNIV:  Eva Luna, Triunfo del Amor, Don Francisco Presenta

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