Source: Nielsen, M-Su 8-11pm, 3/28/94-2/8/10, P2+ (000), live + same day data; live prior to 12/26/05.; M-Su 8-11pm, 3/28/94-2/8/10, P2+ (000), live + same day data; live prior to 12/26/05. Ranking: Monday 2/8/10, 9:30-10pm, ad-supported basic cable networks (excluding Sports and News programming), P+ (000).

Cynopsis
02.22.10

Good morning! It’s Monday, February 22, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
Univision: Corazon Salvaje at 9p

Tonight’s Finales:
TLC: Cake Boss at 9p
Planet Green: Blood, Sweat & T-shirts at 10p
TNT: Men of a Certain Age at 10p

A CYNOPSIS MESSAGE FROM BBC AMERICA

After airing three episodes, FOX is pulling its new crime drama series Past Life. In its Thursday 9p time slot, FOX is substituting original episodes of Kitchen Nightmares for three weeks and beginning March 18, FOX will schedule encores of Bones and Fringe on Thursdays until new episodes of both series return on April 1. The network has said it will air the remaining episodes of Past Life later this season.

ABC Family renewed its college-themed drama Greek for a fourth season, making it the longest running series in the network’s history. ABC Family gave the fourth run of Greek a 10-episode order which will premiere later this year.

A&E is giving Steven Seagal: Lawman a second season with 16 episodes, a bump in total number of episodes from 13 for the docu-series’ first season. In season two, the series will follow Seagal and his associates with the New Orleans Sheriff’s Department as they protect and serve even during the annual Mardi Gras. The show’s first season averaged 1.3 million A18-49 viewers and 2.1 million total viewers, making it the network’s best performance by an original freshman series among total viewers. Steven Seagal: Lawman is produced by ITV Studios and Steamroller Productions.

Nielsen reports Freestyle Skiing topped the list of most-viewed sports events during the 2010 Vancouver Winter Olympics, airing on NBC from February 13-15. Freestyle Skiing tallied just over 26.9 million average viewers with Downhill Skiing close behind at nearly 26.7 million average viewers, followed by Luge at 26.2 million; Snowboarding at close to 25.5 million, Figure Skating at 25.4 million and Speed Skating at 22.6 million.

Cooking Channel, the new channel from Scripps Networks Interactive that is replacing the former Fine Living Channel, will launch on May 31 with a programming line-up featuring familiar personalities from Food Network as well as other top culinary talent. New Cooking Channel programs for 2010 include:

• Rachael Ray’s Week in a Day (wt) – Rachael demonstrates how to plan a full week’s worth of meals with just one day of cooking.
• Bobby Flay’s Brunch (wt) – Chef Bobby Flay relates great recipes especially for brunch.
• Emeril’s Fresh Food Fast (wt) – Chef Emeril Lagasse serves up fresh quickly prepared dishes.
• Chuck’s Day Off – Series follows Chuck Hughes’ as he runs a restaurant and still cooks on his days off for family, friends and staff.
• Chinese Food Made Easy – Food entrepreneur Ching-He Huang offers simple, fresh recipes from her Chinese heritage.
• Everyday Exotic – Chef and musician Roger Mooking adds exotic ingredients into everyday cooking, focusing on a specialty ingredient or seasoning each episode.
• David Rocco’s Dolce Vita – David Rocco dives into Tuscan life, visiting local markets and preparing easy and classic Italian recipes.
• French Food At Home – Cookbook author Laura Calder hosts this series showcasing everyday French cooking and celebrating the French lifestyle around food.
• Rachel Allen: Bake – Rachel Allen hosts and shows viewers how to make a variety of tempting baked treats.

Morning News Weekly Average Ratings (week of February 8, 2010)
NBC: 5.71 million total viewers; 2.2/15 and 2.72 million A25-54
ABC: 4.91 million total viewers; 1.7/11 and 2.12 million A25-54
CBS: 3.07 million total viewers; 1.0/7 and 1.28 million A25-54
Source: Nielsen, NTI

Top 10 Weekend Box Office Estimates: February 19-21, 2010
Shutter Island (Paramount)                     $40.2 million – opening weekend
Valentine’s Day (Warner Bros.)                $17.2 million – 2 wk total $87.4m
Avatar (20th Century Fox)                      $16.1 million – 10 wk total $687.8m
Percy Jackson & The Olympians: Lightning (20th Century Fox) $15.3 million – 2 wk total $58.8m
The Wolfman (Universal)                         $9.8 million – 2 wk total $50.3m
Dear John (Sony)                                    $7.3 million – 3 wk total $66.0m
Tooth Fairy (20th Century Fox)                 $4.5 million – 5 wk total $50.0m
Crazy Heart (Fox Searchlight)                   $3.0 million – 10 wk total $21.6m
From Paris With Love (Lionsgate)             $2.5 million – 3 wk total $21.2m
Edge of Darkness (Warner Bros.)              $2.2 million – 4 wk total $40.3m
Source: Rentrak

Tonight’s 2010 Winter Olympic Games Daytime/Primetime Schedule
NBC Daytime:  1-6p – Nordic Combined, luge, biathlon
NBC Primetime: 7-11p – Pairs Figure Skating, Speed Skating, Luge, Freestyle Skiing
USA:  3p-530p – Women’s Hockey
CNBC: 730-10p – Women’s Hockey
Universal Sports:  10a-3p – News & Highlights

Check www.cynopsis.com for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.

A slew of pilots cast leading roles:

• Rachelle Lefevre, recently seen playing “Victoria” on the first two Twilight moves, was selected as a lead for the untitled medical ensemble drama for CBS from John Wells, cites THR. Lefevre will play a confident young doctor who takes charge in the field. The project is produced by Warner Bros. Television and John Wells Productions.
• NBC also tapped Becki Newton (ABC’s Ugly Betty) to headline its dramedy pilot Love Bites. Newton apparently received 11 offers after the announcement that ABC cancelled Ugly Betty. In Love Bites, Newton will play Annie, an upbeat social worker who is a virgin in this project loosely connecting modern stories of love, sex, marriage and dating.
• Hawaiian-born Maggie Q is in talks about taking the lead role in The CW’s pilot remake of Nikita from Warner Bros. Television and McG’s Wonderland, where a new “Nikita” is being trained to replace the original one after she goes rogue, reports THR. The potential hire of Maggie Q in the role of Nikita, signifies the highest-profile series role for an Asian actress on a broadcast drama series and the most prestigious CW minority casting since the network launched.
• CBS’ pilot Hitched from Warner Bros. Television added Kristin Kreuk (Smallville) and Jack Carpenter playing the newlywed couple who have to deal with their family and friends. Eugene Levy was just cast as the groom’s dad.
• Roselyn Sanchez (Without a Trace) will head ABC’s dramedy pilot Cutthroat from 20th TV about Nina Cabrera (Sanchez), a wealthy Beverly Hills widow and soccer mom who runs an international drug cartel, per THR.
• Bill Pullman will star along with Jay Harrington in NBC’s comedy pilot Nathan vs. Nurture from Sony TV, per THR. The plot is about an ambitious heart surgeon (Harrington) who reunites with his biological father, Arthur (Pullman) and his underachieving brothers 35 years after his adoption.

Casting Call: Evident Entertainment is looking for couples or event coordinators who are planning or have just recently celebrated a double wedding for an upcoming television project. Interested participants (two brides and two grooms or any combo involving two couples) can live anywhere as long as there is willingness to share the process with production cameras from start to finish. Note: This is not a “Bridezilla” type of show. Please send an email to info@evidentent.com and more details about the show will be provided.

Thursday  A18-49 Analysis: NBC carried the night Thursday and the A18-49 viewers with a 7.1/19, according to final national ratings from Nielsen. NBC’s Olympics presentation began the night at 6.2/17 followed by CBS’ new edition of Survivor at 3.9/11. NBC posted its best ratings of the night for the Olympics during 9p at 8.4/21 while ABC’s Grey’s Anatomy placed second with 3.7/10. NBC’s Olympics coverage still topped though slid to a 6.8/18 in the 10p hour with ABC’s Private Practice next with 2.8/7.

Live + Same Day Household Ratings: Thursday, February 18, 2010 (February Sweep Day 15) – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 14.7/23      2010 Vancouver Winter Olympics 14.5/24

CBS: 6.0/9           Survivors: Heroes vs. Villains 6.9/11, The Mentalist [r] 5.7/9, CSI [r] 5.3/9

ABC: 4.9/8          The Deep End 2.9/5, Grey’s Anatomy 6.6/10, Private Practice 5.1/8

FOX: 3.0/5             Bones [r] 3.7/6, Past Life 2.2/3

UNIV: 2.9/5         Premios Nuestro 2.9/5

CW: 1.1/2           Vampire Diaries [r] 1.1/2, Supernatural [r] 1.0/2

ION: 0.8/1          Ghost Whisperer [r] 0.6/1, NCIS [r] 0.9/1, NCIS [r] 1.0/2

TELE: 0.4/1         El Clon 0.6/1, Perro Amor 0.4/1, Sin T-T-S No Hay Paraiso 0.3/0

A18-49: NBC 7.1/19, ABC 2.5/7, CBS 2.5/7, UNIV 2.4/6, FOX 1.3/4, CW 0.7/2, ION 0.3/1, TELE 0.3/1

 
Thursday  A18-49 Analysis: NBC carried the night Thursday and the A18-49 viewers with a 7.1/19, according to final national ratings from Nielsen. NBC’s Olympics presentation began the night at 6.2/17 followed by CBS’ new edition of Survivor at 3.9/11. NBC posted its best ratings of the night for the Olympics during 9p at 8.4/21 while ABC’s Grey’s Anatomy placed second with 3.7/10. NBC’s Olympics coverage still topped though slid to a 6.8/18 in the 10p hour with ABC’s Private Practice next with 2.8/7.

Live + Same Day Household Ratings: Thursday, February 18, 2010 (February Sweep Day 15) – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 14.7/23      2010 Vancouver Winter Olympics 14.5/24

CBS: 6.0/9           Survivors: Heroes vs. Villains 6.9/11, The Mentalist [r] 5.7/9, CSI [r] 5.3/9

ABC: 4.9/8          The Deep End 2.9/5, Grey’s Anatomy 6.6/10, Private Practice 5.1/8

FOX: 3.0/5             Bones [r] 3.7/6, Past Life 2.2/3

UNIV: 2.9/5         Premios Nuestro 2.9/5

CW: 1.1/2           Vampire Diaries [r] 1.1/2, Supernatural [r] 1.0/2

ION: 0.8/1          Ghost Whisperer [r] 0.6/1, NCIS [r] 0.9/1, NCIS [r] 1.0/2

TELE: 0.4/1         El Clon 0.6/1, Perro Amor 0.4/1, Sin T-T-S No Hay Paraiso 0.3/0

A18-49: NBC 7.1/19, ABC 2.5/7, CBS 2.5/7, UNIV 2.4/6, FOX 1.3/4, CW 0.7/2, ION 0.3/1, TELE 0.3/1

This day in History:  1925 – The first issue of The New Yorker was published.

Answer to Yesterday’s Trivia Question: Who am I?  I live at the Hotel Carlton; I charge a flat fee of $1000 for my services, and I have one rule – never go anyplace without my gun.  Who am I?  PALADIN – HAVE GUN WILL TRAVEL  Kudos to: Ann Kearns-Sesame Workshop/NY; Jim Kelsh-Comcast Spotlight/West Chester; Stan Weinstein-OCD Media/NY; Bob Goldman/NY; Bob Sieber/Birmingham; Robb Gray Jr.-Apex Media/Scottsdale; Kyle Krebs-KTXS KTXE KTES/Abilene; Tom Chapman-WKRG/Mobile; Kathleen Campbell-ScreamFest/LA; Lonnie Burstein-Debmar Mercury/Santa Monica; Michael Madnick-20th Century Fox/LA; Jim Berwanger/LA; Sheldon Wiebe-EclipseMagazine.com/Calgary

Today’s Trivia Question:   This January 1971 ruling effectively took approximately $200 million of ad revenue out of the television industry.  What was the ruling?   (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later — Cyn
02.22.10

Check www.cynopsis.com for the current primetime broadcast schedule, “Some TV things I like … and a few I don’t like,” as well as Sports, International and more general industry news.

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JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to http://www.cbscorporation.com/corp_careers.php   Position number 4741 (2/27)

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JOB OPENING:  DIRECTOR, BUSINESS & LEGAL AFFAIRS at The Hub/LA. Must have TV acquisition and development experience. Apply at:  http://careers.discovery.com/ req # 9490   (2/25)

JOB OPENING: SALES ASSISTANT/Gameshow Network/NYC:  Report to VP Sales and Operations. Data entry in Dealmaker system. Please send resume and CL to careers@gsn.com  (2/25)

JOB OPENING: VP DEV & PRGMNG HISTORY/A&E TV/NY: Direct dvlpmnt & prod process for History prgmng inc series, docs & orig films. 7 yrs dev/prgm exp reality, docs, special or series. 2+ yrs mgng staff. Apply: www.aetn.com/careers.html (2/24)

JOB OPENING:  DIR PR HISTORY/A&E TV/NY:Dev/implement results-driven PR strat & campaigns for both prgrmng & brand.8 yrs exp TV pgrm publicity or media relations.Exc written verbal presentation skills.  Apply: www.aetn.com/careers.html (2/24)

JOB OPENING:  SENIOR ACCT EXEC/LATV NETWORK/TX-CHI: Sell nat’l ads for Hispanic network and 2 Synd TV shows; 5-10 yrs sales exp req. Fast growth opp in an entrepreneurial environment . Travel req. Info: www.latv.com/jobs (2/24)

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SITUATION WANTED:  MARKETING COORD/NY: 3+ yrs exp at tv companies including MTV & Fuse; organized, creative, sense of humor, great at ppt; strong refs available kerrokie@aol.com  (2/24)

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WHAT’S ON TONIGHT –  MONDAY, FEBRUARY 22, 2010

ABC:  The Bachelor: On the Wings of Love – Women Tell All, Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], Accidentally on Purpose [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:   One Tree Hill, Life Unexpected
FOX:  House [r], 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Winter Olympic Games
PBS: Antiques Roadshow, American Experience, American Masters
TELE:  El Clon, Perro Amor, Corazon Salvaje [p], Sin T-T-S No Hay Paraiso
UNIV:  Hasta que el Dinero Nos Separe, Sortilegio, Cristina

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