Monday, February 13th, 2012




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Good morning. It’s Monday, February 13, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
FUSE: Fuse & Maxim’s Top 100 Sexy Beats at 8p
Discovery Channel: American Chopper at 9p; World’s Toughest Trucker at 10p
TLC: Undercover Boss: Abroad at 9p & 10p





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FOX released upcoming winter and spring premiere and finale dates:

  • February 21: Glee will air its winter finale at 8p; new episodes of Glee are back April 10 at 8p
  • March 4: Napoleon Dynamite airs its season finale at 830p
  • March 6: I Hate My Teenage Daughter airs its spring premiere at 830p followed by the season two premiere of Breaking In at 930p
  • March 11: Bob’s Burgers is back with its season premiere at 830p
  • March 19: Touch debuts its series premiere at 9p
  • March 26: Alcatraz airs its first season finale at 8p
  • March 29: The Finder has its spring finale at 9p
  • March 30: Kitchen Nightmares airs its season finale at 8p
  • April 5: Bones airs its spring premiere at 9p
  • April 6: Hotel Hell debuts its series premiere at 8p

This fall, Tribune’s talk show The Bill Cunningham Show will air on The CW at 3p nationwide, replacing Dr. Drew’s Lifechangers which is currently airing in the same afternoon time slot.  Cunningham, who is a Cincinnati-based nationally syndicated talk radio deejay has been hosting the conflict-style talk show based at Manhattan’s Penn Station since September.  The show is presently carried on Tribune’s owned TV stations in all 19 markets in addition to three other stations.          

HISTORY’s season three bow of Swamp People on Thursday at 9p drew in 4.7 million total viewers, a +21% hike over the season two premiere in addition to 2.5 million among both A18-49 and A25-54.   The network also premiered new series Mudcats following at 10p which delivered 3.0 million total viewers; 1.4 million with A18-49; and 1.6 million among A25-54. 

On February 7, National Geographic Channel premiered Doomsday Preppers at 9p and 10p which tallied close to 4.3 million total viewers and 2.3 million with A25-54 over the two-hour period.  The series’ debut gave the network its highest-rated Tuesday night telecasts ever. Doomsday Preppers, with ten total epsiodes airs on Tuesdays at 9p.

Pop singer and film star icon, Whitney Houston, 48 died on Saturday in Beverly Hills, CA.  Ms. Houston was in Los Angeles to attend a pre-Grammy Awards party hosted by Clive Davis, the founder of Arista Records and the man considered to be her pop mentor.  Throughout her singing career, Ms. Houston used her lush, three octave singing range to achieve hit after hit and her 1987 album “Whitney” became the first female album to debut at #1 on the Billboard Charts.   Ms. Houston won numerous awards for her singing talent including six Grammys Awards.  In 1992, she transitioned to becoming a movie star starting with her first film role in The Bodyguard, followed by other starring roles in Waiting to Exhale (1995) and The Preacher’s Wife (1996).  Ms. Houston also played the role of the Fairy Godmother in a TV movie version of Cinderella (1997) for which she was nominated for a Primetime Emmy Award and most recently she had a role in the upcoming film Sparkle currently in post-production and considered a comeback vehicle for the singer and actress.  Ms. Houston also won a Primetime Emmy in 1986 for her Outstanding Individual Performance in a Variety or Music Program for The 28th Annual Grammy Awards on CBS.  From her marriage to Bobby Brown, Ms. Houston has one surviving daughter, Bobbi Kristina now 18.   Ms. Houston is also survived by her mother.  In addition to her many awards, BET honored Ms. Houston with a Lifetime Achievement Award in 2001.  Debra L. Lee, Chairman/CEO of BET Networks released this statement upon: “We are all simply heartbroken by the sudden passing of Whitney Houston.  She was among the greatest artists of our time. She was an icon, trailblazer, international phenomenon — an incomparable talent that will forever be missed. Our prayers and condolences go out to her daughter, mother and her entire family. We will always love her.”

Several networks will be honoring the late Whitney Houston with specials tonight and later this week:  BET’s 106 & Park will pay tribute to the singer’s life and legacy in a three-hour episode beginning at 6p tonight; Lifetime is airing The Bodyguard tonight at 8p; VH1 has three specials including the VH1 News Special: Whitney Houston: Death of a Diva tonight at 930p, and on Thursday the VH1 News Presents Whitney Houston’s Greatest Moments at 11p as well as next week’s special 100 Greatest Women in Music that will include an updated salute to Ms. Houston; VH1 Classics will air the tribute Whitney A-to-Z on Tuesday at 1p and again at 8p; and OWN: Oprah Winfrey Network will offer the two-hour special Remembering Whitney: The Oprah Interview this Thursday at 9p. 

Top 10 Weekend Box Office Estimates:  February 10-12, 2012
The Vow (Sony)                                    $41.7 million  opening weekend
Safe House (Universal)                            $39.3 million  opening weekend
Journey 2: The Mysterious Island (Warner Bros.) $27.6 million  opening weekend
Star Wars: Episode I  Phantom Menace (20th Century Fox) $23.0 million  opening weekend
Chronicle (20th Century Fox)                    $12.3 million  2 wk total $40.2m
The Woman in Black (CBS Films)                $10.3 million  2 wk total $35.5m
The Grey (Open Road)                             $5.1 million  3 wk total $42.8m
Big Miracle (Universal)                             $3.9 million  2 wk total $13.2m
The Descendants (Fox Searchlight)           $3.5 million  13 wk total $70.7m
Underworld Awakening (Sony)                  $2.5 million  4 wk total $58.9m
Source: Rentrak

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

Correction:  In Friday’s edition, we inadvertently and regretfully misidentified the production company behind Bravo’s The Real Housewives of New JerseySirens Media produces The Real Housewives of New Jersey.  Per Bravo, the production companies behind other editions in the Real Housewives franchise include: Shed Media US produces The Real Housewives of New York City; True Entertainment produces The Real Housewives of Atlanta; and Evolution Media produces both The Real Housewives of Orange County and The Real Housewives of Beverly Hills. 



Real-life spouses and producers Ben Falcone and Melissa McCarthy (Bridesmaids) sold an untitled comedy pilot to CBS.  The project will star Falcone who will also co-write and McCarthy (who also stars on CBS’ Mike & Molly) will serve as EP.  The plot is about a 37-year old single guy (Falcone) who loses everything in the real estate collapse and finds himself back home in the house he grew up in and living with his parents.  Larry Dorf is also a co-writer.

Becki Newton (Ugly Betty) will star in a comedy pilot ordered by FOX titled The Goodwin Games.  The plot is about a father who wills his fortune to his three children only if they agree to his terms.  Newton will play one of the leads.  She also is ready to begin her recurring role on CBS’ How I Met Your Mother.  HIMYM’s Carter Bays, Craig Thomas and Chris Harris are all writers and EPs on The Goodwin Games. 

Roseanne Barr and John Goodman (both former stars of Roseanne) are reuniting on the previously-announced multi-camera comedy pilot for NBC called Downwardly Mobile.  The project is co-created by Barr and she stars as the head of a mobile home park where she acts as the surrogate mother to the residents.  Goodman will play one of the residents.  Eric Gilliland (Roseanne) is the other co-creator. 

Workplace comedy series Sullivan and Son was given an approving nod from TBS.  The comedy stars comedian Steve Byrne and is executive produced by Vince Vaughn, Peter Billingsley and showrunner Rob Long.  Byrne will also serve as producer on the series which is produced by Vaughn’s Wild West Picture Show Productions in association with Warner Horizon Television.  TBS has ordered 10 episodes which are slated to debut this summer.

Upcoming period drama Gilded Lilys on ABC from EP Shonda Rhimes cast Blythe DannerMadeline Zima and Sarah Bolger also landed roles in the drama set in 1895 about New York’s first luxury hotel.  

HBO’s Boardwalk Empire tapped Stephen Root to join the drama’s cast in the recurring role as Gaston Means, a forger, swindler and murder suspect who became a Special Investigator for the US Dept. of Justice under Attorney General Harry Daugherty (Christopher McDonald).

Known best for his film roles, Ryan Phillippe has joined the cast of CBS’ drama pilot previously titled Golden Boy.  The project from Nicholas Wootton and Greg Berlanti tracks one cop’s meteoric rise from officer to detective to police commissioner. 

James Wolk (Lone Star) landed a role on USA Network’s six-episode drama series Political Animals set in Washington, D.C. from Greg Berlanti.  USA Network will roll out the new series this summer.  Wolk is currently appearing in ABC’s Happy Endings.  

Casting Call: A major cable network and an Emmy Award-winning production company are casting nationwide for a charismatic, professional matchmaker to be in a new series titled Finding Mr. Right.  The matchmaker will take several attractive single women on a journey teaching them how be better daters, what to look for in a mate and how to set them up with eligible bachelors until they find their perfect match.  Interested professional matchmakers should send an email to: [email protected] and include name, contact info, state/city, photos and a brief paragraph about yourself. 

Casting Call:  Leftfield Pictures is casting women who are between 21 and 40 years old who see themselves as fashion risk-takers and who define their personal style as “trashy yet sexy-chic.”  Interested candidates should be available for a photo shoot in New York tomorrow.  They will be required to sign an appearance release authorizing their image to be featured in the project.  To apply send an email to: [email protected].

Casting Call: A major cable network and an Emmy Award-winning production company are casting brides-to-be for a free and personal one-on-one consultation with haute-couture wedding gown designer, Justina McCaffery.  Brides should be energetic and passionate about finding their perfect dress and have been searching for the dream dress.  Brides must also be available on February 24 and live near Orange County area.   To apply send an email to: [email protected] and include your name, contact number/email, city where you live, photos of you and a brief description about your upcoming wedding.



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Thursday A18-49 Analysis:  FOX was rock steady Thursday delivering a 4.0/11 among A18-49, according to final national ratings from Nielsen.  FOX hit #1 at 8p with American Idol at 5.8/16 followed by CBS’ comedies The Big Bang Theory and Rob at an average of 4.5/13.  ABC’s Grey’s Anatomy topped at 9p with a 4.0/10 and CBS’ Person of Interest was next at 3.3/9.  CBS had a turn in first place during 10p with The Mentalist at 3.0/8 and ABC slid to second place with Private Practice at 2.2/6.    

Live + Same Day Household Ratings: Thursday, February 9, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 8.8/14             The Big Bang Theory 9.7/16, Rob! 6.4/10, Person of Interest 9.1/14, The Mentalist 9.1/15


FOX: 7.2/11              American Idol 10.5/17, The Finder 3.8/6

ABC: 4.8/8               Wipeout 3.0/5, Grey’s Anatomy 6.7/10, Private Practice 4.5/8

NBC: 2.6/4              30 Rock 2.6/4, The Office 3.2/5, Up All Night 2.4/4, The Voice [r] 2.4/4

UNIV: 2.0/3             Una Familia con Suerte 2.1/3, El Talisman 1.8/3, La Que No Podia Amar 2.2/4

CW: 1.6/2               Vampire Diaries 2.0/3, Secret Circle 1.2/2

TELE: 0.8/1             Maid en Manhattan 0.9/1, Flor Salvaje 0.8/1, Relaciones Peligrosas 0.6/1

ION: 0.7/1              Cold Case 0.7/1, Cold Case 0.6/1, Criminal Minds 0.9/1

TF: 0.3/0                Cine de Las Estrellas THR 0.3/0, El Capo 0.3/0

A18-49:  FOX 4.0/11, CBS 3.6/10, ABC 2.6/7, NBC 1.7/5, UNIV 1.6/4, CW 1.0/3, TELE 0.6/2, ION 0.3/1, TF 0.3/1






Former producer of HBO Documentary Films, Julie Anderson was hired by WNET, parent company of New York’s public television stations THIRTEEN and WLIW21 and operator of NJTV to become Executive Producer/Documentaries and Development for THIRTEEN.  Julie will manage documentary limited series in addition to single documentaries and develop new programming ideas.  Julie will also be involved in fundraising, supervising production and post-production, delivery and distribution as well as broadcast and non-broadcast issues of production.  She will report to Stephen Segaller, VP/Programming.

Jim Barnum advances to VP/Deputy General Counsel for Hubbard Broadcasting, Inc. where he will additionally serve in this role for the company’s operating companies.  Jim will continue to offer legal advice to Hubbard Broadcasting’s management team and its news operations in the areas of programming content and intellectual property matters, labor and employment areas as well as compliance with state and federal regulations. 

Under a new expansion, Media Storm has opened a new West Coast office in Los Angeles.  Jill Rosenbaum was appointed as Director/Strategy to lead the new office and spearhead new business efforts in Hollywood.  Jill will work with Co-Founder/Managing Partner, Craig Woerz and Managing Director/Operations and Development, Dene Callas in addition to her counterparts in the agency’s South Norwalk, CT and New York City offices.  Furthermore, Media Storm was named agency of record for Open Road Films. 



SAVE THE DATE: Cynopsis Sports Business Summit
Tuesday, April 24, 2012 | Grand Hyatt NY

It will examine how the industry is using content, context and digital connectivity to build audiences, engage fans and integrate sponsors locally, nationally and on a global stage.

For sponsor information, please contact Mike Farina at (203) 218-6480.

More information to follow…

This day in History:
1861 – Abraham Lincoln declared president.

Answer to Yesterday’s Trivia Question: Who did Dr. Jennifer Melfi counsel? Tony Soprano. Kudos to: Keith Marder-Halstead Property/NY;Ruth Sandhaas-WE tv/NY; Russ Hodge-3 Roads Communications/Frederick, MD;Diane Librizzi-La Loca Entertainment/NY; Adam Leston-WDJT/Milwaukee; Kerri Huyck/Idaho Falls,ID; Kathryn Kieser-Haworth Marketing and Media/Minneapolis; Todd Schliewen-KMSB-BELO/Tucson; Angela Molloy-World of Wonder Productions/LA; Sheila Manning-Sheila Manning Casting/Beverly Hills; Richard Quan-BSSP/San Francisco;Peter Steckelman-The Tennis Channel/Santa Monica; Tony Soprano-Ken DuBow/Opus Distribution/Berlin; Stefania Scarfo-Bellmedia/Toronto;Hila Sharif-Astral Media/Toronto; Amy Manchester-Borg Cream Productions/Toronto.

Today’s Trivia Question: What year did the Tonight Show move from New York City to Burbank? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
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JOB OPENING: CLIENT SOLUTIONS MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Bachelor, Castle
AZTECA: Extra Normal, Buenas Noches America, Al Extremo
CBS: How I Met Your Mother, 2 Broke Girls, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW: Gossip Girl, Hart of Dixie
FOX: House, Alcatraz
ION: Cold Case, Cold Case, Criminal Minds
NBC: The Voice, Smash
PBS: Antiques Roadshow, Slavery by Another Name, Not in Out Town: Class Actions
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: Una Familia con Suerte; El Talisman, La Que No Podia Amar

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Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]