Monday, December 6th, 2010


HISTORY ® is the FIRST Cable Network to move from
outside the TOP 10 into the TOP 5 in one year…THAT’S A FACT

#13 2009 to #5 2010 in A18-49


HISTORY is Made Every Day.  Tune in to find out why.
Click for source


Good morning. It’s Monday, December 6, 2010, and this is your first early morning briefing, coming to you from home sweet home! As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
NBC: The Sing-Off at 8p
Discovery Channel: American Chopper: Senior vs. Junior at 9p
TLC: Cake Boss: Next Great Baker at 9p
Bravo: Tabatha’s Salon Takeover at 10p
MTV: True Life at 10p; The Vice Guide to Everything at 11p
TNT: The Closer at 9p; Men of a Certain Age at 10p

Tonight’s Finales:
TLC: Little People Big World (series finale) at 8p & 830p
HBO: In Treatment at 9p


Halogen TV: Be the Change

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Launch the Change with Halogen TV.
Click Here to Watch the Change.


Anne Sweeney, Co-Chair, Disney Media Networks and President, Disney/ABC Television Group announced Ben Sherwood is returning to ABC as President/ABC News succeeding David Westin in the position. Ben, who will report to Sweeney, will oversee all editorial and business facets of ABC’s News Division encompassing all ABC News programs on ABC Television Network, ABC News Radio, ABC and ABC News NOW. Previously, Ben had worked at ABC News, first as an associate producer and producer for PrimeTime when he joined in 1989, then later as Executive Producer of ABC’s Good Morning America from 2004 to 2006. Since then, Ben has written numerous journalistic and non-fiction essays published in The New York Times, The Washington Post, Newsweek among other publications and he has authored two novels, The Man Who Ate the 747 (2000) and The Death and Life of Charlie St. Cloud (2004). Last year, his second novel was adapted as a feature film headlined by Zac Efron titled Charlie St. Cloud and was released by Universal Pictures. His other novel, The Man Who Ate the 747 is also being adapted into a major motion picture and a Broadway musical.

NBC Universal and Comcast on Friday agreed to a 90-day extension involving their proposed joint venture valued at $30 billion. News of the extension was delivered to the Securities and Exchange Commission through a filing referred to as a pro-forma renewal of the deal. Both Comcast and NBCU had the option of backing out of the deal a year after it was made, unless both sides agreed to an extension for government approvals. Last Friday marked the one year anniversary of the announced agreement in addition to the original filing of the 8K, a form required by the government when public companies make changes involving such moves as mergers and acquisitions that could affect investors. The government has yet to give its final assent to the joint venture and the FCC’s decision could be pitched into early next year, though both companies would like the deal to close by the end of this month. NBCU’s and Comcast’s deal is speculated to be approved though the deal is likely to come with many conditions.

NBC cut its full season order of action drama Chase from 22 episodes to 18. Additionally, NBC is moving Chase from its present spot on Mondays at 10p to Wednesdays at 9p beginning January 12. The most recent airing of Chase drew in a 1.6 rating among A18-49 and 6 million total viewers. Chase is produced by Warner Bros. Television and Jerry Bruckheimer Television.

AMC is rebroadcasting all three seasons of its drama series Breaking Bad starting this Wednesday with double run episodes airing each Wednesday night until next March. AMC will debut the fourth season of Breaking Bad, starring Bryan Cranston in 2011.

ABC Family premieres a fourth season of original series Greek on January 3 at 9p. The new season follows the lives of Cyprus Rhodes University’s sorority and fraternity members in their post-graduate lives as well as undergrads navigating the Greek system for the first time. Greek is executive produced by Piller/Segan in association with ABC Family.

HISTORY attracted 1.7 million total viewers for its series debut of Brad Meltzer’s Decoded last Thursday at 10p.

Broadcast veteran, Marty Miller died last Saturday. Mr. Miller’s career in broadcast spanned several decades and he spent many years at MetroMedia. Besides his career, Mr. Miller was an artist and designer and was considered a Renaissance man who enjoyed life. Mr. Miller’s funeral is tomorrow, 3p at Lakeside Cemetery in Miami, FL. His family has asked instead of flowers, to send a contribution to the University of Miami Sylvester Comprehensive Cancer Center, 1475 N.W. 12th Ave., Miami, FL 33136.

Lauren Ann Heller, 49, died on November 24 in Corona del Mar, CA. Ms. Heller had served as President of Lauren Heller Consulting, Inc. and was formerly a VP/Marketing for Taco Bell and at Disney. Ms. Heller is survived by her mother, two sisters and a sister-in-law.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Top 10 Weekend Box Office Estimates: December 3-5, 2010
Tangled (Disney)                                $21.5 million  2 wk total $96.5m
Harry Potter and the Deathly Hallows I (Warner Bros.) $16.7 million  3 wk total $244.2m
Unstoppable (20th Century Fox)            $6.1 million  4 wk total $68.9m
Burlesque (Sony)                                $6.1 million  2 wk total $27.0m
Love And Other Drugs (20th Century Fox) $5.7 million  2 wk total $22.6m
Megamind (Paramount)                       $5.0 million  5 wk total $136.7m
Due Date (Warner Bros.)                     $4.2 million  5 wk total $91.0m
Faster (CBS Films)                              $3.8 million  2 wk total $18.1m
The Warrior’s Way (Relativity Media)    $3.1 million  opening weekend
The Next Three Days (Lionsgate)         $2.7 million  3 wk total $18.4m
Source: Rentrak


Don’t Miss Your Chance To
At the HISTORY ® POP SHOP in the heart of TIMES SQUARE

Dec 6th -31st
1501 Broadway btwn 43rd and 44th

Meet Rick Harrison from Pawn Stars 1-2pm
Meet Mike Wolfe and Frank Fritz from American Pickers 2-3pm


The CW is bringing another DC Comics super hero to the small screen with plans to adapt Raven into a television series. The project received a script order via Warner Bros. Television and DC Entertainment and Diego Gutierrez is on board to write and be executive producer. Raven is a half-demon known as Rachel Roth and she is able to enter the minds of others to fight crime all the while remaining dark and secretive.

Daniel Benzali (Murder One) landed a recurring role on ABC’s General Hospital playing Theo, a hypochondriac patient who becomes friends with Dr. Robin Scorpio (Kimberly McCullough). Benzali first appears in today’s episode of General Hospital airing at 3p on ABC.


IAB’s Digital Media Ecosystem classes are filling up!

The IAB is hosting two essential courses for the digital advertising community: How to Respond to Digital RFPs, and Closing the Deal with Data: Using Research to SellCynopsis  subscribers save $50 now w/discount code CYNIAB . Classes count toward the IAB Certificate in Interactive Advertising.

Register here today!


Broadcast Morning News Shows – Weekly Average Ratings (week of November 22, 2010)
NBC: Today 5.48 million total viewers; 2.1/15 and 2.63 million A25-54
ABC: GMA 4.89 million total viewers; 1.4/11 and 1.78 million A25-54
CBS: Early Show 2.74 million total viewers; 0.9/7 and 1.16 million A25-54
Source: Nielsen, NTI

Broadcast Morning News Shows – Weekly Average Ratings (November Sweep 2010  10/28-11/24/10)
NBC: Today 5.49 million total viewers; 2.1/15 and 2.58 million A25-54
ABC: GMA 4.55 million total viewers; 1.4/10 and 1.77 million A25-54
CBS: Early Show 2.83 million total viewers; 0.9/6 and 1.17 million A25-54
Source: Nielsen, NTI

Thursday  A18-49 Analysis:  ABC chalked up a Thursday night win at 3.0/8 among A18-49, according to final national ratings from Nielsen. Starting out, ABC’s holiday classic Santa Claus Is Comin’ To Town encore tied for first place with FOX’s Bones at 2.3/7 each, while the average of CBS’ repeat comedies The Big Bang Theory and $#*! My Dad Says and the average of NBC’s sitcoms Community and 30 Rock shared second place with 2.1/6 apiece. ABC surged ahead during 9p with Grey’s Anatomy at 4.0/10 followed by new episodes of NBC’s sitcoms The Office and Outsourced averaging a 3.1/8. The night ended in ABC’s column as Private Practice posted a 2.8/8 with CBS’ The Mentalist rebroadcast next at 1.7/5.

Live + Same Day Household Ratings: Thursday, December 2, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.8/10         The Big Bang Theory [r] 5.6/9, $#*! My Dad Says [r] 4.7/7, CSI [r] 6.2/10, The Mentalist [r] 6.2/11


ABC: 5.5/9         Santa Claus Is Coming to Town [r] 3.9/6, Grey’s Anatomy 7.1/11, Private Practice 5.4/9

FOX: 4.3/7        Bones 5.4/9, Fringe 3.2/5

NBC: 3.1/5         Community 2.9/5, 30 Rock 3.1/5, The Office 4.2/7, Outsourced 3.1/5, The Apprentice 2.7/5

UNIV: 2.0/3        Eva Luna 2.0/3, Soy Tu Duena 2.7/4, Premio Lo Nuestro: Gala de Nominados 1.3/2

CW: 1.7/3          Vampire Diaries 2.1/3, Nikita 1.4/2

ION: 1.1/2         Criminal Minds 1.0/2, Criminal Minds 1.1/2, Criminal Minds 1.1/2

TF: 0.8/1            Rompiendo Limites 0.4/1, Futbol Liga Mex: Santos vs. Monterrey 1.0/2

TELE: 0.6/1         Aurora 0.6/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.5/1

A18-49: ABC 3.0/8, NBC 2.2/6, FOX 2.1/6, CBS 1.9/5, UNIV 1.6/4, CW 1.2/3, TF 0.8/2, ION 0.4, TELE 0.4/1



Vme tapped Patty Marrero as SVP/Director of Sales based at the network’s national offices in New York. Patty will be in charge of all national advertising and sponsorships in addition to managing Vme’s sales operations and the national sales team. Prior to this appointment, Patty served in sales positions at Univision and Galavision.

Eric Kuhn is joining United Talent Agency (UTA) in the company’s digital media department. In Eric’s newly-created position at UTA, he will work to target opportunities for clients via social media. Most recently, Eric was with CNN as the network’s Audience Interaction Producer.



Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issue: Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on Kids, Tweens, & Teens, Women, Men & Baby Boomers
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480

This day in History:
  1884 – The construction of the Washington Monument was completed by Army engineers. The project took 34 years.

Answer to Yesterday’s Trivia Question:  What TV sitcom closed every week with these lyrics:  “Just lookin’ out of the window, watching the asphalt grow”? GOOD TIMES, more of those lyrics include: 

“Mmmmmmmm, Just lookin’ out of the window,
Watching the asphalt grow.
Thinkin’ how it all looks hand-me-down,
Good times, yeah yeah, good times.

Kudos to: Miriam Stocker-BET/Royal Oak; Doug Hochstadt-ABC/NY; Darryl Diamond-PCI Comm/Alexandria; Barbara Bevel-Sesame Workshop/NY; Jennifer Beshires-KVUE/Austin; Bill Goodfriend-Charter Media/St. Louis; Don Johnson-Time Warner Cable/Milwaukee; Crystal Roberts-BET/Chicago; Aisha Figilis-ION Media Networks/Burbank; Brian Samuels-Evolution/LA; Tom McCluskey-551 Prods/LA; Laura Lipson-TV One/PT; Timothy Troke-Frogwater Media/Toronto

Today’s Trivia Question:  What pair of doctors ask their patients to “Tell us what you don’t like about yourself”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ACCOUNT DIRECTOR, AFFILIATE SALES/ Current TV/NYC: 5+yrs sales, marketing and acct. mgmt in affiliate distribution. Strong acct. relationships with top 10 MSO’s a +. Travel req’d. Resumes to: [email protected] (12/11)

JOB OPENING: ASSOCIATE DIR PRIME & ASSOC DIR NEWS/ABC TV/NYC: Create, maintain, implement Ad-Sales related marketing efforts for all Prime/News related assets of network 5+ yrs exp in media Reqs: 272120 & 272118 (12/11)

JOB OPENING: TRAFFIC COPY/LOG COORD-NY: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (12/11)

JOB OPENING: SUPERVISOR, ONLINE PROGRAMMING/iNDEMAND/NYC: Handles all content info and programming for storefronts + supplier relationships. Degree+2-3 yrs cable/online media. Apply: [email protected] (12/11)

JOB OPENING: MANAGER, VOD PROGRAMMING/iNDEMAND/NYC: Programming, scheduling & negotiating for content. Degree + 5 years in programming/scheduling/cable. Heavy Excel. Apply: [email protected] (12/11)

JOB OPENING: HBO DIRECTOR, INT’L DISTRIBUTION  Latin American Sales/NYC: Min 3 yrs exp in licensing feature films, TV series & movies to broadcasters in Latin America. Fluency in Spanish req’d. Apply: (12/11)

JOB OPENING:  CREATIVE DIR/SR COPYWRITER/TBS/TNT/ATL, GA: Creative Director/Copywriter TV marketing/promos req., innovative, cutting edge, strong writing skills Resumes: [email protected] ; Ref. #120534BR (12/10)

JOB OPENINGMKTG & PRODUCT MGR/NatGeo/DC: Optimize Home Ent bus. (pkgd media & digital) across int’l mkts. Asst w/ negotiation of distr. agreements. 5 yrs exp in int’l mkt/bus pref’d. Apply:   ID 4373 (12/10)

JOB OPENING  DIR SALES OPS/NBC/NYC: Collaborate w/ Pricing/Plan’g, IT, Sales& external partners to design/deploy func reqs& logic of1stx-platform ad ind sales& reporting sys. Apply: [email protected] ID: 1283541 (12/10)

JOB OPENING  MGR, AD SALES MKTG/NYC/Multimedia Co:  Ideation, proposal writing & execution of integrated sponsorship programs. Strategic, creative thinker, can juggle multiple projects. 4+yrs exp, incl. digital. [email protected]  (12/10)

JOB OPENING:  ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1 yr TV research exp. Analytical/numeric/detail/data interpretation skills/Knowledge Nielsen systems. EOE/M/F/D/AAP (12/10)

JOB OPENINGVP SALES DVLPMNT & MRKTNG/NYC/ ABC TV: dev strtgy & presentation materials to drive adv & promo sales efforts of ABC’s assets 10+ yrs media biz digital exp a must Please apply Req: 272119 (12/9)

JOB OPENING:   ONLINE ADV ACCT MGR/ ABC TV/NYC: Coord spnsrshp/ media campgns, proj mgmt, anlyze perf rprts, test creative assets 1+ yrs of exp Please apply: req: 266583 (12/9)

JOB OPENINGTRAFFIC COORD/Comcast Networks/NYC:  2+ yrs exp req. Prepare com’l spots & logs for air. VCI exp pref. (12/9)

JOB OPENINGVP, Digital Sales/The Hub/NYC: Must have strong digital sales and mgt experience, preferably at broadcast net and/or major cable net. Apply at (12/9)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (12/8)

JOB OPENING:  DIGITAL PLANNER/NEW YORK: Support Digital AE’s thru Ad Sls PP&I in efforts to maximize ad revenues. Apply: (12/8)

JOB OPENING:   DIGITAL RSRCH MGR (E!/Style/G4/)LA: Analyze & track online & mobile properties. Distill data into meaningful analyses. 4yrs analytics exp & degree pref’d. Omniture Site Catalyst a must. Apply: [email protected]   (12/7)

JOB OPENING:  DIRECTOR, TALENT/Nickelodeon/NYC:  5+yrs Talent Booking Exp, Est. contacts w/in Ent Biz for booking, Knowledge of NICK brand/popculture/current trends, EOE/M/F/D/AAP. Apply (12/7)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BUSINESS/Nickelodeon/NYC: 6+yrs marketing brand creative exp, Knwlge all media plats, Partnership/Brand Mgmt/Entertainment exp A+, EOE/M/F/D/AAP. Apply (12/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: ON-AIR Dept/iN DEMAND/NYC: seeking interns to help in in-house edit facility  logging, viewing reels, tape dup. Apply: [email protected] (12/11)

SPRING INTERNSHIP CREDITS ONLY: MARKETING & PR Depts/iN DEMAND/NYC: seeking intern to support marketing activities and publicity for movies, sports and events. Apply: [email protected] (12/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROD INTERNS/NBC STUDIOS/NYC:  completion of at least two yrs of college level courses related to field of interest is pref’d  Proficient PC skills good organizational skills a must. Resume to: [email protected] (12/10)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Development Company seeking part time intern in Times Square area. Looking for smart, funny and reliable person for research on new shows. Good writing skills a plus. Contact [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERNSHIP/Univision Sales/NYC provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:   MARKETING/OUTREACH INTERN/WordWorld/NYC: Write marketing documents and assist with admin needs. Desired skills: strong written and verbal communication, creativity, tech savvy. Res/cov ltr to [email protected] (12/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN ASST/NY: American U.grad w/4+ yrs admin exp., large exp. w/ client interaction, strong organizational skills, proficient knowledge of all MS Office 03 & 07 & can work on Macs. Email Jen @ [email protected] (12/11)

SITUATION WANTED:  Dedicated & Experienced in Ad Sales (cable), Marketing & PR. Chicago. Develop media plans, special projects, press releases. Full time & contract work needed. Serious inquiries only. Email [email protected] (12/10)

SITUATION WANTED:  MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (12/10)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  [email protected] (12/7)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/7)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Skating with the Stars, Modern Family [r], Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: How I Met Your Mother, Rules of Engagement, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW:  90210, Gossip Girl
FOX:  American Country Awards
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  The Sing-Off [p ], Chase
PBS:   Antiques Roadshow [r],  The Adirondacks [r]
TELE:  Aurora, El Fantasma de Elena, Alguien Te Mira
UNIV:  Eva Luna, Soy Tu Duena, Gala del Bicentenario: 73 Mil Amaneceres

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