Monday, December 19th, 2011



Fastest Growing Cable Network in 2011
Now Reaching More Than 75 Million Homes

Source: Nielsen, 2011 YTD (12/27/10-11/20/11) L+7 blended with L + SD Data through 12/4/11 vs. year-ago equivalent (primetime = Mon-Sun 8-11 P). Fastest growing ad-supported cable network based on Nielsen Universe Estimate from Dec ’11 vs. Dec ’10 (excluding sports networks). Qualifications available upon request.


Good morning. It’s Monday, December 19, 2011, and this is your first early morning briefing.

Tonight’s Premiere:
NBC: Who’s Still Standing? at 8p

Tonight’s Finales:
FOX: Terra Nova at 8p
MTV: Ridiculousness at 10p
Bravo: Watch What Happens: Live at 11p



On January 2, VERSUS transforms into the NBC SPORTS NETWORK.

The legacy continues with unmatched storytelling, best-in-class production quality, coverage of the NHL, MLS, 2012 Olympic Games, Tour de France, IndyCar Series, and all-new original shows including NFL Turning Point, NBC SportsTalk, and Costas Tonight .               

NBC SPORTS NETWORK: High Definition, On Demand, Mobile.



On January 16 at 930p, NBC will air a special preview of the upcoming new hidden-camera series, Betty White’s Off Their Rockers where senior citizens pull pranks on unsuspecting younger people.  The series preview will air directly after a 90-minute special NBC will air at 8p to honor Betty White’s 90th birthday titled, Betty White’s 90th Birthday: A Tribute to America’s Golden Girl featuring top names in Hollywood and some of her well-known co-stars.  The special airs the day before White’s actual birthday. 

British chef Jamie Oliver takes a food journey across the US in the new BBC America series Jamie’s American Road Trip, premiering January 3 at 10p.  In the new six-episode series, Oliver will discover places, ingredients, food culture, traditions and more from New York to New Orleans and Los Angeles to Wyoming.  Jamie’s American Road Trip is produced by Fresh One Production and is distributed internationally by FremantleMedia Enterprises. 

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach. If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Top 10 Weekend Box Office Estimates:  December 16-18, 2011
Sherlock Holmes: A Game of Shadows (Warner Bros.)        $40.0 million  opening weekend
Alvin and the Chipmunks: Chipwrecked (20th Century Fox) $23.5 million  opening weekend
Mission Impossible: Ghost Protocol (Paramount)                $13.0 million  1 wk total $13.6m
New Year’s Eve (Warner Bros.)                                      $7.4 million  2 wk total $24.8m
The Sitter (20th Century Fox)                                       $4.4 million  2 wk total $17.7m
Twilight Saga: The Breaking Dawn (Summit Entertainment) $4.3 million  5 wk total $266.4m
Young Adult (Paramount)                                             $3.7 million  2 wk total $4.1m
Hugo (Paramount)                                                       $3.6 million  4 wk total $39.1m
Arthur Christmas (Sony)                                               $3.6 million  4 wk total $38.5m
The Muppets (Disney)                                                  $3.5 million  4 wk total $70.9m
Source: Rentrak


Asian American music entertainment network, MYX TV is available for free in the San Diego market to customers who subscribe to Cox Advanced TV.  MYX TV is also available to Cox subscribers in Orange County, Palos Verdes and San Pedro.


FX ordered a period drama pilot titled The Americans created by Joe Weisberg about a complicated marriage between two KGB spies posing as Americans in suburban Washington, D.C. in the early 1980s.  Despite Phillip and Elizabeth Jennings having an arranged marriage with two children, their relationship grows more passionate and real each day though is tested by the rising Cold War and Phillip’s growing love of America’s values and lifestyle.  Weisberg will serve as Executive Producer with Graham Yost, who is also the EP/Showrunner of FX’s series Justified.  Justin Falvey and Darryl Frank, Co-Presidents of DreamWorks Television are also on board as EPs.  Fox Television Studios and FX Productions are producing the pilot.

Alicia Silverstone makes a comeback on television and at the same time reunites with her former Clueless cast mate Jeremy Sisto on ABC’s Suburgatory.  Silverstone will be seen in multiple episodes of Suburgatory playing Eden, a potential love interest for Sisto’s single dad character, George.  Previously, Silverstone starred in NBC’s Miss Match in 2003.

When The CW’s series Ringer returns with new episodes on January 31, Matthew Del Negro (TNT’s Rizzoli & Isles) joins the series soon after in the recurring role of Agent Grady Torrance, reports EW.  Del Negro’s character will clash with Agent Machado (Nestor Carbonell) and is described as overly-confident, slick and smooth.  Del Negro’s first appearance is slated for the March 6 episode.


Thursday A18-49 Analysis:  CBS continued in the top berth position Thursday with the A18-49 viewers at 2.8/8, according to final national ratings from Nielsen.  Competition was close at 8p with FOX’s The X-Factor taking the lead at 2.9/9 and CBS’ comedies The Big Bang Theory and Rules of Engagement was a close second with an average of 2.8/9.  CBS was #1 at 9p with Person of Interest at 2.8/8 and Univision’s La Fuerza del Destino was next at 2.1/6.  Then at 10p, CBS won with The Mentalist at 2.7/8 and ABC’s special The Year with Katie Couric was #2 at 1.5/4.

Live + Same Day Household Ratings: Thursday, December 8, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.4/12        The Big Bang Theory [r] 6.4/11, Rules of Engagement 5.9/9, Person of Interest 8.0/13, The Mentalist 8.1/14

FOX: 4.7/8           The X-Factor 6.0/10, Bones [r] 3.4/5

ABC: 3.8/6           A Charlie Brown Christmas [r] 3.6/6, The Year with Katie Couric 3.8/6

UNIV: 2.0/3         Una Familia con Suerte 1.8/3, La Fuerza del Destino 2.5/4, La Rosa de Guadalupe 1.5/3

NBC: 1.8/3          Community [r] 1.6/3, Parks and Recreation [r] 1.2/2, The Office [r] 1.6/2, Whitney [r] 1.3/2, Prime Suspect 2.4/4

ION: 1.0/2           Criminal Minds 0.9/1, Criminal Minds 1.0/2, Criminal Minds 1.0/2

TELE: 0.8/1          Maid en Manhattan 1.0/2, Flor Salvaje 0.6/1, La Casa de al Lado 0.9/2

CW: 0.7/1            Vampire Diaries [r] 0.8/1, The Secret Circle [r] 0.6/1

TF: 0.2/0             Reto de Mujer 0.2/0, Correo de Inocentes 0.2/0, Protagonistas 0.3/1

A18-49:  CBS 2.8/8, FOX 2.2/6, UNIV 1.7/5, ABC 1.6/5, NBC 0.8/2, TELE 0.7/2, ION 0.4/1, CW 0.3/1, TF 0.2/1


Scot Linden takes on the new role as GSM with Entravision Communications Corporation for its Univision and other Spanish-language television stations in the San Diego market.  Scot will head the company’s local, regional and national sales activities in San Diego and with their sales teams. 

Canada’s Fox/Incendo Television added Michael McLaughlin as VP/Program Sales for English Canada.  Michael will be in charge of program sales for Twentieth Century Fox’s library of series and films in addition to content through Incendo suppliers including Content Media, GRB Entertainment, the Playboy Channel, the Spartacus series from Starz Network and TV movies produced by Incendo.  Prior to this appointment, Michael was with Skywriter Media and Entertainment Group as President.




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This day in History: 1941 – German troops led by Rommel begin retreating in North Africa.

Answer to Yesterday’s Trivia Question:On Arrested Development, how did Will Arnett’s character get the nickname, Gob? George Oscar Bluth Jr. Kudos to: Brian Lozynski-Fuse/NYC; Leslie Kavanaugh-JWT Action/Indianapolis; Michael Liebowitz-Freelance writer/NYC; Steven Wishnoff-LifeWorks/NY; Kerri Huyck-Idaho Falls ID; Joanna Kuebel-Entertainment Studios/Chicago; Priscilla Crowe-Prospect Park/LA; Susan Chalfant-Fox Networks/LA; Hila Sharif, Astral Media, Toronto; Miriam Bernath-Rogers Media/Toronto.

Today’s Trivia Question: During the beginning shot of Gilligan’s Island, why is the marina’s flag at half staff? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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  Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (12/24)

JOB OPENING: SR. RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3+ years TV media research experience, familiar w/American Latino market+, EOE/M/F/D/AAP [email protected] (12/24)

JOB OPENING: MANAGING DIRECTOR CONTENT ENTERPRISES/Owings Mills MD: Responsible for production, development, funding, distribution and marketing. BA/BS: Mass Comm. or related field. Email Resume and cover letter with the title to: [email protected] (12/24)

JOB OPENING: VP, BUS & LEGAL AFFAIRS/RHI Entertainment/NYC: Neg. & draft documentation for variety of TV program/content. Knowledge of TV dev, prod & distrib. transactions. J.D. & 10 + yrs exp in the entertainment industry. CV & cover to: [email protected] (12/24)

JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: [email protected] (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of and our new English language Hispanic News Website 7 yrs exp. To apply, visit: Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: (12/23)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, DDS a +plus, work closely w/AE’s in all aspects of sales, Multi-tasker, Strong comm skills, Fluent in Spanish. Send resume to [email protected] (12/22)

JOB OPENING: MARKETING COORDINATOR/FOOD NETWORK/NYC: Assist 2 Marketing Managers w/all aspects of consumer/ brand partnerships marketing. 2+ yrs brand/media/entertainment industry exp req’d. Resumes: #2592 (12/22)

JOB OPENING: SOCIAL MEDIA COORD/The Hub/Burbank, CA: Temporary position. Salaried, no benefits. BA and writing samples req’d. This position will be the project coordinator for the network’s social media efforts. Apply: (12/22)

JOB OPENING: DIGITAL AE/ Maintain/grow revenue on web/mobile, BBC, 3+ yrs exp w/ client & agncy contcts. News exp, a +. & [email protected] (12/21)

JOB OPENING: RESEARCH DIRECTOR/SCREENVISION/NYC: 8+ yrs media exp req’d, TV pref. Exp w. MRI/Simmons, Nielsen (TV ratings, AdViews, Galaxy). Analytical, mgmt skills req’d. Prof. Excel. SPSS & (MR)Tables ideal. (12/20)

JOB OPENING: MGR-MARKETING & MEDIA/IFC /NYC: Oversee the planning and execution of consumer mkg campaigns across all platforms including On Air, Digital, OOH, Print, Radio, and Social. Resume to: [email protected] (12/20)

JOB OPENING: MANAGER/PR /TRAVELCHANNEL/NY: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2768 (12/20)

JOB OPENING: TOP NOTCH SUPERVISING PRODUCER/EP (NYC): Proven superstar producer/exec to lead production/creative on mult web series. Starts Jan. Be highly creative, smart,level-headed. Resumes to: [email protected] (12/20)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/CHI: Responsible for revenue goals through growing existing business & developing new business. 5+ yrs exp. To apply, visit Job# 3638BR (12/20)

JOB OPENING: AE/MSNBC & NBC NEWS/CHI: Responsible for revenue goals through servicing existing bus & developing new bus for MSNBC & NBC News. 3+ yrs exp. To apply, visit Job# 3676BR (12/20)

JOB OPENING: SR ANALYST, NEWS RESEARCH/NY: Responsible for supporting the Research team by collecting & evaluating audience & market research data. 1+ yrs exp. To apply, visit Job#3354BR (12/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NON-FICTION TV DEV INTERNSHIP/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected]  (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (12/24)

SITUATION WANTED: SUMMER, CREDIT 2012 INTERNSHIP TV/FILM HI-ENERGY & IN-PRODUCTION CO/LA: Syracuse Newhouse: Exp: HD Camera Shooting & Prod, FCP, & PA duties. In LA 12/19-01/13 [email protected];, 818.569.0678 (12/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/22)

SITUATION WANTED: On air guest for major TV shopping network available as your PITCHMAN FOR YOUR PRODUCT(S). NY based,will travel. 38/M, clean, high energy, articulate, also host a high profile radio show. 631-415-5013 [email protected] (12/22)

SITUATION WANTED: LITERARY AGENT in the children’s market, 5+ yrs exp., interested in development position in children’s TV with studio or production co. Please contact [email protected] (12/21)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/21)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience. Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/20)

SITUATION WANTED: VOICE OVER ARTIST/SINGER/CT BASED:- For dynamic commercials, characters, e-learning, corporate narrations and more. Home studio. Contact [email protected]. Site: (12/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Kung Fu Panda Holiday Special, A Chipmunk Christmas, You Deserve It, Castle
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: How I Met Your Mother [r], 2 Broke Girls [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW: Hart of Dixie [r], Hart of Dixie [r]
FOX: Terra Nova [f]
ION: Space Cowboys, Criminal Minds
NBC: Who’s Still Standing? [p], Fear Factor, Rock Center with Brian Williams
PBS: Antiques Roadshow, Antiques Roadshow, American Masters
TELE: Una Maid en Manhattan, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Distino, Don Francisco Presenta

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