Monday, December 18th, 2006








1- source : NHI (Galaxy Explorer), 12/2/06. Cartoon Network, Kids 6-11; 6:00 am – 12:00 pm Household and demographic coverage area ratings.
Source: NHI (Galaxy Explorer), 9/9/06-9/12/06. Cartoon Network channel coverage area ratings/shares.

Cyn opsis: Kids!


Good morning. It’s Monday, December 18, 2006 and this is your first early morning Kids! briefing.

Sony Pictures Entertainment set another industry record this weekend with the release of The Pursuit of Happyness, which pushed the studio’s domestic box office receipts for 2006 to upwards of $1.6 billion, the biggest North American take in a single year ever.  SPE trumped its own record set in 2002.  This year has been quite the year for the studio -13 of the 27 movies it released debuted at number one, each drawing opening weekends of $20+ million, and surpassed $3 billion in worldwide ticket sales for its first time.

Warner Bros. Entertainment has unveiled plans to make an $87 million equity investment for 10% of SCi Entertainment Group plc, a video game publisher and parent company of Eidos Interactive.  Additionally, Warner Bros. Home Entertainment Group and SCi have inked a licensing and distribution deal for games based on Warner Bros. Entertainment properties.  Under the deal Warner Bros. Interactive Entertainment granted SCi licenses for the comic book versions of Batman, the Looney Tunes, select Hanna-Barbera titles and TV properties including Loonatics Unleashed, Legion of Super Heroes and The OC.  Meanwhile, Eidos and Warner Bros. Home Entertainment Group has entered into a primary distribution pact under which Warner Bros. Home Entertainment Group will provide warehousing, logistics, merchandising and media buying services in the US to Eidos.

Nintendo has introduced a voluntary Wii Remote wrist strap replacement program (try saying that 10 times fast).  The move comes following reports that wrist strap on some of the Wii Remotes have broken during use, allowing for the unit to take flight from the users hand and sending it hurling towards TVs, onlookers, light fixtures, drinking glasses, and so on.  Users looking to replace the original strap that came with the unit for a newer version must first establish which version of the strap their unit has, because while the Wii consoles have only been available since mid November in the US, the units that shipped from early December already have the newer strap.  Photos of both straps, how to replace a strap and other information, including safety tips, can be found at

In related news, Nintendo in Japan has ordered a recall of 200,000+ AC adapters of its DS and DS Lite game units.  Nintendo says that the AC adapters can overheat and potentially cause burns, but that there have been no injuries reported.  The recall is currently limited to those DS and DS Lite units sold in Japan and not to units that were shipped out of the country.

Entertainment Rights Plc (ER) has entered into a deal to acquire U.S.-based Classic Media Holdings, Inc. for $210 million. Under the agreement, ER plans to further exploit Classic Media’s existing catalogue to create new revenue streams including the expansion of Classic’s licensing, music and new technology opportunities. ER’s kids/teens/family portfolio of characters and brands, which already features Postman Pat, Rupert Bear and Transformers among others, will grow to include Classic Media’s properties such as Casper the Friendly Ghost, Rudolph the Red-Nosed Reindeer, VeggieTales, Lassie, and The Lone Ranger to name a few. When the deal is completed the group’s combined portfolio will include some 8,700 episodes of programming targeted to a range of demos including preschoolers, kids, teens and families.


Peace Arch Entertainment has picked up the distribution rights outside the US for A West Texas Children’s Story.  Produced by Whitsett Hill Entertainment and directed by Brad Isaacs, who also penned the script, the movie is a coming of age story that follows young teens that set out on an adventure.  On their journey the kids meet up with a range of characters through whom they learn more and more about themselves, each other and the world around them.  The movie just completed production in New Mexico and is being likened to other coming of age films such as Stand By Me and Paper Moon.


Digital music download sales for 2006, specifically through the first 49 weeks of 2006, are up by +67% over 2005, accounting for 525+ million downloads in 2006, up by 173 million over 2005, according to a new Nielsen SoundScan report.  While digital downloads have historically increased year-to-year, this year’s increases were not as significant as in 2005 which grew in download sales by 150% over 2004.

  • For 2006 to date, 54 individual tracks have sold 500,000+ units (only 22 tracks reached that milestone in 2005)
  • As for digital album sales, 29.7 million albums were downloaded so far this year, doubling the category from 2005.
  • 11 albums have sold 100,000+ units digitally this year, whereas only 3 surpassed the 100,000+ mark in 2005.

Nielsen SoundScan tracks digital download sales from more than two-dozen US providers, including digital music retailers. Nielsen SoundScan data coverage represents 95+% of the digital music sales market.

Walt Disney Internet Group has re-launched the UK and French Toontown Online massively multiplayer online (MMO) game websites.  Both the UK and French versions include the introduction of ToonClub, a kid-targeted online community area that offers weekly new updates, special events, competitions, downloads and so on.  In addition new and current subscribers will receive a Toontown welcome package that includes a user guide, poster and stickers as well as ToonClub Magazine, a quarterly publication for members that is set to debut in spring 2007.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 1517, 2006:
The Pursuit of Happyness (Sony/Columbia) PG-13 Opening Weekend $27.0m
Eragon (Fox) PG                                             Opening Weekend $23.5m
Charlotte’s Web (Paramount) G                         Opening Weekend $12.0m
Happy Feet (Warner Bros.) PG                          $8.5m-5 wk total $149.4m
The Holiday (Sony/Columbia) PG-13                   $8.2m-2 wk total $25.3m
Casino Royale (Sony/Columbia) PG-13                $5.7m- wk total $137.6m
The Nativity Story (New Line) PG                      $4.7m-3 wk total $23.1m
Unaccompanied Minors (Warner Bros.) PG           $3.7m-2 wk total $10.2m
Deja Vu (Buena Vista) PG-13                            $3.0m-4 wk total $57.8m
Deck the Halls (Fox) PG                                   $2.0m-4 wk total $32.9m
Source: Box Office Mojo


DreamWorks Animation SKG announced on Friday that its CFO, Kristina Leslie will step down from her post. Leslie will remain in her post through February 2007 to oversee DreamWorks’ end of the year reports.  No reasons were given for her departure.  Leslie, who joined the studio in 1996, has served as CFO, DreamWorks Animation since October 2004, when the company went public.  Prior to that she was CFO, DreamWorks Studios.  The studio is beginning its search process for a new CFO.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 12, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1234; K6-11 508; TWEENS 9-14 409
DISNEY CHANNEL:     K2-11   668; K6-11 398; TWEENS 9-14 332
CARTOON NETWORK: K2-11   507; K6-11 273; TWEENS 9-14 207
TOON DISNEY:           K2-11   126; K6-11   66; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 13, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1150; K6-11 569; TWEENS 9-14 421
DISNEY CHANNEL:     K2-11   521; K6-11 342; TWEENS 9-14 258
CARTOON NETWORK: K2-11   673; K6-11 406; TWEENS 9-14 322
TOON DISNEY:           K2-11   128; K6-11   58; TWEENS 9-14   30
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 14, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1130; K6-11 522; TWEENS 9-14 425
DISNEY CHANNEL:     K2-11   626; K6-11 394; TWEENS 9-14 369
CARTOON NETWORK: K2-11   570; K6-11 378; TWEENS 9-14 263
TOON DISNEY:          K2-11   130; K6-11   65; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Before Tony the Tiger, what character did Frosted Corn Flakes use?  THERE WERE THREE: KATY THE KANGAROO, ELMO THE ELEPHANT AND NEWT THE GNU     Kudos to: Chris O’Reilly-ITN Networks/NY; Julia Bricklin-C/A, Inc/Studio City, CA
Today’s Trivia Question:  Name the show of the 80’s which centered around four computer savvy teenagers who assisted the local news reporter Mr. Farley and Lieutenant Quin in solving local crime?  (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: LICENSING MGR/WTTW-11, top PBS-Affiliate Station/Chicago: 4+ years working with footage, licensing & IP issues. See web site for full description & application instructions:,7 (12/23)

JOB OPENING:  FREELANCE COORD, INTEGRATED MARKETING/MTV/NYC: 2+yrs exp mrktng in TV/Agency/Promotions, Exp in mrktng/content in online/digital, Strng Writ/Pres skills, Strng PPT, EOE/M/F/D/AAP. Send resume to (12/23)

JOB OPENING: SALES ASST/BET NETWORKS/Chicago: Entry Level/detail oriented/excellent communication and organizational skills needed/Work with Planner & AE to service clients daily.  Forward resume: [email protected]  (12/23)

JOB OPENING: MGR PROG & MKT RSRCH/A&E TV/NY: Compile/analyze data for Prgrmng & Cons. Mktg. Design & direct rsrch. BA/BS & 3-5 yrs TV rsrch @ cable/b’cast/rep/syndic/agency. Knwldg Nielsen & primary rsrch. Res:  [email protected] (12/22)

JOB OPENING:  VP/GM /Comcast Spotlight/San Francisco: We require a proven history of sales success, exceptional customer focus & strong leadership qualities. Pls apply on-line to Req #38783 at An EEO/AA employer. (12/22)

JOB OPENING:  ACCT EXEC/AETN Digital Media NY: Sell interactive advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4yrs in sales -min 2yrs internet sales- Res & sal req.  [email protected] (12/22)

JOB OPENING: ONLINE STRATEGIST/KSL Media/NY: Entrepreneurial online media planner/buyer to help build online department, min. 2 yrs. interactive experience. Send resume/cover letter/salary to: [email protected] (12/22)

JOB OPENING: WRITER/PROD, ON-AIR PROMO/ABC TV Network- Hollywood: Drama/Mini/Reality/Specials 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Apply: (12/22)

JOB OPENING: SALES PLANNER/Ad Sales/Oxygen/NY: 2+ yrs media buying/sales planning exp req’d, strong math skills, great comm & writing skills nec, Gabriel knowledge a +. Send res 2 [email protected] and ref job title in subj Ln.   (12/21)

JOB OPENING: ACCT SALES MGR/Eclipse Mrktng Services/NJ: 5 yrs exp sales/mktg/acct mngmnt in cable TV or advtsg. Direct Mail exp pref’d. Exc comm & project mngmnt skills. BA req’d. Ability to travel. Resume: [email protected]  (12/21)

JOB OPENING: DIR. PROGRAM DEVELOPMENT/Court TV/NY: 5+ yrs TV dvlpmt exp.(pref cable) w/ proven track record in non-fiction programming. A+ relationships w/ non-fiction producers/agents.  Apply to: req#71694BR  (12/21)

JOB OPENING: FREELANCE CREATIVE DIRECTOR/VOOM/NYC: 6 month gig for on-air promotions guru with 7+ yrs ent/media exp. Strong detail/org/comm skills. Starts immediately. Resumes and reels to: [email protected] (12/21)

JOB OPENING: FINANCIAL POSITION/New York, NY: Production company KPI seeks accounting manager. Responsibilities include cost controls, accounting supervision and purchasing. Please send cl and crv to [email protected]       (12/21)

JOB OPENING: SERIES PRODUCER/NYC: Daily live show, 2-3 yrs exp as prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid leadership/mgmnt/people skills. Resume to: [email protected] .  (12/21)

JOB OPENING: SUPERVISING PRODUCER/NYC: new daily live show, 2-3 yrs exp as sup prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid mgmnt/people skills. Resume to: [email protected] (12/21)

JOB OPENING: DIRECTOR, ONLINE REVENUE AND TRAFFIC ANALYTICS/NY: Utilize financial analysis& modeling to optimize online business and influence key internal stakeholders. Apply : under Digital Media. EOE (12/20)

JOB OPENING: DIRECTOR DIGITAL MRKTNG/PARENTS & PRESCHOOL/Nick Jr./NYC: 5+yrs direct/consmr mrktg exp, 4+ exp digital & promotions mrktg, Strng comm & mgmt skills, Moms/Parent mrktng exp A+ EOE/M/F/D/AAP. Apply (12/20)

JOB OPENING: MGR, MUSIC PROMOTION/MTV/NYC: 4+yrs promo/consumer mrktg exp, Exp in digital, sweepstakes & promo tactics Strng creative writing skills/presentation/negotiation skills EOE/M/F/D/AAP. Apply (12/20)

JOB OPENING: DIRECTOR, MRKT DEVELOPMENT/NY: Translate the business goals of the co. thru strategic, creative& effective negotiation, thereby meeting our year-end distribution goals and initiatives.Apply: EOE (12/20)

JOB OPENING: FREELANCE WRITER/NY: Three years prior experience for a daily magazine show with heavy emphasis on spiritual topics. Res: [email protected] (12/19)

JOB OPENING: LIC. MGR/LeapFrog-East Bay, CA:  Responsible for securing licenses incl. research and deal negotiations.  Excel/Ppt. and 2+ yrs in entertainment and/or lic. pref’d.  MBA+.  Email: [email protected] (12/19)

JOB OPENING: SR. CLIENT OPERATIONS MANAGER/MSA Media/NY: Client mgmt/bus development/Gabriel implementation/proj mgmt – enterprise systems exp a plus Res/Salary req’s to: [email protected] Full Description at (12/19)

JOB OPENING: RESEARCH MGR/NYC:  Cablevision seeks research mgr 5 + years TV Rsrch exp.Working knwlg new media/digital industry.Exp. using online and traditional rsrch tools preferred. Visit apply to 1786BR (12/16)

JOB OPENING: DEV PA POSITION AVAILABLE/NYC: Entry Level; PA for development team; Starts immed. Must have exc computer, research, organization, & writing skills; Familiarity w/TV business pref’d. Email: [email protected] (12/16)

JOB OPENING: MEDIA ANALYST/AETN-Stamford: Forecast, trend, monitor, tech resource utilization, media asset management, 3+yrs exp resumes to [email protected]  (12/16)

JOB OPENING: PREDITORS/NY Production Company: Sports producer/editors and Crime/Cop Reality producer/editors; must have at least 5 yrs. experience/Avid facility, please respond to [email protected] (12/16)

JOB OPENING: SALES ASST/Hallmark Channel-NY: Entry level position that works w/ AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at . Res: [email protected]  (12/16)

JOB OPENING: EXEC PROD/NAT GEO CH/DC: Expertise in doc. prod. 2yrs+ sprvsry prod exp overseeing prgrm prod for individual & series long-form prgrms. Assess/execute ratings winner concepts. BA pref. Apply: (12/16)

JOB OPENING: SALES EXECUTIVE/Cablevision/NY: Exp’d Mid/Sr level interactive/online/VOD sales profs. Work w/clients & agencies, manage multi prods & platforms. res ref #2007BR (12/16)

JOB OPENING: PRINT MEDIA BUYER/ Pearl River, NY (15 miles from NYC): Min 4 yrs exp. in both magazines and newspapers buying req’d. Resumes to: [email protected]  or call 845-732-8943 (12/22)

JOB OPENING: NET SALES ASST/UNIVISION/NY: Det’d-oriented, exc comm/inter-personal skills, tv/media/Spanish + . Excel, PP, Word a must. Asst AE’s w/ presentations reports, phones. Apply to: [email protected] EOE (12/15)

JOB OPENING: AD SALES COORD/ TV One/NY: Exp in order entry & creating flow charts a + but willing to train the right person. See our website for a detailed job description & other exciting career opportunities at (12/15)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY : Scripted and Reality TV company/LA:  seeking winter interns with great computer, organizational, writing, reading and people skills.  Great learning opportunity.  College credit. Email [email protected] (12/23)

WINTER INTERNSHIP/CREDITS ONLY: Looking for an exciting internship? Join Radio Disney in NYC for an experience of a lifetime. Must be able to drive and work with kids. Please fax resume to 212-615-3268 to the attention of Jennifer Zappola (12/23)

WINTER INTERNSHIP/CREDITS ONLY: ACCOUNTING INTERN/Banyan Productions: prepare journal entries/account reconciliations, paying daily expenses, preparing/making deposits, bank reconciliation and preparing cost reports. Email resume to [email protected]  (12/23)

WINTER INTERNSHIP/CREDITS ONLY : NEWS PRODUCTION/NJ: Local weekday news. Assist in news production and reporting.Open to Communication majors only.Send resume and cover letter to [email protected]  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  FINANCIAL /Big Tent Entertainment/NYC: Great opportunity w. mktg & licensing company. Invoicing, royalties reporting, daily record keeping, etc. Email resume to [email protected] (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  MARKETING /Big Tent Entertainment/NYC: Hands on experience with a mktg & licensing company. Mktg materials, MRD, trade shows, PR, and general office management. Email resume to [email protected] (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  PUBLICITY INTERNSHIPS/ Hallmark Channel/CA-2 avail. in Network Publicity and 1 avail. in Corp. Comm.  Please apply: resumes@hallmarkchannel for further info  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  ASSIST IN PROD/IFC Programming/ Jericho, NY: Field shoots, track series/documentary film pitches, maintain tape Library.  Video or Film Prod. Helpful. If interested please email resume to [email protected]       (12/21)

WINTER INTERNSHIP/CREDITS ONLY : MJRS COMM, PROD/Cablevision, Bethpage, NY:  Pref 6pm to 12am shift. Assist Master Control with prod of live MSG games. Log on air sponsorship.  If interested email resume  [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : PRODUCTION INTERNS/Nate the Great/NYC: Animated Series. Assist in researching, script distribution and other supporting office tasks. Send resume & cover letter to [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : TRAFFIC COORD/Cablevision/Jericho NY: Gain exp. in trafficking TV commercials.  Order entry, tape logging, filing.  Media/Comm, Adv, Mktg majors pref.  If interested, e-mail resume to [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY: RESEARCH INTERN/HARRIS INTERACTIVE/NYC: Exposure to all phases of research, from questionnaire design to reports. SPSS, PPoint, Excel, or familiarity with tabs/banners is ideal.  Contact [email protected]        (12/20)

WINTER INTERNSHIP/CREDITS ONLY : INTERNS /PBS/NYC: Award-winning kids math-adventure TV series. Admin tasks in production, research, content, shoots, etc. Word & Excel. Must be able to work 2 days/week. Credit available. [email protected]       (12/20)


SITUATION WANTED: RETAIL DEV/PROMO EXEC: Prof w/ mktg, lcsng sales, promos & retail dev exp. Create & implmnt retail brand strategies & promos at mass & other dist. channels. Strng creative. Retail contacts. [email protected]     (12/22)

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