Monday, August 8th, 2011


Good morning. It’s Monday, August 8, 2011, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
ABC: Bachelor Pad at 8p
Style Network: Tia & Tamera at 9p
TeleFutura Network: El Ultimo Matrimonio Feliz (The Last Happy Marriage) at 9p
TLC: Kate Plus 8 at 9p
Food Network: Sugar High at 1030p

Tonight’s Finales:
VH1: Basketball Wives at 8p; Single Ladies at 9p
ABC Family: Switched at Birth at 9p


On Sunday at the Television Critics Association tour, ABC revealed the upcoming eighth season of series Desperate Housewives will be its last.  Marc Cherry created the series which is produced by ABC Studios.  ABC further said the season 13 celebrity cast of Dancing with the Stars will be unveiled in a live announcement August 29 during an episode of Bachelor Pad.  Show hosts Tom Bergeron and Brooke Burke will host the live event.  Dancing with the Stars returns September 19 at 8p with a two-hour premiere.  On September 20, a one-hour Dancing with the Stars: Meet the Cast will air followed by the debut of Dancing with the Stars the Results Show at 8p.

FOX detailed several announcements Friday morning at its Television Critics Association Press Tour in Los Angeles:

  • New competition series The X Factor, hosted by Steve Jones, will premiere over two nights on September 21 and 22 at 8p both nights. The X Factor is from Syco Television and FremantleMedia North America.  Pepsi, the premier partner of the show, said the winner (s) of the first season will be featured in a Pepsi commercial slated to air on NBC during Super Bowl XLVI next February.
  • Seth MacFarlane (Family guy, American Dad) is partnering with Carl Sagan’s creative team who worked on the original Cosmos series – writer/producer Ann Druyan and astrophysicist Steven Soter to develop the new 13-episode docu-series, Cosmos: A Space-Time Odyssey.  The new series is hosted by astrophysicist Neil deGrasse Tyson and will be added to FOX’s schedule in 2013. Cosmos Studios is producing.
  • Trace Adkins and Kristin Chenoweth will co-host the second annual American Country Awards, airing live on FOX from Las Vegas on December 5 at 8p.

Soon after launching its second season this summer, TNT renewed Rizzoli & Isles for a third season from Warner Horizon Television.  TNT ordered 15 episodes of the series scheduled to premiere in summer 2012.  The series’ current second season episodes air on Mondays at 10p through September 12.  The series will be back with new episodes to finish season two in November and December.

At the Television Critics’ Association press tour on Saturday, FX president John Landgraf released several updates, including news of his contract renewal for three more years. Other network announcements include:

  • FX Canada will launch with Rogers Media on November 1 as a digital service carrying FX original series, US acquired movies and series and other original Canadian programming and sports events.
  • FX renewed the comedy Wilfred starring Elijah Wood for a second season; the comedy Louie for a third season with 13-episodes; and It’s Always Sunny in Philadelphia was picked up for seasons eight and nine.  The Sunny renewal deal also includes an option for a tenth season.
  • FX Productions made a three-year exclusive TV deal with production company RCG which is operated by Sunny stars/executive producers Rob McElhenney, Charlie Day and Glenn Howerton.

Season four of MTV’s Jersey Shore, with the cast in Italy, opened Thursday night with a record 8.8 million total viewers and posting an 8.2 rating among P12-34.  The season launch tallied the largest audience ever for an MTV season premiere and also a +4% bump over the season three debut of Jersey Shore on January 6, 2011 with 8.45 million total viewers.  Among P12-34, the season four premiere averaged 6.5 million viewers, the same amount as the third season debut.

Last Wednesday’s season finale of National Geographic Channel’s Lock Up Abroad at 10p, delivered 1.0 million with the A25-54 demo as well as 1.6 million total viewers.

Top 10 Weekend Box Office Estimates: August 5-7, 2011
Rise of the Planet of the Apes (20th Century Fox) $54.0 million  opening weekend
The Smurfs (Sony)                            $21.0 million  2 wk total $76.2m
Cowboys & Aliens (Universal)             $15.7 million  2 wk total $67.4m
The Change-Up (Universal)                $13.5 million  opening weekend
Captain America: The First Avenger (Paramount) $13.0 million 3 wk total $143.2m
Harry Potter and The Deathly Hallows II (Warner Bros.) $12.2 million  4 wk total $342.8m
Crazy, Stupid, Love (Warner Bros.)     $12.1 million  2 wk total $42.2m
Friends With Benefits (Sony)              $4.7 million  3 wk total $48.5m
Horrible Bosses (Warner Bros.)           $4.6 million  5 wk total $105.2m
Transformers: Dark Of The Moon (Paramount) $3.0 million  6 wk total $344.2m
Source: Rentrak


In another theatrical film acquisition deal, FX picked up the commercial television premiere rights to 20th Century Fox’s Rise of the Planet of the Apes, opening this past weekend with $54.0 million at the domestic box office.  FX also acquired Warner Bros.’ Crazy Stupid Love.

RLTV, the network targeting adults 50+ made a carriage agreement with Massillon Cable TV Inc. for the channel to be on Massillon’s Basic Plus service.



Join WICT NY for the 2011 Executive Women’s Luncheon
Wednesday, September 14, 11 AM – 2 PM
The Edison Ballroom, NYC

The Executive Women’s Luncheon features exceptional individuals whose passion and leadership empower the next generation of leaders about topics pertinent to our industry.

For sponsorships and individual tickets visit:
For more information about sponsorships, contact Ingrid Simunic: [email protected]

To learn more contact us at


Thursday A18-49 Analysis: CBS had the winning lineup Thursday night at 1.8/6 with the A18-49 viewers, according to final national ratings from Nielsen.  ABC opened primetime at 8p in first place with Wipeout at 2.0/7 while FOX’s So You Think You Can Dance and Univision’s Teresa each delivered a 1.7/6 to share #2. CBS took over at 9p with Big Brother at 2.8/8 and Univision was next with La Fuerza del Destino at 1.7/5.  ABC was back in the winner’s seat during 10p with Rookie Blue at 1.3/4 and CBS’ The Mentalist repeat and NBC’s Law & Order: SVU encore tied for #2 at 1.1/3 apiece.

Live + Same Day Household Ratings: Thursday, August 4, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.1/7       The Big Bang Theory [r] 4.3/8, Rules of Engagement [r] 3.5/6, Big Brother 13 4.5/8, The Mentalist [r] 3.9/7


ABC: 3.3/6        Wipeout 3.7/7, Expedition Impossible 2.8/5, Rookie Blue 3.3/6

FOX: 2.5/4         So You Think You Can Dance 3.3/6, Glee [r] 1.7/3

UNIV: 1.9/3       Teresa 2.3/4, La Fuerza del Destino 2.3/4, El Equipo 1.1/2

NBC: 1.8/3        Community [r] 1.4/3, Parks and Recreation [r] 1.3/2, The Office [r] 1.5/3, 30 Rock [r] 1.4/2, Law & Order: SVU [r] 2.5/4

ION: 1.1/2        Criminal Minds 0.9/2, Criminal Minds 1.3/2, Criminal Minds 1.0/2

TELE: 0.7/1       Mi Corazon Insiste 0.6/1, Flor Salvaje 0.7/1, La Casa de Al Lado 0.8/1

CW: 0.5/1          Vampire Diaries [r] 0.7/1, Plain Jane [r] 0.4/1

TF: 0.2/0           Dona Bella 0.2/0, Choques Extremos 0.1/0, Concacaf L.D.C.: CSD Municipal vs. CD Motagua 0.1/0

A18-49:  CBS 1.8/6, ABC 1.6/5, UNIV 1.4/4, FOX 1.2/4, NBC 0.9/3, TELE 0.5/2, ION 0.4/1, CW 0.3/1, TF 0.1/0



America CV Network, owner and operator of America TeVe (WJAN) and CV48 (WFUN) in Miami hired Lourdes Diaz, effective immediately as GSM in charge of both stations.  Lourdes will report to Herb Espino who was recently upped to SVP/Sales for America CV Network. 

This day in History:
    2000 – The submarine H.L. Hunley was raised from ocean bottom after 136 years. The sub had been lost during an attack on the U.S.S. Housatonic in 1864. The Hunley was the first submarine in history to sink a warship.

Answer to Yesterday’s Trivia Question:  This slogan was used by this service years ago – but you may hear it again this fall in primetime on a new series:  “Live today.  Tomorrow will cost more.”  Who was the advertiser?   PAN AM (debuts on ABC Sunday 9/25 at 10p)  Kudos to: Kelly Sapp-Scripps Networks/NY; Matt Willence-ITN Networks/NY; Meredith Bachenheim-VMS/NY; Nikita Sabharwal-MTV Networks/NY; Jamie Raybon-Time Warner/Dallas; Jane Degen-Mass Relevance/Austin; John Kukla-KDFW/Dallas; Ken Dubow-Opus/LA; Paul Blutter-General American Group/Northridge; Dennis Aimino-ABC/LA; Adrienne Spitzer/Beverly Hills;

Today’s Trivia Question:  What show was based on Teratupa Island during WWII?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

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JOB OPENING: DIR OF DEV/NY PROD CO:  Must have a Rolodex of close network contacts and experience producing sizzle tapes that sell. [email protected] (8/10)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

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E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:  Bachelor Pad [p ]
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], How I Met Your Mother [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW:   Gossip Girl, One Tree Hill
FOX:  Hell’s Kitchen, Master Chef
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  America’s Got Talent [r], Harry’s Law [r]
PBS:  Antiques Roadshow [r], Antiques Roadshow [r], The Wall: A World Divided [r]
TELE:  Mi Corazon Insiste, Flor Salvaje, La Casa de al Lado
UNIV:  Teresa, La Fuerza del Distino, Don Francisco Presenta

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