Monday, August 6th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, August 6, 2012, and this your first early morning briefing.

Cynopsis: Kids! is ten years old this summer. In 2002, Cynthia Turner, creator of Cynopsis, asked me to help her develop and launch the kids’ version of her influential daily e-newsletter. So ten years and a several laptops later, here we all are, once again  in the midst of continuing technological change that’s having a profound impact on producers, distributors, broadcasters, advertisers, licensors, licensees, of course, kids and families. To celebrate Cynopsis: Kids! first decade, for the next several weeks we’ll present the reflections of some of the industries top executives and thinkers. My question to them – looking back at the past ten years, what has changed in the kids media business, for better or worse? Offering their thoughts today are Gary Marsh and Tom Ascheim:

Gary Marsh, President and Chief Creative Officer, Disney Channel Worldwide. Marsh oversees Disney’s 100+ kid-targeted channels and feeds around the world, available in 169 countries and 35 languages, including Disney Channel, Disney Junior, Disney XD, and their corresponding websites, and Disney Cinemagic and Hungama brands, the Radio Disney broadcast, website, and satellite radio network and station group, as well as subscription VOD.

There’s been a lot of change in the kids media industry over the past decade. Viewing has gone mobile. User-generated content has become water-cooler fare. Gaming has become an interactive sport. Social media has exponentially changed the speed in which word of mouth operates, for better and for worse. We’ve embraced such innovation – it’s the lifeblood of our business — and we’ve seized the many interesting opportunities that new technology has presented. However, our main focus has, and will remain, steadfast  and that’s on developing great content that is timely and timeless, fresh and familiar.

Through that commitment to creative storytelling, we’ve gained viewers’ loyalty, no matter what screen they’re looking at. Our linear channels are delivering our best ratings ever, even with the availability of our content on Netflix or On-Demand. Yes, kids and families who care about certain shows have more places to watch them, but this doesn’t make them care more. Franchises were built way before the internet. Cultural significance will never be predicated on viral videos.

It may be cliche, but content is still king. If a wide enough audience has an emotional connection with a program, it will succeed. If that connection is deep enough, it will transcend beyond TV and into their lives in other ways.

Tom Ascheim, Chief Strategy Officer and EVP/Sesame Learning, Sesame Workshop. Ascheim oversees the Corporate Business Development group where he identifies growth opportunities and integrates and aligns all business strategies of the Workshop. He also oversees the Sesame Learning group.

Ten years of Cynposis: Kids! has made the world of children’s media a smarter and more informed place. Many thanks for all your work!

Over the last decade, the world has undergone profound economic turmoil, which has affected us all, including those of us who, use, and make media for children. But the impact on the children themselves has been even more profound. Approximately one quarter of American children now live below the poverty line. More than half of American children live in families who make less than double the poverty line. This climate of insecurity affects kids’ long-term prospects and shapes their attitudes toward their world and, of course, toward their media.

Some of this darker mood is palpable through the lens of children’s media. For example, in 2002, Harry Potter dominated the literary scene. While certainly not without its own dark imagery, the Hogwarts worldview was peopled with adults who helped kids fight against Voldemort. The latest kids’ literary phenomenon  The Hunger Games trilogy – ups the nasty significantly. Not only is the world post-apocalyptic, the adults in charge no longer help kids; rather, the adults manipulate the children, pitting them against one another in brutally sadistic ways.

Other shifts in the world of children’s media over the last ten years also seem attached to broader themes in society. TV is less dominant. Ten years ago, we referred to our children as “digital natives;” today, the emerging term is “touch-screen natives.” As media properties become increasingly present across all of the screens that children use, the business of managing and mining those properties has become more complicated. The “back-end” is increasingly looking like the “front end”, as makers no longer can generate much revenue from their TV window. Cooperation has become a required competency for anyone trying to produce and manage a franchise, as we all need a global patchwork of makers and exhibitors to get our stories in front of our audience.

At Sesame Workshop, we still strive to accomplish the goal we began working toward in 1969: educating the world’s children through the power of media. In 1969, most children were home and therefore television alone was a terrific way to reach and teach our audience. But today, children are spending less and less time in front of the television. They are engaging with media as often as before  if not more so — but are doing so on a bevy of different screens. While many of the changes in the last ten years complicate the lives of children and those who try to serve them, some of these changes allow us to serve them better. In 2012, Sesame Street can reach and teach children with so many more tools than were available to us even a decade ago.

Though tumult is never easy, this moment promises ever-increasing ways for us to help children. That sounds a lot like progress.


Nickelodeon gives the go ahead with a mix of 14 new live action and animated series, TV movies and pilots, including two spin-off pilots from Dan Schneider featuring characters from his series iCarly and Victorious, a new CG-animated series based on DreamWorks Animation’s movie Monsters vs. Aliens, new preschool titles as well as a new Nick at Nite series. Here’s a closer look at what Nick has greenlit:

Live Action series/TV movies:

  • Wendell and Vinnie (20 eps) a new Nick at Nite series starring Jerry Trainor (iCarly) as Vinnie, a goofball uncle who becomes the guardian to his buttoned-up 12-year-old nephew Wendell (Buddy Handleson from Shake It Up). The series is written by Jay Kogen (Frasier, George Lopez) and executive produced by Aaron Kaplan (GCB, Terra Nova).
  • You Gotta See This (20×30) Hosted by Chris O’Neal and Noah Crawford (How to Rock), this new series culls current and popular content from the web, behind-the-scenes footage, celebrity interviews, pranks and bloopers. Currently in production in LA, You Gotta See This will launch this fall 2012.
  • Swindle (working title) a Nickelodeon TV movie based on the eponymous kid’s book by Gordon Korman. Featuring an ensemble of Nick stars, the movie combines heists, disguises and pie fights, as he main character, Griffin, and a group of classmates work to beat the bad guy that swindled him out of a million dollar baseball card that could have helped save his friend’s home. Production is slated to begin in Vancouver, Canada this fall.
  • Nicky Deuce (working title) a Nick original TV movie based on the popular Nicky Deuce adventure/mystery book by Steve Schirripa (The Sopranos) and author Charles Fleming. The movie stars Noah Munck (iCarly) as Nicholas Borelli II, a nerdy teen who transforms into the title character. Production will begin this summer in Montreal, Canada.

Live Action Pilots:

  • Sam & Cat (working title) a Nick pilot spin-off from creator Dan Schneider stars Jennette McCurdy, as her iCarly character Sam Puckett, and Ariana Grande, as her Victorious character Cat Valentine who become best friends and unlikely roommates and co-entrepreneurs as they start a babysitting business.
  • Gibby (working title) starring Noah Munck reprising his role as Gibby in this iCarly spin-off series pilot also from Schneider. In his new job at The Bixby, a recreation center for kids, Gibby becomes a mentor to four quirky tweens.
  • The Haunted Hathaways (working title) Set in New Orleans, the story follows the Hathaway siblings as they move into a house occupied by a family of ghosts. The pilot was penned by Robert Peacock (writer/producer on series including Reba, The Jeff Foxworthy Show and Coupling).
  • The Thundermans (working title) the story follows 13-year-old Phoebe Thunderman, who just wants to be normal, which is impossible when you come from a family of superheroes. Worse than that – Phoebe has not one, but 12 super powers. The pilot was written by Jed Spingarn (co-executive producer on Big Time Rush, producer on The Adventures of Jimmy Neutron: Boy Genius and Johnny Bravo).
  • Instant Mom (working title) A Nick at Nite pilot, Instant Mom revolves around a 25-year-old party girl who gains an instant family when she marries an older man with kids. The project is executive produced by Aaron Kaplan (GCB, Terra Nova) with Warren Bell (Ellen, According to Jim, What I Like About You) and Jessica Butler (According to Jim, In Plain Sight) serving as writers/executive producers.

Animated series:

  • Sanjay & Craig (20 episodes) a 2D animated series that follows best pals, a boy and a snake, who want to be the coolest and most rebellious guys in their neighborhood.  Created by Jim Dirschberger, Jay Howell and Andreas Trolf, the series is executive produced by the fab team of Will McRobb and Chris Viscardi (The Adventures of Pete & Pete, Alvin and the Chipmunks).
  • Monsters vs. Aliens (26 episodes) based on the feature film of the same name, this new CG-animated TV series features the monsters and a new group of evil aliens. Bob Schooley, Mark McCorkle and Brett Haaland (The Penguins of Madagascar) are executive producing.
  • Monty and Norville (26 episodes, working title) A new preschool series that follows the adventures of a five-year-old troll named Monty and his dragon friend Norville. With the help of at home viewers, Monty can use his magic stick to make things happen as long as he uses the right words. Created by Adam Peltzman (head writer, Blue’s Clues, The Backyardigans), the series features a literacy curriculum.

Animated Pilots:

  • Bad Seeds – From SpongeBob SquarePants alumnus and Chowder creator Carl Greenblatt, Bad Seeds is about a good bird running with the bad crowd… and having a great time.
  • Blaze and the Monster Machines (working title)  targeted to preschoolers, this STEM-centric, CG-animated, interactive pilot revolves around eight-year-old AJ, and his monster truck Blaze. AJ, Blaze and their friend Maddie fight their nemesis Crusher. The series created by Jeff Borkin (head writer, Team Umizoomi, Little Einsteins) and Ellen Martin (producer, Bubble Guppies, The Backyardigans).

CBeebies (UK) orders up two new preschool series Old Jack’s Boat and My Story. Old Jack’s Boat (25×15) is a mixed live action and animated series that will star Bernard Cribbins (The Wombles, Jackanory, Doctor Who). Russell T Davies (Dark Season, Children’s Ward, Doctor Who, Wizards vs Aliens) will write two episodes of the series, the first time he’s written for preschoolers. Old Jack’s Boat, which revolves around a retired fisherman (Cribbins) who lives in a small village and tells imaginative stories from his old fishing boat with his faithful dog, Salt, will also feature Freema Agyeman (Doctor Who, Torchwood, Law & Order: UK, The Bedtime Hour, The Carrie Diaries). The series features animation by Manchester-based FLIX is set to launch on CBeebies in early 2013. From CBeebies Scotland, My Story (25×15) explores the idea of family history and will be narrated by noted Scottish broadcaster Nicky Campbell. Each episode begins with an object or picture that sparks curiosity from a kid about a member of their family or family friend. Together they go on a voyage to find out more about the life of their older relative before they were born – stories include Olympic gold medalist Mary Peters and a Welsh family with a Caribbean twist. The series will debut this fall 2012.


CopCorp Licensing inks new licensing deals for Zoodorable (, the colorful property created by artist/illustrator Han L. Lee (creator of Bobby Jack). Signing on as licensees are: Evy of California to produce and sell a range of girls apparel (sportswear, tops, bottoms, dresses – in various sizes from infant to 16) that will be sold under the Zoodorable and/or Minto Live brand names in the US; JCorp will produce and sell Zoodorable and Minto Love branded products in Canada for Girls (2-16) and ladies Apparel (T-Shirts, sportswear, denim, woven bottoms, knit tops, sleepwear, swimwear, and outerwear, among others) as well as backpacks, bags, lunch boxes and pencil cases.

i-Star Entertainment will produce a line of plush, pillow and light up novelty items based on the popular boy band, One Direction, under a deal with Global Merchandising Services, which reps the worldwide merchandising rights for the band. I-Star’s new One Direction products will be available at retailers in the US from fall 2012, as well as select retailers around the world. Specifically the line will feature pillows featuring each of the five members of the band, who will also be part of the plush line, along with ‘Photo Real’ pillows showcasing pictures of the band members and the group. The light up toy line will include products such as One Direction FyrFlyz; a balanced toy that spins on its axis creating a light show. i-Star Entertainment noted products include Magna Doodle, Micronauts and Sky Dancers.



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The Jim Henson Company and Amtrak team for a second year for a Dinosaur Train summer promotion, this year titled the Big Big Dinosaur Sweepstakes. Based on Henson’s preschool series Dinosaur Train, which airs daily on PBS Kids, the Big Big Dinosaur Sweepstakes ( launches this month and invites families to enter for a chance to win a vacation to Chicago and Washington, DC where they’ll be able to visit the National Museum of Natural History featuring dinosaur exhibits. As part of the national promotion, Amtrak will distribute 65,000+ free Dinosaur Train themed activity booklets to young travelers and 1 million Amtrak Dinosaur Train ticket jackets to passengers, as well as 20,000 series themed placemats in its dining cars. Amtrak will also promote the Big Big Dinosaur Sweepstakes and entry details through counter cards and seatbacks in 100+ Amtrak stations nationwide. The summer sweepstakes details will be featured on the websites of Amtrak, The Jim Henson Company and TOMY, the latter serving as the master toy licensee for Dinosaur Train in the US.

Innovation First introduces a new line of Hexbug products, the Hexbug Warriors Battling Robots (, at retail. The new futuristic bug-like Hexbug Warriors Battling Robots are collectible, micro robots that use the physics of vibration, like the popular Hexbug Nano, to drive forward and go up against competitors – in new customizable Battle Arenas and Stadiums. The new Hexbug Warriors, which come in red, yellow, blue and green, feature customizable armor, damage indicator lights, and shock sensors to add different ways to interact and play. The new Hexbug Warriors Battling Robots line is available at a range of retails in the US. Beginning this September 2012 the new Hexbug line will be available in Canada and the UK exclusively at Toys”R”Us stores.

The Zone Entertainment releases the CD Twinkle Toes: Original Motion Picture Soundtrack. The soundtrack features music from the new Universal Studios Home Entertainment DVD release Twinkle Toes: The Movie. In support of the new DVD and CD release, both inspired by Skechers Kids Twinkle Toes kids footwear line, 12+ malls across the US hosted free kid/family Twinkle Toes events, where attendees were able to decorate pink tote bags, color pictures based on the movie and get temporary Twinkle Toes tattoos, as well as watch local dance groups perform and dance to the soundtrack. The CD, which features expanded versions of the songs from the movie as well as bonus tracks including new versions of Christina Aguilera’s Beautiful and The Go-Gos’ We Got The Beat, is distributed by INgrooves Fontana/Universal.


Sprout unveils its 2012-13 TV season, which launches Monday, August 27 with the debut of three new series and new episodes of returning series. Sprout will serve as the exclusive US broadcaster for the preschool series Olive the Ostrich, Wibbly Pig and 64 Zoo Lane. Sprout will also debut new episodes of its original series with The Jim Henson Company Pajanimals, and its bedtime block The Good Night Show. Sprout is making the show available across multiple platforms. Olive the Ostrich, a CGI animated series produced by Blue Zoo Productions, will air as part of the network’s The Sunny Side Up Show and during The Good Night Show. Wibbly Pig comes from Canada’s 9 Story Entertainment.

In Canada Corus Entertainment unveils some of its fall 2012 programming plans for YTV, Nickelodeon, and Treehouse:
– YTV’s fall programming grid features the series premieres of: the family-targeted game show Wipeout on Tuesday, September 4 at 8p; Beywheelz: Powered by Beyblade on Saturday, September 8 at 11:30a; and the new CGI Teenage Mutant Ninja Turtles on Saturday, September 29 at 11a. YTV will also debut The Next Star, season 5 finale (1×90) live from Canada’s Wonderland on Sunday, September 23 at 7p. The Channel will also offer up a wide range of feature films throughout September including The Masters of Disguise, Percy Jackson, Journey to the Center of the Earth, Flushed Away, Hook, Inkheart, The Spiderwick Chronicles, The Golden Compass, and many others.
– Nickelodeon in Canada will see the series premieres of Fred: The Show, Friday, September 7 at 6:30p.
– Treehouse will host the premiere of the CGI animated series Care Bears: Welcome to Care-A-Lot on Saturday, September 8 at 5p.

Scott Baio (Happy days, Joanie Loves Chachi, Charles in Charge) stars in the first Nick at Nite original live action family series See Dad Run, which will premiere Saturday, October 6 (no time slot yet). The comedy follows David Hobbs (Baio) an actor who, who shifts from a ten-year run as the star of a popular TV series to being a stay-at-home dad  thus honoring a deal he made with his soap star wife, played by Alanna Ubach (Meet the Fockers), so she can return to work. See Dad Run also features Mark Curry (Hangin’ with Mr. Cooper). See Dad Run is currently in production on the former Happy Days stage in Los Angeles. The series is executive produced by Baio and comes from creators/executive producers Tina Albanese (JAG, CSI: Crime Scene Investigation) and actor Patrick Labyorteaux (Little House on the Prairie, JAG, among many others) with executive producers Nat Bernstein and Mitchel Katlin (writers Opportunity Knicks, producers on Doogie Howser, M.D., Ally McBeal and Baby Boom) serving as showrunners. Eric Bischoff and Jason Hervey (he also played Wayne on The Wonder Years, and created/starred/produced Wide World of Kids, among many other projects) also serve as executive producers through their production company Bischoff Hervey Entertainment (BHE).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; August 3-5, 2012:
The Dark Knight Rises (Warner Bros.) PG-13                        $36.4m-3 wk total $354.6m
Total Recall (Sony) PG-13                                               Opening Weekend $26.0m
Diary of a Wimpy Kid: Dog Days (Fox) PG                           Opening Weekend $14.7m
Ice Age: Continental Drift (FOX) PG                                  $8.4m-4 wk total $131.9m
Step Up Revolution (Lionsgate) PG-13                               $5.3m-2 wk total $23.1m
The Amazing Spider-Man (Sony) PG-13                             $4.3m-5 wk total $250.6m
Brave (Disney) PG                                                         $1.4m-7 wk total $110.9m
Moonrise Kingdom (Focus Features) PG-13                         $1.2m-11 wk total $40.8m
Beasts Of The Southern Wild (Fox Searchlight) PG-13          $1.2m-6 wk total $5.9m
Tyler Perry’s Madea’s Witness Protection (Lionsgate) PG-13  $770,000m-6 wk total $64.2m
Source: Rentrak (


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/23-7/29/12 , 6a-6a:
K2-11                                                                  Total Delivery (000)
NBC:     Summer Olympics Opening Ceremonies (7/27; 8p-12:02a) 2153
NBC:     Summer Olympics (7/29; 7-11:14p)                         1606
NICK:    Fred 3: Camp Fred (7/28; 8-9:30p)                         1462
NBC:     Summer Olympics (7/28; 8:30-11:28p)                     1407
DSNY*: Jessie (7/29; 9p)                                                  1348
DSNY*: Jessie (7/26; 8:30p)                                              1331
DSNY*: Shake It Up (7/29; 8:30p)                                      1294
DSNY*: Phineas and Ferb (7/26; 9p)                                    1239
DSNY*: Jessie (7/29; 9:30p)                                              1215
DSNY*: Good Luck Charlie (7/29; 8p)                                   1147
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/23-7/29/12 , 6a-6a:
K6-11                                                                  Total Delivery (000)
NBC:     Summer Olympics Opening Ceremonies (7/27; 8p-12:02a) 3068
NBC:     Summer Olympics (7/29; 7-11:14p)                          2321
DSNY*: Phineas and Ferb (7/26; 9p)                                   2297
DSNY*: Jessie (7/26; 8:30p)                                              2191
NICK:    Fred 3: Camp Fred (7/28; 8-9:30p)                          2143
DSNY*: Jessie (7/29; 9p)                                                  2093
DSNY*: Jessie (7/29; 9:30p)                                              1932
DSNY*: Shake It Up (7/29; 8:30p)                                      1926
DSNY*: Gravity Falls (7/26; 9:30p)                                     1833
DSNY*: Jessie (7/25; 9p)                                                  1821
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/23-7/29/12 , 6a-6a:
Tweens 9-14                                                       Total Delivery (000)
NBC:     Summer Olympics Opening Ceremonies (7/27; 8p-12:02a) 2029
DSNY*: Jessie (7/26; 8:30p)                                               1789
DSNY*: Phineas and Ferb (7/26; 9p)                                     1744
NICK:    Fred 3: Camp Fred (7/28; 8-9:30p)                            1720
DSNY*: Jessie (7/29; 9p)                                                    1704
DSNY*: Jessie (7/29; 9:30p)                                               1559
DSNY*: Shake It Up (7/29; 8:30p)                                       1546
NBC:     Summer Olympics (7/29; 7-11:14p)                           1485
DSNY*: Jessie (7/25; 9p)                                                   1426
DSNY*: Good Luck Charlie (7/29; 8p)                                   1370
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/23-7/29/12 , 6a-6a:
Teens 12-17                                                         Total Delivery (000)
NBC:       Summer Olympics Opening Ceremonies (7/27; 8p-12:02a) 2191
NBC:       Summer Olympics (7/29; 7-11:14p)                          1714
NBC:       Summer Olympics (7/28; 8:30-11:28p)                      1595
ADSM**: Family Guy (7/23; 11:30p)                                        873
NBC:       Summer Olympics (7/29; 12-6p)                                861
ADSM**: Family Guy (7/24; 11p)                                            858
ADSM**: Family Guy (7/25; 11:30p)                                        828
ADSM**: Family Guy (7/26; 11:30p)                                        808
ADSM**: Family Guy (7/25; 11p)                                             789
ADSM**: Family Guy (7/23; 11p)                                             782
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 28, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Cubix 0.1/1; Cubix 0.3/3; Sonic X 0.4/4; Sonic X 0.8/5; Yu-Gi-Oh Zexal 0.7/4; Yu-Gi-Oh Zexal 0.5/3; Dragon Ball Z Kai 0.4/2; Dragon Ball Z Kai 0.4/2; Dragon Ball Z Kai 0.6/3; Yu-Gi-Oh 0.6/3
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.0/0; Doodlebops 0.1/1; Busytown Mysteries 0.1/0; Danger Rangers 0.3/1; Busytown Mysteries 0.1/1; Horseland 0.3/1
NBC (NBC Kids)* Avg. (10a-1p)
*Pre-empted for Olympic coverage

Final K6-11 Ratings for Saturday, July 28, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.4/20 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.8/28; Doc McStuffins 2.0/24; Mickey Mouse Clubhouse 2.0/17; Jake and the Never Land Pirates 2.0/14; Phineas and Ferb 2.9/18; Phineas and Ferb 3.5/19; Gravity Falls 3.8/18; Code 9 4.2/21; A.N.T. Farm 4.6/22; A.N.T. Farm 5.3/24; Wizards of Waverly Place 3.91/9; Wizards of Waverly Place 4.1/20
NICKELODEON 2.5/15 Avg. (7a-1p)
T.U.F.F. Puppy 0.6/9; T.U.F.F. Puppy 1.2/14; Fairly OddParents 2.1/18; Fairly OddParents 2.6/18; SpongeBob SquarePants 3.3/20; SpongeBob SquarePants 3.5/19; SpongeBob SquarePants 3.6/18; SpongeBob SquarePants 3.9/19; Kung Fu Panda Legends of Awesomeness 2.6/12; Kung Fu Panda Legends of Awesomeness 2.0/9; Power Rangers Super Samurai 2.0/9; SpongeBob SquarePants 2.3/11
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Johnny Test 1.3/19; Redakai: Conquer the Kairu 1.0/12; Beyblade: Metal Masters 1.3/11; Pokemon B&W: Rival Destinies 1.8/13; Ben 10: Ultimate Alien 1.5/9; Ninjago 1.6/8; The Green Lantern 1.3/6; Young Justice 1.1/5; Scooby-Doo! Mystery Inc. 1.4/7; Scooby-Doo! Mystery Inc. 1.9/9; Scooby-Doo! Mystery Inc. 2.1/10; Scooby-Doo! Mystery Inc. 1.8/9
DISNEY XD 0.9/6 Avg. (7a-1p)
Meet The Robinsons (1×120) 0.7/7; Pair of Kings 0.7/4; Pair of Kings 1.0/6; Kickin It 1.6/8; Kickin It 1.2/6; Kick Buttowski (1×15) 0.8/4; Fish Hooks (1×15) 0.8/4; Cars (1×150) 1.1/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, August 2, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1250; K6-11 900; TWEENS 9-14 716
NICKELODEON° :        K2-11   985; K6-11 582; TWEENS 9-14 457
CARTOON NETWORK** : K2-11   696; K6-11 497; TWEENS 9-14 338
DISNEY XD:               K2-11   297; K6-11 246; TWEENS 9-14 246
NICKTOONS:             K2-11   120; K6-11   83; TWEENS 9-14   57
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Answer to Our Last Trivia Question: What cartoon character says “Dagnabbit”? Deputy Dawg and Yosemite Sam were both known to say Dagnabbit. Kudos to: Alan Dorfman-Topcat Worldwide LLC/Bristol, PA; Heather R. Floore-CW33/Dallas; Michael Hawkins-PromoDoctors/Irving TX; Rick Dellacquila-Consultant/San Diego; Eric Covert-Disney/ABC Television Group/Burbank; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: In the cartoon Jem and the Holograms, what was the name of Jems computer. (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: ACCT MGR/ONLINE SALES/PCH/NYC: Dev & maintain adv & sponsorship deals & build proposals & media plans req. exp 3+ yrs working w/online ad sale space email res to [email protected] (8/13)

JOB OPENING:  DIRECTOR, STRATEGIC PROGRAM PLANNING/NBCUniversal/BRAVO: Responsible for Program Planning and Scheduling for linear platform and program acquisitions. Strong Research background is a plus. #6056BR (8/10)

JOB OPENING:  SENIOR PROJECT MANAGER/BRAVO DIGITAL: 7+ yrs of experience in digital project management. Monitor project risk and define scope. PMP certification and a passion for pop culture is a plus. #5495BR (8/10)

JOB OPENING: MKTG & RSRCH DIR/TVG/NYC: Ad sales resrch on prgm perfmce & ntwk hghlghts. Dvlp resrch concpts 4 promo mtrls. Kwldg of syndictn, natl ratings, sales prm & sftware. Media/entmt indstry req, BA/BS pref [email protected]  (8/10)

JOB OPENING: TEMP ASSISTANT/CREATIVE SERVICES/Crown Media/ Studio City: Perform administrative duties and provides support for Executives and CS team… More info & apply: (8/10)

JOB OPENING: EXEC PROD/History/NY : Create, develop & oversee quality Prgmng on the Net. Strong development & show runner skills. 5+ yrs prgmng exp in a media environment. Apply: (8/10)

JOB OPENING: DIG RSRCH ANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/9)

JOB OPENING: DIR, PROMOTION PLAN’G/HBO/NYC: dvlp on-channel promo plans optimizing promot’l inventory & freq across all linear channels & platforms. 7+yrs exp. TV/cbl ntwrk or agency mngng on-air/media plans (8/9)

JOB OPENING: RESEARCH ANALYST/REELZ/Albuquerque: 1+ years Nielsen systems exp. Join one of the fastest growing networks and work directly with the head of programming research. Apply [email protected] (8/9)

JOB OPENING: CONTENT DIRECTOR/SYFY/NBCUNIVERSAL/NYC: Develop Syfy’s digital content strategy and oversee day-to-day editorial operations and updates. Min. 5 years of digital editorial exp. Apply: (6376BR) (8/8)

JOB OPENING: SR. SALES ASST/NY: Support SVP + sales execs for a RLTV cable net. Book/main orders, wkly reports, srvc agencies, some admin. Strong math/excel skills, multi-task, self-start. 1+media exp a must: Apply [email protected] (8/8)

JOB OPENING: Established NYC PROD CO is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. [email protected] (8/8)

JOB OPENING: MGR, SALES MKTG/NY: Execute the “go to mkt” strats for Flixster’s Ad Sales team & guide/prepare mktg prgrms & online media plans to support those strats. Focus: key accts/lrger budget RFPs. Strong dig. bckground a must. Apply (8/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: IT INTERNSHIP/GSN Santa Monica:  IT Internship; desk support, PC & Mac proficient, load software. School credit only; submit resume and cover letter to [email protected] (8/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  Laila Berzins & Antland Productions VOICE OVER/SINGER and Audio Production “One Stop Shop” Commercial, Corporate, E-Learning, Character, Narration [email protected] (8/9)

SITUATION WANTED: MOTORCYCLE GANG EXPERT: Member/associate of outlaw motorcycle clubs for 28 years; published author of 8 books on the culture; EP/CP of a dozen recent biker TV shows; more info/contact details at (8/9)

SITUATION WANTED: WRITER/EDITOR (ONLINE): 8 years exp media & entertainment seeking FT. Cover/review film, TV, comedy, sports. Scripts. On-air, on-camera. Interviews, 2k+ articles. HTML, WordPress. Former EIC. [email protected] (8/9)

SITUATION WANTED: EXEC ASST/NY CT Area: 7+ yrs exp working w/CEOs smaller companies. Very efficient at MS office & very versed in social media. Key player in implementing mktg strategies as well as plan’g orgn’zd events. [email protected] (8/9)

SITUATION WANTED: CHILDREN’S/EDUCATIONAL MEDIA POSITION: strong writer/researcher based in NYC, 5 yrs. exp. in doc./edu./world film distribution, former Sesame freelancer and Nick intern. [email protected] (8/9)

SITUATION WANTED: NYC, Frfld, Wstchstr counties. Experienced SALES, BIZ DEVELOPMENT PRO seeking position in educational/home media, ad sales. Solid resume and excellent references. email: [email protected] (8/8)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

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