Monday, August 30th, 2010




Good morning. It’s Monday, August 30, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
ESPNEWS: The Beat at 6p; Highlight Express at 11p
Food Network: Diners, Drive-ins and Dives at 10p
TLC: Quints By Surprise at 10p

Tonight’s Finales:
ABC Family: Huge (part 2) at 9p
Investigation Discovery: Solved at 9p
TV One: Life After at 9p
A&E Network: Obsessed at 10p
Oxygen: Dance Your Ass Off (part 2) at 10p



After a wonderful and fun opening number with Jimmy Fallon and his “glee club” (loved the dis on Kate Gosselin and the nod to Betty White), the Winners of the 62nd Primetime Emmy ® Awards are …

Outstanding Drama SeriesMad Men – AMC – Lionsgate Television
Outstanding Actor in a Drama SeriesBryan Cranston as Walter White – Breaking Bad – AMC – Sony Pictures Television
Outstanding Actress in a Drama SeriesKyra Sedgwick as Deputy Chief Brenda Lee Johnson – The Closer – TNT – The Shephard/Robin Company, in association with Warner Bros. Television

Outstanding ComedyModern Family – ABC – Twentieth Century Fox Television
Outstanding Actor in a Comedy SeriesJim Parsons as Sheldon Cooper – The Big Bang Theory – CBS – Chuck Lorre Productions, Inc. in association with Warner Bros. Television
Outstanding Actress in a Comedy Series: Edie Falco as Jackie Peyton – Nurse Jackie – ShowtimeShowtime Presents, Lionsgate Television, Jackson Group Entertainment, Madison Grain Elevator, Inc. & Delong Lumber; A Caryn Mandabach Production

Outstanding Reality Competition ProgramTop Chef – Bravo Magical Elves, Bravo
Outstanding Made for Television MovieTemple Grandin – HBO – A Ruby Films, Gerson Saines Production in association with HBO Films

IMHO nods:

Best intro of the night:  “The Team of Law & Order: SVU who earlier this year saved the most special victim, the 10pm time slot on NBC” – Mariska Hargitay and Chris Meloni
Best Fallon Moment:  Tribute to three shows we lost this year
Best Dressed:  Claire Danes, Jimmy Fallon in his white dinner jacket
Best line:  “Russell Crowe wouldn’t be seen dead here, it’s television. Kiefer has a couple hours yet.  Mel Gibson … come on, he’s been thru a lot.  …  Who wants a beer?”
Best nominee tape:  The Tonight Show with Conan O’Brien
Best moment:  Every time Temple Grandin stood up and when she asked her mom to stand. I happily cried every time. 

ABC, CBS, FOX, NBC, CNN, CNBC and MSNBC will broadcast President Obama’s Oval Office address live tomorrow night starting at 8p. The President will speak on the state of the Iraq war.

Nielsen said for the 2010-2011 broadcast season, it estimates the total number of TV households in the US will increase to 115.9 million, a bump of one million homes from the previous year. Nielsen further stated it estimates a jump of more than 2.0 million persons aged two and older (P2+) in the US for a total of 294,650,000 people.

CMT brings back new seasons of a handful of series this fall:

  • Are You Smarter Than A 5th Grader? opens new half-hour episodes on September 20 at 630p. The series begins with a country music-themed week with such country stars as Joe Nichols, Josh Turner, Laura Bell Bundy and more joining host Jeff Foxworthy.
  • DCC: Making the Team premieres a fifth season on October 15 at 8p. During eight new episodes, hundreds of hopefuls vie to gain a spot on the coveted Dallas Cowboys Cheerleading squad.
  • World’s Strictest Parents will debut a second season on October 15 at 9p. Each of the one-hour episodes follows two out-of-control teens from different families as they adapt to new rules and regulations imposed by strict host parents.

The summer season finales of USA Network’s Burn Notice and Royal Pains on Thursday at 9p and 10p respectively, each drew in large audiences among key demos. Burn Notice ended its fourth summer season by posting 2.7 million A18-49 viewers, its largest with this demo in 2010, as well as 2.8 million with A25-54 and 6.3 million total viewers. New episodes of Burn Notice will premiere in November to complete the fourth season. Royal Pains courted its largest audience for the summer season with 6.1 million total viewers in addition to season highs among A24-43 at 2.7 million and with A18-49 viewers at 2.4 million. Royal Pains will return this winter with new episodes to end its second season.

Investigation Discovery’s new series premiere of Who the (Bleep) Did I Marry? last Wednesday now marks the #1 series debut in the network’s history. The opening episode delivered 315,000 A18-49 viewers; 382,000 among A25-54 and more than 649,000 total viewers. Subsequent episodes air on Wednesdays at 10p through November 3.

Top 10 Weekend Box Office Estimates: August 27-29, 2010
The Last Exorcism (Lionsgate)               $21.3 million  opening weekend
Takers (Sony)                                      $21.0 million  opening weekend
The Expendables (Lionsgate)                 $9.5 million  3 wk total $82.0m
Eat Pray Love (Sony)                            $7.0 million  3 wk total $60.7m
The Other Guys (Sony)                         $6.6 million  4 wk total $99.3m
Vampires Suck (20th Century Fox)          $5.3 million  2 wk total $27.9m
Inception (Warner Bros.)                       $5.1 million  7 wk total $270.7m
Nancy McPhee Returns (Universal)         $4.7 million  2 wk total $17.0m
The Switch (Miramax)                           $4.7 million  2 wk total $16.5m
Piranha 3D (The Weinstein Co.)             $4.3 million  2 wk total $18.3m
Source: Rentrak


Speaking late last week regarding their distribution negotiation standstill, Bill Abbott, President/CEO of Hallmark Channels responded to AT&T’s statement: “It is unfortunate that AT&T U-verse’s statement of the situation is inaccurate. They are a multi-billion dollar organization bullying one of the nation’s last surviving independent cable networks by insisting on unreasonable rates that would seriously jeopardize our longevity. Hallmark Channel and Hallmark Movie Channel are two of the few remaining family-friendly networks offered on television and represent less than 1% of AT&T’s total basic programming fees! Although we would have preferred to conduct the negotiations privately, we have been forced to comment since AT&T advised its customers weeks ago that Hallmark Channels may be dropped on August 31, 2010.”

Sportsman Channel picked up two hunting shows from veteran big-game hunter and outdoor show host and producer, Tom Miranda. Beginning in July 2011, Sportsman Channel will air the hi-def-produced series Whitetail Country and Territories Wild. Both shows previously aired on ESPN2.

Shankly International Distribution, based in West Hollywood, acquired the global TV rights to the reality series Half Pint Brawlers which premiered this past June on Spike TV. Shankly will start licensing the series, with six half-hour episodes at the MIPCOM market in Cannes.


NBC’s Chuck is adding Timothy Dalton in a multi-episode run as a mystery man character that has associations with Chuck’s mom, played by Linda Hamilton. Dalton will make his debut on the show during the seventh episode. Chuck premieres its new fourth season on September 20 at 8p.

Casting Call: 3 Ball Productions, behind such reality shows as The Biggest Loser and Beauty and the Geek, is casting women and men aged 20-35 years where the woman is dating two men at the same time and can’t choose between them. This project will allow the woman to explore what a future with each man would be like before making her final choice. 3 Ball Productions is producing a non-airing pilot (subject to change) where scientific profiles will be used to determine what a man will be like in the future. Interested participants should send an email to [email protected] and include name, age, city, contact numbers and email, two recent photos and your story.


Thursday  A18-49 Analysis: CBS and UNIV shared the top berth Thursday night at 1.8/6 each among A18-49, according to final national ratings from Nielsen. CBS’ Big Brother stood out at 8p with a 2.7/9 and following in second place was ABC’s Wipeout rerun and UNIV’s Hasta que el Dinero Nos Separe with each posting a 1.9/7. UNIV took the 9p hour with Soy Tu Duena at 2.3/7 with ABC’s Rookie Blue at #2 with 1.6/5. CBS regained the lead through 10p with an encore of The Mentalist at 1.4/4 and UNIV’s La Rosa de Guadalupe was a mere tenth of a rating point behind at 1.3/4.
Live + Same Day Household Ratings: Thursday, August 26, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.3/8      Big Brother 12 4.6/8, CSI [r] 3.9/7, The Mentalist [r] 4.3/8

ABC: 3.2/6       Wipeout [r] 3.5/6, Rookie Blue 3.6/6, Nightline Primetime: Secrets 2.6/5

FOX: 2.2/4       Bones [r] 2.8/5, Fringe [r] 1.6/3

UNIV: 2.2/4      Hasta que el Dinero Nos Separe 2.3/4, Soy Tu Duena 2.7/5, La Rosa de Guadalupe 1.6/3

NBC: 2.0/3       Community [r] 1.7/3, 30 Rock [r] 1.5/3, The Office [r] 1.8/3, Parks and Recreation [r] 1.5/3, Law & Order: SVU [r] 2.6/5

ION: 1.2/2       Without a Trace 1.2/2, NCIS 1.3/2, NCIS 1.2/2

CW: 0.8/1        Vampire Diaries [r] 0.8/2, Moonlight 0.7/1

TELE: 0.4/1      El Clon 0.5/1, El Fantasma de Elena 0.4/1, Diosa Coronada 0.4/1

TF: 0.3/0          Liga de Campeones: Toluca vs. Olimpia 0.2/0, Rosario Tijeras 0.4/1

A18-49: CBS 1.8/6, UNIV 1.8/6, ABC 1.5/5, FOX 1.0/3, NBC 1.0/3, CW 0.5/2, ION 0.4/1, TELE 0.4/1, TF 0.3/1




Englewood, CO. Kevin fulfills affiliate deals on behalf of carriage and distribution of Starz and Encore premium content services by MSOs and DBS providers. He reports to Richard Wayadorf, SVP/Business and Legal Affairs, Distribution.

BIRD, a full-service branding agency based in Hollywood, hired Brian Yetwin as AE. Previously, Brian was a Senior AE/Senior Copywriter with Iconisus in Los Angeles.

This day in History:  1989 – Leona Helmsley was found guilty of income tax evasion by a New York federal jury

Answer to Yesterday’s Trivia Question:  If you’re driving around with your castmembers in a 2005 Maserati Quattroporte, what network are you on?  ENTOURAGE on HBO!  Kudos to: Linda Clarke-Cox Cross Media/NY; Steven Piluso-PHD Media/NY; Eric Dunefsky-OMD/NY; Noah Korn-Left Right Inc, Bravo/NY; Erin Figenholtz-The Weather Channel/Chicago; Jessica Shoep-Starz Ent/Englewood; Katherine Kaufman-Televix Ent/Beverly Hills; Dennis Aimino-ABC/LA; Bruce Wolfowitz-RMG Networks/LA; Derek Anderson-Associated Producers/Toronto

Today’s Trivia Question:  Who am I?  I’m a bit of a momma’s boy, and she put me in charge of this very cool business.  My staff calls me The Big Guy, which I like a lot.  I even used that nickname in a political campaign when I was running for City Council: A Big Guy for a Big Job.  And by the way, who knew turkeys couldn’t fly.  Who am I?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SR CREATIVE DIR/AETN/LA: Manage crtve tm w/ cncpt mktg cpgns fr LT; develop on-air promos/spts;3-5yrs mktg cpgn lnch exp;2yrs mgr exp (9/4)

JOB OPENING: MKTG COORD/LITTLE PIM/NYC: Rsrch/execute mktg efforts, working closely w/ Chief Mktg Off, Sales Dir & Pres. Resp: social ntwrkg initiatives. 3+yrs mkt exp & multi tasker. Res/CV: [email protected] (9/4)

JOB OPENING: STAFFING MGR/Cablevision/NYC: Must have bachelors in HR or related, 5+ yrs hi vol recruiting exp, work in fast paced enviro w/ proven success using creative recruiting tactics. Visit: , Req #11848BR (9/4)

JOB OPENING:  VP, PROJECT MANAGEMENT/Scripps Networks/NY or TN: 7+yrs exp in digital industry, leading project mgmnt teams, strategy/methodology, technically driven, media a plus. Apply online req ID 1176  (9/3)

JOB OPENING: BRDCST TRAFF MGR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Sprvs sched’g, monitoring & tracking of brdcst materials for agency accts. Proactive/resourceful & Work in busy envir a must. Res: [email protected] (9/3)

JOB OPENING: DIGITAL PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for digital media plans & oversee all plan’g/buying activities. 2yrs+ digital / online media. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for media plans & oversee all plan’g/buying activities.Create/present media recom to internal staff. 1+yr exp. Res: [email protected]  (9/3)

JOB OPENING: SPRVSR, STRATEGIC PLAN’G/Media Storm Media & Mktg agency/Norwalk CT or NYC: Mng dvlpmnt of prgrm strat & analyses.Mng assigned accts includ mngmnt ind knwldg, 4+yrs mng exp. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC BUYER, BRDCST/Media Storm Media & Mktg agency/Norwalk CT or NYC: Dvlp strats for TV media plans & oversee all plan’g/buying activities.2 yrs+ of media buying thruout mult US mkts.  Res: resumes@ (9/3)

JOB OPENING: STRATEGIC BUYER/MEDIA EXC/Media Storm Media & Mktg agency/Norwalk CT/NYC: Plan strats for media exch plans. Oversee plan’g/buying & exec activities.2yrs nat’l media buying exp & nat’l cable negs. resumes@ (9/3)

JOB OPENING: MGR, SYFY PROGRAM RESEARCH/NBC Universal/Syfy/NYC: 4 years media research experience.Proficient w/audience data systems i.e. Npower & Galaxy. (job #1249936) (9/3)

JOB OPENING: NEW BIZ DEV/NY: Strategize/sell branded projects in all formats (TV, online, mobile, gaming) for a top non-fiction prod company. Sales, branded exp & rolodex of contacts a must. Mktg a +. Resumes: [email protected] (9/2)

JOB OPENING: MNGNG DIR, ORIG PRGRMG/DALLAS: Oversee orig prgrmng Vertical Div. BA deg; 10+ yrs ind exp w/ emphasis on prod/creative project mngmnt. 4yrs mngmnt exp. Info/apply: (9/2)

JOB OPENING:  ACCOUNT EXECUTIVE/NBC/NYC:  NBC Local Integrated Media oversees the digital efforts including 10 city websites and new franchise. Must have digital sales exp. Apply@ Job#1249972 (9/2)

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Be a part of CONAN O’BRIEN’s NEW TBS SHOW from the start! Looking for hard-working, initiative-taking go getters at least 3days/week. Resume/cover letters to [email protected]   (9/3)

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: [email protected] (9/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  PRODUCTION ASSISTANT/TALENT ASSISTANT/NYC:  4 yrs of work & intern exp. at VH1 & BET NETWORKS. Skills: research, transcribing, logging, script writing, assist w/ talent and more. [email protected] (9/3)

SITUATION WANTED: PROMO SCHEDULING SPRVSR/NY: 4yrs. media planning exp.Schedule daily logs for air, request on-air material,maintain promo databases.Skilled in Gabriel, Filemaker. Orgnzed multi-tasker. Contact [email protected] (9/3)

SITUATION WANTED: PRODUCTION MANAGER:  20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/2)

SITUATION WANTED: PRODUCTION MANAGER, 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (9/2)

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. Skerlee(at) hotmail (dot) com (8/31)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:   Bachelor Pad, Dating in the Dark
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  90210 [r], Gossip Girl [r]
FOX:  House [r], Lie to Me
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  America’s Got Talent [r], Dateline NBC
PBS:   Antiques Roadshow, History Detectives, Muhammad Ali: Made in Miami
TELE:  El Clon, El Fantasma de Elena, La Diosa Coronada
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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