Monday, August 2nd, 2004





Good morning. It’s Monday, August 2, 2004, and this is your first early morning briefing.

CBS won the night on Thursday, with an overall 3.4/10 A18-49 according to Nielsen Media Research.  This was the big night for the DNC with Kerry’s speech, though you’d be hard pressed to tell that by the numbers.  CBS and NBC led at 10p with a very modest 2.1/6, followed by ABC’s 1.5/4.  Combined, the three networks drew 15.97 million viewers from 10-11pm.  PBS, which provided DNC coverage throughout primetime (8-11p) last week, averaged on Thursday an estimated 3.3 million viewers. Leading up to the DNC at 10p, CBS’ live broadcast of Big Brother (3.4/12 A18-49) and a repeat of CSI (4.6/14), dominated the night.  WB debuted Blue Collar TV at 8pm adn earned a 2.0/7 A18-49 rating, though did better among the key women demos, ranking #2 or #3 in each: W18-34 2.5/9 (#2 in the tp), W18-49 2.4/8 (#3), W25-54 2.4/7 (#2).

Getting back to the DNC for a moment, there were approx 24.4 million viewers watching Kerry’s speech on Thursday night, 15.9 million of them were broadcast viewers, the remaining were watching cable news networks:  CNN 4 million, Fox News 2.6 million and MSNBC 2.2 million. As far as the coverage for the four days – CNN averaged 2.3 million viewers, Fox News 2.0 million and MSNBC 1.3 million.

Premiering TonightBalderdash (bal*der*dash):  on PAX at 830p

The Atlanta based Cox family, more specifically Barbara Cox Anthony and her sister Anne Cox Chambers, are looking to take Cox Enterprises which controls Cox Communications private in a $7.9 billion plan.  The plan calls for the family to pay $32 for each common share, up 16% vs. the end of day price on Friday on the NYSE, though down 20% from the first of the year. The move still has to be approved by the Board of Directors of Cox Communications

Coming to NBC this winter is a new reality show which looks for new faces (or bodies) to don the pages of the Sports Illustrated Swimsuit EditionSports Illustrated’s Fresh Faces Competition culls the would-be models from online applications and casting calls.  Viewers will chose the finalists.  SI: Swimsuit Edition has chosen new models in a similar way in previous years (Michelle Lombardo won last year’s Fresh Faces competition), but this will be the first time it will be seen on television.  According to The New York Times, the edition is due out February 15, 2005, and the show is expected to air in the weeks immediately preceding the newsstand date.

Court TV has ordered a play to be aired as a movie called The Exonerated (Court TV / @Radical.Media), about six people on death row, all convicted of crimes they did not commit. Actors signed on include Susan Sarandon, Brian Dennehy, Aidan Quinn, Danny Glover, David Brown Jr., and Delroy Lindo, according to Variety.  Each will also do this project for a small percentage of what they would usually get paid, because of the subject matter (anti-capital punishment).  The 95m movie is scheduled to air in early 2005

Family Guy returns to Fox with two mini-marathons scheduled to air opposite the Olympics on August 18 and 25, 8-10p. The network has also scheduled other mini-marathons as competition to NBC during the Summer Games, including nights of Simple Life, The Casino, Bernie Mac and Cops.

Continuing in their reality show meets soap synergy strategy at CBS, a current houseguest from Big Brother will appear on The Young & the Restless on August 30. On August 26, the Big Brother houseguests will compete for an unknown prize, and the winner will be brought blindfolded to the set of Y&R. This isn’t the first extra role performed by a reality show player on Y&R – most recent Colby from Survivor was on, as was Robbyne Manning from UPN’s America’s Next Top Model and Reichen Lehmkuhl from Amazing Race.

Travel Channel’s July 28 episode of World Poker Tour: Jack Binion World Poker Open, a repeat episode airing from 9-11pm, delivered the network’s highest rating in the channel’s history with a 1.56 HH Rtg with 1,157 million viewers.   It was also the net’s 2nd highest demo rating among A25-54 with a .9 Rtg.

Premiering on September 18 on Fox Sports Net is Fuel’s 54321 Weekly Update, which will also air on Fox’s Sports sister net, Fuel.  Originally slated as a daily news/sports program,the show has been re-tooled as a weekly, covering primarily sports related news from the previous week, with a look toward the upcoming week, according to Hollywood Reporter.  The show also incorporates product placement opportunities.  New hosts are expected to be named shortly.

Weekend Box Office Estimates: July 30-August 1, 2004
The Village (Buena Vista)               $50.8 million – opening weekend
The Bourne Supremacy (Universal)        $23.4 million – 2 wk total $98.1m
The Manchurian Candidate (Paramount)   $20.2 million – opening weekend
I, Robot (Fox)                          $10.2 million – 3 wk total $114.7m
Spider-Man 2 (Sony)                     $8.5 million – 5 wk total $344.3m
Catwoman (Warner Bros.)         $6.1 million – 2 wk total $29.4m
Harold & Kumar … (New Line)           $5.2 million – opening weekend
The Cinderella Story (Warner Bros.)     $4.7 million – 3 wk total $40.1m
Fahrenheit 911 (Lions Gate)             $3.1 million – 6 wk total $109.4m
Anchorman: Ron Burgundy (DreamWorks) $3.1 million – 4 wk total $78.1m
Source: Box Office Mojo

You’d think his 15 minutes would be over by now, but William Hung, the derailed singer from American Idol, says he has an album due out shortly before Christmas, he’s shooting a Cantonese movie which co-stars Hong Kong headliner Nancy Sit Ka-yin Sit, and that “singing and entertainment are now my first priority.” Oh brother.

Spike TV will launch a new reality series on October 12 at 10p titled The Club. The show will be set at a dance club in Las Vegas called ICE, according to Hollywood Reporter.  The show is about this club competing with the major Las Vegas casinos, and the day in and day out running of ICE, as well as his frequent patrons.  Two major sponsors have signed on, which of course includes valuable product placement – Heineken and Allied Domecq Spirits, who will provide liquor to the club. Other sponsorships are expected. Ben Silverman and Robert Riesenberg are creator/producers who’s credits include The Restaurant (NBC) and Blow Out (Bravo).

Mike Pardee has been upped to SVP/Research for Scripps Networks, with a focus on extensive website and new-media studies to bolster the strategic growth of Scripps’ emerging media and brand extensions in broadband, video on demand and electronic retailing.  Nice gig Mike!

Gemstar-TV Guide International, Inc. made three appointments to its Affiliate Sales and Marketing division:  Raymond Shapiro as VP/Affiliate Marketing; Aaron Arntson named Director/Affiliate Sales & Marketing for the Western Region; and Kim Gauthier has been upped to Director/Affiliate Marketing. All positions are based in the LA headquarters.

Mercury Media has upped Eitan Cohen to Account Management Supervisor, expanding his role to help the entire marketing team elevate their level of client service including creating a system for the flow of information within the agency, training and educating the Account Coordinators and Marketing Assistants as well as pitching and working with clients.  Eitan is based in Santa Monica.

Thursday, July 29, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     6.0/10  Big Brother 5.5/10, CSI [r] 8.3/14, Democratic National Convention 4.3/7

FOX     3.0/5   Movie: Nutty Professor 2: The Klumps 3.0/5

NBC     3.8/7   Will and Grace [r] 3.8/7, Scrubs [r] 3.5/6, Last Comic Standing 3.9/7, Democratic National Convention 3.9/7

UPN     3.1/5   WWE Smackdown 3.1/5

ABC     2.9/5   Whose Line? 3.1/6, Whose Line? [r] 2.8/5, Extreme Makeover [r] 2.7/5, Democratic National Convention 3.0/5

WB      2.0/3   Blue Collar TV [p]  2.9/5, Reba [r] 2.4/4, Studio 7 1.4/2

A18-49  CBS 3.4/10, NBC 2.3/7, Fox 1.9/6, UPN 1.7/5, ABC 1.5/5,  WB 1.3/4



Top 10 Primetime Program for 12 Weeks
Out of 100+ Programs!

Top 15 Program for 24 Weeks

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, Week ranks= 9/22/03-7/25/04, excludes specials.  Rank based on HH Rating.
100+ programs = 7/19/04-7/25/04.

The History Channel presents This Day in History:
1865: The Confederate cruiser C.S.S. Shenandoah receives word from a British vessel that the Civil War has ended.  Captain James I. Waddell, on a mission targeting Union whalers in the Pacific, was unwilling to believe earlier reports of the South’s surrender.  After continuing to seize and burn Union vessels in the north Pacific, Waddell finally confirmed these reports with a passing British ship and surrendered the Shenandoah to British authorities in London.

Answer to Yesterday’s Trivia Question:  What popular TV personality was known as Chinzo in high school? JAY LENO. Kudos to:  Joanne Milano-RJ Palmer/NY; John Swenson-WJRT; David Botero-Univision Online/NY; Ron Salcedo-Zimmerman Partners/NY; Robb Gray Jr.-Apex Media/Tucson; Heather Hawkins-WCIU/Chicago; Rob Williams-WEVV/Evansville; Lorrie Shilling/Centennial; Mark Rosenberg-KCLV/Las Vegas; Haley Brothers-Crispin Porter & Bogusky/Venice; Michael Lopez-Das Ent/Silicon Valley; Sara Strother-Turner Sports/LA; Cynthia Kennedy-A&E/UK; Gayle Reznik-Core FA/Toronto; Monica Marcott-YES TV/Anchorage.


HGTV is a network that inspires viewers
 to dream, to act and to spend, and spend, and spend!

are more inclined to buy products and services advertised (ranked #4)
pay more attention to advertising (#4t)
trust in the products advertised (#3t)
are inspired by the network to buy new things (#5)

For contact information visit

*Click here for source

Today’s Trivia Question:  Jack Richmond is the publisher of what magazine? (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
Subscriptions to Cynopsis: email

Archived Editions Check out any previous copy of Cynopsis, or search via keywords at
Click here to subscribe to Cynopsis Kids! and put Kids! in the subject line.
Click here to subscribe to Cynopsis Multi-Cultural Edition and put MCE in the subject line.
Cynopsis Ad Sales 203-526-8978
Press Release Fax: 203-381-9318
All outgoing e-mails are scanned and sent out virus free.

Copyright Cynthia Turner 2004


JOB OPENINGLINE PRODUCER, BROADCAST SCENIC DESIGN/NY. 5-7 yrs  producing/budgeting/client mgmt at net. Kwldg of scenic design process a +. Org, multi-tasker. Exc comm. & interpersonal skills. Resume:

JOB OPENINGAFFILIATE SALES COORDINATOR / OLN – Stamford, CT- Support affiliate sales in all aspects of database management and reporting. Email resume/salary

JOB OPENINGMKTG ADMINISTRATOR, AMC/NYC. 2-3 yrs of cable/bcst TV, agency or related exp. Pref. Resp for supporting AMC Mktg dept with all consumer/trade mktg campaigns. Apply:

JOB OPENINGSALES MGR, Rainbow Media-Westlake, TX. Help develop/implement/manage strategic local ad sales initiatives. Exc. follow-through, detail-oriented, willing to travel approximately 65%.Apply:

JOB OPENINGSPVR, CREATIVE SERV. COORD/NY broadcast design & graphics prod for promos & orig prog for Sundance Channel. 3-5 yrs similar exp. Knwldg of TV prod, graphics/editing apps req’d. E-mail

INTERNSHIP – SCHOOL CREDIT ONLY: Sci Fi Channel/Los Angeles. DEVELOPMENT INTERNS for both scripted and reality departments needed. Motivated workers, organized, able to multitask, and handle fast paced environment. Fax resume to: 818-866-1418  (8/7)

JOB OPENINGCREATIVE DIR. NYC ENT. CO. Initiate and oversee all new creative from concept to completion. Supervise internal staff and external vendors. Min. 10 + yrs exp. in broadcast/cable/ent. ind. req. To apply, send resume/cover letter to
, subject CYN-023.  (8/6)

JOB OPENINGSR MARKETING RESEARCH ANALYST tbs/TNT, Atlanta.Implement market research studies. 3+ yrs exp. Proficient in media math, MS office. Strategic-thinker, detail-oriented. Resume: nate.constantine@turner.
  Job #29376BR (8/5)

JOB OPENINGRESEARCH ANALYST/PARAMOUNT, NY. Generate/interpret/convey rtg & adv info w/Nielsen / MRI. Skilled w/Nielsen, MS Office. Strong analytical, org, comm. skills.Visit – create a profile to apply  (8/6)

JOB OPENINGNYC PRODUCER for primetime, gay themed, clip-based ent. special. Must have 1-hr clip show exp., be able to write, intv. celebs & graphically enhance a show. Sept. start date. Resume to

INTERNSHIP – SCHOOL CREDIT ONLY: Evolution Film & Tape/Los Angeles. CASTING INTERN needed immediately. Hard worker, punctual, organized, able to multitask, and handle fast paced environment. Email resume to:

JOB OPENINGINTEGRATED SALES MGR2 opps NY/Chicago– Create integrated ideas/proposals. Execute & manage after sale. BA Mktg/Bus 2yr exp in cable sales/mktg or prog mgmt. Min 5yr mktg exp. Fax resume & salary reqs. 312-856-0991  (8/5)

JOB OPENINGCLEARANCE COORDINATOR-NY. Extensive experience in clearing photos and footage for daytime talk show. Detail oriented, organized, excel under pressure, able to meet demanding deadlines. tvposition

JOB OPENING:  TEMPORARY SCHEDULER. Resp for day-to-day ops of all interstitial promotion on all networks under the Showtime umbrella. Min  5 yrs exp. in on-air promotions/media planning. Contact

JOB OPENINGFIELD MARKETING COORDINATOR/OLN, Chicago 2-3 yrs cable sales/mktg exp; Resp for selling mktg campaigns, systems training, coord promo events & attending trade shows. Travel req’d. Resume/salary to

JOB OPENINGEXECUTIVE ASST/MTV Networks, CA. detail oriented self starter (1-2 yrs. Exp in mktg/sales pref). Interaction w/clients, exc verbal/written comm. skills a must. MS Office & dbase mgmt. Apply at

JOB OPENINGSR RESEARCH ANALYST, Fox Sports Net/NY Ad Sales. 3+ yrs res exp, w/local stations or synd. Strong analyticals/strategic thinker; exc comm/pitch writing; qual+quant; Nielsen/Scarb/SQAD. Apply: morgan.o’

JOB OPENINGAD SALES RESEARCH ANALYST / Galavision/NY: 2-3 yrs experience; Proficient Knowledge of National Nielsen products; strong analytical skills required. Email
  ~ specify research  (8/10)

JOB OPENINGDIR, PGM DEVELOPMENT/HGTV, Knoxville. 5+ yrs prod/dev’t exp; exp w/lifestyle &/or info pgms a +. Interest in pop culture/home & garden pref. Email:
Job #3827U  (8/3)

JOB OPENINGCOORDINATOR, AFFILIATE MKTG/Oxygen, NY. Exp in ent mktg a plus. Assist w/promos, mailings, events, tapes, budgets. Organized, detail-oriented, flexible, positive attitude. Great career builder. Resume:

JOB OPENINGMGR MKTNG, CMT/Nashville. 3+ yrs exp in promo and media mktg. Plan/design campaigns, sweepstakes; oversee off channel for print, radio, tv, on-line and direct media dist. Apply

JOB OPENINGANALYST, RESEARCH-CNN, Atlanta.Strategic-thinking, detail-oriented, spreadsheet-savvy individual sought for excellent entry level opp. More info: – #28880BR.Resume:

JOB OPENINGWRITER/PRODUCER for hit Discovery home makeover show from Rocket Pictures. Denver Based. Email resume (MS word) & cover letter to:

JOB OPENINGNY based TV Syndication company needs AE. 1-2 yrs synd sales exp. Some travel required. Excellent communication / organizational skills. Knowledge of Nielsen required.Cover letter / resume: syndjob

JOB OPENING:  WRITER/PRODUCER/The WB Network. 3+ yrs exp copywriting/producing on-air promos, interstitials & ad campaigns; manage editing/VO/delivery. Send resume/reel to The WB, 411 Hollywood Way, Burbank, CA 91505. Code:28490BR  (8/3)

JOB OPENING:  WRITER/PRODUCER & SENIOR TALKSHOW BOOKER/PRODUCER for new synd. reality show from 20th TV/ Banyan Prods, in Philly area. Email resume (MS word)/& cover letter to



SITUATION WANTED:  College grad seeking ENTRY LEVEL in TV industry. B.A. English/Journalism. Strong written & verbal comm skills. Organized, detail and team-oriented. Flexible. NYC.
. 845.546.0643  (8/6)

SITUATION WANTED:  Hofstra Grad w/Film/Comm  BA. looking for ENTRY LEVEL POSITION in the industry. Strong industry and office exp. (Casting/manager/prod.) Pls. Contact
or# 631 764 8871. Hard worker   (8/5)


SITUATION WANTED:  Organized, multi-tasker seeks ENTRY-MID POSITION in Prog, Mktg/Pub in TV in NYC. Email:
, or call 908-687-5765 (8/3)

SITUATION WANTED:  Enthusiastic and hard working Florida State comm./magna cum laude/grad seeking ENTRY LEVEL POSITION in many areas. Very flexible. Prefers Chicago area.Contact Lisa 954.558.6678 or

for rates and specs for Job Openings.
Your ad will be read by 71,650+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


Investigate this!

Court TV: The Investigation Channel’s

The Most Watched July Primetime in Court TV history

Now that’s some great ROI:  Return on Investigation
Click here for source


COURT TV:       The I-Zone, Forensic Files, The Investigators
ABC             Battle at the Bridges golf event
CBS             Still Standing, Yes Dear, Raymond, Two and a Half Men, CSI Miami
FOX             North Shore, The Casino
NBC             Fear Factor, For Love or Money, Who Wants to Marry My Dad?
PAX             America’s Funniest, Balderdash [p], Early Edition, Diagnosis Murder
UPN             One on One, Half and Half, Girlfriends, Half and Half
WB              7th Heaven [r], Summerland [r]
TELE            Prisonera, Gitanas, Protagonistas VIP
UNIV            Mariana de la Noche, Amarte es mi Pecado, Cristina

Related Stories

Cynopsis 02/22/24: Apple launches Apple Sports for iPhone

Apple launches Apple Sports for iPhone

Thursday February 22, 2024 Today’s Premieres Bravo: Summer House at 9p Max: Jellystone Netflix: Avatar: The Last Airbender; Death in the Dorms IN THE NEWS Comscore released an enhancement of its cross-platform audience measurement solution, Comscore Campaign Ratings. Comscore Campaign Ratings Local (CCR Local) gives advertisers access to deduplicated audience measurement at the local market […]

Cynopsis Esports 2/22/24: Embracer CEO causes uproar; Team owner sues Call of Duty League; Super Bowl ads shift away from gaming

Thursday February 22, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Gaming conglomerate Embracer Group’s restructuring is in “the final stretch,” but the company’s messaging could use some major work moving forward after CEO Lars Wingefors said its No. 1 value is to “maximize shareholder value in any […]

02/21/24: Cynopsis Jobs


MANAGER, CONSUMER MARKETING TV One SILVER SPRING, MD – HYBRID REMOTE Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]

Cynopsis 02/21/24: Fubo suing Disney, Fox and WBD over joint venture

Fubo suing Disney, Fox and WBD over joint venture

Wednesday February 21, 2024 Today’s Premieres AppleTV+: Constellation; Messi’s World Cup: The Rise of a Legend Netflix: Can I Tell You a Secret? History: Pawn Stars Do America at 8p; Pawn Stars at 10p Disney+: Star Wars: The Bad Batch Today’s Finales Freeform: Chrissy & Dave Dine Out at 9:30p Paramount+: The Family Stallone IN […]