Monday, August 23rd, 2010




Good morning. It’s Monday, August 23, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
CMT: Invitation Only at 9p

Tonight’s Finales:
ABC Family: Huge (part 1) at 9p
Bravo: The Real Housewives of New Jersey at 10p
MTV: The Hard Times of RJ Berger at 10p
Oxygen: Dance Your Ass Off (part 1) at 10p


NBC renewed the late-night talk show Last Call with Carson Daly for a tenth season. The half-hour talk show, which averages 971,000 viewers, airs on weeknights and is mostly taped in Los Angeles with some episodes shot on location. Universal Media Studios produces.

CNN allegedly has asked Larry King to postpone his departure from the network and extend his role as talk show host until the end of this year, reports NY Post. King had originally announced he would end his run as talk show host this fall. Piers Morgan, the British judge on NBC’s America’s Got Talent, will likely replace King though Morgan is having trouble obtaining a work visa. Since America’s Got Talent is a seasonal show, Morgan is able to work in the US now with a limited visa. For the proposed hosting job on CNN, Morgan would need a full-time visa.

TLC premieres the new series Quints By Surprise beginning August 30 at 10p. During ten episodes, the Jones family returns to TLC, after starring in a special for the network, to showcase all new experiences as their quintuplets begin their toddler years. The series is commissioned by TLC and executive produced by Jonathan Nowzaradan for Megalomedia.

G4 is back in session with a second season of Campus PD premiering September 1 at 8p. The new season of Campus PD, with 16 new 30m episodes, profiles real-life college students and campus police departments as they patrol various campuses around the country as well as at four different Spring Break destinations for six of the episodes. Cineflix (Campus) Inc. Production produces Campus PD for exclusive air on G4.

Top 10 Weekend Box Office Estimates: August 20-22, 2010
The Expendables (Lionsgate)                 $16.5 million  2 wk total $64.9m
Vampires Suck (20th Century Fox)          $12.2 million  1 wk total $18.6m
Eat Pray Love (Sony)                            $12.0 million  2 wk total $47.1m
Lottery Ticket (Warner Bros.)                $11.1 million  opening weekend
The Other Guys (Sony)                         $10.1 million  3 wk total $88.2m
Piranha 3D (The Weinstein Co.)             $10.0 million  opening weekend
Nancy McPhee Returns (Universal)         $8.3 million  opening weekend
The Switch (Miramax)                           $8.1 million  opening weekend
Inception (Warner Bros.)                       $7.7 million  6 wk total $261.8m
Scott Pilgrim vs. The World (Universal)   $5.0 million  2 wk total $20.7m
Source: Rentrak


John Glover returns to The CW’s Smallville for the show’s tenth and final season, cites EW. Glover will reprise his character Lionel, Lex’s father for several episodes. Along with Glover, other familiar faces will return for the show’s last season including John Schneider as Kent’s dad, Laura Vandervoort as Supergirl, James Marsters as Brainiac and Michael Shanks at Hawkman.


Thursday  A18-49 Analysis: FOX scored a #1 Thursday night at 2.0/7 with the A18-49 demo, according to final national ratings from Nielsen. CBS did best at 8p with Big Brother at 2.5/9 with FOX’s NFL Preseason game at 2.0/8 followed in a close third position by UNIV’s Hasta que el Dinero Nos Separe at 2.0/7. UNIV took over at 9p with Soy Tu Duena at 2.3/7 while FOX’s Preseason NFL action was not too far behind at 2.1/7. It was FOX’s turn to hold court at 10p with more NFL Preseason at 2.2/7 and UNIV flipped to second with La Rosa de Guadalupe at 1.5/5. Also this hour, ABC premiered Nightline Primetime: Secrets at 1.1/3, placing fifth overall.
Live + Same Day Household Ratings: Thursday, August 19, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.2/8      Big Brother 12 4.5/8, CSI [r] 3.6/6, The Mentalist [r] 4.5/8


FOX: 3.6/7       NFL on FOX Preseason: New England at Atlanta 3.7/7

ABC: 3.5/6       Wipeout 3.6/7, Rookie Blue 4.0/7, Nightline Primetime: Secrets [p] 2.7/5

UNIV: 2.2/4      Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.6/4, La Rosa de Guadalupe 1.8/3

NBC: 2.0/4       Community [r] 1.7/3, 30 Rock [r] 1.8/3, The Office [r] 1.8/3, Parks and Recreation [r] 1.6/3, Law & Order: SVU [r] 2.7/5

ION: 1.0/2       Without a Trace 1.1/2, NCIS 1.1/2, NCIS 0.8/1

CW: 0.8/1        Vampire Diaries [r] 0.8/2, Moonlight 0.8/1

TELE: 0.5/1      El Clon 0.6/1, El Fantasma de Elena 0.5/1, Diosa Coronada 0.4/1

A18-49: FOX 2.0/7, UNIV 1.9/6, CBS 1.7/5, ABC 1.5/5, NBC 1.0/3, CW 0.4/1, ION 0.4/1, TELE 0.4/1



Gary MacKinney, VP/Sales and Distribution at Rive Gauche Television takes on expanded responsibility in international regions with his position. Gary will now manage the company’s sales direction and execution in Western Europe, France, Italy, Belgium, Luxembourg, The Netherlands, Switzerland, Canada and Africa. Gary joined Rive Gauche Television in 2007 from the World Poker Tour where he worked as Head/Sales and Distribution.

Island Def Jam Music Group elevated Leesa Brunson to VP/A&R Operations. Leesa will work under Karen Kwak, EVP/A&R to manage the daily operations of the A&R Department. Specifically, Leesa will be involved with the process of all albums on the Island, Mercury and Def Jam lists and will oversee the timely delivery of all releases. Based in New York, Leesa will report directly to Karen Kwak.

This day in History:  1984 – South Fork Ranch, the home of the fictitious Ewing clan of the CBS-TV show, “Dallas,” was sold. The ranch was to be transformed from a tourist site into a hotel

Answer to Yesterday’s Trivia Question:  What two menu items were of particular note and commented on most often at the Double R-Diner?  COFFEE and CHERRY PIE — ACCORDING TO FBI AGENT DALE COOPER ON TWIN PEAKS, “DAMN GOOD COFFEE! … AND HOT TOO!”  AND REFERENCING THE CHERRY PIE … “THIS MUST BE WHERE PIES GO WHEN THEY DIE”  Kudos to:  Matt Maginley-Enterprise Cable Networks/NY; Tiffany Jackson-Delta Air Lines/Atlanta; Karen Yaldoo-Comcast Spotlight/Bingham Farms; Alan Dorfman-Basic Fun Int’l/Southampton; Jim Gray-Froglight Prods/Missoula; Lucie Prann-The Richards Group/Dallas; Tom Proper-Troublemaker Studios/Austin; Todd Schliewen-KMSB/Tucson; Drew Tappon-Warner Horizon Television/Burbank; Emily Little-GSN/Santa Monica; Patrick Reynolds-Bennett Prods/LA; Chloe Ellers-BWR Public Relations/LA; Karen Davidsen-Walt Disney Television EMEA/UK

Today’s Trivia Question:  This product used Prince the longhorn Brahma  bull as the inspiration of its logo.  In the TV spots, a real bull name Zane broke thru walls, windows, doors, etc., whenever this product was opened.  What was the product?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




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Later  — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

DIRECTOR COMM/Discovery Communications/SS:
dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected]  (8/28)

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: [email protected] (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: (8/27)

JOB OPENING: VP, SALES STRATEGY & PLANNING/ABC Family/NY: 10+yrs exp in cable industry, strong media math skills, research knowledge and great technical skills. Apply online req ID 260010 (8/26)

JOB OPENING: MANAGER OF BROADCAST SYSTEMS/NYC: perm. Exp w/Video Encoding, Master Control, Transmission and Automation systems required. Pro-Bel, Omneon and AutoCad exp. a plus.Resume to: [email protected] (8/26)

JOB OPENING: RSRCH DIR/MSNBC/NYC: 6+ yrs exp, TV rsrch. Nielsen systems essential. Strong analytical skills & spreadsheet, written & presentation skills. Interest in news prgrmng. Apply @ req# 1240888 (8/26)

JOB OPENING: SR MANAGER AD SALES RESEARCH/DIRECTV NYC: 5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150 (8/26)

JOB OPENING: MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy & audio for policy compliance. review lyrics, video, sweepstakes, online. Knwldg kids issues, COPPA, CARU, FCC, radio Req 257993 (8/26)

JOB OPENING: DIGITAL PRODUCER/NY, MTVNI: Produce content & services for websites, wap, mobile & social media. Project mgmt and digital exp req.  Apply: An EOE/M/F/D/AAP  (8/26)

JOB OPENING: FREELANCE DIGITAL PRODUCER/NY:  European Music Award Show (MTVNI). Req: website content dev and prod, prod & project mgmt exp, site documentation. Apply: [email protected] . An EOE/M/F/D/AAP (8/26)

JOB OPENING: VP PROG & DEV/SUNDANCE CHANNEL-NYC/NY: To create, produce & mng groundbreaking new prgrms & genres (scripted & unscripted); needs 8+ yrs exp & successful track record on national level. Apply: [email protected] (8/26)

JOB OPENING:   SR MANAGER AD SALES RESEARCH/DIRECTV NYC:  5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150  (8/26)

JOB OPENING:  PRODUCTION COORD/Gameshow Network/Santa Monica:  Production Coord. 3+ yrs exp in Production, Finance, Studio and Field operations. Send Res & CL to [email protected] (8/25)

JOB OPENING:  MGR, SPONSORSHIP SOLUTIONS/TBS/TNT/ATL: Manages strategic dev of innovative, custom, multi-platform sponsorships. Excellent mktg skills/communication/proj mgmt required. Resumes: [email protected] (8/25)

JOB OPENING:  ASST. DRTV MEDIA BUYER/Lockard & Wechsler, Irvington , NY:  Entry level, data entry, self motivated , must like numbers. DRTV agency or sales experience a major plus. Send resume to [email protected] (8/25)

JOB OPENING:  ASSOC MGR/MARVEL ENTERTAINMENT/NYC: Work w/ Consumer Products team, providing business support to category Dirs. 3+ yrs exp.  Excellent communication and analytic skills.  E-mail resumes to [email protected]  (8/25)

JOB OPENING:  EXEC PRODUCER, MKTG, CREATIVE SERVICE/NAT GEO CHANNEL/DC: Creates, produces mktg & promo campaigns. Strong conceptual ideas & mgmt exp. 7+ yrs creative svs exp. Apply: FNG20613 (8/25)

JOB OPENING:  MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (8/25)

JOB OPENING: DEVELOPMENT PRODUCER/DC: Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT. Apply: . Search job ID #4301. EOE (8/24)

JOB OPENING: EXECUTIVE EDITOR/NYC: Mng licensing editorial staff. 5 yr + editorial & licensing experience. Leadership qualifications, excellent editorial skills a must. Cover letter and resume to: [email protected] (8/24)

JOB OPENING: VP, MVIE PROG/AETN/Los Angeles: VP to dev/execute orig prog fr LT mvies; ptchs/rvw subs/dev projects; 8+ yrs TV network/stdio/cbl prgmr/exp. (8/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to [email protected]  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email [email protected] (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. [email protected] (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/27)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled. Clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (8/26)

SITUATION WANTED: FREE PRODUCTION EXEC +10 yrs exp  made the mistake of visiting family in LA for 3 weeks. I’ll be your hard working PA for my last week Aug 23  27, for on-set experience on a dramatic series. [email protected] (8/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (8/25)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (8/24)

SITUATION WANTED: VO TALENT Rebecca Michaels available for freelance and in-house projects. Delivers high-quality VO from home studio for all lengths of corporate and commercial gigs. Visit for complete info (8/24)

SITUATION WANTED: ART DIRECTOR & ILLUSTRATOR (NYC) -Outstanding from concept to final. Portfolio: Email: [email protected] (8/24)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Nielsen, Hisp, Research, Sales, and Presentation experience. Any assignments? Email: [email protected] (8/24)

SITUATION WANTED: FREELANCE TALENT ESCORT/TALENT PRODUCTION ASSISTANT: available for celebrity events, red carpet, award shows, film premieres, etc. Experience greeting and escorting A-list celebrities. Contact [email protected] (8/24)

SITUATION WANTED: ADVERTISING/BRAND MARKETING EXECUTIVE: 20+ years experience in media, entertainment, technology & CPG on both client & agency side looking for full-time or freelance projects. [email protected] (8/24)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:   Bachelor Pad, Dating in the Dark
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  90210 [r], Gossip Girl [r]
FOX:  House [r], Lie to Me
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Minute to Win It, Miss Universe Pageant
PBS:   Antiques Roadshow, History Detectives, Citizen Architect: Samuel Mockbee and the spirit of the Rural Studio
TELE:  Camino a la Corona, Miss Universo
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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