Monday, August 1st, 2005



Good morning.  It’s Monday, August 1, 2005, and this is your first early morning briefing. Remember, if you’d rather listen than read, you can sign up for the Cynopsis: In Your Ear podcast available for download each morning by 630a.

ABC fall launch dates:
9/12:   Wife Swap
9/20:   According to Jim
9/21:   Lost, Invasion
9/23:   Super Nanny and Hope & Faith
9/25:   Extreme Makeover: Home Edition, Desperate Housewives, Grey’s Anatomy
9/27:   Commander in Chief, Boston Legal
9/28:   George Lopez
9/29:   Alias, Night Stalker
10/2:   AFHV
10/4:   Rodney
10/5:   Freddie
10/7:   Hot Properties

4.1 million viewers tuned in to see Steven Bochco‘s newest series, Over There, which debuted on FX last Wednesday night at 10p. Of those 4.1 million, slightly more than half were among the A18-49 crowd.

Tonight’s Finale:
FOX:  Hell’s Kitchen at 8p


CBS program note:  The Cut will move to Fridays at 9p as of this week.  Filling the Wednesday 8p void will be repeats of Still Standing at 8p and Yes Dear at 830p.

MSNBC is switching out its primetime schedule beginning next Monday night.  The Situation with Tucker Carlson moves to 11pm, and Rita Cosby’s new show will slide in at 9p.

Sony Pictures Television has acquired domestic distribution rights to 96 half-hour episodes of Just For Laughs: Gags, a hidden-camera comedy series. The series is seen in more than 125 countries and on 70 airlines.

The Tom Joyner Show has added WABC and KABC to its clearance list.  Produced by REACH Media and distributed by Litton Entertainment, the show is now cleared in 75% of the country; the weekly 60m program is set to debut in October.

TLC will air Martha, the new syndicated series scheduled to launch on September 12, and distributed by NBC Universal.  Martha will air on TLC the same day it runs on local stations. TLC is owned by Discovery and  Martha Stewart Living Omnimedia has forged a partnership with Discovery that includes developing a new 13-ep home improvement series that will air on one of the 16 Discovery-owned US networks. Production for this untitled series begins this fall, with plans to air in 2006.  The date for the launch of the new series, and which network will carry it, are still TBA.

Discovery Channel will debut its new series Going Tribal on Tuesday, August 9 at 10p.  The series followed Royale Marine and expedition leader Bruce Parry in six hour long episodes where he will travel through some of the world’s most remote areas to experience first hand indigenous people’s lives. Parry sheds social trappings, and sometimes his clothes, as he tries to live along these people and, as far as possible, adopt their methods and practices.

Q Television Network will launch its new season on September 5.  Returning series include On Q Live, In Foqus, Women On Women and Q on the Move. Here’s the gay/lesbian-oriented network’s fall programming lineup:

  • Brunch  – A live, interactive a.m. talk program with news, sports, entertainment, fashion and weather updates as well as celeb appearances
  • Queer Edge – An evening talk show with host Jack E. Jett that centers on what queer means with special guest appearances, videos celeb co-hosts
  • Gay Court  – Daily show that delves into real cases and legal issues that affect GLBT constituents      
  • Flesh and Threads  – Weekly 90-minute live dance program with musical guests, dancers and music videos that centers on the worlds of music and fashion
  • It’s A Drag  – Weekly travel show that spotlights different cities’ drag cultures and scenes
  • Q On Broadway  – Weekly series with Broadway star interview and sneak peaks at on and off Broadway plays
  • On The Road To The Gay Games  – Hosted by Saskia Webber, the show travels around the globe to interview and spotlight Gay Game participants and teams

Wisdom Media Group, purchased last April by  Steve Case and his company Revolution Living, is now rebranded as Lime – Healthy Living with a Twist.  Lime, a multi-platform venture, is set to debut this fall on TV, satellite radio, VOD, broadband, internet, wireless and DVD, and will include content related to healthy foods, mindful exercise, alternative healing, and eco-friendly living.  Lime will help consumers better themselves physically, intellectually, and spiritually, as well as live in balance, marrying “what’s good for you” with “what feels good.”

HGTV will launch a new series this Thursday at 8p called Small Space, Big Style. In each episode, three design experts provide their own sense of ingenuity to make the most of small spaces.

OLN has acquired the broadcast rights to the America’s Cup, next raced in 2007. OLN will also expand its sailing programming to include the Louis Vuitton Cup and various qualifying regattas leading up to the America’s Cup. 

Andy Grossman has left the Cynopsis building.  Andy, as you probably know, was the single author of the weekly Cynopsis: Weekender.   The Weekender will go on hiatus for the month of August as it searches for a group of new freelance reporters, and ultimately provide 3-4 different writing perspectives each week. And so, here is a call to all freelance television reporters – email us here (put Freelance Weekender in the subject line).

While I was on vacation, many spent their week writing more letters, both in support and against the FAIR Ratings Act.

  • Writing on behalf of the opposition have been Reverend Jesse L. Jackson, Sr., Dorothy Height, National Council of Negro Women; Warrington Hudlin, Black Independent Filmmaker; Debra Lee, BET; Johnathan Rodgers, TV One; Don Jackson, Central City Productions, Inc.; Byron Lewis, Uniworld Group; and Lawrence Parks, Potomac Coalition; representatives of the American Advertising Federation; Association of National Advertisers; Geraldine Laybourne, Oxygen; Jonathan Sanchez of Eastern Group Publications; American Association of Advertising Agencies. 
  • Those in support of the bill include the Don’t Count Us Out coalition as well as Reverend Jacques DeGraff of the Canaan Baptist Church, Harlem; Gilbert F. Casellas, former Chairman of the EEOC and former Co-Chair of the Census Monitoring Board, Washington, DC; Richard Willis, Jr., of Mozell Entertainment Group; Alex Nogales, of the National Hispanic Media Coalition; Bertha Lewis of the Association of Community Organizations called REFORM NOW; and Daniel Mayeda, Founding Member of the Don’t Count Us Out Coalition.

Suppose any of these folks have ever cracked a rating book?  No, I don’t think so either.

Weekend Box Office Estimates: July 29-31, 2005
Wedding Crashers (New Line)                      $20.5 million – 3 wk total $116.1m
Charlie & the Choc Factory (Warner Bros.)  $16.4 million – 3 wk total $148.1m
Sky High (Buena Vista)                                  $14.6 million – opening weekend
Stealth (Sony)                                                $13.5 million – opening weekend
Must Love Dogs (Warner Bros.)                   $13.1 million – opening weekend
Fantastic Four (Fox)                                      $6.8 million – 3 wk total $136.1m
The Island (Dreamworks)                              $5.6 million – 2 wk total $23.9m
War of the Worlds (Paramount)                    $5.4 million – 5 wk total $218.3m
Bad News Bears (Paramount)                      $5.4 million – 2 wk total $22.4m
March of the Penguins (Warner Ind.)            $4.1 million – 6 wk total $16.4m
Source: Box Office Mojo



  • Love Inc. has added Busy Philipps to the cast in the role of Denise Johnson, an energetic, pragmatic young woman who is skilled at helping her clients find their seemingly unattainable soulmates, yet struggles with her inability to find true love. Love Inc. debuts September 22.
  • Half & Half has added Joey Lawrence in a recurring role as a co-worker of Dee Dee’s.  Lawrence will appear in at least six episodes.


  • 24:  Carlos Bernard returns as Tony Almeida in the fifth season of 24. Fans know at the end of last season Bernard’s character was reunited with his ex-wife, after saving the United States from a nuclear attack.  Also joining the cast as new regulars next season are Jean Smart, Brady Corbet and Connie Britton.  24 rejoins the Fox schedule in January 2006.


  • Alias will add Rachel Nichols for the fifth season (set to debut 9/29 at 8p).  Nichols plays a  technical analyst working for a black ops division of the CIA.
  • Commander in Chief has added Peter Coyote and Jason Wiles to the cast, both in recurring roles. Coyote will play the President’s VP nominee; and  Wiles will play the President’s Deputy Press Secretary.
  • Lost will add Adewale Akinnuoye-Agbaje in the role of Emeka, a new mysterious man on the island.


  • CSI: Miami:  Eva La Rue joins the cast next season as a lab specialist named Natalia Boa Vista (they all have such great names on this show!). 


  • Missing:  The network has ordered up six more episodes of Missing – bringing the season’s total to 19.  Total viewer averages this season are up from last year – 2.4 million vs. 2.0 million.

Comedy Central has forged a two-pilot project deal with Sony Pictures Television:

  • Gay Robot (Sony Pictures Television / Happy Madison):  Nick Swardson stars as a robot created by a university professor that, after an unfortunate incident involving a wine cooler and his circuit boards, discovers he is gay. 
  • Public Nuisance (Sony Pictures Television): Morgan Spurlock (director and star of Super Size Me and FX series 30 Days) and his team of irreverent social critics tackle a different issue currently affecting American society including religion, sex and the media. 


WealthTV has finalized a 10-year agreement with Insight Communications, carried on Insight’s standard digital, high definition and video on demand service.

TV One will add or will have added another four million subscribers to its lifestyle and entertainment network for African American adults by the end of August with carriage deals in place with:

  • Cox systems in Oklahoma City, Tulsa, Wichita, Topeka, Pensacola, Greenville, Rocky Mount and Tarboro (NC). 
  • Comcast systems in New Haven, Hartford, Gary and Hammond, IN; and Las Cruces, NM.
  • Mid-Continent Communications cable systems in Mitchell and Aberdeen, SD and Carrington and New Rockford, ND, Bismarck and Grand Forks, ND, as well as Sioux Falls and Watertown, SD.
  • Time Warner summer 2005 launches include Houston, Charlotte, NC, Cincinnati and Dayton, OH.

Current TV announced a multi-year affiliate deal with DIRECTV, Inc. that extends carriage on DIRECTV’s “Total Choice” programming packages, effective today which will replace Newsworld International (owned by Current Media) with Current TV.

Expo TV has added two new distribution partners – Charter Communications and Mediacom Communications. Expo’s on-demand video marketplace will be delivered to substantially all of Charter and Mediacom’s VOD homes as of today. Expo TV showcases product demonstrations from a variety of categories including electronics and technology to beauty, fitness and entertainment. More information can be found at


Last Friday Lachlan Murdoch announced his resignation from News Corp as Deputy COO effective August 31, tho he will remain on the Board of Directors.  The big question – who then will succeed Rupert?

Last Tuesday Cox Communications Inc. announced its Pres/CEO James O. Robbins will retire at the end of the year.  EVP/COO Patrick J. Esser will become President of the MSO upon Robbins retirement.

Starz Entertainment Group LLC has upped Gery English to VP/Marketing Communications. He’ll report to Jerry Maglio, EVP/Marketing, and be based in the company’s Englewood, Colorado offices.

Frances Manfredi has been named SVP/GSM of Cable and Non-Theatrical Sales at NBC Universal Domestic Television Distribution. She will report to Barry Wallach, President, NBC Universal Domestic Television Distribution, and based in NY.  Frances will oversee all cable, airline, and non-theatrical sales.

Univision Communications Inc. has named Lori Morley as its VP/Marketing and Business Development, National Sales, Western Region for the Univision Network. Based in LA, Lori makes the move to Univision from KMEX/LA, where she was LSM.


Thursday–A18-49 Analysis:   CBS led the group on Thursday night with an overall 3.5/11 A18-49 rating, according to final numbers from Nielsen Media Research.  UPN, ABC, NBC and Fox all delivered a six share, while WB struggled with a .6/2.  At 8p the elimination episode of Big Brother earned a 2.8/10, followed at 9p by a repeat of CSI earning a time period winning 4.2/13.  The Law Firm debuted on NBC with a 1.9/6, and the ABC News series Hooking Up at 9p earned a 1.7/5.  At 10p a repeat of Without a Trace on CBS dominated with a 3.5/10, while ABC’s Primetime Live earned a 2.5/7.

FINAL HOUSEHOLD RATINGS: Thursday, July 28, 2005, for all Networks – program averages. Source: Nielsen Media Research. 

CBS     7.3/13   Big Brother 5.1/10, CSI [r] 9.0/16, Without a Trace [r] 7.7/13

ABC     4.0/7    Extreme Makeover [r] 3.1/6, Hooking Up 2.9/5, Primetime Live 5.9/10     

NBC     3.4/6    Joey [r] 3.3/6, Will & Grace [r] 3.3/6, Law Firm [p] 3.7/6, ER [r] 3.1/5        

UPN     3.3/6    WWE Smackdown 3.3/6     

FOX    2.5/5    That 70’s Show [r] 2.9/6, That 70’s Show [r] 3.0/5, The O.C. [r] 2.0/4

WB      1.0/2    Smallville [r] 1.3/2, Everwood [r] .8/1

A18-49            CBS 3.5/11, UPN 1.9/6, ABC and NBC 1.8/6, Fox 1.7/6, WB .6/2

The History Channel presents This Day in History:
1941-A vital tool to the Allied forces, the Jeep was designed a short time before August 1st and was ready for use by the Allied forces on this day.  The Allies were getting badly beaten because supplies could not move far away from railroad lines.  The Jeep alleviated the problem and helped save the war.  Perhaps this is why it became a household brand throughout the 20th century.


Who’s more excited about the upcoming
new season of Psychic Detectives:
viewers or advertisers?

Hard to tell. Faithful fans can’t wait until Oct. 5. And advertisers are anticipating a wealth of unique marketing opportunities, including our Psychic Detectives interactive sweepstakes, in 4th Q 2005. Explore options.

Today’s Trivia Question:
   According to the Ray Charles sung jingle, what is The Right One, Baby?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
08.01.05  – 4:44am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

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Copyright Cynthia Turner 2005

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WHAT’S ON TONIGHT:  Monday, August 1, 2005

ABC              Movie:  The Sixth Sense
CBS              King of Queens [r], Raymond [r], 2-1/2 Men [r], Rock Star INXS, CSI: Miami [r]
FOX              Hell’s Kitchen [finale]
NBC              Fear Factor [r], Las Vegas [r], Medium [r]
PAX              Doc, Diagnosis Murder, Early Edition
UPN              One on One [r], All of Us [r], Girlfriends [r], Half & Half [r]
WB               7th Heaven [r], Summerland [r]
TELE             El Cuerpo del Deseo, Los Plateados, Decisiones
UNIV             Apuesta por un Amor, La Madrasta, Cristina


Take a fun-filled, tongue-in-check, fast-paced journey into the strange side of American History. 

Hosted by Mark Moran & Mark Sceurman
Premieres Tonight @ 10pm /9c

It’s rated FW-H for freakin’ weird history

Click here for more

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