Monday, August 15th, 2011

Cynopsis: Sports

Good morning. It’s Monday, August 15, 2011, and this is your first early morning Sports briefing.

Last week’s announcement that MLS had struck a deal with NBC Sports Group was a coup for the league, according to executives. With the deal providing a three-year agreement allowing for the first broadcast network coverage of MLS games in English in America since 2002 as well as a slew of content for NBC Sports Network and an additional outlet for the US Men’s team. With ratings moving upward for the sport, MLS executives are keen to maximize rising interest and entrench audiences through their new partners.

Cynopsis Sports spoke with MLS Executive VP Dan Courtemanche about soccer’s future stateside, what the deal brings to the sport and how negotiations went down.

Courtemanche on contract talks: We have a current agreement with Fox Soccer for this package and they had a window where they had an exclusive negotiating period. That expired in May and once that expired and we did not have an agreement, we engaged in preliminary discussions with the folks at NBC Sports. Those discussions were expedited over the last couple of weeks and fortunately we were able to finalize the deal.

On partnering with NBC Sports: There are a number of factors that went into it, NBC Sports is well respected, their promotional expertise, their superb production and broadcast quality, the fact that NBC Universal is one of the most important and connected media companies in the world. Distribution ultimately played a role in the decision. Versus (soon to be NBC Sports Network) has 80 million households and Fox Soccer had a shade under 40 million. So we doubled our distribution. Fox Soccer has been a great partner and they hired a number of individuals to increase their resources in production, on air talent, graphics package. We had a good experience with them but it was hard to turn away the package that NBC Sports offered.

On the league’s broadcast goals: Independent research shows that there are tens of millions of people in this country who are connected to soccer. Some are avid fans, some casual. It’s our job to make them fans of MLS Clubs. On Fox Soccer, we were seeing the core fans tuning in to watch games but NBC provides us with the opportunity to reach some of those individuals who may watch the World Cup when it comes on but they are not necessarily engaged in MLS. But now through the promotion and distribution that NBC offers, we should be able to reach those audiences.

On the Air

Big embarrassment or wily legal maneuvering? Sports media outlets around the country were consumed over the weekend with Texas A&M’s potential defection from the Big 12 to the Southeastern Conference that could cause a potential domino effect and alter college lineups for nearly every broadcaster. On Sunday the SEC proclaimed that no action was taken on voting in A&M or any other new member although the conference would examine it in the future. Some analysts were quick to suggest that this was legalese so the conference wouldn’t get sued and officials are actually waiting for A&M regents to meet today to officially leave the Big 12 before they extend an offer. Network executives said they would uphold their deals while everything was intact, but will be monitoring the situation “closely.” One executive stated that they were already being consulted on potential new members.

Univision’s coverage of the United States National Team against the Mexican National Team last week drew 9.4 million viewers who tuned in to all or part the broadcast. The game ranked as the top program for the night among Adults 18-34, Men 18-34, Men 18-49 and Persons 12-34. The friendly contest also drew more than 1 million minutes of live streaming across 25,000 unique media players at

The Atlanta Braves lost one of their icons with the passing of Ernie Johnson Sr., 87. Johnson served as the long-time voice of TBS’ Atlanta Braves coverage and is a member of the Atlanta Braves Hall of Fame. He is the father of Turner Sports announcer Ernie Johnson Jr. “The Turner Sports family is saddened by the loss of Ernie Johnson Sr.,” said David Levy, president of sales, distribution and sports for Turner Broadcasting System, Inc. “He was an iconic voice who helped create a national fan base for TBS’ baseball coverage of the Atlanta Braves. Our deepest sympathies to his wife Lois, his children Ernie Jr, Chris and Dawn, and his grandchildren.”

With rain washing out Sunday’s Sprint Cup Series race on ESPN, the Watkins Glen race will now be held (weather permitting) at 10a this morning on the channel.

ESPN kicked off its coverage of England’s Barclays Premier League in the U.S. over the weekend, with Fulham facing Aston Villa on ESPN2, and ESPN Deportes. The company is set to televide up to 74 matches for the season, with Ian Darke calling the action along with analyst Steve McManaman and on-site reporter Darrell Currie.

One of the BCS’ most vocal critics, Playoff PAC, is once again ruffling feathers for Fiesta Bowl officials, challenging the legality of a contract between bowl organizers and the Scottsdale visitor’s bureau that provides over $8 million to the Fiesta Bowl over 20 years. The Bowl requires teams and their affiliates groups to stay in hotels in Scottsdale and a nearby town while in the area to play the game, which Playoff PAC dubs a “kickback” and has subsequently filed complaints with the attorney generals of nine states whose teams have played in the game in recent years. Bowl officials have denied any wrongdoing, citing an ability to guarantee low prices for the rooms.

ESPN LA is all about New York this football season, reaching a deal with the New York Jets to broadcast the team’s games this year. All 16 regular-season games will air live on 710 ESPN, beginning with the Jets’ Sept. 11 matchup with the Dallas Cowboys.The announcement touts Jets quarterback Mark Sanchez’ history with the USC Trojans as a key reason for the agreement.

In an effort to revive “the declining popularity” of horse racing, The Jockey Club has announced that they will underwrite the production of a national television series that showcases racing in 2012 as part of a “multi-million-dollar” effort to drive interest in the sport. Broadcasts of the new series will feature advertisements and promotions of other projects that the Jockey Club is set to launch including a free wager site and a social-networking game focused on racing,

Sponsorship & Promotion

London Olympic organizers inked a deal with Heathrow airport to serve as the 42nd domestic sponsor of the 2012 Summer Games, with the airport set to become a tier three sponsor, which is worth just over $16 million. The day after the closing ceremonies are expected to be the airport’s busiest day ever next year.

Old Navy is getting into the sports world, and will open Super Fan Nation areas within its stores tomorrow with the sale of branded goods from NFL teams as well as over 70 Division I schools. The retail chain will look to bolster sales with a high-end marketing campaign at college stadiums and arenas, as well as in-store appearances by college bands, cheerleaders and mascots and a 10-day national television advertising campaign

Digital Fields

Tiger may have had yet another bad weekend, but scored back-to-back record-setting days during Rounds 1 & 2 of the PGA Championship last week. On Thursday, drew nearly 53 million page views (up 28% vs. 2010) and a record-setting 2.1 million daily unique visitors (up 22% vs. 2010) while Friday’s traffic earned nearly 56 million page views(up 7% vs. 2010)and broke Thursday’s record with 2.2 million daily unique visitors(up 9% vs. 2010).

ESPN International has acquired Australia’s largest sports tipping and fantasy games platform from Extra Corp Pty. Ltd. The site offers social tipping competitions across 20 of Australia’s favorite sports, including AFL and NRL and boasts hundreds of thousands of registered users. The acquisition will help strengthen ESPN’s digital audience as well as advertising revenue and local content offering in Australia.

BTN is teaming up with to alter history. The simulation project, dubbed “Big Ten Legends & Leaders: 1996-2010,” will look at what could have happened if Nebraska had joined the Big Ten 15 years ago or what would have happened if the conference had establish divisions in 1996. Every day through August 26, a simulated season in Big Ten history will be highlighted on the network’s website, including box scores and play-by-plays for every hypothetical Big Ten Championship Game.

Joe Carney has been named Vice President, Sponsorship Sales, Eastern Region for MLB Advanced Media. Carney will now manage online advertising and revenue for, the Club sites and all mobile and social media offerings.  Carney joined MLBAM from the NFL where as Director of Media Sales he developed and oversaw marketing and sales strategy across the League’s digital properties including, NFL Wireless and NFL Mobile.

The Main Event

The return of Monday Night Football (ok, its preseason) with the Jets/Texans on ESPN tonight at 8p.

ON THIS DAY in 1990: Mark McGwire became the first to hit 30+ home runs in each of his first four seasons.

Answer to Yesterday’s Sports Trivia Question: Who is the all-time sack leader on the Denver Broncos?  Simon Fletcher with 97.5 sacks. Kudos: Bridget Burke – CBS Interactive – Sports/Atlanta; David  Hauptman – Katz Television Group/Denver; Jeff Anderson – DISH Network/Englewood; Jessica Schoep – STARZ Entertainment/Denver

In The Know:  What was the original name of the New York Jets?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: [email protected] (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 (8/20)

JOB OPENING: DIR, Syfy PRIMARY RSRCH/NYC: Plan, design, analyze & report consumer rsrch projs. 7+yrs exp internet surveys, focus groups & syndicated rsrch services desired. BA/BS Req. Apply: Job# 2137 (8/19)

JOB OPENING: FREELANCE WEB ANALYST/NBCUNIVERSAL/LA:   3-6 mos. assignment. Supports & E!Online. 3+ yrs. Omniture exp. needed. Apply: (8/19)

JOB OPENING: MGR, DIGITAL MKTG/TVL: Mng overall dig mktg plans/deliverables, help dev strat/excute tactics. Str knwldg anlyzng/optimizng SEM, mobile, social ntwks. TV mktg exp plus EOE/M/F/D/AAP Apply (8/19)

JOB OPENING: DISTRIBUTION COORD/OTF/NY: Play meaningful role in all mktg initiatives to acquire & sell prgrmng across mult platforms in the US & Canada. Content sales & admin exp prfd. Res/cover: [email protected] (8/18)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/NY: Job#2583BR Responsible for revenue goals which include growing existing business as well as developing new business. To apply, please visit (8/17)

JOB OPENING: SOCIAL MEDIA SPLST/NEW YORK: Execute social media-driven content & consumer engagement strategies various social media platforms (8/16)

JOB OPENING: MGR CONTRACT ADMIN/AMC NETWORKS/NYC: Ovrsee rights mgmt systm. Prep/review standard forms/agreements for prod, promo sponsrshp, events for cable channls. 5+ yr exp, bar certfd paralegl preferd. [email protected] (8/16)

JOB OPENING: PRODUCER /TV talk show/NY: TV talk show looking for seasoned talk show Producer with strong leadership qualities, 5+yrs booking ex, exc rsrch, written & verbal comm. skills. Immed start. [email protected] (8/16)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. [email protected] (8/16)

JOB OPENING: DIR, STRATEGIC RESEARCH/NY: Provide in depth analysis of TV landscape(broadcast cable & alternative platforms) focus on issues impacting media business. 7+ yr exp. job#2017BR (8/16)

JOB OPENING: DIRECTOR OF NETWORK OPERATIONS/NESN/MA: Responsibilities incl leading & overseeing the dvlpmnt of: an operations mngmnt team & staff, high quality and efficient technical operations, and safety programs. (8/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY:  Paolucci Communications Arts in PV, CA is looking for Fall Intern. Internship includes Social Media, PR efforts. Learn how an Agency runs  incredible networking opp. Res/Cover Lisa @ [email protected]  (8/19)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/THE LIPPIN GROUP/NYC Seeking smart, creative self-starter to assist busy entertainment PR agency. Strong writing/research skills required. Resume and cover letter to [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: FALL PROD INTERNS/SATURDAY NIGHT LIVE/NYC: completion of at least two yrs of college level courses related to field of interest is pref’d, good organizational skills a must. Email: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY:. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: Bergen County non-profit, Shelter Our Sister is seeking an intern (currently enrolled in school) to assist the Director of Development and PR. Hours/Days are flexible. Please send resumes to [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/17)

FALL INTERNSHIP CREDITS ONLY: Kirkstall Road Enterprises/NYC: immediately seeking interns for various departments for The Jeremy Kyle Show. Apply @ [email protected] (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

SITUATION WANTED: A young creative & proactive NY-based woman seeking CREATIVE EXECUTIVE/DEVELOPMENT POSITION (Exp: 2 yrs. agency,2 yrs.Exec.Assistant,1+yrs.Creative & Acquisitions) Please contact [email protected] (8/19)

SITUATION WANTED: PRODUCER, FIELD PROD & CREATIVE WRITER: 9+ yrs exp on TV for MTV, Mun2 & others. Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected] 3102540131 (8/18)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys. Exp. w convergence [email protected] (8/18)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/18)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]   (8/17)

SITUATION WANTED: HOST/SPOKES – Complete package personality seeks TV show/online series or corp spokes role. Exp in TV, online, radio, live. Career as life coach, motiv spkr, pub. author, producer. Email [email protected] (8/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/16)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs.exp- Budgets done for all formats TV, feature, & 3D. Very accurate, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (8/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]