Monday, April 2nd, 2007



TV, Print, Radio, & Online

  • Launching the first 24-hour online “KEWL Cartoon” Community in Summer ’07 with free VOD, safe chatting, games and more.
  • Debuting the first TWEEN targeted music & fan magazine “KEWL.”  Available at retailers nationwide!
  • Targeting girls & boys this year with “KEWL TV” on CBS Saturday Mornings.
  • Stay tuned for the launch of “KEWL” Radio in 2008

Contact: Karl Kuechenmeister or Dave Danowski at (212) 239-4437

Cynopsis: Kids!


Good morning. It’s Monday, April 2, 2007 and this is your first early morning briefing.

DIC Entertainment, Geffen Records and Poets Road have teamed up to launch KEWL, a new tweentargeted brand, with a celebrity music-driven branded magazine, a website and a TV review series, currently in development and tentatively called Everything KEWL.  The first issue of KEWL magazine, including a printing of 500,000+ copies, will be available nationwide in retail outlets including Claire’s, FYE, Sam Goody, Skechers, Suncoast, Toys ‘R Us among others.  KEWL will also feature fashion, quizzes, advice, horoscopes and posters.  The second issue of KEWL will be published in June 2007.  In conjunction with the debut of the magazine, a corresponding website, , has been launched and will be updated daily and will feature user submitted content and contests.  The TV series, Everything KEWL, is expected to feature information about new tween-targeted movies/TV shows/games/music/gadgets/style and will be hosted by SPG: The Slumber Party Girls.  Poets Road is a new media design and brand development company.


In addition to replays of the full 20th Annual Kids Choice Awards show, Nickelodeon plans to televise Kids Choice Awards: Best of the Mess, a 30-minute special featuring highlights of the program, which will air first tomorrow, Tuesday, April 3 at 5p, and several times thereafter.  Viewers can also watch the 30-minute version of the show beginning next week on TurboNick,’s broadband video service.  (check out KCA winners further below)

Foothill Entertainment, Inc. has acquired the worldwide distribution rights to Planet Bizzaro, The World According to Zoomer (52×11′, 26×25′), outside of Asia and Australasia, from Singapore-based Studio Bizzaro.  Targeted to tweens, the series is a mix of live-action and high-tech puppetry, featuring miniature backgrounds, that revolves around the online friendship between an Earthling named Amber and Zoomer, an alien.  Unaware that Zoomer is an alien who lives on Boomer, a dust-ball planet about 317 light years away, Amber relates her frustrations and concerns about things that are wrong in her world to him.  In response, Zoomer regales Amber with stories about the ways that he and his friends deal with things like peer pressure, each episode presenting a different issue and solutions.  Created by puppeteer Brian Zimmerman and co-produced by Brad Bowyer, Planet Bizzaro was originally designed as a series of public service announcements.  The project went on to be produced as a series of 12 shorts called What Planet Are You From, eventually evolving into Planet Bizzaro, The World According To Zoomer.

PBS KIDS Sprout dances into spring with Sprout’s Dance Party, a week-long event that will run Friday, April 20-Friday, April 27, 6a-6p each day.  Coinciding with National Dance Week, Sprout’s Dance Party will feature the world TV movie premiere of Angelina Ballerina’s All Dancers On Deck on Friday, April 20 at 5p, as well as a special presentation of Angelina Ballerina’s Princess Dance on Saturday, April 21 at 9a.  Additionally, dance-themed episodes of series including Bob The Builder, Sesame Street, Teletubbies, Jay Jay the Jet Plane, Dragon Tale and Angelina Ballerina, will air each day during the event, as will viewer submitted videos featuring preschoolers dancing.  Viewer submitted videos will also be available on and Sprout On Demand.

4Kids Entertainment will offer its new animated action series Chaotic (40×30′ Hi Def) to buyers later this month at MIPTV, April 16-20 in France.  Chaotic premiered in the US in January 2007 on 4Kids TV, and in Canada this March on Teletoon.  The Chaotic multi-platform trading card game is set to bow this May.  Vancouver’s Bardel Entertainment is the hi-def animator for the series. 4Kids has exclusive rights to represent Chaotic worldwide across broadcast, home video, music and merchandise licensing


Cartoon Network plans to showcase The Secret Saturdays and Santo, El Enmascarado de Plata (the silver masked man) two new animated properties, both currently in production, at the Licensing 2007 International.  The Secret Saturdays is a comedy/action series about Doc, Drew and Zak Saturday, a family of scientists who live in a hidden base and work as part of a network of scientists to protect the world from unexplained and terrifying things.  Santo is based on the legend of the wrestling hero, Santo, El Enmascarado de Plata, who uses his mask’s mystical powers to fight evildoers both inside and outside the ring.  Additionally, the network will continue to build programs around existing properties including The Grim Adventures of Billy & Mandy, Camp Lazlo, My Gym Partner’s A Monkey, and Ed, Edd n Eddy.  Licensing 2007 International will be held June 19-21, 2007, at the Javitz Convention Center, NYC.


Nickelodeon handed out orange blimps at its 20th Annual Kids Choice Awards (KCA) on Saturday, March 31.  Hosted by Justin Timberlake, the 2007 KCA show was originally slated as a 90-minute special (8-9:30p), but the show ultimately ran for an additional 20-minutes with credits rolling at 9:50p.  This year’s scream-fest featured the sliming of lost of celebrities, not to mention kids/parents/celebrities in the audience, over the course of the evening including Jackie Chan, Chris Tucker, Tobey Maguire, Timberlake, Steve Carell, and Vince Vaughn.  Kids voted in droves, 40+ million cast votes last month, 13+ million more votes than last year, via, Nicktropolis and TurboNick as well as through texts on their mobile phones.  While Timberlake won for top male singer, he surrendered his crown as the two-time winner for the best burp to the entire audience of kids, who together created a burp extraordinaire.  Kids selected Ben Stiller as the celebrity they’d ‘most want to be’ for this year’s Wannabe Award.  Produced by Nickelodeon Productions in association with bob Bain Productions, the show was seen in upwards of 205 million households across Nickelodeon’s 34 channels around the world.  This year’s KCA Winners include favorites in:

  • Movie: The Pirates of the Caribbean: Dead Man’s Chest
  • Actress: Dakota Fanning
  • Actor: Adam Sandler
  • Voice from an Animated Movie: Queen Latifah in Ice Age: The Meltdown
  • Animated Movie: Happy Feet


  • Music Group: Black Eyed Peas
  • Female Singer: Beyoncé
  • Male Singer: Justin Timberlake
  • Song: Irreplaceable (Beyonce)


  • Show: American Idol
  • Actress: Miley Cyrus (Hannah Montana)
  • Actor: Drake Bell (Drake & Josh)
  • Cartoon: SpongeBob SquarePants


  • Athlete: Shaquille O’Neal

Other Categories

  • Video Game: SpongeBob SquarePants: Creature from the Krusty Krab
  • Book: Harry Potter (series)

Oh, and by the way, do you know what today is?  It’s Cynopsis’ 10th Anniversary!  10 years ago today the very first Cynopsis was distributed – then called News of the Day, and distributed by hand and by fax to all six subscribers.  Two of those six are, remarkably, still subscribers – Jack Oken, currently the GM/Strategic Measurement Initiatives at Nielsen Media Research, and then the President of MMT Sales, and my boss; and Christina Cygan of Donavan Data Systems who 10 years ago worked in the MMT Sales Research Department.  Talk about reader loyalty!  It’s been quite an adventure these ten years, from a half dozen subscribers to more than 55,000 and a currently daily readership with passalong of more than 144,000 worldwide. Later on this morning check your inbox for another Cynopsis email which will give you a little more detail on our ten years and how we’re all going to celebrate this year! 

Calling all college students!  Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July, is coming back on April 26, 2007, and if your essay on television is one of the four published, you’ll be paid $350! We’re looking for 350 word editorials on the subject of television from current college students all around the world.  The four most insightful, original, humorous and/or well-written pieces will be included in this special College Edition of Weekender , and only those four will be paid $350.  College Professors, moms and dads – encourage your students to participate!  All entries should be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 30-April 1, 2007:
Blades of Glory (Paramount (DreamWorks)) PG-13 Opening Weekend $33.0m
Meet the Robinsons (Buena Vista) G                      Opening Weekend $25.1m
TMNT (Warner Bros.) PG                                      $9.1m-2 wk total $38.4m
Wild Hogs (Buena Vista) PG-13                             $8.4m-5 wk total $135.4m
Premonition (Sony/Columbia) PG-13                     $5.1m-3 wk total $39.3m
The Last Mimzy (New Line) PG                              $4.0m-2 wk total $16.2m
The Namesake (Fox Searchlight) PG-13                 $1.5m-4 wk total $4.6m
Pride (Lionsgate) PG                                            $1.5m-2 wk total $5.8m
Amazing Grace (IDP) PG                                      $823,000-6 wk total $18.2m
Bridge to Terabithia (Buena Vista) PG                   $551,000-7 wk total $80.3m
Source: Box Office Mojo


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 29, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1101; K6-11 544; TWEENS 9-14 401
DISNEY CHANNEL:     K2-11   706; K6-11 388; TWEENS 9-14 332
CARTOON NETWORK: K2-11   601; K6-11 342; TWEENS 9-14 232
TOON DISNEY:           K2-11   155; K6-11   72; TWEENS 9-14   35
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: In what TV game show did two teams (usually men against women),  try to communicate a secret word between the captain and the other team member who’s hearing was concealed under head phones, all vying for a cash prize?  HOT STREAK   Kudos to: Ooh, only one.  Nice job Steve!  Steve Leblang-FX Network

Today’s Trivia Question: The characters in what cartoon live inside the city park operated by Mr Dinkel? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ACCOUNT EXECUTIVE II/Turner Sports Interactive, NY:  Must have 5+ yrs of digital ad sales exp; AE will be responsible for,, and  Apply online, Req# 69371.  EOE (4/7)
JOB OPENING: DIGITAL TRAFFIC SPECIALIST/CNN, Ad Operations, NY: Must have 1-2+ yrs of digital ad trafficking exp; attention to detail, passion for excellence.  Apply online via, Req# 72955.  EOE  (4/7)
JOB OPENING:  DIRECTOR/CONSUMER MARKETING/NBCU/Bravo: 7+ years overall marketing experience. TV, cable, and consumer marketing experience preferred. Temporary assignment approx. 3 weeks.  Resumes to: [email protected]    (4/7)

JOB OPENING:  MANAGER, DIST. & FIELD MKTING/LIFETIME NY: Manage account and state territory to drive distribution of Lifetime Networks, HD and various Lifetime VOD services. Apply at: 4/6)

JOB OPENING:  REGIONAL COORDINATOR/LIFETIME/NY: Support the sales efforts of the Distribution and Field Marketing staff and service our affiliated cable systems.  Apply at: (4/6)

JOB OPENING:  PROMOTIONS PRODUCER/Chicago/Harpo:  Create, Write & Produce promo packages and image pieces for The Oprah Winfrey Show& related franchises. Min. 5 years in Promos w/Major TV or Cable Network. [email protected] (4/6)

JOB OPENING: SALES ADMIN MGR, EMERGING MEDIA/COMCAST/NYC: manage pricing g& plnning, comm ops, sales support for VOD networks. 4+ yrs sales support exp for cable/bdcst; strong organizational skills. Apply [email protected] (4/6)

JOB OPENING:  SALES PLANNER/MUSIC CHOICE/NYC:  Manage proposal process; update sales materials.  Manage small-scale accounts. Identify/research prospects.  2+ yrs exp. at ad agency or network. [email protected] (4/6)

JOB OPENING:  SUPERVISING PRODUCER/Silver Spring, MD:  Health & fitness original productions – research, talent, scripts, cut review. Collaborative envir., min. 3 yrs supv exp. Resume/ltr to [email protected]    (4/13)

JOB OPENING:  LOCAL SALES MANAGER/Comcast Spotlight/Guilford, CT: 5-7 yrs media exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. ref. 45885BR  (4/6)

JOB OPENING:  DESIGN DIRECTOR/RL/Columbia MD: He or she will deliver creative solutions, help direct the creative process and work with all internal departments. Please visit for full job description  (4/6)

JOB OPENING: ACCOUNT DIRECTOR (Western)/SCREENVISION: Dev/sell integrated media prgrms to clients/agencies. Plain, coord  sell. BA req’d. 6 + yrs media sales exp. Based in Santa Monica. [email protected] (4/4)

JOB OPENING: MGR OFFICE SVCS /A&E TV, NY:  Mng office svc areas staff/outsourced svcs/projects/equipment/facilities/purchasing/communications.  BA + 5 yrs facility & office svc mgmt.  Res w/salary: (4/4)

JOB OPENING: DIR, INTERNATIONAL DEVELOPMENT/Scripps Networks NYC: Identify/develop new international licensing clients/grow existing program distribution business, 3yrs international prgm sales exp.Apply: (4/4)

JOB OPENING: BROADCAST SUPERVISOR /NYC: 5-7yrs exp, strategic planning & execution of TV campaigns, extensive client contact, supervise TV dept. See full posting & apply at: (4/4)

JOB OPENING: WRITER/PRODUCER/Current TV SF CA: 2-3 yrs. promos exp. in TV promos, w/ shooting exp., FCP, & cpywrtng skills.  To write, direct, produce, & edit original promos. [email protected]    EOE. (4/4)

JOB OPENING: SALES & MARKETING EXECS/NY: Top-Tier Talent desired to take Sales/Marketing Lead for Cable/Broadband/Mobile multi-platform roll-out. Ground-Floor Opportunity. Respond to [email protected]   (4/4)

JOB OPENING:  MANAGER OF DEVELOPMENT/ LA-based production company:  Must have experience in non-scripted, reality & formats.Strong writing ability essential.Fax resumes to: ATTN: HUMAN RESOURCES 818-760-1509 (4/4)

JOB OPENING:  MECH ARTIST/ PROD. ART/LIFETIME NY: Assists design and production teams in graphic production for collateral, packaging, display and advertising projects. Apply at: (4/4)

JOB OPENING:  STUDIO MGR/ PROJ. MGR/LIFETIME NY: Responsible for the general management of a graphic design studio. Apply at: (4/4)

JOB OPENING:  VP PRODUCTION /GSN/SM: Oversee physical production on tv shows, analyze & negotiate budgets. 10 yrs exp. in tv or film, 5 yrs in production mgmt- game & reality. Send resume to [email protected] (4/4)

JOB OPENING:  CREATIVE SERVICES COORDINATOR/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (4/4)

JOB OPENING:  DIRECTOR OF PRODUCT MGM’T DIGITAL/MTV/NYC: 2-3 yrs exp. in mobile media industry; exp. in production & production mgm’t for mobile products. EOE/M/F/D/AAP. Apply (4/4)

JOB OPENING: DIRECTOR BUSINESS DEVELOPMENT/Logo/NYC: 5+yrs exp (3yrs consult/InvestBnk/M&A/BizDev), Strg financModel/Excel skils, Strng analyt thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING: SENIOR PRODUCER ONLINE/Logo/NYC:  6+yrs Digital Producer exp, Strg Visio/wireframing skills, HTML/XML , Strg interpersnl/org skills, Knwldg of Databased Content Mgmt Sys EOE/M/F/D/AAP. Apply (4/3)

JOB OPENING:  MGR, LICENSING/AMERICAN GREETINGS PROPERTIES/NYC:Licensing OUT sales of both new and existing AG properties; manage and grow existing licensees; 5+ yrs licensing industry exp. Resumes: [email protected] (4/3)

JOB OPENING:  COMMUNICATIONS MGR/ION Media/WPB, FL: 4+yrs exp TV corp comm/PR/media relations; dev/mng corp PR strategy; strong writing/pitching skills; strong trade/biz media contacts; Res: [email protected] (4/3)

JOB OPENING: PROMO SCHEDULER/NY: Ensure accurate inventory; mgmt of all promo elements in the ProTrack database system. Exp w/ interstitial scheduling systems; fluent in Spanish & English desired. Res:  [email protected]  (4/3)

JOB OPENING: ASSISTANT TO ENTERTAINMENT CEO. Must be highly motivated, mature, and organized. Must be willing to be on call after hours. Salary commensurate with exp, full benefits.Email res/cover letter to: [email protected] (4/3)

JOB OPENING: POST-PROD MGR at Voom HD/NYC: schedule post-production staff & facilities for HDTV channels. Must have 3-5 yrs exp. w/ videotape post-production process in a broadcast environment. [email protected] (4/3)

JOB OPENING: DIR/VP SALES/NYC: Top 5 network media co. Lead sales team in youth segment for multi-platform sales. 3-8 yrs exp in media sales. Resumes: [email protected]    (4/3)

JOB OPENING: RESEARCH ANALYST/ LA: Track ratings & provide analyses of kids’ ntwrks/blocks/radio competitive prgrmng.Degree, 1 yr synd/brdcast/cable exp; TV, Nielsen, Star Trak, ratings exp pref. Apply at: (4/3)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY: SPRING INTERNSHIPS with Peter Greenberg, Travel Editor for NBC and AOL:  Assist with research for tv/radio/online news segments.  Both LA and New York office. [email protected] (4/4)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERNS/Red Moxie/NYC: Reality Show. Assist with research, logging, screening, working shoots, etc. Word & Excel. Ability to shoot mini DV a plus. Send resume and cover letter to [email protected] (4/4)


E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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