Monday, April 28th, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, April 28, 2008, and this is your first early morning digital briefing.
The deadline passed and nobody blinked. So next up for Microsoft is a hostile takeover bid towards Yahoo if Steve Ballmer is true to his word. Fourteen out of 25 analysts polled by Reuters see this happening, but possibly with a slightly higher bid in hand. (After all, Microsoft’s $44.6 billion bid has fallen in value to $42.7 billion due to a drop in its stock price.) Meanwhile Yahoo unveiled a plan to open up its web services to allow developers to access assets such as Yahoo Mail, Messenger and Address Book in order to build applications around them. Yahoo will also let developers use their bandwidth, storage, database and CPU resources to host their applications through Yahoo’s Application Platform, within reason that is.

Never underestimate the power of soccer.  Reach Hispanic sports fans only on GolTV.

~ MULTIPLATFORM CONTENT NEWS ~ is reporting record traffic of 12 million unique visitors to its site in March, thanks to new products and content – a 40% bump from a year ago. TV Guide says 700,000 users are logging on to use the its newly revamped online video search engine, which sources officially sanctioned video available from 65 broadcast and cable sites. The site’s next big push will be to propagate its online video guide widget/syndication platform, which powers TV-related searches and is available to embed on third party sites. TVGuide is currently in talks with network sites to launch video widgets that will reside on their sites and index only their network programming, according to Paul Greenberg, SVP & GM of TV Guide Online.
Sony Computer Entertainment is gearing up to rock the Coachella Valley Music & Arts Festival again this year with two fully interactive tents, giving attendees access to music content, social networking and gaming via a series of networked PlayStation3 consoles.
Following in the footsteps of Nine Inch Nails, R.E.M. and others, The Material Girl began streaming her latest album Hard Candy via her MySpace page over the weekend, 4 days before its official U.S. release on Tuesday. Madonna has been building interest in the album with a Hard Candy video widget embeddable on MySpace, Facebook, Hi5 and other services. She’s also performing live at the Roseland Ballroom in New York on Wednesday, April 30 in a show that will be streamed live on
Call of Content: Si TV and Voto Latino is conducting a nationwide talent search to find 2 young cub reporters to cover the Democratic and Republican national conventions this summer. A panel of judges, including actress and Voto Latino co-founder Rosario Dawson, former U.S. Rep. from Texas Henry Bonilla, CNN’s Rick Sanchez, YouTube’s Steve Grove and Craigslist’s Craig Newmark, will evaluate the top five candidates from each of the party submissions to select the winners. Upload your photo and video at Hurry – the deadline to enter is May 6.


White label social media platform Ripple6 is working on creating applications for Gannett and Meredith, reports Mediapost. The Gannett community site is geared around the indie music scene, allowing users vote for their favorite bands to help boost their visibility. The Meredith project involves recipe sharing.


The reason for Charlie Ergen’s interest in 700 MHZ spectrum may have been revealed. Dish Network, which acquired a license for the E-block spectrum during the FCC’s recently-concluded auction, is planning to test a new “DVB-SH” handheld mobile TV device with Alcatel-Lucent over the summer to validate its performance and cost effectiveness.
AOL acquired Fantasy Football site FleaFlicker .com for an undisclosed amount, one of the more popular independently owned fantasy sites which powers The Washington Post’s fantasy football leagues. Redesigned news, sports and health categories helped AOL grow its unique user base by 15% to 26.5 million visitors in March, according to comScore numbers sources by WSJ.


Online video start-ups raised a healthy $461 million in financing in 2007, according DowJones VentureSource data sources by NewTeeVee. That’s up from $266.9 million invested in the category in 2006. Look for that benchmark to be surpassed this year as $217.3 million was raised by video start-ups during the first quarter of 2008 alone.


Lionsgate named former CinemaNow CEO Curt Marvis as President of Digital Media, reports THR, a newly created position. He will oversee digital distribution for all Lionsgate divisions including home entertainment, TV, film and music as well as the company’s stakes in, FearNet and the new premium movie service announced last week with Viacom and MGM.
John Burbank
has been appointed to the newly created position of Chief Marketing Officer for The Nielsen Company, effective May 9, 2008.  Burbank, who is currently Chief Marketing Officer for AOL, will report to Susan Whiting, EVP.
Championship Gaming Series
tapped Rachel McClean as VP/Digital Media, reporting directly to COO Geoff Stevens. Rachel joins from GoTV and before than served as VP for MTV Networks International Digital Creative and Production. CGS also named Jim Downs as Director of Online Media, in charge of design, development, and implementation of online game content and programming.
M3 Television
named veteran producer Victoria Mercado Guinto to lead a new Digital Multiplatform Content Division targeting television and online media. Victoria previously oversaw production of ABC’s Dancing with the Stars and The Bachelor.
Florian Lormes
was appointed to Director of Sales & Marketing for He will focus on growing impressions, building partnerships and boosting ad revenue, reporting to President and CEO Tomas Hohenacker.



Online Marketing. PR. Promotion.

Creative and Innovative Campaigns Since 1997

Summer 2008 Campaigns include:
In Plain Sight (USA Network), The Andromeda Strain (A&E Network), Ice Road Truckers (History),
SummerSlam (WWE) and The Next Food Network Star (Food Network)

Howie Kleinberg: 212.354.2142, [email protected]


An interactive online TV show called is raising its profile a bit tonight with a special webcast starring Jeopardy’s reining winning-streak holder Ken Jennings. The PlayCafe concept is pretty simple. Users can tune in any evening between 9-11 pm ET (6-8 PT) to play a variety of games – including poll predictions, trivia, word change games – or chat with one another for a chance to win cash and prizes. Tonight Ken will test his wits against everyone else logged in. He will leave a personalized voicemail message on any user’s home phone that beats him.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


Never underestimate the power of soccer.
Discover GolTV

We are more than you think …

GolTV has more viewers watching soccer matches and and is now among the top 3 Spanish language cable networks. GolTV delivers more value by capturing more Hispanic sports loving fans than almost anyone else.
Exceed your GOALS with GolTV; because you’re here to win.

Contact 305-864-9799 –

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIRECTOR, PRODUCT DEVELOPMENT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/3)

JOB OPENING: SR. RESEARCH-MKTING ANALYST/NYC: Hispanic TV Sales Rep Firm. 1-2 years exp. Good analytical & writing skills. Nielsen-Galaxy Navigator, PowerPoint, Excel. Knowledge Qualitative a+. Email: [email protected]  (5/3)

JOB OPENING: NETWORK NEGOTIATOR/RPA:   3-4 yrs’ buying exp. Nat’l TV/radio buys/maintenance for multiple clients, including Honda. Will train/supervise assistants. Apply @ . EOE (5/3)

JOB OPENING: MEDIA RESEARCH MANAGER/RPA:   5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (5/3)

JOB OPENING: MKTG/SPECIAL PROJECTS DIRECTOR/Cynopsis Top Tier (recruiter): Oversee variety of special projects; 2-3+ yrs marketing exp; highly creative thinker/executor – do things as never before. East Coast. Email Top Tier w/resume:  [email protected] (5/3)

JOB OPENING: WRITER/PRODUCER/LIFETIME LA: Develops, Writes & Produces On-Air Promotions. Exp. in TV req’d. Apply to: [email protected] (5/3)

JOB OPENING: SR INFORMATION ARCHITECT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/2)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knowldge MTV Brand & Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (5/2)

JOB OPENING: MGR, ADV & PROMO/HBO/NYC: 5-7 yrs brand mktg exp.  Manage dev & execution of consumer adv & promo plans for HBO’s prgms. TV/film industry exp highly preferred. Apply: Req#100116 (5/2)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. keyword #813464  (5/2)

JOB OPENING: POST PRODUCTION CONSULTANTS/Washington DC area: Multiple. 2 years experience. Final Cut Pro experience a plus.  6-12 month contracts.  Apply to: [email protected] 860 632 3707.  (5/2)

JOB OPENING: MGR CONTENT DISTRIBUTION/FUSE TV/LA: Plan/develop distribution & sales strategies. 3 yrs exp in sales acct mgmt in cable TV. Travel required. Rez to: [email protected] “MCD-LA” in sub.  (5/2)

JOB OPENING: SR COORDINATOR (2)/FUSE/NY & LA: Assist w/ sales, mktg & affiliate servicing. Frequent travel. 1-2 yrs exp in sales or mktg in cable TV. Database exp is pref’d. Rez to: [email protected] “SCCDNY”/”SCCDLA” in sub (5/2)

JOB OPENING: DIR CONTENT DIST/FUSE/NY: Dvlp/implement distrib strat & media/multi-platform content. Execute strategic dir of content sales/distrib. 5yrs cbl TV exp & negotiating ntl distrib deals. Rez: [email protected]  “DCDNY” /sub (5/2)

JOB OPENING: TV MUSIC PUBLISHING MGR/A&E Television: 4 yrs exp reviewing cue sheets, licenses, royalty reports for freelance project.  Send resume to: w/’Music Publishing Mgr’ in subject (5/1)

JOB OPENING: AD SALES MKTG MGR/DIR/LIME AD NETWK, NYC, LA, SF, Chi: RFP response & exec online adv supported programs. Self-starter, creative thinker & team player. Strong ppt skills & digital exp req. E-mail [email protected] (5/1)

JOB OPENING: DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at (5/1)

JOB OPENING: RESEARCH DIR/Screenvision Cinema/NY: 5-8yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Apply: (5/1)

JOB OPENING: MGR OFFICE SVCS /A&E TV/NY: Manage office svc areas staff/outsourced svcs/projects/equipment/facilities/purchasing/communications.  BA + 5 yrs facility & office svc mgmt.  Res w/salary: (5/1)

JOB OPENING: SEVERAL POSITIONS/Online Sales/Comcast Networks/ NY/Chicago: visit for more information and to apply.  EEO/AA/Drug Free (5/1)

JOB OPENING: ACCT EXEC/Comcast Networks/NY:  3+ yrs exp in cable/broadcast media buying/sales req’d. For more info and to apply: 63451BR EEO/AA/Drug Free (5/1)

JOB OPENING: FOOD NETWORK/FREELANCE ASSIGNMENT/NY: Support National Ad Sales to develop &implement sales promotions for National Advertisers. Full details & Apply: (5/1)

JOB OPENING: SCHEDULING ADMIN/LIFETIME/LA:   Maintain prgrm schdles/revsn, draft grid & deal memos, schdles, & various reprts. Detail oriented, Multi-task.Exp. MS Offc&2-4 yrs Cable or Brdcst. Resumes: [email protected]   (5/1)

JOB OPENING:    SR. INFORMATION ARCHITECT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/1)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev&Implement, Strng knowldge MTV Brand&Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (5/1)

JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL/NYC: Support USA Network with ratings analysis and tracking. Passion for TV req. Knowledge of Nielsen data a plus. Excel/PPT. Apply online at #816574 (4/30)

JOB OPENING: AD SALES SPECIALIST/Discovery/NY: 4+ yrs. Exp. in analytical/quantative role Attn. to detail, prof in Excel, self-starter. Apply here:  (4/30)

JOB OPENING: DIR DEVELOPMENT/ TRUTV PRIMETIME ENTERTAINMENT /NYC: 5 yrs network development & production experience.Must have strong relationships w/pkging agents & industry mgrs. Apply to req#99743. EOE (4/30)

JOB OPENING: SALES EXEC/NeuLion/LI: ( ) new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to:  [email protected] (4/30)

JOB OPENING: RESEARCH JR ANALYST/SCRIPPS NETS/INTERACTIVE/NY: Support Research team w/all websites to fulfill research initiatives w/ interactive media. 1-2 yr media research exp. Full details & apply: (4/30)

JOB OPENING: SERIES PRODUCER/LA or SAN FRAN:  Show runner with documentary AND reality show experience in cable. Starts May 1. Apply to: [email protected]   (4/30)

JOB OPENING: SALES ASST/Fuse/NY: Asst w/daily sales & srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills. BA req’d. Rez: [email protected]. “SANY” in Subj  (4/30)

JOB OPENING:  PRGRMNG MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime. 5 yrs exp. brdcst/cable. Apply here:  (4/29)

JOB OPENING:  MKTG MGR/DISCOVERY/MD: Planet Green. Int in envir a must. Proj mgmt. skills. Self-starter, det oriented. 3-5 yrs exp. in mkt’g/advrtsng. Apply here:   (4/29)

JOB OPENING:  ON-AIR PROD/DISCOVERY/MD: Planet Green. Int in environ a must. Avid Media Composter a +, detail oriented. 4 yrs exp. writing/prod. Apply here:  discovery. jobs     (4/29)

JOB OPENING:  LINE PRODUCER/LOGO: Assist w/ all aspects of production mgmt for Logo. Apply: under Prod. Mgmnt. EOE   (4/29)

JOB OPENING:  MGR. DEV & ORIG SERIES/Fuse/LA: Create, dvlp & execute new concepts, record prod deliverables. Manage dept data/trackers. 3-5 yrs exp at cable ntwrk or prod co in devlpmnt or prod. Rez: [email protected] “MDO” in sub (4/29)

JOB OPENING:  DIR DEV & ORIG SERIES/Fuse/LA: 7-10 yrs exp at cable ntwrk or production co in devlpmnt, prod & prgrm’ing. Exp in prgrm devlpmnt, strategy, contract neg & prgrm deliverables mgmt. Rez: [email protected] “DDO” in sub (4/29)

JOB OPENING:  VP DEV & ORIG SERIES/Fuse/LA: Oversee devlpmnt & prod of prgms. 10+ yrs exp-producing & managing production & devlpmnt of studio, documentary, reality and clip based TV prgms. Rez to: [email protected] “VPDO” in sub (4/29)

JOB OPENING:  PROD/DIR/Cablevision/Oakland, NJ:  Min. 3 yrs exp in tv prod. Prod/dir. digital commercials for local sales ops. Must know AVID/ Final Cut Pro.  See full posting and apply to req id 5977BR (4/29)

JOB OPENING:   DIRECTOR, AD SALES RESEARCH/At Comedy Central/Spike: seeking 8 yrs related media field. /EOE/M/F/D/AAP   (4/29)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERN CREDITS ONLY:  Eco Radio Show: Asst to ho st/pr o d – /writg / editng / typng / resrch/sched/website updtes/ wkly announce/listenr calls/email respnsd/blogging & sound edit +/begin @sap wrk summer/long  [email protected]   (5/3)

SUMMER INTERNSHIP CREDITS ONLY: Ongoing Internships avail at BOOM! Studios in the comic book depts. Send resume, cover letter, references, and availability to: [email protected]   Photoshop and html skills +. Diverse candidates encouraged. EOE. (5/2)

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Asst prod. team in ofc & in field w/2nd season of 1 hr docu-drama series DELIVER ME. Asst w/rsrch, releases, casting, coord & more.FT or PT, begin asap, work thru summer. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21/NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 30-40 hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (5/1)

SUMMER INTERNSHIP CREDITS ONLY: UPP ENT MKT seeks INTERNS to asst depts.Clean driving record, be comfortable driving high-end vehicles, knwldg of MS Office & basic PC skills. Knwlg of LA area a +  Res to: [email protected]  Mktg intern/subject line (5/1)

SUMMER INTERNSHIP CREDITS ONLY:  RESEARCH INTERN/SCRIPPS NETWORKS/NY: Intern will gain exp. w/ TV/Online research methodology, terminology, various TV/Online research measurement tools, audience & market research. Apply at (4/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]