Monday, April 26th, 2010



Passion + Content =
· Higher Engagement
· Better Brand Perception
· Highest Quality Environment



Good morning. It’s Monday, April 26, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Ovation: Design Giants at 7p; Behind the Label at 8p
Travel Channel: Bizarre Foods with Andrew Zimmern at 10p

Tonight’s Finales:
BBC America: Top Gear at 8p
A&E Network: Runaway Squad at 10p
TLC: Ultimate Cake Off at 10p



  • Launched #1 New Series 4 Years Running: Psych (’06), Burn Notice (’07), In Plain Sight (’08), Royal Pains (’09)
  • 5 of the Top 10 Originals on Cable P18-49 & P25-54: Burn Notice, White Collar, Psych, In Plain Sight, & Law & Order: CI
  • More Affluent and Younger Audience
  • Biggest Delivery in P18-34 Ever

USA Network – Characters Welcome
SOURCE:Nielsen Media Research. Click here for the full source data.


CBS will air this year’s live broadcast of the 37th Annual Daytime Entertainment Emmy Awards on June 27 at 9p, from the Las Vegas Hilton in Las Vegas. Daytime Emmy nominations will be announced on May 12. The Daytime Emmy Awards presentation is from the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences. Furthermore, the Daytime Entertainment Creative Arts Emmy Awards will take place at the Westin Bonaventure in Los Angeles on June 25. Last year’s Daytime Emmy Awards aired August 21 on The CW, resulting in the lowest audience in the show’s history.

HBO will debut the seventh season of Entourage and a sophomore season of Hung on June 27 following True Blood at 10p and 1030p respectively.

Comedy Central also has a couple of premieres scheduled for June as Tosh.0 continues its second season with new episodes opening on June 2 at 1030p. Then on June 24 at 10p, Comedy Central premieres the sixth season of animated comedy Futurama with 12 all-new episodes.
FOX’s special Idol Gives Back, which aired last Wednesday night, preliminarily amassed close to $45 million benefitting such charities as the Children’s Health Fund, Feeding America, Malaria No More, Save the Children’s US Programs and the United National Foundation. The final results will also include the monies being tallied on the iTunes store from show performances.

Last Thursday’s 75th NFL Draft first round coverage tallied a record number of viewers at 23.3 million on ESPN and NFL Network, an increase of +48% over the previous year. Additionally, the combined average viewership of 8.3 million was also a record-breaker, up +33% over last year.

Top 10 Weekend Box Office Estimates: April 23-25, 2010
How To Train Your Dragon (Paramount)   $15.0 million  5 wk total $178.0m
The Back-Up Plan (CBS Films)                 $12.3 million  opening weekend
Date Night (20th Century Fox)                 $10.6 million  3 wk total $63.5m
The Losers (Warner Bros.)                      $9.6 million  opening weekend
Kick Ass (Lionsgate)                               $9.5 million  2 wk total $34.9m
Clash of the Titans (Warner Bros.)           $9.0 million  4 wk total $145.6m
Death At A Funeral (Sony)                      $8.0 million  2 wk total $28.4m
Oceans (Disney)                                    $6.0 million  1 wk total $8.5m
The Last Song (Disney)                          $3.7 million  4 wk total $55.4m
Alice In Wonderland (Disney)                  $2.2 million  8 wk total $327.5m
Source: Rentrak


More Men. More Media Muscle.

HISTORY is the Real Deal, The Ratings Momentum Continues!
Top 5 Male Network (#2 M25-54, #3 M18-49, #5 M18-34)
Top 10 Adult Network (#4A25-54, #4A18-49, #7A18-34)
Men Make a habit out of HISTORY every day. Tune in and find out why.


Source: Nielsen MultiTrak, Prime (M-Su/8-11pm); L+SD; March 2010 (3/1-3/28/10). Based on AA (000).  Includes all ad-supported cable nets that air programming in 50%+ hours of primetime.


For you Dexter fans … good news.  Reports from wife Jennifer Carpenter (who also plays Dexter’s sister on the show), Michael C. Hall has been pronounced “fully recovered” from his Hodgkin’s Lymphoma cancer and is now back at work.  Hall’s cancer was diagnosed back in January and has been undergoing treatment.  The cancer is now in remission.

Life is Too Short is a new comedy project from Ricky Gervais and Stephen Merchant for BBC2.  The show focuses on Warwick Davis, a little person well known in Britain for his performances in several hit films including Star Wars and Harry Potter.  The show follows Davis’ day to day life, and the various frustrations he endures.

Poison singer and current celebrity on The Celebrity Apprentice, Bret Michaels remains in critical condition after suffering a brain hemorrhage, tho he is conscious.  His speech is slurred, he is suffering from dizziness and blurred vision. Michael was taken to a hospital on Friday after complaining of a sudden and severe headache.  At that time, doctors diagnosed him as having suffered a subarachnoid hemorrhage, or basically a severe and serious stroke.  Michaels is on the current season of Celebrity Apprentice, though those episodes were taped months ago.


SOAPnet’s Audience is Growing!
Double Digit Audience Growth
W18-49 +16% W25-54 +15%
Source: The Nielsen Company. NTI, 09/28/09-2/28/10 vs. 09/29/08  3/1/09, M-Su 6a-6a (Based on C3 000s)


Thursday  A18-49 Analysis: CBS survived another Thursday night, winning with a 3.1/9 A18-49, according to final national ratings from Nielsen. At 8p, CBS’ Survivor won with 3.6/11 followed by FOX’s Bones at 2.5/8. During the 9p hour, CBS’ CSI and the average of NBC’s sitcoms The Office and 30 Rock tied for #1 at 2.8/8 each with ABC’s Private Practice at 2.3/6 in second place. CBS claimed the final win of the night as The Mentalist posted a 3.0/9 at 10p with NBC’s The Marriage Ref next at 1.9/5.

Live + Same Day Household Ratings: Thursday, April 22, 2010 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.2/14         Survivor 7.0/12, CSI 8.2/13, The Mentalist 9.4/16

FOX: 4.7/8             Bones 5.7/10, Fringe 3.6/6

ABC: 4.0/7             FlashForward 3.6/6, Private Practice 5.1/8, Grey’s Anatomy [r] 3.1/5

NBC: 3.0/5            Community 2.4/4, 30 Rock 2.7/4, The Office 3.9/6, 30 Rock 3.2/5, The Marriage Ref 2.8/5

UNIV: 2.0/3           Hasta que el Dinero Nos Separe 2.4/4, Corazon Salvaje 2.0/3, Mujeres Asesinas 1.5/3

CW: 1.8/3              Vampire Diaries 2.0/3, Supernatural 1.6/3

ION: 0.9/1            Ghost Whisperer 0.8/1, NCIS 0.9/1, NCIS 1.0/2

TELE: 0.7/1           El Clon 0.7/1, Perro Amor 0.7/1, Donde Esta Elisa 0.8/1

A18-49: CBS 3.1/9, FOX 2.3/7, NBC 2.2/6, ABC 1.7/5, UNIV 1.6/5, CW 1.5/4, TELE 0.6/2, ION 0.3/1


~ EXECUTIVE MOVES ~ hired Vaughn Ververs as Political Editor to lead the website’s political and election coverage in addition to supervising a group of web journalists based at NBC News’ Washington, D.C. bureau. Vaughn joins from POLITICO where he served as Senior Editor.

David Shaye joined Evolution Media as Director/Development. David, formerly an independent producer, will report to Alex Baskin, Head/VP Development.

Rick Goralnick takes on a new position at Richard Leeds International as VP/Licensing and Marketing. Rick will be in charge of character, brand and personality license acquisitions, marketing and public relations in addition to indentifying new sales avenues. Previously, Rick was with Marvel Entertainment as Director/Licensing.


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This day in History:  1819 – The Independent Order of Odd Fellows was founded on the North American Continent in Baltimore, Maryland, on April 26, 1819 when Thomas Wildey and four members of the Order from England instituted Washington Lodge No. 1.

Answer to Yesterday’s Trivia Question:   This television character wore an emerald and diamond pinky ring throughout this television series – the ring originally belonged to his famous father.  Who is this character? ALAN HALE JR. aka THE SKIPPER on GILLIGAN’S ISLAND  Kudos to:  Bill Timms-Peter Strain & Assoc/NY; Johnny Jan-American Ingenuity Inc & Petnet TV/Washington DC; Brent Baldwin-Turner Broadcasting/Atlanta; Monica Caraffa-RDR Promotions/Media; Domestic Goddess/Austin; David Schneider-GroupM Motion/Santa Monica; Dan Haberer-Creo Ent/Playa del Rey; Paul Blutter-General American Group/Northridge; Cindy Dolan-Ascent Media/Burbank; Mira Quinn-William F. Cooke TV Programs/Toronto

Today’s Trivia Question:  Johnny and Maeve ran this neighborhood favorite, located nearby the Riverside Hospital in NYC.  What was the name of this establishment?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


IAB Digital Media Education  Now Available on Demand 

The IAB’s most popular live seminars have been cut into 15-20 minute modules suitable for e-learning. Each class still counts towards the IAB Certificate in Interactive Advertising.

Eight courses are currently available at an introductory rate of $95 per course, including: Ad Effectiveness 101, Metrics 101  Understanding and Using Measurement Data, Mobile Advertising: Marketing on the Go, and more!

Learn more about IAB Professional Development On-Demand and get started today!

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING:  COORD, PRGM PLNG & SCHED/ABC Primetime, LA. Min 2+yrs related wk exper; high detail, organized; fast-paced, team env. Top comp skills incl proficiency w/Excel & PPT a Must. Apply , Req# 244124 (5/1)

JOB OPENING:  SR MANAGER DISTRIBUTION & AFFILIATE MARKETING/Tennis Channel/Santa Monica, CA: 2-4 years experience in Cable TV Distr. Marketing background pref’d. Strong Excel/P’point. Resumes to [email protected] (5/1)

JOB OPENING:  DIRECTOR, PRICING & PLANNING/The Hub/NYC: Must have pricing and inventory management exp for broadcast net and/or major cable net. Apply at   (5/1)

JOB OPENING:  DIRECTOR, CONSUMER MARKETING/The Hub/LA: Must have consumer mktg exp for broadcast net and/or major cable net. Apply at   (5/1)

JOB OPENING: ASSOC RSRCH ANALYST/NY: Ability to interpret/position data accurately for daily Sales support.Strong attention to detail in fast paced enviro. Knwldg of Microsoft office apps/Excel. BA degree. [email protected] (4/30)

JOB OPENING: DIGITAL MARKETING MANAGER/HBO/NY:  Extensive social media experience. Apply here: (4/30)

JOB OPENING: MGR, BIZ DEV/AMC/WEtv/NYC: Support Dir & Sales team by generating rev from targeted categories.5+ yrs of Sales/Mktg/Biz Dev exp  Int Sales/Mktg a plus. Strong Res, Presentation. rez: ref#10898BR  (4/30)

JOB OPENING:  EXECUTIVE PRODUCER/Primal Screen/Atlanta:  5+ years biz dev/acct. mgmt experience in a production environment. Full description: (4/30)

JOB OPENING: VP, STANDARDS & PRACTICES/MTV Networks/NY: 8+yrs Oversee stdrds policies, Supv apps of TV content ratings systems, Strng exp in media ind. High level of responsibility/accountability Apply (4/29)

JOB OPENING: VP SERIES DEVELOPMENT/VH1/NYC: 10 + yrs exp TV Prod &/or Dev; Strong understanding of the VH1 brand, programming and creative reinvention req.; EOE/M/F/D/AAP (4/29)

JOB OPENING: DIRECTOR, DEVELOPMENT/MTV/NYC: 5+ yrs exp writing/dev short form content; 2+ yrs branded entertainment in ad agency, network, cable co. EOE/M/F/D/AAP (4/29)

JOB OPENING: SEGMENT PRODUCER/MTV News/NYC: 2+ yrs exp Entertainment TV; 1+ yrs exp writing & producing news segments. Exceptional writing skills a must. EOE/M/F/D/AAP (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Hauppauge, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11119BR (4/29)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 10909BR (4/29)

JOB OPENING: CREATIVE DIRECTOR/2C Media/Miami: Dvlp promo campaigns for major nat’l networks. Strong writing, conceptual, editorial, & 3-5 yrs cable, studio, or ntwrk promo exp. Co info @ Contact: [email protected] (4/29)

JOB OPENING: DRCTR TECH & OPS/NYC:  Prjct mngmnt for Local Media- Define/dcmnt, best practices for local ops  ch. chain structure/ops, non-news content acqston/dstrbtn & sub-channel ops. Apply @, # 1171502 (4/28)

JOB OPENING: DIR BRAND MKTG/SUN/NYC: Provide creative strat for ntwrk. Dvlp voice of brand & brand content for cons, affils, sponsors & partners. 5-8 yrs ent/media or agency mktg. Strong writing skills. ref#11076BR  (4/28)

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply –; #1170171 (4/27)

JOB OPENING: PRODUCERS /REELZCHANNEL/ABQ: Producers needed with daily show or newscast exp., entertainment pref. to work in #1 city in the U.S. to make movies. Resumes to [email protected]   (4/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Summer intern that has familiarity with the media industry and tech sector, and strong writing and internet skills. [email protected] (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC) Concept through completion. Portfolio: Email: [email protected] (5/1)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/1)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/1)

SITUATION WANTED:  E-NAMES SPECIALIST: Not enough time or manpower to enter schedules? Trouble meeting re-titling deadlines? E-names/program titling expert at your service.Reasonable rates. [email protected] (5/1)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (5/1)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/30)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice.  Visit for FREE samples of my own brand + let me help you get heard. (4/29)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/29)

SITUATION WANTED:  PRODUCER : 8+ yrs Enter & Music TV shows for MTV, Mun2 & others Creative writer & Field Prod Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected]  (4/28)

SITUATION WANTED:  MERCHANDISE & CONSUMER PRODUCTS/L.A.: 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/28)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/28)

SITUATION WANTED: Development Consultant with track record of hit shows to mold your reality/docu-soap concept into marketable show from concept to sizzle reel to cable TV “reality.” Email: [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/28)

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. [email protected] (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: Email: [email protected] (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (4/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Dancing with the Stars; Romantically Challenged, Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], Rules of Engagement, Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:   One Tree Hill [r],  Gossip Girl [r]
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Trauma, Law & Order
PBS: Antiques Roadshow, American Experience, Roosevelt’s America [r]
TELE:  El Clon, Perro Amor, Done Esta Elisa?
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

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Shelton, CT 06484

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