Monday, April 25th, 2011




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Carmine Parisi, SVP Sales at 212-922-2885



Good morning. It’s Monday, April 25, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
TeleFutura: Dona Bella (Lady Beautiful) at 7p
Discovery en Espanol: Human Planet at 8p
Discovery Channel: American Chopper at 9p
Sundance Channel: My So-Called Life at 11p
Logo: Setup Squad at 1130p

Tonight’s Finale:
Logo: RuPaul’s Drag Race at 10p






The Most Original Programming on Television


After just two outings, NBC pulled the comedy The Paul Reiser Show.  Beginning this Thursday, NBC will replace the sitcom with encore episodes of The Office at 830p for the remainder of the season.  For its premiere, The Paul Reiser Show posted a 1.1 rating with A18-49, making it the network’s lowest-rated in-season comedy debut ever.  The second week’s airing last Thursday delivered a slightly lower A18-49 demo rating at 0.9.

The Academy of Television Arts & Sciences reminds the entry deadline for the Primetime Emmy Awards is this Friday via online.  Eligible programs (and individual achievements within programs) for nomination must have originally aired or originally been transmitted during the eligibility year of June 1, 2010 to May 31, 2011 in any primetime period from 6a to 2a. Even if the program has already aired or will air between April 29 and May 31, the entry deadline is still this Friday.  Television Academy members are granted a free entry.  Entries can be submitted online by visiting:  .

A NEW installment on the Cyn opsis | Sports news page, Despite Labor Strife, NFL’s Draft Week is Top Pick for Networks, is written by Chris Pursell, and sponsored by CBS Sports Network  .  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else. CBS Sports Network, available to 95 million homes, the 24-hour network has hundreds of live games, expert analysis and award winning programming.

Top 10 Weekend Box Office Estimates: April 22-24, 2011
Rio (20th Century Fox)                         $26.8 million  2 wk total $81.3m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) $25.8 million  opening weekend
Water For Elephants (20th Century Fox) $17.5 million  opening weekend
HOP (Universal)                                  $12.5 million  4 wk total $100.5m
Scream 4 (The Weinstein Co.)              $7.2 million  2 wk total $31.2m
African Cats (Disney)                           $6.4 million  opening weekend
Soul Surfer (Sony)                               $5.6 million  3 wk total $28.7m
Insidious (FilmDistrict)                         $5.4 million  4 wk total $44.2m
Hanna (Focus Features)                       $5.3 million  3 wk total $31.7m
Source Code (Summit Entertainment)   $5.1 million  4 wk total $44.7m
Source: Rentrak



Thanks, YouTube

… for showing the world that double rainbows really do exist.

Even more awesome is how we deliver the
double rainbow experience for brands.

The proof is in the pot of gold we call engagement.

Tremor Media


24/7 hi-def healthy lifestyle and wellness network, Veria TV partners with digital television service ONE: The Body, Mind and Spirit channel, by offering up to 250 hours of Veria TV’s programs which will be broadcast in Canada this year.  This agreement marks the largest content deal for ONE owned and operated by ZoomerMedia Limited based in Toronto and available in more than 1 million Canadian homes.  The deal between Veria TV and ONE also includes potential co-productions between the two broadcasters for future series.  ONE presently airs Veria TV”s series The Incurables.




Upcoming Upfront 2011 Special Editions:
Spanish Language (5/3), Broadcast (5/16)

Special Editions are sent to Cyn opsis subscribers and available at  .


Thursday A18-49 Analysis:  Ratings for Thursday, April 21 were unavailable due to the holiday weekend.  They will be included in tomorrow’s edition.


Direct response media buying agency, Media Stream Direct added eight to its staff:

  • Doug Crouthers hired as Director/New Business Development to oversee the company’s billing and revenue areas.  He will further develop and foster future relationships between the firm and marketers in addition to other industry partners.
  • Bernadette De La Fuente joins as an AE where she will supervise daily services for many of the company’s clients.  Bernadette will also be involved in a leading role with the company’s Marketing department.
  • Dale Lepkofker becomes Controller where she will manage the daily financials for the company in addition to heading the areas of profitability, budgeting and projections. Dale will also manage the Accounting Assistants and the Human Resources department.
  • Furthermore, Media Stream Direct hired Breanne Kamai, Dolan Peters, Ligia Gonzalez, Lilliana Reyes and Vira Samouhi for various positions within the company’s Media and Marketing departments.

Paul Goldman, founder of Ear Goo, Inc. and design studio Element, LLC is teaming with former MTV Networks executive Matt Giulvezan to establish The Goo, a new multimedia company located in Manhattan focused on creating content for television, film, online, mobile and emerging media.  The Goo is comprised of three divisions including Action Goo, Eye Goo and Ear Goo.  The Goo has also purchased the Brooklyn, NY-based design studio Spek Studios and the founders Reno Diaz and Rene Avalos will become Creative Director and Art Director respectively for Eye Goo.



Cynopsis Media presents:
Cynopsis | Sports news page

Despite Labor Strife, NFL’s Draft Week is Top Pick for Networks” written by Chris Pursell


For advertising information, contact Mike Farina: 203.218.6480

This day in History:   Celebrating a birthday today are Edward R Murrow, Ella Fitzgerald, Meadowlark Lemon and Ray Cox

Answer to Yesterday’s Trivia Question:  Who’s favorite eatery is The Hungry Heffer?  NORM PETERSON on CHEERS  Kudos to: Steven Piluso-PHD Media/NY; Andrew Goldman-HBO/NY; Lisa Lowy-Turner Broadcasting/Atlanta; Brian Ricco-MultiVision Media/NJ; Kathy Carlson-Cuneo Adv/MN; Jim Hall-truemedia/Columbia; Judy Margolis-The Ad Place/Dallas; Jim Gray-FrogLight Prods/MT; Karen Wolpin/LA; Dan Harrison-CBS Corp/LA; Kevin Davis-RMG Networks/El Segundo; Chuck Weiss-Nickelodeon/Hollywood; Mackenzie Lush-Entertainment One Television/Toronto

Today’s Trivia Question:  This character “suffered” from an affliction called Kavorka – a sort of animal attraction drawing women to him.  Unfortunately, it only seemed to work on Latvian Orthodox nuns.  Who is he?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




Big, Powerful and Influential: They Are The Nation’s Fastest Growing Demo
RLTV is launching Brand New Programming Initiatives on: Health/Finance/Politics/Nutrition

Gig Barton: 917.912.0023 or [email protected]/ David J. Ford: 312.882.3673 or [email protected]

Follow the Money: Generation 50+…..100 Million Reasons to Buy RLTV

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SR. BUYER LOCAL TV & RADIO/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market.TV & Radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 (4/30)

JOB OPENING: SUPERVISING PRODUCER/NYC: For top-rated property series. Long contract. Oversee planning & realization of stories &deliverables. Strong leadership, orgnztn’l & narrative skills. Min. 7 yrs exp. [email protected] (4/30)

JOB OPENING: MANAGER, AD STANDARDS IN RSRCH ADVERTISING STANDARDS GROUP/NBCUniversal/NYC: Please visit www.nbcunicareers.comm   for more information and go to Req# 1540BR (4/30)

JOB OPENING: MGR, PRODUCT STRAT: MOBILE/Disney ABC TV/Burbank, CA: Will lead dvlpmnt of ABC Digital products for emerging platforms. Min 5 yrs exp in Digital Media space; 3 yrs product dvlpmnt exp. Apply REQ 294774 (4/30)

JOB OPENING: WRITER/PRODUCER/USA/NY: is responsible to conceptualize, write, edit and produce on-air promos for original series, mini-series, and movies creating promos and campaigns for USA Network.   #1546 (4/30)

JOB OPENING: MANAGER, STRAT PLANNING/USA NETWORK/NY: responsible for tracking, managing and disseminating competitive research information.   #1579 (4/30)

JOB OPENING: MGR DIG P & INV/New York: Maximize Dig Ad Sales revenue thru pricing, inventory mgmnt & yield optimization across all properties   (4/30)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. (4/30)

JOB OPENING: EDITORIAL WEB PRODUCER/TV Land/NYC: TV Land Digital ( has an amaz opportunity for a digital producer (5+yrs) w/ writing, social media & video production exp. EOE/M/F/D/AAP Apply  (4/29)

JOB OPENING: VICE PRESIDENT, FP&A /Crown Media Networks/LA: 5+ yrs Financial Planning and Analysis exp in Media/Entertainment. See full posting and apply @   (4/29)

JOB OPENING: SALES ADMINISTRATOR/New York: Sales project work. Database management. Spanish Language. 1-3 years TV Program sales experience.   (4/29)

JOB OPENING: PROG. RESEARCH MGR/Nickelodeon/NYC: 4+ yrs TV ratings research; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply  (4/29)

JOB OPENING:  RESEARCH ANALYST/ESPN/CT: Resp for reporting, tracking, forecasting national & local data for ESPN Deportes. Proficiency in MS Office/Nielsen data preferred. Apply: espncareers .com / [email protected] (4/29)

JOB OPENING: PUBLICIST, ACCT SPRVSR/DKC/NYC: Exp’d Sr level for Sports/Ent Group. 5+yrs est PR exp w/specific. knwlg of kids, family and licensed properties space. General video game industry knwldg a + [email protected] (4/28)

JOB OPENING: SR. DIR OF TRAFF/TV One/NYC: operational logistics & train, eval & supp sales operation, devlop strategies/process, manage inventory, Ad Sales/Sales exp required, Broadway exp a+; Sal DOE Visit:  (4/28)

JOB OPENING: FT/PRGRM HOST/QVC/W CHESTER PA: Background in hosting TV, internet brdcsts, radio or live events. Energetic /upbeat a must & passion/drive for sales. Res/photo/previous links to on air work: [email protected] (4/28)

JOB OPENING: VP, DIG.RSRCH/A&E TV/NY: Manage all digital research for the AETN portfolio inc primary & quantitative. 10+ yrs in digital research.Apply:  (4/28)

JOB OPENING:  MANAGER, RETAIL DEVELOPMENT/Nickelodeon/NYC: 3+yrs exp in retail sales/development, promo mktg or buying. Execute successful promo opps at retail. Strng analytical skills EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  WRITER, NICK CREATIVE RESOURCES/Nickelodeon/NYC: 4+yrs exp writing ad campaign concepts. Strong knowledge of relation b/w script & visual. Knowledge of pop-culture EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  SR. DIR, DIGITAL CONTENT/ PBS Kids Sprout/PHL PA: Mng dvlpmnt/exec of dig. content for Sprout, incl content for preschoolers & their families. Mng website ( Reply: [email protected] (4/27)

JOB OPENING:  PARALEGAL/CONTRACTS ADMNSTR/Atty’s On-Site Rep @ TV Prog/HLWD: Orgnzd/exp’d indv’l who can work under pressure w/ grt people skills! 4 days/wk, 27 of 30 wks, starts May. Resume/Stmnt of Int/Sal Req [email protected] (4/27)

JOB OPENING:  EXEC DIR, OPS/ABCNews/NY: Oversee all tech ops associated with ABC News bureaus. Oversee all field ENG, logistics, bureau technical personnel, & the News Acquisition Center. Apply @ ID# 293025 (4/27)

JOB OPENING:  SR MGR DIGITAL SALES OPS/ABC Fam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ ID# 294583 (4/27)
JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

JOB OPENING: COORDINATOR, REVENUE PLANNING/ABC FAM/NY: Works with team to compile & distribute important ad sales revenue data. Primary functions are financial reporting / forecasting. Apply @ ID# 294638.;232289579;60595525;x? (4/26)

JOB OPENING: DIR, PRGRM PLAN’G & ACQUISITIONS/TBS, Inc/ATL: 4yr Degree req’d. 2+ yrs buying and selling in TV ind. Exp at studios, cable ntwrks, or cable sales as an AE desired. Exc presentation skills. Apply (4/26)

JOB OPENING: SENIOR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 8+yrs MKTG focus on digital, thorough knowledge of online mktg including Social media, CRM, traffic driving, SEO, SEM. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: DIRECTOR, DIGITAL CREATIVE ADVERTISING Movies & Video Games/Nickelodeon/NYC: 7+yrs exp in studio, agency or entertain field. Present at high-level clients/agency mtgs. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: MGR, MKTG/MARVEL ANIMATION/LA: Support mtkg animation dept: interfacing w/ licensees & promotional partners, comm w/ brdcst & home video partners, handling internal brand approval processe. Res: [email protected] (4/26)

JOB OPENING: ACCT MGR/ChaCha/NYC: Resp 4 mgt and exec of campaigns. Own sls process/invtry/rsrch/supt/client intrctn – 3-5 yrs exp w/online or mobile/gr8 cust svc skills/fast pace/team envmt.Snd Rsme [email protected] (4/26)

JOB OPENING: MARKETING DIRECTOR/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities as a means to drive revenue & ratings. 6-8 yrs ent and/or mktg exp req. #2004 (4/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/28)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/30)

SITUATION WANTED: MARKETING/COMMUNITY– Exp in TV Entertainment, Project Manager, Marketer, Developing Consumer Products, Community Involvement. Knowledge of Kid and Adult demos. Track record of success. MBA Email: [email protected] (4/30)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/30)

SITUATION WANTED: Ultra creative Tv producer with 20 years in reality, live talk, news and longform seeks position as producer or developer. New York based. Immediate. [email protected] (4/29)

SITUATION WANTED: MEDIA BUYER/PA: 20 years experience in (network & Spot) TV, radio, print & Cable. Seeking Freelance media buying position working from home  [email protected] (4/28)

SITUATION WANTED: ASSISTANT/ASSOCIATE PRODUCER, COORDINATOR/LA: 6yrs creative & management. Segment produced, transcribed, pre-pro, live, taped, & post experience. Recent credits: OWN TV & BET. Contact [email protected] (4/28)

SITUATION WANTED: CREATIVE MEDIA MIND/BRONX RIVERDALE NY: Seeking to asst, Entry- Jr level positions, B.A. & Comm/Media background, 3-5 yrs of exp domestically & internationally. NY based. Please contact, [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Dancing with the Stars, Better with You, Castle [r]
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], Mad Love [r], Big Bang Theory [r], Mike & Molly [r], Hawaii Five-0 [r]
CW:   90210, Gossip Girl
FOX:  House [r], The Chicago Code [r]
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck [r], The Event, L&O: LA
PBS:  Antiques Roadshow, American Experience
TELE:  Aurora, Los Herederos del Monte, La Reina del Sur
UNIV:  Teresa, Triunfo del Amor

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